What Pacific Toyota does

Pacific Toyota is a regional Toyota automotive dealership group operating four locations across the Cairns metropolitan area in North Queensland, Australia. Founded in 1987 and operated by Servco Australia Cairns Pty Ltd — a subsidiary of the Servco Australia group ultimately owned by US-based Servco Pacific Inc. — the business functions as an authorized franchise dealer within the OneToyota network. Its product portfolio spans the full Toyota new vehicle lineup (Yaris, Corolla, Camry, RAV4, Kluger, LandCruiser, Prado, HiLux, HiAce, bZ4X, GR86, Tundra, and others), a pre-owned inventory of 308+ vehicles across multiple brands (Toyota, Ford, Hyundai, Kia, Mazda, Nissan, Mitsubishi, Subaru, and others), factory-trained service and parts operations using Toyota Genuine Parts, Toyota Express Maintenance quick-service, vehicle finance through Toyota Finance Australia, insurance through Toyota Insurance, fleet sales, and the proprietary Pacific Toyota Vehicle Protection Plan extended warranty.

The business operates a multi-channel sales and service model combining physical dealership retail, inside sales via phone, and online browsing/booking through pacifictoyota.com.au, with final transactions completed in person. Customers are primarily individual retail consumers in North Queensland with a secondary fleet/business buyer segment. Revenue is generated through one-time vehicle transactions (new and pre-owned), recurring service and maintenance, parts sales, F&I commission income, and subscription-style protection plans. Underlying technology consists of standard dealer management systems and Toyota's manufacturer platforms with no proprietary technology layer; the company's differentiation rests on brand equity (Toyota), multi-location physical footprint, integrated OneToyota ecosystem access, and a 4.7-star reputation across 1,800+ Google reviews and 2,000+ cumulative customer testimonials.

Corporate structure places Pacific Toyota within a multi-brand automotive portfolio under Servco Australia, alongside sister entities Coral Motors, Opposite Lock Cairns, and Pacific Hino, providing operational scale and shared services across the Cairns region. The dealership self-positions as the No.1 Toyota dealership and largest pre-owned vehicle dealership in North Queensland.

Name

Pacific Toyota

Legal name

Servco Australia Cairns Pty Ltd

Website

https://pacifictoyota.com.au

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

51–100 employees

Short description

Pacific Toyota is a Cairns, Australia-based authorized Toyota franchise dealer selling new and pre-owned vehicles, factory-trained service, parts, finance, and insurance to retail consumers and fleet buyers across North Queensland, operating four locations under the Servco Australia group.

Ownership category

akta.pro rank

Headquarters

HQ city

Cairns

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Inventory or Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. New Vehicle Sales: Sale of new Toyota vehicles including cars, SUVs, utes, and vans. Revenue generated from one-time vehicle transactions at list prices.
2. Pre-Owned Vehicle Sales: Sale of certified pre-owned and used vehicles across multiple brands including Toyota and other manufacturers. Inventory sourced from trade-ins and purchases.
3. Service and Maintenance: Vehicle servicing including routine maintenance, repairs, and Toyota Express Maintenance program. Generates recurring revenue from service appointments and maintenance packages.
4. Parts and Accessories: Sale of Toyota Genuine Parts and accessories for vehicle maintenance and customization.
5. Finance and Insurance: Arrangement of vehicle financing through Toyota Finance Australia and sale of insurance products. Commission-based revenue from third-party financial products.
6. Vehicle Protection Plans: Extended warranty and vehicle protection plans offering coverage for unexpected repair costs. Provides additional revenue stream beyond vehicle sales.
7. Trade-In Services: Purchase of customer vehicles as trade-ins, which are then remarketed through pre-owned inventory. Generates revenue through arbitrage between trade-in and retail prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

Pacific Toyota is a franchised Toyota dealership in Cairns, Queensland that sells new Toyota vehicles across the full model lineup and a large multi-brand pre-owned inventory. It provides factory-trained vehicle servicing (including Toyota Express Maintenance), Toyota Genuine Parts and accessories, trade-in and car-buying services, and arranges finance and insurance through Toyota Finance Australia and Toyota Insurance. The dealership operates from multiple locations in the Bungalow and Parramatta Park areas of Cairns.

Product overview

Pacific Toyota operates as a multi-service automotive dealership offering new Toyota vehicle sales, pre-owned vehicles from multiple brands, and comprehensive after-sales services. The core product portfolio includes new Toyota models (Yaris, Corolla, Camry, RAV4, LandCruiser, HiLux, HiAce, bZ4X, and performance GR variants) alongside a large pre-owned inventory spanning Toyota, Ford, Hyundai, Kia, Mazda, Nissan, and other brands. After-sales services are anchored by Toyota Express Maintenance (quick servicing with factory-trained technicians using Toyota Genuine Parts) and Parts & Accessories. Additional services include vehicle finance through Toyota Finance Australia, fleet sales, car buying/trade-in, and the Pacific Toyota Vehicle Protection Plan (extended warranty). The dealership is part of the OneToyota dealer network and the Servco Australia group, operating multiple locations in the Cairns region (Bungalow, Parramatta Park) with separate sales, service, and parts departments.

