Or.fr

What Or.fr does

Or.fr, operated by GOLDBROKER LTD (registered in the United Kingdom, headquartered at 25 Eccleston Place, London) and also operating the English-language Goldbroker.com domain, is a direct-to-consumer e-commerce platform for the purchase, secure storage, and international delivery of physical precious metals. Founded in 2011, the platform sells investment-grade gold, silver, platinum, and palladium bars and coins from certified refiners and government mints (Valcambi, Argor-Heraeus, PAMP, Royal Canadian Mint, Austrian Mint, Royal Mint, US Mint, Perth Mint, among others), enabling clients to hold the metals 100% in their own name outside the banking system. Customers can either take physical delivery via tracked specialized carriers or store holdings in high-security vaults located in customs-free zones across Singapore, Zurich, New York, and Toronto, with direct client access to the vaults.

The underlying platform is web-based with a self-serve account portal, a real-time multi-currency pricing engine (110+ supported currencies on-site and 119 on embeddable widgets that update every minute), iOS and Android mobile applications, and an affiliate/referral infrastructure. Revenue is generated primarily through the spread between spot prices and retail asking prices on one-off bullion purchases, supplemented by recurring annual storage fees for vaulted holdings and a buyback service. Distribution combines product-led self-serve e-commerce with a sales-led motion for orders above $136,000 USD, a dedicated channel for French wealth managers (CGPs), and a CPA/revenue-share affiliate program.

The customer base is dominated by individual retail investors (primarily Francophone, with English and German locales served) and supplemented by corporate treasury buyers and wealth-management advisors; pricing is unit-based at spot-plus-premium on a pay-as-you-go cadence. The company operates with 11-50 employees from London, with a representation office in Barcelona, and has no disclosed external funding, parent company, or acquisitions to date.

Name

Or.fr

Legal name

GOLDBROKER LTD

Website

https://or.fr

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Or.fr (GOLDBROKER LTD) is a UK-headquartered e-commerce platform founded in 2011 that enables retail and corporate customers to buy, securely vault, and take delivery of physical gold, silver, platinum, and palladium from certified refiners, with storage in customs-free zones across Singapore, Zurich, New York, and Toronto.

Ownership category

akta.pro rank

Product category

Physical Precious Metals Investment

SIC

Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Precious Metals Trading, Marketing & Distribution (IMAKAEAH)

Keywords

• Physical precious metals
• Gold investment
• Secure bullion storage
• Silver coins
• Offshore vaulting

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Infrastructure, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Physical Precious Metals Sales: Or.fr sells physical gold, silver, platinum, and palladium in the form of investment-grade bars and coins from certified mints (Argor-Heraeus, Valcambi, PAMP, Royal Canadian Mint, Austrian Mint, Royal Mint, Perth Mint, etc.). Revenue is generated through the spread between spot price and retail asking price, including product premiums.
2. Secure Storage Services: Annual storage fees for holding precious metals in high-security vaults located in customs-free zones. Customers have direct access to their vaults and can view or withdraw their products.
3. Home Delivery: Home delivery service for customers who prefer to keep their metals at home rather than in storage. International shipping through specialized carriers with tracking.
4. Affiliate Program: Revenue share and CPA commissions paid to affiliate partners who refer new customers to the platform

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Or.fr (operated by GOLDBROKER LTD) is an online precious metals investment platform that enables individuals and businesses to buy, store, and resell physical gold, silver, platinum, and palladium in the form of certified bars and coins. Metals are held 100% in the client's own name, stored in high-security vaults located in customs-free zones across Singapore, Zurich, New York, and Toronto, with optional home delivery to France and Europe. The platform also provides a buyback service and real-time multi-currency pricing.

Product overview

Or.fr is a physical precious metals investment platform operated by GoldBroker Ltd. The platform offers a comprehensive suite of products including gold and silver bars and coins (lingots and pièces) from certified refiners such as Valcambi, Argor-Heraeus, PAMP, and government mints including Royal Canadian Mint, Austrian Mint, Royal Mint, US Mint, and Perth Mint. Beyond gold and silver, the platform extends to platinum and palladium bars and coins. Core services include secure offshore storage in customs-zone vaults across Singapore, Switzerland, USA, and Canada, international home delivery, and a buyback service. The platform also provides real-time precious metals pricing in over 110 currencies with live and historical charts, an affiliate program, investor education resources, and a mobile application for iOS and Android.

Differentiator

Problem solved

Functional benefit

Brands

• Or.fr: Primary brand platform for physical precious metals investment services including gold, silver, platinum, and palladium bars and coins.

