The Oval

What The Oval does

The Oval Group LLC is a privately-held talent management solutions provider founded in 2003 by Steve Graham and headquartered in Richmond, Virginia (804 area code). The company distributes and integrates workforce assessment and human capital analytics tools built on the TTI Success Insights (TTI SI) methodology, serving small, mid-sized, and enterprise customers across multiple industries. Its operating posture is that of a small, owner-operated distribution and consulting firm with a deep but narrow focus on the TTI SI assessment ecosystem and the trademarked tagline "Business Is Easy . . . People Are Complicated®." Headcount is reported at 1–10 employees and the entity is structured as a private LLC with no record of outside funding rounds.

The Oval's product portfolio includes individual talent assessments, job benchmarking, the proprietary Talent Management Plus (TMP) software platform, the Business X-Ray analytical dashboard, team workshops, employee surveys, 360-degree feedback, and the TriMetrix HD and TriMetrix ACI combined reports. The underlying technology is the TTI SI assessment framework (DISC, Motivators, Acumen, EQ, DNA) layered with The Oval's own TMP and Business X-Ray software wrappers. Individual assessments retail from approximately $35 to $8,820, while TMP and Business X-Ray appear to be sold as software subscriptions; revenue mechanics therefore blend transactional assessment sales with subscription platform licensing.

Go-to-market is primarily direct and consultant-channel: The Oval sells directly while also leveraging a network of certified TTI SI partners and consultants who administer and interpret assessments for end clients. The company operates with 1–10 employees, is structured as an LLC, and shows no record of outside funding rounds in the available data.

Name

The Oval

Legal name

The Oval Group LLC

Website

https://ovalgrp.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

The Oval Group LLC is a Richmond, Virginia-based talent management solutions provider founded in 2003 that distributes and integrates TTI Success Insights assessments, job benchmarking, and proprietary TMP and Business X-Ray analytics software for small, mid-sized, and enterprise customers.

Ownership category

akta.pro rank

Product category

Talent Management Consulting

NAICS

Human Resources Consulting Services (541612), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Personality & Behavioral Assessments (BPACAMAC)

akta.pro secondary industries

People Analytics, Assessment & Psychometrics Consulting (BPAHAGAH), Skills Assessment & Talent/Employability Testing Platforms (EDAFADAM)

Keywords

• Talent management consulting
• Behavioral assessments
• Job benchmarking
• Hiring science
• Leadership development

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Talent Assessment Services: The company generates revenue through providing access to TTI Success Insights assessments. Clients pay for assessment tools that measure behaviors, motivators, competencies, acumen, and emotional intelligence. Assessment pricing varies based on which sciences are selected and the number of assessments needed.
2. Job Benchmarking: Revenue is generated through creating custom job benchmarks via facilitated 3-hour sessions. The benchmark is a mathematical profile defining ideal candidate requirements for specific roles, which is then used to assess and rank candidates.
3. Training Workshops: The company provides custom workshops for team development and engagement, including communication workshops, team building sessions, and leadership development programs delivered by certified consultants.
4. Business X-Ray Consulting: The 7 Stages of Growth Business X-Ray service provides organizational health assessments and consulting to help businesses identify and complete priority initiatives for healthy growth.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Oval Group provides talent management consulting services built on TTI Success Insights' science-based assessments, including Job Benchmarking, behavioral/DISC assessments, motivators, acumen, competencies, and emotional intelligence evaluations. Certified consultants deliver facilitated sessions, custom team workshops, organizational Business X-Ray assessments, automated applicant screening, and 360-degree feedback to business owners and corporate executives to improve hiring fit, retention, and team engagement.

Product overview

The Oval Group offers a talent management solutions platform centered on science-based talent assessments and services. The core offering includes proprietary and TTI SI-powered assessments measuring five dimensions: Behaviors (DISC), Driving Forces/Motivators, Acumen, Competencies, and Emotional Intelligence. These assessments are delivered through the Job Benchmarking process, which creates mathematical profiles for optimal hiring. Add-on modules include Talent Management Plus (automated applicant screening), Business X-Ray (company growth assessment based on 7 Stages of Growth), and 360 Degree Feedback instruments. Supporting services encompass custom Team Workshops and Surveys. The portfolio includes sub-brands TriMetrix HD and TriMetrix ACI that combine multiple assessment sciences into comprehensive talent analysis packages.

