Social Boss Inc.

What Social Boss Inc. does

Social Boss Inc. is a Calgary, Alberta-based digital marketing agency founded in 2021 by Alanna Pearson, a former influencer with 10+ years of platform experience. The company targets small businesses seeking to consolidate their digital presence under a single vendor, delivering services through an "À La Carte Marketing" model that lets clients select individual modules rather than bundled retainers. The portfolio spans ten core service categories: social media management, ads management, influencer events and campaigns, branding and graphic design, public relations, content creation, SEO solutions, marketing strategy, website design and development, and branding photography, supported by owned studio facilities (Social Boss Studio) for production and by a curated local influencer network used for events and PR activations.

The revenue model is a mix of professional services (project-based, quote-driven engagements), transactional digital products (Instagram Audit at CA$200, Boss Social Strategy guide at CA$350, Custom Brand Kit at CA$999), and physical studio rentals (CA$120 for 2 hours, CA$220 for 4 hours, CA$400 for 8 hours, plus GST). Distribution is direct-to-client through the company website, an SMB-facing waitlist, and an applied influencer network; leadership emphasizes a sales-led, consultative GTM motion executed by an 8-person in-house team covering content creation, photography, copywriting, graphic design, social strategy, and web/app development. The company is privately held, bootstrapped, and operates within a single domestic market (Calgary), with no disclosed external funding, subsidiaries, patents, certifications, or enterprise customers. Named case studies are limited to unnamed local SMBs in food and beverage, clothing, and jewelry, indicating a horizontal, long-tail SMB customer base rather than concentrated enterprise relationships.

Name

Social Boss Inc.

Legal name

Social Boss Inc.

Website

https://socialbossinc.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Social Boss Inc. is a Calgary-based, bootstrapped digital marketing agency offering à la carte social media, branding, PR, SEO, web, and photography services to local small businesses, with adjacent digital products and a rented studio.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Social Media & Community Management (BPAFAAAE)

akta.pro secondary industries

Social Media Creative Agencies (Content & Community) (MPAAAAAE), Paid Social Advertising (BPAFACAB), Social Media & Community Management (PR-led) (BPAFADAM)

Keywords

• Digital marketing services
• Social media management
• Branding and graphic design
• Influencer marketing
• Small business marketing

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Services: Comprehensive suite of digital marketing services including social media management, ads management, public relations, SEO solutions, marketing strategy, branding and graphic design, website design and development, and branding photography. Services are tailored to small business needs with quote-based pricing.
2. Digital Products: Pre-designed digital products sold directly including Instagram Audit (CA$200), Boss Social Strategy personalized guide (CA$350), and Custom Brand Kit (CA$999). One-time purchase model with digital delivery.
3. Studio Rental: Photography and content creation studio rental with flexible booking options including short term (2 hours), half day (4 hours), and full day (8 hours) slots. Provides equipment and lighting as part of the rental.
4. Influencer Events: Event strategy and planning services including influencer outreach, event hosting, photo/video coverage, and influencer write-ups for small businesses seeking to leverage local influencer audiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Social Boss Inc. is a Calgary-based digital marketing agency that provides À La Carte Marketing services to small businesses, including social media management, ads management, influencer events and campaigns, branding and graphic design, public relations, content creation, SEO, marketing strategy, website design and development, and branding photography. The company also operates Social Boss Studio, a physical content creation studio available for rental, and sells standalone digital products such as Instagram audits, personalized social strategy guides, and custom brand kits.

Product overview

Social Boss Inc. is a Calgary-based marketing agency offering an 'À La Carte Marketing' model of services. The portfolio consists of 10 core service offerings (Social Media Management, Ads Management, Influencer Events/Campaigns, Branding & Graphic Design, Public Relations, Content Creation, SEO Solutions, Marketing Strategy, Website Design & Development, and Branding Photography) delivered as individual service modules. The company also operates Social Boss Studio, a physical creative hub for photography and content creation. Digital products include the Boss Social Strategy Personalized Digital Guide, Instagram Audit, and Custom Brand Kit sold through the Digital Products store. The services can be purchased individually or combined, providing tailored marketing solutions for small businesses.

Differentiator

Problem solved

Functional benefit

Brands

• Social Boss Studio: A state-of-the-art photography and content creation studio located near downtown Calgary, offering versatile spaces for photographers, content creators, brands, and influencers. Provides equipment, lighting, and flexible spaces for various creative projects.

