MotorOne
MotorOne is an Australian privately-held automotive aftermarket group that supplies professional-grade car care products and services — including ceramic coatings, paint protection films, window tint, and antimicrobial treatments — through a nationwide authorized applicator network serving individual vehicle owners, RV owners, and commercial fleet customers across Australia.
- Company typePrivate
- Founded1935
- HeadquartersCanterbury, Australia
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What MotorOne does
MotorOne Group Pty Ltd is an Australian privately-held automotive aftermarket group headquartered in Mulgrave, Victoria, with company offices across New South Wales, Queensland, Western Australia, and South Australia. The company supplies professional-grade car care products and services, including graphene-infused ceramic surface coatings (HYDRO G9+), paint protection films (Ghost PPF, engineered by LLumar), window tinting solutions (including a Cancer Council-endorsed line), antimicrobial air-conditioning treatments, mobile scratch and dent repair memberships (Schmick), and recreational vehicle protection packages (MyVan Care). Its proprietary technology portfolio spans surface chemistry formulations and protective film engineering, distributed through a nationwide authorized applicator and dealer network, supplemented by an M1 Store e-commerce channel and a recently added vehicle electronics category via a 2026 exclusive partnership with Korean dash cam manufacturer FINEDIGITAL.
The company operates a multi-brand, multi-channel business model, selling products to authorized applicators who provide professional installation services to end customers. Revenue is generated through one-time product sales (surface coatings, films, tint) and professional services revenue (application labor) at the dealer level, with pricing not publicly disclosed and customer acquisition driven by dealer locator, website content, and direct inquiry. Customer segments are predominantly individual vehicle owners across passenger cars, high-value vehicles, and recreational vehicles, with secondary fleet and commercial accounts accessible through direct sales enquiry. The portfolio is structured as an ecosystem of complementary vehicle protection categories, enabling cross-sell across a vehicle's lifecycle and supporting both one-time transactions and recurring service relationships.
The business is supported by 501–1,000 employees and operates entirely within Australia, with no disclosed international footprint, external equity investors, or M&A activity in the available source material. Strategic positioning emphasizes product specialization, brand trust (multi-decade operations, Cancer Council endorsement, LLumar technology partnership), and nationwide distribution reach as the primary competitive differentiators.
MotorOne firmographics
Firmographics- Name
- MotorOne
- Legal name
- MotorOne Group Pty Ltd
- Website
- https://motorone.com
- Company type
- Private
- Founded year
- 1935
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- MotorOne is an Australian privately-held automotive aftermarket group that supplies professional-grade car care products and services — including ceramic coatings, paint protection films, window tint, and antimicrobial treatments — through a nationwide authorized applicator network serving individual vehicle owners, RV owners, and commercial fleet customers across Australia.
- Ownership category
- akta.pro rank
MotorOne industry classification
Industry- Product category
- Automotive aftermarket car care services
- NAICS
- Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632)
- SIC
- Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
- akta.pro primary industry
- E-Mobility Controllers, Motors & Drivetrains (Consumer aftermarket/OEM) (CRACASAK)
Keywords
Where MotorOne is headquartered
LocationHeadquarters
- HQ city
- Canterbury
- HQ country
- Australia
- HQ region
- Oceania
Offices6 records
Markets served
MotorOne business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Surface Protection Products: Sale of professional-grade surface protection products including ceramic coatings, paint protection films, and interior protection treatments. These products are applied by trained applicators through MotorOne's dealer network.
- Automotive Care Services: Window tinting, paint protection film application, antimicrobial treatment, and related automotive care services delivered through authorized applicators.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
MotorOne product offering
Product offeringCore offering
MotorOne is an Australian automotive aftermarket group that supplies professional-grade car care products and applied services through a nationwide network of authorized applicators. Its offering spans graphene-infused ceramic coatings (HYDRO G9+), window tinting solutions, paint protection films (Ghost PPF), antimicrobial air conditioning treatments, vehicle electronics, and van/RV protection packages, complemented by a mobile scratch and dent repair membership (Schmick) and an e-commerce store (M1 Store).
Product overview
MotorOne is an Australian automotive aftermarket group offering a comprehensive portfolio of car care products and services. The offering is organized as a multi-brand platform consisting of surface coatings (HYDRO G9+ as the flagship graphene ceramic coating, alongside HYDRO+, PLUS 5, RAM, Rejuvan8, SmartKote, Truseal, and EnviroKote), window tinting solutions (Cancer Council Tint, Street Legal Tint, Protektiv), paint protection films (Ghost PPF powered by LLumar), antimicrobial treatments, vehicle electronics (ViewTec via AutoXtreme), and van care solutions (MyVan Care). The portfolio also includes Schmick membership for mobile scratch and dent repairs and an M1 Store e-commerce platform for direct consumer sales.