Differentiator

Problem solved

Functional benefit

Products and services

• New Toyota Vehicles Sale of new Toyota passenger cars, SUVs, utes, vans, and performance models, including Yaris, Corolla, Camry, GR86, RAV4, Kluger, LandCruiser, Prado, HiLux, HiAce, Fortuner, bZ4X, C-HR, and Tundra. Targeted at retail consumers and fleet buyers in North Queensland.
• Pre-Owned Vehicles
• Toyota Express Maintenance
• Toyota Genuine Parts and Accessories
• Vehicle Finance
• Fleet Sales
• Car Buying Service
• Pacific Toyota Vehicle Protection Plan
• Toyota Certified Pre-Owned Vehicles
• Toyota Recall Checking and Remediation

Quantifiable outcome

• 4.7-star average Google rating from 1,800+ reviews
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Seven partnerships are on record, tiered core and supporting.

• Toyota Motor Corporation Australia Limited (Toyota Australia)coreChannel Partner/ Reseller/ DistributorPacific Toyota is an independent authorized Toyota dealer operating under the OneToyota network. The partnership provides access to new Toyota vehicle inventory, Toyota Genuine Parts, factory training, marketing support, and integration into Toyota Australia's customer data systems. The dealer operates as a franchised entity within the Toyota distribution network.
• Toyota Finance Australia LimitedcoreGTM or Marketing PartnerToyota Finance provides financing solutions for vehicle purchases, including consumer loans, insurance products, and fleet financing. Pacific Toyota offers Toyota Finance products on-site as part of the vehicle purchase experience. The finance calculator on Pacific Toyota's website integrates Toyota Finance rates and products.
• Aioi Nissay Dowa Insurance Company Australia Pty Ltd (Toyota Insurance)supportingGTM or Marketing PartnerToyota Insurance offers vehicle insurance products integrated into the OneToyota network, providing Pacific Toyota customers with insurance options as part of the vehicle purchase journey.
• OneToyota NetworkcoreStrategic or Co-development PartnerThe OneToyota network connects authorized Toyota dealers with Toyota Motor Corporation Australia, Toyota Finance, and Toyota Insurance to provide an integrated customer experience. Customer data may be shared across the network to provide unified service. Pacific Toyota participates in joint marketing and coordinated customer communications within this ecosystem.
• Servco Australia GroupcoreStrategic or Co-development PartnerPacific Toyota is owned and operated by Servco Australia Cairns Pty Ltd (ABN 96 136 856 614), part of the Servco Australia group which includes subsidiaries such as Coral Motors, Opposite Lock Cairns, and Pacific Hino. The parent company structure provides operational scale and shared services across multiple automotive dealerships in the Cairns region.
• Servco Pacific Inc.supportingStrategic or Co-development PartnerServco Pacific Inc. is the ultimate parent company of the Servco Australia group. As part of this international corporate group, Pacific Toyota benefits from corporate governance, operational best practices, and potentially global supplier relationships within the automotive distribution industry.
• Toyota Certified Pre-Owned ProgramsupportingChannel Partner/ Reseller/ DistributorToyota's certified pre-owned vehicle program provides inspection standards, warranty coverage, and marketing support for qualifying pre-owned Toyota vehicles. Pacific Toyota offers certified pre-owned vehicles that meet these standards, providing customers with additional confidence and warranty protection.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• Bapcor: ASX-listed auto parts and aftermarket distributor across Australia/NZ. Adjacent in the broader automotive aftermarket value chain Pacific Toyota's Parts & Accessories and service operations sit in; not a direct competitor but a supply-chain and pricing benchmark.
• carsales.com: Australia's leading online automotive marketplace. Not a dealer but the dominant lead-generation and used-vehicle listing platform Pacific Toyota uses for digital demand capture; materially shapes Pacific Toyota's online conversion economics.
• Coral Motors: A sister entity under the same Servco Australia Cairns Pty Ltd umbrella as Pacific Toyota, operating additional automotive retail in the Cairns region. Sister-company relationship — useful comparability on group cost structure but limited distinct competitive overlap.
• Drive Marketplace: Nine Entertainment-owned automotive marketplace providing dealer listings, reviews, and editorial content. An indirect comp for Pacific Toyota's website/SEO and Google-review-driven demand model in Australian auto retail.

Emerging players

• Carma: Australia-based online used-car retailer offering digital purchase and home delivery. Represents a direct threat to Pacific Toyota's physical-transaction model for the pre-owned segment by overcoming the geographic constraint of the Cairns footprint.
• Tesla Australia: Operates a direct-to-consumer EV sales and service model in Australia, bypassing traditional franchised dealerships. A competitive threat on new-vehicle share in the Cairns region and indicative of where the franchise-dealer model may face structural pressure.

Broad incumbents

• Eagers Automotive: ASX-listed Eagers is Australia's largest automotive retail group, operating hundreds of new-vehicle franchises (including many Toyota dealerships) plus pre-owned, F&I, and aftersales — the closest large-scale analog to Pacific Toyota's multi-stream model, though with national rather than regional footprint.

Regional players

• MotorOne: National automotive aftermarket and F&I product provider (warranties, finance, accessories). Direct comparability with Pacific Toyota's Vehicle Protection Plan and F&I attach economics; competes for the same wallet share per vehicle sale.
• AutoNexus / AHG-aligned Toyota dealers: Australian multi-brand auto retail networks (parts of Eagers/AHG and other groups) running Toyota franchises in regional markets. Comparable in operating model, scale, and customer segment to Pacific Toyota's regional Toyota cluster.

Direct peers

• Cricks Toyota: Another authorized OneToyota franchised dealer on the Sunshine Coast of QLD operating multiple locations, with similar new/used/service/parts and Toyota Finance integration. Highly comparable in operating model, customer mix, and product range, though in a different Queensland region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pacifictoyotacairns
• LinkedInlinkedin.com/company/pacific-toyota

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacific Toyota