Differentiator

Problem solved

Functional benefit

Products and services

• Talent Assessments Science-based online assessments measuring behaviors (DISC), driving forces/motivators, acumen, competencies, and emotional intelligence to help employers understand individuals, peers, and staff for hiring and development.
• Job Benchmarking Patented mathematical profiling process that numerically defines the ideal candidate for a role by combining stakeholder input with algorithms, identifying what success requires rather than cloning current top performers.
• Business X-Ray Organizational health assessment based on the 7 Stages of Growth model that helps businesses identify and complete priority initiatives enabling healthy company growth.
• Team Workshops Custom workshops developed and delivered by certified consultants to develop and engage both management and staff on communication, team building, and leadership topics.
• Talent Management Plus (TMP) Automated, web-based applicant screening system that pre-screens and ranks job applicants based on fit with open positions using the Job Benchmarking process, integrated with applicant tracking systems. Assessments used are EEOC and OFCCP compliant.
• Surveys Customizable data capture tools for organizational assessment and feedback collection across teams and the broader organization.
• 360 Degree Feedback Comprehensive feedback instrument combining guidance for competencies with customizable questions for organizational culture, team dynamics, and leadership development.
• TriMetrix HD Comprehensive assessment combining behaviors, motivators, competencies, and acumen into a unified talent analytics solution that enables organizations to harness employee talent.
• TriMetrix ACI Assessment tool providing detailed analysis of organizational mix of behavior tendencies, motivators, competencies, and acumen for improved team cohesiveness and talent-work alignment.

Quantifiable outcome

• 97% of bad hires eliminated at one company using algorithmic screening
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• TTI Success InsightscoreTechnology or IntegrationThe Oval Group is a proud partner of TTI Success Insights, the world's leading developer of research-based, validated assessments. This partnership provides access to a suite of assessments analyzing 5 dimensions of superior performance (Behaviors, Driving Forces/Motivators, Acumen, Competencies, and Emotional Intelligence) used in over 90 countries and 41 languages. TTI SI's 30 years of research underpins all of The Oval Group's assessment tools and services.

Scale indicators5 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Predictive Index: Behavioral and cognitive assessment SaaS platform used by SMB and mid-market employers for hiring and team design. Overlaps with The Oval on behavioral assessment, talent optimization, and the certified-consultant network model.
• Hogan Assessments: One of the most established personality and behavioral assessment providers globally, selling directly to HR leaders and via an international network of certified consultants - directly overlapping The Oval Group's target buyer (business owners/executives) and product category (behavior-based talent assessments).
• TTI Success Insights: The Oval Group's core technology partner and the developer of the assessment sciences it resells. TTI SI also licenses the same DISC, Motivators, Acumen, Competencies, and EQ assessments to other consulting partners globally, making it the most direct comparable for what The Oval does operationally.
• Caliper: Caliper provides personality and behavioral assessments used for hiring, leadership development, and team effectiveness - closely matching The Oval's mix of assessment tools, consulting interpretation, and mid-market/enterprise client base.
• Wiley Workplace (Everything DiSC): Wiley's Everything DiSC suite is one of the most widely used DISC-based behavioral assessment products sold through a network of certified practitioners, putting it in direct competition with The Oval Group for the same DISC-fluent consultant channel.

Broad incumbents

• Mercer (HR Consulting): Mercer provides broad HR and talent consulting including assessment-based leadership and team development; competes with The Oval primarily at the enterprise end of the market where Mercer's scale and global footprint dominate.
• Korn Ferry: Korn Ferry's Hay Group/Korn Ferry Assess division bundles assessments with organizational consulting and executive search, overlapping with The Oval on psychometric assessment plus broader HR/talent advisory services for larger enterprises.
• Gallup (CliftonStrengths): Gallup sells CliftonStrengths and broader workplace consulting built on its own behavioral/talent research; while positioned as a broad research and advisory firm, its strengths-based assessment competes with The Oval for the same executive-led talent development budgets.
• SHL (part of Expleo): SHL is a large incumbent in psychometric and behavioral assessment for hiring and talent management, serving global enterprises with a broader assessment catalog than The Oval and overlapping heavily on DISC-adjacent behavioral science.

Emerging players

• PDA (Personnel Decisions International): Personnel Decisions International is a smaller consulting firm specializing in leadership assessment and development using proprietary psychometric tools, making it a comparable boutique consultancy competing for similar mid-market talent assessment engagements.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/the-oval-group-llc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Oval