Grupo R Queralto

What Grupo R Queralto does

Grupo R Queraltó, S.A. is a Spanish online orthopedics and medical equipment retailer headquartered in Sevilla and founded in 1898 as a family business in Andalusia. The company operates a multi-country e-commerce platform (queralto.com) localized across 10 European markets — Spain, Portugal, France, Italy, Germany, Netherlands, Austria, Belgium, Sweden, and Poland — and serves over 1 million customers with a catalog anchored by its proprietary Mobiclinic brand (1,000+ SKUs) alongside third-party brands such as Invacare, Sunrise Medical, Littmann, and Elite Bags. Product categories span mobility aids (wheelchairs, walkers, electric scooters), medical equipment (electromedicine, diagnostic instruments, clinical furniture), daily living aids, orthoses, anti-decubitus products, electric articulated beds, and adjacent verticals including children/infant products, fitness, and pet wellness.

The business model is primarily direct-to-consumer e-commerce with unit-priced transactions in the €89.95–€702.95 range, publicly disclosed pricing, free shipping and 30-day returns within mainland Spain, and purchase without registration. A dedicated B2B channel targets distributors, healthcare institutions, banks, large retailers, insurance providers, and government entities, including logos such as BBVA, Santander, QuirónSalud, Carrefour, El Corte Inglés, Cruz Roja, Junta de Andalucía, Adeslas, and Sevilla FC. The company has accumulated 167,269+ product reviews and 11,294+ verified reviews, with a stated 10/10 average rating, providing conversion-driving social proof at scale. It was awarded Best SME in Spain at the CEPYME 2022 awards (Premios CEPYME 2022).

Queraltó operates as a wholly-owned subsidiary of Grupo Bunzl, described in the data as a world leader in distribution. This ownership grants institutional supply-chain leverage, procurement scale, and back-office support that underpin competitive pricing and breadth of assortment. The company is private (S.A. structure), with headcount in the 51–100 range and no publicly disclosed revenue or external funding history. Growth has been driven by geographic expansion across Europe, breadth of proprietary Mobiclinic SKUs, and extension into adjacent consumer categories rather than by technology differentiation or AI capabilities, which are not present in the current data set.

Name

Grupo R Queralto

Legal name

GRUPO R. QUERALTÓ, S.A.

Website

https://queralto.com

Company type

Private

Founded year

1898

Operating status

Operating

Headcount range

51–100 employees

Short description

Grupo R Queraltó is a Spanish online orthopedics and medical equipment retailer (founded 1898, Sevilla) selling 1,000+ proprietary Mobiclinic SKUs and leading third-party brands across 10 European countries to individual consumers, distributors, and enterprise customers.

Ownership category

akta.pro rank

Product category

Orthopedic and Medical Equipment Retail

NAICS

All Other Health and Personal Care Retailers (456199)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Durable Medical Equipment (DME) & Home Health Distribution (CRAOAHAF)

akta.pro secondary industry

Medical, Dental & Lab Supply Marketplaces (CRAFAHAG)

Keywords

• Orthopedic equipment
• Medical supplies
• Mobility aids
• Daily living aids
• Medical equipment retail

Headquarters

HQ city

Sevilla

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Product Sales (B2C): Direct retail sales of orthopedic equipment, medical supplies, mobility aids, childcare products, and pet wellness items through e-commerce platform. One-time purchase transactions with pricing ranging from approximately €89.95 to €580+ per product.
2. B2B/Distribution Sales: Sales to distributors and commercial partners through dedicated B2B program targeting healthcare providers, institutions, and retail businesses.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Grupo R Queraltó operates an online orthopedics and medical equipment retail platform, selling mobility aids (wheelchairs, walkers, electric scooters), medical equipment (electromedicine, diagnostic instruments, clinical furniture), daily living aids, orthoses, and adjacent categories such as childcare, fitness, and pet wellness products. The company manages over 1,000 SKUs under its proprietary Mobiclinic brand alongside third-party brands (Invacare, Sunrise, Elite Bags, Littmann), distributing across 10 European countries via a self-serve e-commerce storefront and a dedicated B2B distribution program.

Product overview

Grupo R Queralto operates an e-commerce platform specializing in orthopedic and medical equipment, offering over 1,000 products primarily under its proprietary Mobiclinic brand alongside third-party brands. The product portfolio centers on mobility and accessibility solutions (wheelchairs, walkers, electric scooters), medical equipment (electromedicine, diagnostic instruments, clinical furniture), daily living aids, and wellness products (fitness, children/baby products, pet care). The company serves both individual consumers and B2B distributors, operating across multiple European markets with its own branded products forming the core offering.

Differentiator

Problem solved

Functional benefit

Brands

• Mobiclinic: Queraltó's proprietary private-label brand for medical equipment and mobility products, including wheelchairs, walkers, crutches, hospital furniture, and orthopedic supplies. The brand encompasses over 1,000 product SKUs.

