What Likes id does

Likes.id is an Indonesian-based, privately-held SMM (Social Media Marketing) panel operator founded in 2014, running an automated, self-serve e-commerce platform that sells social media engagement services — followers, likes, views, comments, shares, reactions, and live-stream viewers — across 15+ platforms including TikTok, Instagram, YouTube, Facebook, Twitter/X, Telegram, Discord, Spotify, WhatsApp, Shopee, LinkedIn, Google, SoundCloud, Snapchat, Tumblr, and SnackVideo/Kwai. The platform is architected around a no-password order flow: users submit only a public link or username, pay into an account balance, and orders are auto-routed to upstream suppliers with no manual intervention. A volume-tiered "Status" system lowers unit pricing as cumulative orders rise, and a publicly documented JSON-based API enables resellers to programmatically purchase, monitor order status, and resell services under their own brand.

The business model is pay-as-you-go transactional revenue from end users plus recurring-style resale income from freelancers and agencies that subscribe via the API. Pricing starts at Rp1 / $0.00006 per unit for entry services such as Telegram post views, scaling up to tens of dollars for premium followers and views. Payments are localized for the Indonesian market through QRIS, Alfamart, Indomaret, and Bank BRI/BNI/Mandiri, alongside crypto (BTC, USDT, LTC, ETH). According to the homepage, the platform reports 171,849 registered users and 125,895,879 lifetime orders, implying a high-volume, low-ticket operation. The stated target segments are content creators, UMKM and local brands, digital agencies and freelancers, influencers, and online business owners, with the agency/reseller channel positioned as the primary GTM layer on top of the consumer-facing self-serve site.

Name

Likes id

Legal name

Likes.id

Website

https://likes.id

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Likes.id is an Indonesian SMM panel, founded in 2014, that sells automated followers, likes, views, and other engagement services across 15+ social platforms to Indonesian content creators, UMKM/ local brands, and digital agency resellers via a no-password self-serve site and public reseller API.

Ownership category

akta.pro rank

Headquarters

HQ city

Indonesia

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel

Revenue model

1. Social Media Engagement Services: Users purchase social media engagement services (followers, likes, views, comments) on a per-transaction basis. Users deposit funds into their account balance and deduct from balance when placing orders. No password required - only link/username needed.
2. API Reseller Subscriptions: Resellers can subscribe to the API to access services at bulk rates and resell to their own customer base with margin.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Likes.id operates an automated Social Media Marketing (SMM) panel that lets users purchase social media engagement services such as followers, likes, views, comments, shares, and live-stream viewers across platforms including TikTok, Instagram, YouTube, Facebook, Twitter, Telegram, Spotify, WhatsApp, and Shopee. Users only need to provide a link or username (no password required), funds are deducted from a prepaid account balance, and a separate reseller program grants API access for bulk purchase and resale.

Product overview

Likes.id is a Social Media Marketing (SMM) Panel platform marketed primarily to Indonesian users, offering automated social media engagement services. The core product is the Likes.id SMM Panel, which aggregates services across platforms including TikTok, Instagram, YouTube, Facebook, Twitter, Discord, Telegram, Spotify, WhatsApp, Shopee, Google, LinkedIn, SoundCloud, Snapchat, Tumblr, and others. The platform processes orders for followers, likes, views, comments, shares, live stream viewers, and channel members. A companion Reseller Program enables bulk purchasers to resell services via the API, targeting freelancers, agencies, and business owners who want to build their own SMM reselling business.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 125 million orders processed
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• SocialBoss: SMM panel operating across Instagram, TikTok, YouTube, and other platforms with automated order processing and reseller subscriptions. Targets the same content creators and SMB customers with similar transactional pricing.
• SMGains: SMM panel offering social media growth services with reseller API and dashboard-based order management. Competes directly with Likes.id for content creators, agencies, and small businesses looking for affordable engagement.
• JustAnotherPanel (JAP): One of the largest and longest-running SMM panels globally, offering automated social media engagement services across dozens of platforms with a public reseller API. Operates in the same product category with the same business model and customer base as Likes.id.
• SMMWorld: Automated SMM panel offering social media services across multiple platforms with API reseller access. Operates with the same self-serve, transactional model and price-tier structure as Likes.id.
• SMMStorm: Established SMM panel offering followers, likes, views, and other engagement services across major social platforms with reseller pricing tiers. Directly comparable in product offering, pricing structure, and self-serve API model to Likes.id.
• Followiz: SMM panel focused on Instagram and multi-platform engagement services with API access for resellers. Targets the same SMB, freelancer, and agency segments with similar pricing and automated order processing.
• CheapPanel: Low-cost SMM reseller panel offering bulk social media engagement services via API. Directly competes with Likes.id on the Indonesia/Southeast Asia reseller segment with comparable pricing and platform coverage.
• PanelBazar: SMM reseller panel with broad platform coverage and tiered reseller pricing. Competes with Likes.id on bulk discounts, API access, and the freelancer/agency reseller segment.
• SMMHeaven: SMM panel offering cheap social media engagement services with a reseller API and per-unit pricing. Closely aligned with Likes.id's value proposition of low-cost, high-volume engagement delivery.

Broad incumbents

• Hootsuite: Established social media management platform that overlaps with Likes.id's customer base (marketers, agencies, SMBs) but operates on the legitimate side of the market — analytics, scheduling, and content management. Useful as a structural benchmark for what a compliant social media tooling business can scale to.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Likes id