Differentiator
Problem solved
Functional benefit
Brands
- HYDRO G9+: Graphene infused ceramic surface coating for vehicle paint protection
- ViewTec
- Ghost PPF
- MyVan Care
- Schmick
- M1 Store
- Protektiv
- Cancer Council Tint
- Antimicrobial
Products and services
- HYDRO G9+ Graphene Infused Ceramic Coating
Companies that use MotorOne
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles4 records
MotorOne technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
MotorOne partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FINEDIGITALcoreMotorOne has signed an exclusive partnership with FINEDIGITAL, a Korea-based leading dash cam manufacturer known for their FineVu brand. Through this partnership, FINEDIGITAL's dash cam products will be distributed exclusively through MotorOne's established Australian distribution network, strengthening MotorOne's position in the growing vehicle technology segment of the Australian automotive aftermarket.
Scale indicators1 record
Recent moves4 records
Expansion highlights5 records
MotorOne competitors and assessment
Company assessmentDirect peers
- UltraTune: Australian automotive service franchise network offering a multi-product car-care and maintenance offering through a country-wide franchise model. Most directly comparable to MotorOne in combining an Australian-wide applicator/dealer footprint with bundled automotive services.
- XPEL: Global manufacturer of paint protection film, ceramic coatings, and window tint sold through trained installer networks. Closest pure-play product analogue to MotorOne's Ghost PPF and HYDRO coating lines, with comparable reliance on professional applicator channels.
- Meguiar's: Global car-care products manufacturer (cleaners, polishes, ceramic coatings) sold through detailing shops and enthusiast channels. Comparable as a product-line competitor in coatings, polishes, and surface-protection categories.
- Autoglym: UK-based manufacturer of professional car-care products (polishes, coatings, interior care) distributed through detailing and dealership channels. Comparable in product mix and professional-channel go-to-market to MotorOne's surface protection portfolio.
Broad incumbents
- Eastman Chemical (LLumar / Suntek): Owner of LLumar, the window-film brand that underpins MotorOne's Ghost PPF. Relevant as a global incumbent supplying the films MotorOne distributes, and as a broader benchmark for the protective-films category economics.
- Repco: Largest Australian automotive aftermarket retailer, supplying parts, accessories, and car-care products through a national store and trade network. Comparable as a broad incumbent competing for the same Australian vehicle-owner wallet.
- Supercheap Auto: Australian specialty retail chain for automotive aftermarket products including car care, tools, and accessories. Overlaps with MotorOne in the consumer-facing car-care category and competes for retail-level mindshare.
- Turtle Wax: Mass-market global car-care brand spanning waxes, ceramic spray coatings, and interior protectants. Comparable as a consumer car-care product portfolio competitor, though positioned at the value end of the spectrum versus MotorOne's premium tier.
- 3M (Automotive Aftermarket Division): Global manufacturer of automotive films, abrasives, and detailing products, including paint protection and window film lines. Comparable as a broad incumbent supplying similar protective-film chemistries to installers and aftermarket channels.
Regional players
- Burson Auto Parts: Australian automotive parts and accessories wholesaler/distributor with a national trade network. Comparable to MotorOne as a domestic B2B automotive aftermarket distribution platform, though focused on mechanical parts rather than surface protection.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
MotorOne social profiles
Digital presenceMotorOne financial estimates
Financial estimateRevenue estimate
Valuation estimate
MotorOne leadership team
Management profileNumber of profiles
MotorOne funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MotorOne M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MotorOne
What does MotorOne do?
MotorOne is an Australian automotive aftermarket group that supplies professional-grade car care products and applied services through a nationwide network of authorized applicators. Its offering spans graphene-infused ceramic coatings (HYDRO G9+), window tinting solutions, paint protection films (Ghost PPF), antimicrobial air conditioning treatments, vehicle electronics, and van/RV protection packages, complemented by a mobile scratch and dent repair membership (Schmick) and an e-commerce store (M1 Store).
Is MotorOne a public or private company?
MotorOne is a private company. It is classified as management employee owned and is currently operating.
When was MotorOne founded?
MotorOne was founded in 1935. It employs 501 to 1,000 people.
Where is MotorOne based?
MotorOne is headquartered in Canterbury, Australia, in the Oceania region.
How does MotorOne make money?
Two revenue lines are on record. Surface Protection Products are the primary driver. The others are automotive Care Services.
Who are MotorOne's main competitors?
Direct peers on record are UltraTune, XPEL, Meguiar's and Autoglym. Broad incumbents are Eastman Chemical (LLumar / Suntek), Repco, Supercheap Auto, Turtle Wax and 3M (Automotive Aftermarket Division). Burson Auto Parts is listed as a regional player.
Does MotorOne have an API?
No public API is recorded for MotorOne.
What industry is MotorOne in?
MotorOne's product category is Automotive aftermarket car care services. Its primary akta.pro industry code is CRACASAK, E-Mobility Controllers, Motors & Drivetrains (Consumer aftermarket/OEM). Its NAICS code is 33632 and its SIC code is 5010.