Products and services

• Sillas de Ruedas (Wheelchairs) Manual and electric wheelchairs including folding aluminum and steel models, transit wheelchairs, self-propelled wheelchairs, and pediatric wheelchairs sold to elderly, mobility-impaired individuals, caregivers, and healthcare institutions across European markets.
• Andadores (Walkers) Walking aids for elderly users, including wheeled and non-wheeled walkers with configurations of 2, 3, or 4 wheels, integrated brakes, and seats, sold to individuals and healthcare facilities.
• Antiescaras (Anti-decubitus Products) Pressure relief products including cushions, mattresses, and heel protectors designed to prevent pressure ulcers in bedridden or mobility-limited users.
• Ayudas para el Baño (Bathroom Aids) Bathroom safety and accessibility products including shower chairs, toilet chairs, grab bars, WC elevators, bath stools, and bath scales for elderly and disabled users.
• Scooters Eléctricos (Electric Scooters) Electric mobility scooters with 3 or 4 wheels for elderly and mobility-impaired individuals, including accessories and spare parts.
• Material Médico (Medical Equipment) Comprehensive medical supplies including electromedicine devices (aspirators, autoclaves, electrostimulators, electrocardiographs, pulse oximeters), medical instruments, diagnostic tools, first aid equipment, stethoscopes (Littmann, Riester), emergency bags, defibrillators, and disposable materials targeted at healthcare professionals and institutions.
• Grúas Ortopédicas (Orthopedic Hoists) Orthopedic lifting hoists and stair-climbing tracks for patient transfer and accessibility in homes and care facilities.
• Camas Articuladas (Electric Articulated Beds) Electric articulated beds and accompanying mattresses for patient comfort and home-based medical care.
• Órtesis (Orthoses) Orthopedic supports for head/neck, elbow/hand, back/shoulders, hip/thigh, knee/ankle, and foot, designed to aid recovery and joint stabilization.
• Ayudas a la Vida Diaria (Daily Living Aids) Products for independent living including pill organizers, pedalers, dressing aids, incontinence products, and eating aids for elderly users and people with disabilities.
• Mobiliario Clínico (Clinical Furniture) Medical facility furniture including examination chairs (physiotherapy, gynecology, urology, podology), examination tables (fixed, folding, electric, hydraulic), hospital carts, medical lamps, and scales for clinics and hospitals.
• Productos Infantil (Children and Baby Products) Children and infant products including strollers, car seats, cribs, baby high chairs, and products for pregnant women targeted at families with infants.
• Bienestar Mascotas (Pet Wellness Products) Pet care products including feeders, waterers, carriers, scratching posts, toys, and pet beds for animal wellbeing and daily hygiene.
• Mobiclinic (Proprietary Brand) Grupo R Queraltó's proprietary private-label brand encompassing over 1,000 medical equipment and mobility products including wheelchairs, walkers, crutches, hospital furniture, and orthopedic supplies sold exclusively through Queraltó's platform.

Quantifiable outcome

• Over 1 million satisfied customers across Europe
• +2 more outcomes

Named customers22 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators6 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Vitality Medical: US-based online retailer of durable medical equipment, hospital supplies, and orthopedic products. Same e-commerce-led DME distribution model as Queraltó, with comparable customer base of caregivers and institutions.
• Ottobock: Global leader in orthopedic devices, prosthetics, wheelchairs, and mobility solutions, with a strong retail and B2B presence across Europe. Directly comparable to Queraltó in product category (orthopedic equipment, mobility aids) and target customers (patients, caregivers, healthcare providers).
• Invacare: Leading global manufacturer of wheelchairs, mobility scooters, and home medical equipment sold through retail and B2B channels. While a supplier-brand on Queraltó's site, it is also a comparable competitor in mobility products across Europe.
• Bauerfeind: German manufacturer of orthopedic braces, supports, compression stockings, and orthoses sold through medical retail and online channels. Directly comparable to Queraltó's orthotics category and European specialty positioning.
• Drive DeVilbiss Healthcare: Manufacturer and distributor of durable medical equipment including wheelchairs, walkers, scooters, and bathroom safety aids. Comparable product portfolio and e-commerce-first distribution model overlapping with Queraltó's Mobiclinic range.
• Allegro Medical: Online retailer specializing in medical equipment, mobility aids, orthopedics, and daily living aids. Directly parallel business model to Queraltó's e-commerce platform serving elderly and mobility-impaired customers.
• Sunrise Medical: Global manufacturer of mobility products including manual and powered wheelchairs with a European manufacturing and distribution footprint. Competes head-to-head with Queraltó's wheelchair and mobility lineup.

Broad incumbents

• DocMorris: Leading European online pharmacy and health-product retailer operating across multiple EU countries. Larger and more diversified than Queraltó but overlaps in cross-border European health e-commerce and aging-consumer targeting.
• Henry Schein: Global distributor of medical, dental, and animal-health products to office-based healthcare providers and institutions. Comparable as a broad medical-supply distributor with European presence serving the same institutional buyers as Queraltó's B2B channel.
• McKesson: One of the world's largest medical supply and pharmaceutical distribution companies with global reach. Parent-affiliated comparable (Queraltó under Bunzl): both are healthcare-distribution platforms serving providers with medical equipment, supplies, and consumables.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/GrupoQueralto
• LinkedInlinkedin.com/company/grupo-queralt-

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo R Queralto