Klaver Makelaardij
Klaver Makelaardij is a North Holland-based Dutch real estate brokerage specializing in rural and 'extraordinary' properties including farmhouses, stolpen, and country estates. It serves individual buyers and sellers, with a documented focus on Randstad out-migrants relocating to rural areas.
- Company typePrivate
- Founded2005
- HeadquartersNieuwe-niedorp, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Klaver Makelaardij does
Klaver Makelaardij is a Dutch real estate brokerage founded in 2005 and headquartered in Nieuwe Niedorp, North Holland, specializing in the sale, purchase, and appraisal of rural and 'extraordinary' (buitengewoon) residential properties. Its core focus is woonboerderijen (farmhouses), stolpen (traditional Dutch barn houses), vrijstaande woningen (standalone houses), and Buitenstaten (rural estates exceeding 1,000 m²), with an emphasis on the West-Friesland region and broader North Holland market. The firm is NVM-certified, operates certified Register Makelaar-Taxateurs producing NWWI-compliant appraisal reports, and serves both individual sellers and buyers plus a documented Randstad out-migrant segment moving from Amsterdam, Rotterdam, The Hague, and Utrecht to rural North Holland.
The firm's principal proprietary asset is the Klaver Profielen database, containing more than 25,000 pre-qualified house-seeker profiles with detailed preference filters (Klavercriteria). This database underpins the Gerichte Verkoop / Stille Verkoop (targeted / silent sales) channel, which matches properties to specific buyers without public listing, and the Quickscan tool, which estimates latent buyer demand for a given property. Free Klaver Profiel registration grants buyers access to new listings approximately five days before public Funda publication. The firm also operates the Video&Zo channel (including the Donderdag Drone Dag drone-footage feature) and the seasonal Buitengewoon Magazine as top-of-funnel marketing channels, and participates in the national Buitenstate network of 40+ rural-property brokers.
Revenue is generated primarily through transaction commissions (courtage) on completed buy and sell transactions, supplemented by certified appraisal fees. Commission rates are negotiated case-by-case rather than publicly disclosed. The firm operates a wholly-owned sister company, Klaver Agrarisch Vastgoed, extending brokerage services into the agricultural real estate vertical. Go-to-market combines sales-led broker engagement with direct-to-consumer digital tools (Quickscan, Klaver Profiel, website), content marketing, and partner-network distribution via Buitenstate and NVM/Funda. The firm shows no AI, API, or platform-software capabilities; the technology layer is a proprietary matching database wrapped around traditional broker-mediated transactions.
Klaver Makelaardij firmographics
Firmographics- Name
- Klaver Makelaardij
- Legal name
- Klaver Makelaardij
- Website
- https://klavermakelaardij.nl
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Klaver Makelaardij is a North Holland-based Dutch real estate brokerage specializing in rural and 'extraordinary' properties including farmhouses, stolpen, and country estates. It serves individual buyers and sellers, with a documented focus on Randstad out-migrants relocating to rural areas.
- Ownership category
- akta.pro rank
Klaver Makelaardij industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Appraisers (53132)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Rural Residential & Acreage Homesites Brokerage (BPAJADAE)
- akta.pro secondary industry
- Farmland Brokerage (Row Crops, Specialty Crops) (BPAJADAA)
Keywords
Where Klaver Makelaardij is headquartered
LocationHeadquarters
- HQ city
- Nieuwe-niedorp
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Klaver Makelaardij business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Real Estate Commission (Courtage): The company earns commission (courtage) on completed property transactions for both buying and selling clients. Commission is paid upon successful transaction closing. The company offers flexible brokerage fees discussed in consultation with clients.
