SMAK Wines

What SMAK Wines does

SMAK Wines is a boutique, rosé-exclusive winery founded in 2018 by Fiona S. Mak and headquartered in Walla Walla, Washington (legal entity SMAK LLC, Washington-domiciled). The company produces a core portfolio of four still rosés — Spring, Summer, Autumn, and Winter — each made from a single Washington State vineyard source and a single grape varietal, using minimal-intervention winemaking techniques modeled on Provençal style (dry, 0g residual sugar, low alcohol, vegan friendly). Grapes are sourced from Seven Hills Vineyard (Sangiovese) and Gamache Vineyard (Pinot Gris, Syrah, Cabernet Franc). The company has also released two limited-edition experimental rosés (Abstract No.1 and No.2) and publishes recipe content including Frosé and Mulled Rosé cocktails.

SMAK generates revenue through three primary channels: direct-to-consumer e-commerce sales via smakwines.com (UPS shipping across the US, 1-2 business day warehouse handling, adult signature required, weather-holds for temperature extremes), a recurring Wine Club subscription delivering seasonal rosés on automatic billing, and wholesale distribution to independent bottle shops, wine bars, and restaurants across Washington, Oregon, Idaho, and Louisiana (including Commander's Palace in New Orleans). The company also drives direct sales through private tastings by appointment and participation in wine events such as Kirkland Uncorked and regional pop-ups.

The company serves three identifiable customer segments: wine enthusiasts seeking premium year-round rosé, food and wine pairing enthusiasts (with emphasis on Asian and American cuisine pairings), and consumers prioritizing BIPOC-owned brands. Marketing relies on the company website, email newsletter, organic Facebook/Instagram presence, recipe-driven content marketing, and event-based sampling. SMAK is currently operating without a permanent tasting room, having recently graduated from a Walla Walla business incubator and actively searching for a permanent home while running tastings by appointment. No institutional funding, parent company, or acquisition activity is disclosed.

Name

SMAK Wines

Legal name

SMAK LLC

Website

https://smakwines.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

SMAK Wines is a boutique Walla Walla, Washington winery that exclusively produces still rosés in four seasonal single-varietal expressions (Spring, Summer, Autumn, Winter), plus limited experimental releases. It sells via DTC e-commerce, a subscription wine club, and wholesale to retailers and restaurants across Washington, Oregon, Idaho, and Louisiana.

Ownership category

akta.pro rank

Product category

Winery / Rosé Wine Production

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (44532)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• Still rosé wines
• Washington state winery
• Wine club subscription
• Single vineyard wines
• Direct to consumer wine

Headquarters

HQ city

Walla Walla

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Wine Sales: E-commerce sales of wines directly to consumers through the smakwines.com website. Orders are processed with 1-2 business days for warehouse handling, then shipped via UPS Ground, 2nd day, or 3-day air options.
2. Wine Club Subscriptions: Recurring subscription model where members receive regular shipments of seasonal Rosés. Subscriptions automatically renew with automatic billing until cancelled.
3. Wholesale to Retail and Restaurants: Distribution of wines to independent bottle shops, restaurants, wine bars, and retail locations across Washington, Oregon, Idaho, and Louisiana.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

SMAK Wines is a boutique Washington State winery that exclusively produces still Rosé wines from single-vineyard, single-grape-varietal sources, organized into four seasonal expressions (Spring, Summer, Autumn, Winter) inspired by year-round Provençal-style Rosé consumption. The company sells its wines directly to consumers via an e-commerce site and Wine Club subscription, and distributes through retail bottle shops, wine bars, and restaurants across Washington, Oregon, Idaho, and Louisiana.

Product overview

SMAK Wines is a boutique winery specializing exclusively in Rosé wines, producing four distinct seasonal still Rosés (Spring, Summer, Autumn, Winter) that reflect the changing seasons and are made from single vineyard sources and single grape varietals. The portfolio includes limited release Abstract Rosés for experimental offerings. All wines are characterized by low alcohol content, 0g residual sugar, and vegan-friendly production. The company also offers a Wine Club subscription for recurring deliveries and features wine-pairing recipes including Frosé and Mulled Rosé cocktails.