Products and services

• Social Media Management Comprehensive management of social media presence including crafting cohesive brand messages, engaging with audiences, and building authentic relationships through meaningful interactions. Designed for small businesses seeking an outsourced social media partner.
• Ads Management Creation and management of targeted advertising campaigns across Facebook, Instagram, Google Ads, TikTok, X, LinkedIn, and Pinterest to reach ideal audiences and drive business results.
• Influencer Events and Campaigns Planning and execution of influencer events and campaigns including event strategy, activity planning, influencer outreach and coordination, event hosting, photo/video coverage, influencer write-ups, PR mailouts, and paid post strategies to amplify brand messaging.
• Branding and Graphic Design Full suite of visual identity services including logo design, brand guidelines, print design, digital design, marketing materials, advertising, illustration, packaging design, typography, motion graphics, environmental design, UI/UX design, and editorial design.
• Public Relations Building and maintaining positive brand reputation through media releases, local and national media outreach, event announcements, product launches, crisis communication, and influencer outreach.
• Content Creation Crafting meaningful and engaging content including blog posts, videos, and social media content to drive engagement, build brand loyalty, and establish thought leadership.
• SEO Solutions Search engine optimization services including keyword research, on-page SEO, technical SEO, link building, local SEO, and comprehensive SEO audits to improve online visibility.
• Marketing Strategy Strategic marketing consulting including brand strategy development, marketing campaign ideation, target audience analysis, market trend analysis, consulting and workshops, and digital asset management.
• Website Design and Development Creating visually stunning, user-friendly websites and custom-coded applications including UX design, UI development, WordPress or custom-coded options, and custom app development with cross-platform compatibility.
• Branding Photography Professional photography services including headshots, lifestyle photography, product photography, environmental portraits, behind-the-scenes photography, flat lay photography, event photography, architectural photography, personal branding photography, and team culture photography.
• Social Boss Studio State-of-the-art photography and content creation studio near downtown Calgary offering versatile spaces, top-notch equipment, lighting, flexible customizable environments, and professional support for photographers, content creators, brands, and influencers. Available as 2-hour, 4-hour, and 8-hour rentals.
• Boss Social Strategy Personalized Digital Guide Customized social media toolkit providing content pillars, example videos, pinned post suggestions, content ideas, feed inspiration, and graphic examples tailored to the client's business. 7-10 day delivery; priced at CA$350.
• Instagram Audit Personalized Instagram profile analysis including profile analysis, actionable suggestions, bio update, and content optimization tips for improved engagement and reach. Priced at CA$200.
• Custom Brand Kit Complete brand identity package including logo design, color palette, font pairing, and mini brand guidelines for consistent visual identity. Priced at CA$999.

Quantifiable outcome

• Tailored social media strategies designed to drive results for each unique business

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Influencer NetworkcoreGTM or Marketing PartnerSocial Boss maintains a network of local influencers who receive invites to events, PR packages, and partnership opportunities. Influencers apply through the website and are coordinated for brand campaigns and event activations. The network serves as both a service delivery mechanism and marketing channel.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Buffer: Social media publishing and analytics platform used by SMBs to manage their own presence — alternative to full-service agency engagement and a competitive substitute for Social Boss's social media management service.
• Later: Visual content scheduling and influencer marketing platform targeting SMBs and brands — overlaps with Social Boss's social media and influencer campaign offerings as a self-service alternative.
• Hootsuite: Vancouver-based social media management platform and broader marketing solutions provider — represents the do-it-yourself alternative that competes for SMB marketing budgets Social Boss targets.
• Sprout Social: Established social media management and analytics platform — competitive alternative to Social Boss's social media management and analytics capabilities for SMB clients.
• HubSpot: Comprehensive CRM and marketing platform used by SMBs for content, SEO, ads, and social — represents a broader incumbent offering overlapping tools across Social Boss's full service stack.

Direct peers

• Pivot Creative: Calgary-based creative and digital agency providing branding, web design, and marketing services to SMBs — comparable geography, customer profile, and bundled creative services.
• Jelly Marketing: Calgary-based digital marketing agency offering social media management, web design, SEO, and branding services to small businesses — directly comparable geography, customer segment, and service stack.
• Major Tom: Canadian full-service digital agency with offices in multiple cities, offering strategy, design, branding, web, and social media services — comparable in full-service model though operating at a larger scale.
• Pink Pearl Marketing: Canadian social media and digital marketing agency focused on small businesses and personal brands — directly comparable target segment and service mix, with overlapping content/influencer-led positioning.
• Spyder Web Media: Calgary-based digital marketing agency offering SEO, social media, web design, and ads management — comparable local SMB focus and overlapping service lines.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/socialbossinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Social Boss Inc.