Products and services

• Gold Bars (Lingots d'or) Investment-grade gold ingots in weights from 1g to 1kg, sourced from certified refiners including Argor-Heraeus, Valcambi, and PAMP. Products include standard bars, Kinebar with holographic security, and themed designs such as the Chinese zodiac series. Sold to individual investors and businesses seeking physical gold exposure outside the banking system.
• Gold Coins (Pièces d'or) Government-minted and privately minted gold investment coins including Maple Leaf (Royal Canadian Mint), Philharmonique (Austrian Mint), Britannia (Royal Mint), American Eagle (US Mint), Krugerrand, Kangourou (Perth Mint), and historic French coins such as 20 Francs Marianne Coq and 20 Francs Napoléon III. Targeted at individual investors and collectors.
• Silver Bars (Lingots d'argent) Investment-grade silver ingots from certified refiners available in multiple weights for investors seeking lower-premium silver exposure. Sold alongside gold products to individual and business buyers on the same platform.
• Silver Coins (Pièces d'argent) Government-minted and privately minted silver investment coins including Maple Leaf, Philharmonique, Britannia variants, and historic coins. Targeted at individual investors and collectors seeking liquid, recognizable silver bullion.
• Platinum Bars and Coins Platinum ingots (including Valcambi 1oz platinum bars) and investment coins for investors seeking exposure to platinum as a precious metal. Sold to individual and business buyers through the same online platform as gold and silver.
• Palladium Bars and Coins Palladium ingots and investment coins for investors seeking exposure to palladium. Sold to individual and business buyers through the same online platform as gold, silver, and platinum.
• Secure Vault Storage (Stockage sécurisé) Recurring offshore secure storage service for purchased precious metals in high-security vaults located in customs-free zones in Singapore, Zurich (Switzerland), New York (USA), and Toronto (Canada). Clients hold 100% direct ownership (en nom propre) with the ability to visit, inspect, or withdraw their holdings at any time. Storage fees are billed annually.
• Home Delivery (Livraison) International home delivery service for purchased physical precious metals via specialized carriers with tracking and insurance. Enables investors to receive bars and coins at their residence rather than using vault storage. Available primarily in France and Europe.
• Buyback Service (Rachat) Precious metals buyback service enabling clients to sell their stored or delivered gold, silver, platinum, and palladium back to Or.fr. Provides ongoing liquidity for clients holding physical metals through the platform.

Quantifiable outcome

• Zero counterparty risk through direct physical ownership in client's name
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Von Greyerz / Goldswitzerland.comcoreStrategic or Co-development PartnerOr.fr partners with Goldswitzerland.com (Von Greyerz) as a strategic partner in the precious metals investment space. Von Greyerz is a well-known precious metals investor and commentator who promotes physical gold ownership outside the banking system.
• Philippe HerlinminorGTM or Marketing PartnerPhilippe Herlin, an investment researcher and author, partners with Or.fr to promote physical precious metals investment through educational content and articles on the platform.
• Wealth Managers (CGP)coreChannel Partner/ Reseller/ DistributorOr.fr has a dedicated partnership program for wealth management professionals (Conseillers en Gestion de Patrimoine) who bring clients to the platform, offering referral or commission-based arrangements.
• Vault Storage Facilities (Singapore, Zurich, New York, Toronto)coreOthersOr.fr partners with secure vault facilities in multiple jurisdictions for storage of client precious metals. Storage locations include Singapore, Zurich, New York, and Toronto, all in customs-free zones.

Scale indicators4 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• GoldSilver.com: Online precious metals retailer co-founded by precious-metals commentator Mike Maloney, offering bullion sales and storage. Comparable in combining educational content with direct e-commerce bullion sales.
• Kitco: Canadian precious metals retailer and information platform offering bullion sales, secure storage, and live market data. Directly comparable in combining e-commerce bullion sales with price-tracking content.
• APMEX: One of the largest US online precious metals dealers offering a wide selection of bullion products from sovereign mints and private refiners. Comparable in product breadth and direct-to-consumer bullion sales.
• JM Bullion: Large US online precious metals retailer selling gold, silver, platinum, and palladium bars/coins from major mints. Comparable product breadth and self-serve e-commerce model; serves primarily North American retail investors.
• BullionVault: London-based online platform for buying, selling, and storing allocated physical gold, silver, platinum, and palladium in professional vaults. Directly comparable in product, customer (retail + HNW), and digital self-serve model.
• GoldMoney (now Glint Pay): Platform enabling users to buy, store, and transact physical precious metals. Overlapping customer base of individuals and businesses seeking allocated bullion ownership and storage, with similar multi-jurisdiction vault infrastructure.
• Euro Pacific Bank / Credo Swiss: Precious metals trading and offshore storage provider targeting international investors seeking banking-system-independent wealth storage. Comparable in positioning around non-bank precious-metals ownership and offshore vaulting.

Regional players

• AuCoffre: France-based online platform for buying, storing, and selling physical precious metals with allocated ownership and domestic vault storage. Closest French-market peer to Or.fr in language, customer segment, and value proposition.
• Degussa (Goldhand): German-based precious metals dealer offering physical gold, silver, platinum, and palladium for purchase and secure storage. Comparable in European retail focus and direct-ownership positioning.

Broad incumbents

• Swissquote Bank: Swiss online bank offering precious metals trading, vault storage, and multi-currency accounts. Overlaps with Or.fr on bullion sales and storage but operates as a full-service bank with much broader product portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=4d6ZR3tUEf0
• Xx.com/Or_fr_
• Facebookfacebook.com/or.fr.goldbroker
• LinkedInlinkedin.com/company/goldbroker-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Or.fr