GoldSilver.com
GoldSilver is a direct-to-consumer online platform enabling retail investors to buy, sell, store, and take delivery of physical gold, silver, platinum, and palladium, with integrated vault storage, a self-directed precious-metals IRA, and educational content.
- Company typePrivate
- Founded2005
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
GoldSilver.com firmographics
Firmographics- Name
- GoldSilver.com
- Legal name
- GoldSilver, LLC
- Website
- https://goldsilver.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GoldSilver is a direct-to-consumer online platform enabling retail investors to buy, sell, store, and take delivery of physical gold, silver, platinum, and palladium, with integrated vault storage, a self-directed precious-metals IRA, and educational content.
- Ownership category
- akta.pro rank
Where GoldSilver.com is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
GoldSilver.com business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure
Revenue model
- Bullion Product Sales: Revenue from selling gold, silver, platinum, and palladium bullion products (coins, bars, rounds). Products priced above spot with premiums that vary by product type, weight, and mint. Real-time pricing based on spot price.
- Vault Storage Fees: Monthly storage fees of 0.06% of asset value with $4 minimum per month. Income from managing allocated and segregated storage across global vault network.
- Sellback Spread: Buyback of precious metals from customers with competitive pricing. Electronic bidding to network of buyers. Payment processing fees of $25 for bank wire transfers.
- IRA Account Services: Facilitation of precious metals IRA accounts with partner custodian Equity Trust. Assistance with account setup, transfers, and rollovers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Silver products range from $69.22 to $38,891 depending on weight and form |
| Unit Pricing | Pay-as-you-go | Gold products range from $42.62 to $138,116 depending on weight and form |
| Subscription | Monthly | Vault storage at 0.06% of asset value per month ($4 minimum) |
| Transaction based/ take rate | Pay-as-you-go | Sellback payment fees |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
GoldSilver.com product offering
Product offeringCore offering
GoldSilver.com is a direct-to-consumer online dealer that sells physical gold, silver, platinum, and palladium bullion (coins, bars, and rounds) at real-time spot-plus-premium pricing, offers fractional metal ownership through its proprietary InstaVault system, and provides allocated/segregated vault storage across five international locations operated by Brinks, Loomis, and Malca-Amit. The company also facilitates self-directed Precious Metals IRAs through a partnership with Equity Trust and provides a sell-back/buyback service for customer-held and stored metals.
Product overview
GoldSilver.com is a direct-to-consumer precious metals investment platform offering physical gold, silver, platinum, and palladium bullion products through a unified digital platform. The core offering consists of physical bullion (bars, coins, and rounds) available for purchase with real-time spot pricing, supplemented by InstaVault (fractionalized gold and silver ownership in small increments), a self-directed Precious Metals IRA program for tax-advantaged investing, and global allocated/segregated vault storage across five international vault locations operated by Brinks, Loomis, and Malca-Amit. The platform also integrates a sell-back service enabling users to liquidate holdings stored at home or in vault storage with competitive pricing and quick settlement. Complementary to the transactional platform, GoldSilver provides a suite of educational tools including the Hidden Secrets of Money documentary series (10 episodes, 120M+ views), the Hidden Secrets of Value series (6 episodes), and a structured Learn to Invest platform with guided learning paths. The ecosystem is rounded out by interactive price charts (live spot prices, gold/silver ratio, London Fix history) and a mobile application for portfolio management. The platform supports multiple account types (personal, joint, IRA, trust, corporate), same-day ACH payment processing, and multiple funding methods including bank wire, ACH, credit card, and IRA rollover.
Differentiator
Problem solved
Functional benefit
Brands
- InstaVault: A platform for instantly owning and trading allocated precious metals in fractional increments, offering cost-effective investment in physical gold and silver.
- Insider+
- Modern Ancients
Quantifiable outcome
- $10B+ in total transactions completed
- +2 more outcomes
Companies that use GoldSilver.com
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
GoldSilver.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
GoldSilver.com partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- BrinkscorePartnership with Brinks for institutional-grade vault storage. Brinks is a NYMEX/COMEX Licensed Depository and SEC-reporting public company, formally approved by the SEC as qualified custodian for precious metals in 2014. Offers Class 3 vault security. Allocated and segregated storage options available.
- Loomis InternationalcoreVault storage partner offering COMEX-approved operations insured by Lloyd's of London, with operations in 70+ countries. Provides institutional-grade security for GoldSilver's storage program.
- Malca-AmitcoreVault partner for Hong Kong and Singapore locations. CME Group licensed for kilobar contract settlement. Provides offshore storage options in separate legal jurisdictions.