- Taxation Services (Taxaties): Appraisal/taxation services provided by certified Register Makelaar-Taxateurs. These reports are suitable for mortgage applications, insurance, and tax purposes. NWWI (Nederlands Woning Waarde Instituut) reports are also offered.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Taxation reports for mortgage, insurance, and tax purposes |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Klaver Makelaardij product offering
Product offeringCore offering
Klaver Makelaardij is a Dutch real estate brokerage firm specializing in rural and 'buitengewone' (extraordinary) properties across North-Holland, with deep expertise in woonboerderijen (converted farmhouses), stolpen (traditional barn-houses), vrijstaande woningen (standalone homes), and Buitenstaten (rural properties exceeding 1,000 m²). The firm offers purchase brokerage, sales brokerage, certified property appraisals (taxaties), free property valuations (waardebepaling), and Gerichte Verkoop/Stille Verkoop (targeted off-market sales). Its core differentiator is a proprietary database of approximately 25,000 Klaver Profielen (property seeker profiles) enabling targeted 1-on-1 matching between sellers and qualified buyers.
Product overview
Klaver Makelaardij is a traditional real estate brokerage serving North-Holland with a portfolio of specialized services rather than a unified technology platform. Core services include purchase and sales brokerage (Aankoopmakelaar, Verkoopmakelaar), certified property appraisals (Taxaties), and free valuations (Waardebepaling). Unique differentiators include Gerichte Verkoop/Stille Verkoop for off-market sales leveraging a database of 25,000+ housing seekers, Woonboerderij Verkopen specializing in farmhouses and stolpen, and a Quickscan tool for market demand analysis. The company operates through the Buitenstate partner network, offers a free Klaver Profiel for buyer matching, and publishes the Buitengewoon Magazine. Technology offerings are limited to their website and property video services; no API or AI-powered features are offered.
Differentiator
Problem solved
Functional benefit
Brands
- Buitengewoon Magazine: A lifestyle magazine showcasing rural properties and living in North-Holland.
- Buitenstate
Products and services
- Aankoopmakelaar (Purchase Broker)
- Verkoopmakelaar (Sales Broker)
- Gerichte Verkoop (Targeted / Stille Verkoop)
- Woonboerderij Verkopen (Farmhouse Sales)
- Taxaties (Certified Appraisals)
- Zwevend Bouwrecht (Floating Building Rights)
Companies that use Klaver Makelaardij
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Klaver Makelaardij technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Klaver Makelaardij partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- BuitenstatecoreBuitenstate is het landelijke podium (national platform) for standalone homes in rural areas with more than 1000m². Klaver Makelaardij is affiliated as a Buitenstate makelaar, gaining access to their network of 40+ specialized brokers and 600+ listed rural properties. The partnership includes the Buitenstateplus concept for enhanced services.
- Aelmans Rentmeesters & MakelaarsminorPartner makelaardij within the Buitenstate network, collaborating on rural property listings and buyer matching across the Netherlands.
- Lelieveld MakelaardijminorPartner makelaardij within the Buitenstate network for rural property services.
- Schep MakelaardijminorPartner makelaardij within the Buitenstate network for rural property services.
- NVM (Nederlandse Vereniging van Makelaars en Taxateurs)coreNVM is the Dutch Association of Brokers and Tax Advisors in real estate. Klaver Makelaardij is an NVM member, meaning their valuations comply with NVM guidelines and are accepted by all Dutch banks. NVM provides industry standards, professional development, and credibility through association membership.
- Klaver Agrarisch VastgoedcoreSister company specializing in agricultural real estate (agrarisch vastgoed). Operates from a separate website (klaveragrarischvastgoed.nl) providing specialized services for agricultural properties, farms, and land beyond residential conversions.
- FundaminorPrimary Dutch property listing platform. Klaver Makelaardij listings appear on Funda, with their Klaver Profiel system providing early access 5 days before public Funda publication.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Klaver Makelaardij competitors and assessment
Company assessmentBroad incumbents
- RE/MAX Nederland: RE/MAX is a global real estate franchise with a significant Dutch network. It operates broadly across Dutch residential markets and overlaps with Klaver's service offerings, though without Klaver's niche rural specialism.
- Makelaarsland: Makelaarsland is a large Dutch internet-driven brokerage offering low-commission selling services nationwide. It is a broader incumbent in the Dutch brokerage market, contrasting with Klaver's high-touch rural specialist model.
