What NotiCel does

NotiCel is a Puerto Rican digital news outlet operating as the first and only exclusively digital newspaper in the territory, founded in 2011 and operated by 360 Telecom Corporation. The company serves general consumers of news in Puerto Rico, along with government and political stakeholders, with comprehensive coverage spanning government, politics, courts, economy, sports, entertainment, weather/hurricanes, and world news. It differentiates through specialized editorial verticals including NotiCel Fact Check, NotiCel Investiga (investigative journalism), El Tiempo (weather), and El Push Estelar (entertainment spotlight), delivered in both Spanish and English.

The platform is built on a WordPress CMS with CDN-backed media delivery, a responsive website at noticel.com, native iOS and Android mobile applications, and active social media channels. Technical features include user account registration, topic-based personalization, and a Premium content designation indicating a freemium model. The company has no disclosed public API, SDK, or developer-facing integrations, and operates with a small staff of 11-50 employees.

The business model combines digital advertising (display, sponsored content, and an 'Auspiciado' category) with a Premium/subscription content tier. Distribution is primarily self-serve through the website and mobile apps, with content marketing, organic social sharing, and email/notification engagement as the principal marketing channels. The company is privately held with no disclosed investors, funding rounds, or ownership changes.

Name

NotiCel

Legal name

360 Telecom Corporation

Website

https://noticel.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

NotiCel is Puerto Rico's first and only exclusively digital newspaper, operating since 2011 under 360 Telecom Corporation. It delivers bilingual (Spanish/English) news, politics, sports, entertainment, and weather coverage to Puerto Rican consumers and diaspora via website, mobile apps, and social channels.

Ownership category

akta.pro rank

Product category

Digital News Media

NAICS

Newspaper Publishers (513110)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

News, Politics & Current Affairs Magazines (MPAJAEAO)

akta.pro secondary industry

Short-Form Video for News, Sports & Highlights Platforms (MPACAHAJ)

Keywords

• Digital news media
• Online journalism
• Spanish-language news
• News publishing
• Digital newspaper

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Digital Advertising: The website displays third-party advertising including sponsored content sections, banner advertisements, and promotional content from partners like Cybernews for weather/drought coverage. The platform also features dedicated 'Auspiciado' (Sponsored) content category.
2. Premium/Subscription Content: The platform features a 'Premium' content designation on certain articles, indicating a freemium or subscription model where some content requires account creation or paid subscription for full access. User registration with email verification suggests account-based content access.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

NotiCel operates a bilingual (Spanish and English) digital news platform delivering comprehensive Puerto Rico-focused journalism across categories including Government, Politics, Economy, Sports, Entertainment, Weather, Education, Courts, and World news. The platform includes dedicated sections for fact-checking (NotiCel Fact Check), investigative journalism, entertainment spotlights (El Push Estelar), and multimedia content, complemented by native mobile applications for iOS and Android.

Product overview

NotiCel is a Puerto Rican digital news platform offering a comprehensive news media product portfolio. The core offering consists of the NotiCel News Platform delivering news across Government, Economy, Sports, Entertainment, Weather, Courts, Education, and World categories. Supporting products include NotiCel Fact Check for political fact verification, El Push Estelar for entertainment spotlights, Videos and Photos for multimedia journalism, and an Opinions section with guest columnists. The company also offers a mobile application for iOS and Android devices. All products are accessible through both Spanish and English language versions.

Differentiator

Problem solved

Functional benefit

Products and services

• NotiCel News Platform

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor.

• CybernewsminorGTM or Marketing PartnerNotiCel sources weather and drought data from Cybernews for its climate/coverage section, particularly for Puerto Rico drought monitoring. This appears to be a content/data partnership where Cybernews provides environmental data for NotiCel's 'El Tiempo' (Weather) coverage.
• Casa de EspañaminorStrategic or Co-development PartnerNotiCel covered the April Fair (Feria de Abril) event organized by Casa de España in collaboration with the Chamber of Commerce, the Economic and Commercial Office, and the Spanish Consulate in Puerto Rico, promoting Spanish cultural events on the island.
• Hogar RuthminorGTM or Marketing PartnerDomestic violence shelter organization mentioned in NotiCel coverage regarding funding approved by the Fiscal Oversight Board for the Office of the Women's Ombudsman to distribute to organizations supporting domestic violence victims.
• Red Nacional de Albergues de Violencia de GénerominorGTM or Marketing PartnerNational network of gender-based violence shelters receiving funding through the Office of the Women's Ombudsman, featured in NotiCel coverage of fiscal board allocations for domestic violence support services.
• Hogar Nueva MujerminorGTM or Marketing PartnerWomen's shelter organization mentioned in NotiCel reporting on domestic violence funding allocations from the Fiscal Oversight Board.
• Casa Protegida Julia de BurgosminorGTM or Marketing PartnerNamed shelter organization featured in NotiCel coverage of fiscal board funding for domestic violence victim support services in Puerto Rico.
• Coordinadora Paz para las MujeresminorGTM or Marketing PartnerWomen's peace coordinator organization referenced in NotiCel reporting on domestic violence shelter funding allocations from the Fiscal Oversight Board.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Metro Puerto Rico: Free digital-first Puerto Rican news outlet covering politics, economy, entertainment, and sports. Closely comparable to NotiCel in digital distribution model, topic breadth, and target audience.
• The San Juan Daily Star: English-language Puerto Rican daily newspaper offering digital news on local politics, business, and culture. Comparable to NotiCel's bilingual positioning as a digital-first English-accessible news source in Puerto Rico.
• El Nuevo Día: Puerto Rico's flagship daily newspaper and dominant news brand. Operates a major digital news platform (ElNuevoDia.com) with bilingual content, breaking news, and investigative reporting — directly competing with NotiCel for the same Puerto Rican audience and advertisers.
• Caribbean Business: Puerto Rico-focused business and economics news outlet covering fiscal policy, government contracts, and corporate news. Comparable to NotiCel's Economy/Política vertical in audience and editorial scope.
• Primera Hora: Major Puerto Rican tabloid-style newspaper with a strong digital presence covering news, entertainment, and sports. Directly competes with NotiCel for Puerto Rico's mass-market news audience across web and mobile.

Broad incumbents

• HuffPost: Large digital news and opinion publisher with advertising and contribution-based monetization. Comparable to NotiCel in digital-first editorial model and ad-supported revenue mix, but with vastly larger scale and audience.
• Univision Noticias: Largest Spanish-language news media network in the US with a strong Puerto Rico news desk. Comparable to NotiCel in Spanish-language Hispanic news positioning and political coverage, but backed by broadcast-scale infrastructure.
• Vox Media: US digital-native news and media company with explanatory journalism, verticals, and podcasts. Comparable to NotiCel in digital-first editorial model and verticalized content strategy, but at substantially larger scale.
• Axios: Digital-first news outlet with smart brevity format, newsletters, and topic verticals. Comparable to NotiCel in digital-native approach and vertical-focused coverage, though operating at a national scale with subscription and ad products.

Regional players

• Noticel (WAPA TV news site): Puerto Rico's major broadcast network with a substantial digital news property covering politics, weather, and breaking news. Competes with NotiCel in Puerto Rico's digital news market but with broadcast-TV scale and resources behind it.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/noticel
• Facebookfacebook.com/noticelpr
• LinkedInlinkedin.com/company/noticel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NotiCel