Differentiator

Problem solved

Functional benefit

Products and services

• Spring Rosé A seasonal still Rosé made from a single vineyard source and a single grape varietal, designed to reflect the spring season. Dry with 0g residual sugar, low alcohol, and vegan friendly. Targeted at wine consumers seeking approachable, food-versatile Rosé.
• Summer Rosé A seasonal still Rosé made from a single vineyard source and a single grape varietal, capturing the essence of summer. Dry with 0g residual sugar, low alcohol, and vegan friendly. Pairs across a wide range of cuisines.
• Autumn Rosé A seasonal still Rosé made from a single vineyard source and a single grape varietal, adapted to reflect the autumn season. Dry with 0g residual sugar, low alcohol, and vegan friendly.
• Winter Rosé A non-vintage seasonal still Rosé made from a single vineyard source and a single grape varietal, crafted for the winter season. Dry with 0g residual sugar, low alcohol, and vegan friendly.
• Abstract No.1 Rosé A limited-release still Rosé showcasing experimental winemaking techniques and unique varietal expressions as part of SMAK's Abstract series.
• Abstract No.2 Rosé A limited-release still Rosé featuring experimental winemaking techniques and distinct varietal expressions, continuing the Abstract series.
• Wine Club Subscription A recurring subscription service offering members regular deliveries of SMAK Wines' seasonal Rosés throughout the year, with automatic renewal and billing until cancelled. Provides year-round Rosé access for consumers.

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Seven Hills VineyardcoreOthersSourced grape supplier for Sangiovese grapes. Seven Hills Vineyard is one of the first commercial vineyards in the Walla Walla Valley AVA, established in 1980, expanded to over 200 acres. Known for excellent soil and air drainage at 850-1,050 feet elevation.
• Gamache VineyardcoreOthersPrimary grape source for Pinot Gris, Syrah, and Cabernet Franc. Located above white bluffs overlooking Basin City with 200 acres. Features calcium carbonate layers in soil aiding acid and water retention. Acquired by Sagemoor Vineyards in 2016.
• Commerce7coreTechnology or IntegrationPayment processing service provider handling credit/debit card transactions and payment data storage for e-commerce orders on smakwines.com.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Domaines Ott: Historic Provence rosé specialist (Clos Mireille, Château de Selle, Château Romanin). Directly comparable on rosé-as-flagship positioning and premium dry Provençal style; operates larger production and global distribution than SMAK.
• Wölffer Estate Vineyard: Hamptons-based estate with a long-running, style-defining rosé program sold via DTC, wine club, and on-premise accounts. Comparable to SMAK as a boutique, story-driven winery where rosé is a flagship product rather than a side SKU, and where DTC/wine club is central to the business model.
• DAOU Vineyards: California estate (Paso Robles) with a Provence-style rosé as a signature product alongside broader portfolio. Comparable to SMAK on style positioning, DTC + wine club + on-premise distribution mix, and family-led, brand-story-led go-to-market.
• Château d'Esclans (Whispering Angel): Producer of the dominant Provence-style rosé portfolio (Whispering Angel, Rock Angel, Garrus). Directly comparable to SMAK on category focus (dry Provençal-style rosé), style attributes (low alcohol, pale, food-friendly), and DTC-plus-wholesale go-to-market, though operating at materially larger scale.
• Hampton Water: Celebrity-founded (Bon Jovi) rosé brand from Provence distributed by Warner Bros. Discovery's wine arm. Comparable to SMAK on rosé-exclusive product line, brand-led positioning, and DTC distribution, but with significantly larger marketing budget and national retail penetration.
• Miraval: Brad Pitt and Angelina Jolie's Provence estate producing a flagship Provence rosé. Direct peer on rosé-led category strategy, Provence stylistic positioning, and DTC-plus-premium-retail distribution; materially larger in scale and brand recognition.

Broad incumbents

• Chateau Ste. Michelle: Largest Washington State winery with broad national distribution across still and sparkling wines including rosé. Relevant as the broad incumbent shaping Pacific Northwest rosé listings that SMAK must compete against for retail and on-premise placements.
• Duckhorn Vineyards (Decoy, Canvasback): Multi-brand Napa-based wine portfolio (Duckhorn, Decoy, Canvasback, Migration) with a growing rosé SKU and strong on-premise presence. Comparable to SMAK as a portfolio operator pursuing DTC and wholesale rosé placements in similar fine-dining and retail channels.

Emerging players

• Franscioni / Roar Wines (Pisoni family): Small-lot Santa Lucia Highlands producer whose portfolio includes a flagship rosé alongside Pinot Noir and Chardonnay. Comparable to SMAK as a single-vineyard, single-varietal boutique producer leveraging DTC and curated restaurant placements rather than mass-market distribution.

Regional players

• L'Ecole No 41: Long-established Walla Walla Valley winery with tasting room in downtown Walla Walla and a multi-SKU portfolio including rosé. Comparable as a same-region boutique producer competing for the same Pacific Northwest DTC and tasting-room traffic as SMAK.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SMAKWines
• Instagraminstagram.com/smak_wines
• LinkedInlinkedin.com/company/smak-wines

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SMAK Wines