- ERA Makelaars Nederland: ERA is an international real estate franchise operating across the Netherlands through a network of branded offices. While broader and less specialized than Klaver, ERA competes in the same geographic markets for residential and rural listings.
- Kuijs Reijs Makelaars: Kuijs Reijs Makelaars is one of the larger full-service Dutch real estate brokerages based in the greater Amsterdam and North Holland region. It competes with Klaver for general and higher-value residential transactions in overlapping geographies, though without Klaver's rural specialization.
Direct peers
- Schep Makelaardij: Schep Makelaardij is another named Buitenstate partner of Klaver Makelaardij, operating in the rural Dutch property segment with comparable focus on countryside homes and estates. The firms collaborate within the same national rural brokerage network.
- Aelmans Rentmeesters & Makelaars: Aelmans Rentmeesters & Makelaars is a fellow Buitenstate network member and one of Klaver Makelaardij's named collaboration partners. It specializes in rural and countryside properties across multiple Dutch provinces, making it a directly comparable rural brokerage peer.
- Lelieveld Makelaardij: Lelieveld Makelaardij is a Dutch regional brokerage and Buitenstate network partner of Klaver Makelaardij. It operates in the rural and countryside real estate segment, offering similar specialized services in non-urban Dutch markets.
Regional players
- Van der Sanden Makelaars: Van der Sanden Makelaars is a regional Dutch brokerage operating in parts of North Brabant and adjacent regions. It shares the SME Dutch brokerage profile with Klaver Makelaardij and serves similar residential and countryside property clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Klaver Makelaardij social profiles
Digital presenceKlaver Makelaardij financial estimates
Financial estimateRevenue estimate
Valuation estimate
Klaver Makelaardij leadership team
Management profileNumber of profiles
Profiles2 records
Klaver Makelaardij subsidiaries and ownership
Company hierarchySubsidiaries1 record
Klaver Makelaardij funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Klaver Makelaardij M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Klaver Makelaardij
What does Klaver Makelaardij do?
Klaver Makelaardij is a Dutch real estate brokerage firm specializing in rural and 'buitengewone' (extraordinary) properties across North-Holland, with deep expertise in woonboerderijen (converted farmhouses), stolpen (traditional barn-houses), vrijstaande woningen (standalone homes), and Buitenstaten (rural properties exceeding 1,000 m²). The firm offers purchase brokerage, sales brokerage, certified property appraisals (taxaties), free property valuations (waardebepaling), and Gerichte Verkoop/Stille Verkoop (targeted off-market sales). Its core differentiator is a proprietary database of approximately 25,000 Klaver Profielen (property seeker profiles) enabling targeted 1-on-1 matching between sellers and qualified buyers.
Is Klaver Makelaardij a public or private company?
Klaver Makelaardij is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Klaver Makelaardij founded?
Klaver Makelaardij was founded in 2005. It employs 11 to 50 people.
Where is Klaver Makelaardij based?
Klaver Makelaardij is headquartered in Nieuwe-niedorp, Netherlands, in the Europe region.
How does Klaver Makelaardij make money?
Two revenue lines are on record. Real Estate Commission (Courtage) is the primary driver. The others are taxation Services (Taxaties).
Who are Klaver Makelaardij's main competitors?
Broad incumbents on record are RE/MAX Nederland, Makelaarsland, ERA Makelaars Nederland and Kuijs Reijs Makelaars. Direct peers are Schep Makelaardij, Aelmans Rentmeesters & Makelaars and Lelieveld Makelaardij. Van der Sanden Makelaars is listed as a regional player.
Does Klaver Makelaardij have an API?
No public API is recorded for Klaver Makelaardij.
What industry is Klaver Makelaardij in?
Klaver Makelaardij's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJADAE, Rural Residential & Acreage Homesites Brokerage, with a secondary code of BPAJADAA, Farmland Brokerage (Row Crops, Specialty Crops). Its NAICS code is 5312 and its SIC code is 6531.