- IDS (International Depository Services)coreDallas, Texas vault partner. Part of GoldSilver's integrated storage network. Supports mail-in storage for customers who want to store existing metals.
- Lloyd's of LondoncoreInsurance provider for all vaults in GoldSilver's network. Coverage is per-occurrence and covers theft, fire, natural disaster, mysterious disappearance, and employee dishonesty. Same insurer used by central banks and sovereign wealth funds.
- Equity TrustcoreIRA custodian partner managing over $50B+ in assets. Enables GoldSilver to offer self-directed precious metals IRAs. Provides platform for buy/sell precious metals within IRA accounts. Supports Traditional, Roth, SEP, and Simple IRAs with full IRA rollover and transfer capabilities.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
GoldSilver.com competitors and assessment
Company assessmentDirect peers
- Birch Gold Group: Precious-metals dealer focused on IRA rollovers and direct bullion sales for individual investors. Overlaps with GoldSilver on IRA product and educational/marketing-led customer acquisition.
- APMEX: Major U.S. online precious-metals dealer offering an extensive catalog of bullion, numismatic coins, and IRA-eligible products. Directly competes with GoldSilver on price, product breadth, and customer acquisition, and operates a comparable e-commerce + storage model.
- Augusta Precious Metals: U.S. precious-metals dealer specializing in gold and silver IRA rollovers, with a high-touch sales model targeting retirement-age investors. Comparable to GoldSilver's IRA segment and direct-to-consumer motion.
- Lear Capital: Online and phone-based precious-metals dealer offering gold, silver, platinum, and palladium bullion plus IRA services. Comparable go-to-market (phone sales + e-commerce) and product set to GoldSilver.
- Kitco: Long-established precious-metals platform offering live pricing, bullion retail, vault storage, and IRA services. Overlaps with GoldSilver on retail bullion sales, live price-chart tools, and storage/IRA products, while also serving institutional buyers.
- JM Bullion: One of the largest U.S. online precious-metals retailers, selling gold, silver, platinum, and palladium bullion direct-to-consumer. Closely comparable in product mix (bars, coins, rounds), vault storage offering, and IRA integrations, competing head-to-head with GoldSilver for the same retail-investor customer base.
- Money Metals Exchange: Online precious-metals dealer offering bullion sales, vault storage, and a precious-metals IRA, with an educational content and news platform. Directly competes with GoldSilver on product, vault/IRA services, and content-led acquisition.
- SD Bullion: U.S. online precious-metals retailer emphasizing low-premium pricing and direct-to-consumer delivery of gold, silver, and platinum bullion. Comparable product mix, online buying experience, and target customer (individual retail investors) as GoldSilver.
Emerging players
- OneGold: Digital precious-metals platform backed by major industry players, offering fractional gold/silver/platinum ownership and vault storage. Closely comparable to GoldSilver's InstaVault concept, but more digital-native and institutional-partnered.
- Vaulted: App-based fractional precious-metals investment platform enabling micro-purchases of allocated gold and silver. Directly comparable to InstaVault as a digital-first fractional ownership product targeting new/younger investors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights6 records
Customer concentration
GoldSilver.com social profiles
Digital presenceGoldSilver.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
GoldSilver.com leadership team
Management profileNumber of profiles
Profiles2 records
GoldSilver.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GoldSilver.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GoldSilver.com
What does GoldSilver.com do?
GoldSilver.com is a direct-to-consumer online dealer that sells physical gold, silver, platinum, and palladium bullion (coins, bars, and rounds) at real-time spot-plus-premium pricing, offers fractional metal ownership through its proprietary InstaVault system, and provides allocated/segregated vault storage across five international locations operated by Brinks, Loomis, and Malca-Amit. The company also facilitates self-directed Precious Metals IRAs through a partnership with Equity Trust and provides a sell-back/buyback service for customer-held and stored metals.
Is GoldSilver.com a public or private company?
GoldSilver.com is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GoldSilver.com founded?
GoldSilver.com was founded in 2005. It employs 11 to 50 people.
Where is GoldSilver.com based?
GoldSilver.com is headquartered in New York, United States, in the North America region.
How does GoldSilver.com make money?
Four revenue lines are on record. Bullion Product Sales are the primary driver. The others are vault Storage Fees, sellback Spread and IRA Account Services.
Who are GoldSilver.com's main competitors?
Direct peers on record are Birch Gold Group, APMEX, Augusta Precious Metals, Lear Capital, Kitco, JM Bullion, Money Metals Exchange and SD Bullion. Emerging players are OneGold and Vaulted.
Does GoldSilver.com have an API?
No public API is recorded for GoldSilver.com.