Kellerei St. Pauls

What Kellerei St. Pauls does

Kellerei St. Pauls (legally Kellerei Sankt Pauls) is a privately held winery founded in 1907 and headquartered in St. Pauls/Eppan in the Überetsch area of South Tyrol, Italy (Schloss-Warth-Weg 21, I-39057). The winery cultivates vineyards across elevations of 300 to 700 meters with varying orientations and soil compositions, matching each grape variety to its optimal parcel to produce terroir-expressive wines. Operations are limited in scale (11–50 employees) and currently active, with product offerings organized into seven tiers: Paul and Tradition (entry/traditional), Selektion (single-vineyard premium across white, rosé, and red varieties including Pinot Bianco, Chardonnay, Pinot Gris, Sauvignon Blanc, Riesling, Gewürztraminer, Merlot Rosé, Vernatsch, Pinot Nero, Merlot, Lagrein, Cabernet Sauvignon, and Petit Manseng), Riserva, Sanctissimus, Lona, and Praeclarus.

The business model is direct-to-consumer. The winery runs an on-site Vinothek (Mon-Fri 9-19, Sat 9-17), an on-site Winebar with split-day hospitality hours, and a Web Shop accessible from its tri-language (German, Italian, English) website, with no third-party distributor references in the input. Pricing is not publicly disclosed; individual SKU prices are only available on the Web Shop. A parallel revenue stream is built around wine experiences and education: Weinseminare (seminars), Führungen (tours), Masterclasses led by Kellermeister Philipp Zublasing, Sommernachtsdinner (summer night dinners) held in the vineyards, and Wine Talk & Tasting events, all serving both customer acquisition and direct sales.

Technology is conventional enological rather than digital: parcel-specific grape selection (strenge Auswahl), careful cellar aging (behutsamer Ausbau im Keller), and a strict stylistic positioning built on varietal typicity, elegance, and precise styling. The company holds an Italian VAT number (IT00120200217), operates a documented quality and occupational safety policy (Arbeitssicherheit und Qualitätspolitik), and discloses no parent company, subsidiaries, funding rounds, or external investors.

Name

Kellerei St. Pauls

Legal name

Kellerei Sankt Pauls

Website

https://stpauls.wine

Company type

Private

Founded year

1907

Operating status

Operating

Headcount range

11–50 employees

Short description

Kellerei St. Pauls is a privately held South Tyrolean winery founded in 1907 that produces terroir-driven wines across seven tiered lines and sells directly to consumers through its on-site Vinothek, Winebar, and Web Shop, with supplemental revenue from wine-tourism experiences and education.

Ownership category

akta.pro rank

Product category

Winery / Wine Production

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (445320), Drinking Places (Alcoholic Beverages) (72241)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Bars (THAFAEAF), Wine Shops (Off-Premise) (CRANAAAB), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Wine production
• Winemaking
• Vineyard management
• Wine retail
• Wine tourism

Headquarters

HQ city

Appiano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Wine Sales (Direct-to-Consumer): The winery generates revenue primarily through direct sales of its wines to consumers via its Vinothek (wine shop) and Winebar located at the winery in St. Pauls/Eppan, as well as through its Web Shop for online purchases. Wine experiences and seminars (Weinseminare & Führungen) provide additional revenue through bookings.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Kellerei Sankt Pauls is a South Tyrolean winery that produces and sells its own wines across seven lines (Paul, Tradition, Selektion, Riserva, Sanctissimus, Lona, Praeclarus) from vineyards at 300–700 meters altitude in the Überetsch region. In addition to wine sales, the winery offers bookable wine experiences such as seminars, tastings, vineyard tours, masterclasses, and summer night dinners through its Vinothek, Winebar, Web Shop, and on-site events.

Product overview

Kellerei Sankt Pauls is a South Tyrolean wine producer founded in 1907, offering a portfolio of wines organized into seven distinct lines: Paul, Tradition, Selektion, Riserva, Sanctissimus, Lona, and Praeclarus. The Selektion line forms the premium tier, featuring single-vineyard wines from specific parcels including Pinot Bianco (Plötzner), Chardonnay (Fuxberg), Pinot Gris (Löss), Sauvignon Blanc (Gfill), Riesling (Bergspiel), Gewürztraminer (Iustus), Merlot Rosé (Meris), Vernatsch (Missian), Pinot Nero (Luzia), Merlot (Huberfeld), Lagrein (Zobl), Cabernet Sauvignon (Turmfeld), and Petit Manseng (Aurie). The winery operates vineyards across elevations from 300 to 700 meters, producing wines that express the terroir diversity of the Überetsch region.

Differentiator

Problem solved

Functional benefit

Brands

• Paul: Wine line featuring wines from the Paul vineyard/location.
• Tradition
• Selektion
• Riserva
• Sanctissimus
• Lona
• Praeclarus

