doorsteps
Doorsteps operates OpenAgent, an Australian direct-to-consumer platform that connects homeowners with local real estate agents through suburb-based search, comparison tools, and algorithmic matching, monetising via agent referral fees and subscriptions.
- Company typePrivate
- Founded2012
- HeadquartersSydney, Australia
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What doorsteps does
doorsteps is the corporate entity behind OpenAgent, an Australian direct-to-consumer online platform that helps homeowners find and compare real estate agents across Australia, with primary operations in Sydney, Melbourne, and Brisbane. The platform serves homeowners selling property (primary segment), home buyers, and property investors through suburb-based search and an algorithm-based agent matching system, and it claims to be the #1 agent comparison website in Australia by traffic, with 2 million+ users over the July 2024 to June 2025 period.
The core technology stack comprises a web platform with suburb search, agent comparison and matching algorithms, and proprietary property valuation tools branded OpenEstimates (automated digital property estimates), OpenAdvantage (early access to off-market properties for buyers in the network), and Property Reports. Supporting tools include commission, selling cost, and capital gains calculators, plus suburb profile and market trend research content. The platform is delivered entirely digitally with no mobile app.
doorsteps operates a two-sided marketplace monetised through three revenue streams: (1) variable referral fees of 20-30% (plus GST) paid by the agent when a referred property sale closes, which is the primary stream; (2) Premier Agent subscription packages that give paying agents prominent placement subject to quality benchmarks; and (3) sponsored suburb listings where agents pay to appear in search results for a specific area. The service is free for consumers, and the company employs 51-100 staff.
doorsteps firmographics
Firmographics- Name
- doorsteps
- Website
- https://doorsteps.com.au
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Doorsteps operates OpenAgent, an Australian direct-to-consumer platform that connects homeowners with local real estate agents through suburb-based search, comparison tools, and algorithmic matching, monetising via agent referral fees and subscriptions.
- Ownership category
- akta.pro rank
doorsteps industry classification
Industry- Product category
- Real Estate Services
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)
- akta.pro primary industry
- Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)
- akta.pro secondary industry
- Buyer Representation Services (BPAJAAAJ)
Keywords
Where doorsteps is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
doorsteps business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Referral Fees from Agents: When a property is sold through an agent referred by OpenAgent, the successful real estate agent pays OpenAgent a 20-30% variable referral fee (plus GST). This is the primary revenue stream and allows the service to be free for homeowners.
- Premier Agent Subscriptions: Agents can pay for a premium subscription to appear prominently in recommendations and be identified as 'Premier Agents'. These agents must satisfy certain quality benchmarks.
- Sponsored Suburb Listings: Agents can pay to sponsor a suburb, which allows them to appear in search results for that area. These agents are identified as 'Sponsored'.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Free for consumers - Agent referral commission |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
doorsteps product offering
Product offeringCore offering
doorsteps is a web application that provides real estate services in Australia, connecting property buyers and sellers with real estate agents through an online agent comparison platform. The service includes property valuation tools (OpenEstimates), market intelligence, suburb profiles, and a network of real estate agents across Australia. Agents are matched with homeowners who have submitted property information through the platform.
Product overview
OpenAgent is an Australian real estate agent comparison platform that operates as a single unified service connecting property buyers and sellers with real estate agents. The core offering includes the Agent Comparison Platform, OpenEstimates for automated property valuations, Property Reports, and the OpenAdvantage off-market property access program. Additional tools include commission and cost calculators, while research capabilities are provided through Suburb Profiles and Market News content. The platform also offers a Seller Hub with educational resources.
Differentiator
Problem solved
Functional benefit
Products and services
- Real Estate Agent Comparison Platform An online platform that allows Australian homeowners and sellers to find, compare, and connect with local real estate agents based on suburb, performance, and fees. The platform is free for consumers.
- OpenEstimates A free property valuation tool that provides automated estimates of property values based on comparable sales data and machine learning algorithms for any Australian address.
- Property Reports Comprehensive property reports that provide historical sales data, comparable sales information, ownership history, and suburb-level data for individual Australian properties.
- OpenAdvantage A network program that gives participating real estate agents access to qualified leads, market intelligence, brand visibility, and promotional placements across the platform.
- Property Appraisal Request A free service that allows homeowners to request property appraisals from up to three local real estate agents at once through the platform, enabling direct comparison of agent proposals.