Products and services

• Paul wine line Entry-level wine line representing the winery's foundational approach to winemaking, sold to individual wine consumers through the Vinothek, Winebar, and Web Shop.
• Tradition wine line Wine line reflecting the traditional winemaking heritage and established practices of the winery, sold to individual wine consumers through the Vinothek, Winebar, and Web Shop.
• Selektion wine line Premium single-vineyard wine line featuring grapes from special parcels and locations, produced through strict selection and careful cellar aging, distinguished by varietal typicity, elegance, and precise stylistics.
• Riserva wine line Reserve wine line representing the highest quality aged offerings from the winery.
• Sanctissimus wine line Premium wine line representing exceptional quality and distinction, sold to individual wine consumers.
• Lona wine line Wine line named after a specific vineyard location (Lona) within the estate.
• Praeclarus wine line Premium wine line representing distinguished and exceptional wines from the estate.
• Weißburgunder Plötzner 40 Jahre (Pinot Bianco Plötzner, 40-year anniversary bottling) Pinot Bianco from the Plötzner vineyard within the Selektion line, celebrating 40 years of production of this single-vineyard wine.
• Chardonnay Fuxberg Single-vineyard Chardonnay from the Fuxberg parcel, part of the Selektion premium line.
• Ruländer Löss (Pinot Gris Löss) Single-vineyard Pinot Gris (Ruländer) from the Löss parcel, part of the Selektion premium line.
• Sauvignon Gfill Single-vineyard Sauvignon Blanc from the Gfill parcel, part of the Selektion premium line.
• Riesling Bergspiel Single-vineyard Riesling from the Bergspiel parcel, part of the Selektion premium line.
• Gewürztraminer Iustus 2024 Single-vineyard Gewürztraminer from the Iustus parcel, 2024 vintage, part of the Selektion premium line.
• Merlot Rosé Meris Single-vineyard Merlot Rosé from the Meris parcel, part of the Selektion premium line.
• Vernatsch Missian (Schiava Missian) Single-vineyard Vernatsch (Schiava) from the Missian parcel, part of the Selektion premium line.
• Blauburgunder Luzia (Pinot Nero Luzia) Single-vineyard Pinot Nero (Blauburgunder) from the Luzia parcel, part of the Selektion premium line.
• Merlot Huberfeld (2023 vintage only) Single-vineyard Merlot from the Huberfeld parcel, limited to the 2023 vintage, part of the Selektion premium line.
• Lagrein Zobl Single-vineyard Lagrein from the Zobl parcel, part of the Selektion premium line.
• Cabernet Turmfeld (Cabernet Sauvignon) Single-vineyard Cabernet Sauvignon from the Turmfeld parcel, part of the Selektion premium line.
• Petit Manseng Aurie Single-vineyard Petit Manseng from the Aurie parcel, part of the Selektion premium line.
• Vinothek (on-site wine shop) On-site retail wine shop at the winery selling Kellerei Sankt Pauls wines directly to individual consumers; located at Schloss-Warth-Weg 21 in St. Pauls/Eppan.
• Web Shop (online wine store) Online store for purchasing Kellerei Sankt Pauls wines directly from the producer, with global reach via the company website.
• Wine seminars, guided tours, and Masterclasses Bookable wine education experiences (Weinseminare & Führungen) including tastings, wine talks, vineyard tours, and Masterclasses with the winemaker, offered to individual wine consumers and enthusiasts.
• Sommernachtsdinner (summer night vineyard dinners) Seasonal on-site dining events pairing multiple wines with multiple courses under vineyard pergolas, offered to individual consumers as part of the winery's wine tourism program.
• Winebar (on-site wine bar) On-site wine bar at the winery in St. Pauls/Eppan offering tastings and casual wine consumption by the glass to individual visitors.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• St. Michael-Eppan (Cantina San Michele Appiano): South Tyrolean cooperative winery located directly in Eppan, adjacent to St. Pauls. Operates with similar scale, terroir-driven philosophy, and tiered portfolio across white and red varieties.
• Elena Walch: South Tyrolean winery producing single-vineyard wines with a premium positioning and integrated hospitality/experiential offering. Operates in the same Überetsch region with comparable tiered portfolio.
• Kellerei Girlan (Cantina Girlan): South Tyrolean cooperative winery in the Überetsch area focusing on terroir-expressive wines with single-vineyard bottlings. Comparable portfolio breadth, scale, and cooperative distribution model.
• Cantina Produttori Bolzano (Kellerei Bozen): South Tyrolean cooperative winery with a multi-tier portfolio spanning traditional to premium lines. Comparable scale, cooperative structure, and DTC distribution through Vinothek and Web Shop.
• Kellerei Kaltern (Cantina Kaltern): South Tyrolean cooperative winery in the Überetsch area producing premium single-vineyard wines. Direct geographic and structural peer with shared terroir characteristics and cooperative governance.
• Alois Lageder: Family-run South Tyrolean winery emphasizing biodynamic viticulture and terroir-expressive wines. Comparable premium positioning, parcel-specific bottlings, and integrated wine tourism programming.
• Eisacktaler Kellerei (Cantina Valle Isarco): South Tyrolean cooperative winery specializing in white wines from the Isarco Valley. Comparable cooperative structure, DTC infrastructure, and premium tier portfolio targeting wine tourism.
• Kellerei Tramin (Cantina Tramin): South Tyrolean cooperative winery producing Gewürztraminer-focused wines and a multi-tier portfolio. Comparable in cooperative structure, regional positioning, and DTC + on-premise distribution model.
• Kellerei Cantina Terlan (Cantina Terlano): South Tyrolean cooperative winery producing terroir-driven white wines with a similar premium single-vineyard portfolio and DTC emphasis. Operates in the same Überetsch-adjacent micro-region with comparable elevation-based viticulture.
• Kellerei Andrian (Cantina Andriano): South Tyrolean cooperative winery specializing in terroir-driven whites and reds with a comparable tiered portfolio and regional DTC focus in the Überetsch area.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kellereistpauls
• Facebookfacebook.com/KellereiStPauls.CantinaProduttoriSanPaolo

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kellerei St. Pauls