Quantifiable outcome
- 2 million+ Australians have used the platform (based on Google Analytics for period 01/07/2024 to 30/06/2025)
- +1 more outcomes
Companies that use doorsteps
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
doorsteps technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
doorsteps partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
doorsteps competitors and assessment
Company assessmentOthers
- PropTrack: Australian property data and analytics provider (owned by News Corp / REA Group) that supplies property estimates and market data to portals and agents. A potential supplier/partner to OpenAgent for valuation and suburb insights rather than a direct competitor.
Broad incumbents
- Domain Group: One of Australia's leading property portals (domain.com.au) that lists properties and connects buyers/sellers with agents. Overlaps with OpenAgent as an agent-discovery and lead-routing channel, but operates a much broader portal business including listings, mortgages, and media.
- REA Group (realestate.com.au): REA Group runs realestate.com.au, Australia's largest property portal. While primarily a listings platform, REA also connects consumers with agents and adjacent services, making it the dominant incumbent threat in agent intermediation and lead generation.
- Zillow (Agent Finder): U.S.-based real estate platform whose Zillow Premier Agent and agent comparison features connect consumers with local agents on a lead-generation/referral basis. Comparable business model for agent intermediation, though serving the U.S. market.
- Zoopla: UK property portal with agent directory and lead-routing features. Comparable to OpenAgent as a portal-plus-agent-discovery platform with a transactional monetization layer, though operating in a different geography.
Emerging players
- HomeLight: U.S. real estate platform that matches home buyers and sellers with top-performing agents through a data-driven matching engine and earns referral fees on closed transactions. Highly analogous to OpenAgent's algorithm-based agent matching and transaction-fee model.
- OpenAgent UK / Comparison platforms (e.g., GetAgent): UK-based agent comparison and referral platform that matches homeowners with local estate agents for a referral fee. Conceptually identical to OpenAgent's agent-comparison and fee-on-transaction model, with geographic separation limiting direct competition.
Direct peers
- Homely: Australian property platform providing suburb insights, property estimates, and agent discovery for buyers and sellers. Competes directly with OpenAgent on agent comparison and valuation tools in the Australian market.
- Agent Checker (compare agents): Australian agent comparison website that profiles real estate agents by suburb and routes leads to participating agents on a referral basis. Operates an almost identical agent-comparison and referral-fee model in the same geography as OpenAgent.
- ratemyagent: Australian agent comparison and review platform that ranks real estate agents based on past sales performance, also serving as a lead-routing intermediary between consumers and agents. Closely comparable business model to OpenAgent's comparison and matching offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
doorsteps social profiles
Digital presencedoorsteps financial estimates
Financial estimateRevenue estimate
Valuation estimate
doorsteps leadership team
Management profileNumber of profiles
Profiles2 records
doorsteps funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
doorsteps M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about doorsteps
What does doorsteps do?
doorsteps is a web application that provides real estate services in Australia, connecting property buyers and sellers with real estate agents through an online agent comparison platform. The service includes property valuation tools (OpenEstimates), market intelligence, suburb profiles, and a network of real estate agents across Australia. Agents are matched with homeowners who have submitted property information through the platform.
Is doorsteps a public or private company?
doorsteps is a private company. It is classified as unknown and is currently operating.
When was doorsteps founded?
doorsteps was founded in 2012. It employs 51 to 100 people.
Where is doorsteps based?
doorsteps is headquartered in Sydney, Australia, in the Oceania region.
How does doorsteps make money?
Three revenue lines are on record. Referral Fees from Agents are the primary driver. The others are premier Agent Subscriptions and sponsored Suburb Listings.
Who are doorsteps's main competitors?
PropTrack is listed as an others. Broad incumbents are Domain Group, REA Group (realestate.com.au), Zillow (Agent Finder) and Zoopla. Emerging players are HomeLight and OpenAgent UK / Comparison platforms (e.g., GetAgent). Direct peers are Homely, Agent Checker (compare agents) and ratemyagent.
Does doorsteps have an API?
No public API is recorded for doorsteps.
What industry is doorsteps in?
doorsteps's product category is Real Estate Services. Its primary akta.pro industry code is FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell), with a secondary code of BPAJAAAJ, Buyer Representation Services. Its NAICS code is 5312 and its SIC code is 6531.