GIAV

What GIAV does

GIAV (Grain Industry Association of Victoria Inc.) is a non-profit membership-based industry association founded in 1917 as the Melbourne Corn Exchange and rebranded to its current name by 1997. Headquartered in Melbourne, the organization serves as the State Affiliate Member for Victoria's grain industry and operates as a social and professional network rather than a technology or product company. Its membership spans the full grain supply chain — marketers, traders, brokers, millers, maltsters, stockfeed manufacturers, seed specialists, container packers, transport operators, and bulk handlers — with revenue generated through recurring annual membership subscriptions and event-based fees.

The association's core offerings are a calendar of recurring events and a recurring Crop Tour data product. Flagship events include the Annual Lunch & AGM (100+ attendees), the Annual Golf Day (sponsored by GrainCorp), Post-Harvest Meetings, Bowls events, and joint meetings with the Stock Feed Manufacturers Council of Australia (SFMCA). Since 2016, GIAV has operated a standardized pre-harvest Crop Tour covering paddocks across Victoria and southern NSW, with 30-60 crop scouts producing yield estimates; Riordan Group is the principal sponsor and Perkins & Co Resources has supported multiple editions. Distribution is direct: members enroll via the giav.com.au website, events are ticketed through TryBooking, and growth is community-led through word-of-mouth and event sponsorship by industry participants such as Riordan Group, NAB Agribusiness, and GrainCorp.

Name

GIAV

Legal name

Grain Industry Association of Victoria Inc.

Website

https://giav.com.au

Company type

Private

Founded year

1917

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

GIAV is a 108-year-old, non-profit industry association headquartered in Melbourne that serves as Victoria's premier social and professional network for the grain supply chain, offering membership, recurring events, and an annual pre-harvest Crop Tour yield-estimation program.

Ownership category

akta.pro rank

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Membership Fees: GIAV generates revenue through annual membership fees from grain industry businesses and professionals including marketers, traders, brokers, millers, maltsters, stockfeed manufacturers, seed specialists, container packers, transport operators, and bulk handlers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

GIAV is a membership-based industry association that connects and supports participants across Victoria's grain supply chain, including marketers, traders, brokers, millers, maltsters, stockfeed manufacturers, seed specialists, container packers, transport operators, and bulk handlers. It delivers value through industry events, networking functions, the annual Crop Tour (pre-harvest yield estimation), Annual Lunch and AGM, Golf Day, Post-Harvest Meetings, and joint meetings with SFMCA.

Product overview

GIAV (Grain Industry Association of Victoria) is a professional industry association for Victoria's grain sector, not a product company. It offers membership services and organizes industry events. The core offering consists of membership access to networking events including the annual Crop Tour (pre-harvest yield estimation), Annual Lunch and AGM, Golf Day and Dinner, Joint SFMCA meetings, Post-Harvest Meetings, and social Bowls Events. The association also provides Resources and Rules documentation to members.

Differentiator

Problem solved

Functional benefit

Products and services

• GIAV Membership
• GIAV Crop Tour
• GIAV Annual Lunch and AGM
• GIAV Golf Day and Dinner
• Joint SFMCA/GIAV Meetings
• Post-Harvest Meetings
• GIAV Bowls Events
• Resources and Rules

Quantifiable outcome

• Cornerstone event for grain industry networking in southeastern Australia with 100+ attendees at flagship Annual Lunch events
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered core and minor.

• NAB AgribusinesscoreStrategic or Co-development Partner · 10 September 2026NAB Agribusiness is the sponsor of the GIAV Annual Lunch & AGM, Victoria's premier grain industry networking event. NAB provides agricultural economic insights and market updates as part of the event program.
• Stock Feed Manufacturers Association (SFMCA)coreStrategic or Co-development Partner · 23 June 2026SFMCA co-hosts annual joint meetings and charity golf days with GIAV at venues like The Sebel Yarrawonga, bringing together professionals from both industries for networking and education.
• Amtrade International Pty LtdminorStrategic or Co-development Partner · 23 June 2026Amtrade International sponsored the combined SFMCA & GIAV meeting in 2026, held in honour of Anthony.
• GrainCorpcoreStrategic or Co-development Partner · 25 March 2026GrainCorp is a long-term sponsor of the GIAV Annual Golf Day, providing major sponsorship support for this premier networking event on the GIAV calendar.
• GallagherminorStrategic or Co-development Partner · 26 February 2026Gallagher is the sponsor of the GIAV Post-Harvest Meeting and Bowls event, supporting the association's networking activities for members.
• Riordan GroupcoreStrategic or Co-development Partner · 14 October 2025Riordan Group is the principal sponsor of the GIAV Crop Tour. Riordan Group is a leading Australian agribusiness specialising in grain marketing, transport, storage, and container packing with over 25 years of experience operating across southeastern Australia.
• GraymontminorOthersGraymont is an event sponsor for the SFMCA/GIAV Charity Golf Day.
• Riverina OilsminorOthersRiverina Oils is an event sponsor for the SFMCA/GIAV Charity Golf Day.
• BEC – Premix Feed Additives & Commodity TradingminorOthersBEC (Premix Feed Additives and Commodity Trading Departments) sponsors the SFMCA/GIAV Charity Golf Day.
• FeedWorksminorOthersFeedWorks is an event sponsor for the SFMCA/GIAV Charity Golf Day.
• AusPac IngredientsminorOthersAusPac Ingredients is an event sponsor for the SFMCA/GIAV Charity Golf Day.
• Novus NutritionminorOthersNovus Nutrition is a hole sponsor for the SFMCA/GIAV Charity Golf Day.
• DSL PacificminorOthersDSL Pacific is a hole sponsor for the SFMCA/GIAV Charity Golf Day.
• Southern StockfeedsminorOthersSouthern Stockfeeds is a hole sponsor for the SFMCA/GIAV Charity Golf Day.
• EW NutritionminorOthersEW Nutrition is a hole sponsor for the SFMCA/GIAV Charity Golf Day.
• IkonminorOthersIkon is the Refreshment Buggy sponsor for the SFMCA/GIAV Charity Golf Day.
• ElancominorOthersElanco is a table sponsor for the SFMCA/GIAV Charity Golf Day.
• PAHCminorOthersPAHC is a table sponsor for the SFMCA/GIAV Charity Golf Day.
• Outlook CommoditiesminorOthersOutlook Commodities is a trophy sponsor for the SFMCA/GIAV Charity Golf Day.
• StoneX (INTL FCStone)minorStrategic or Co-development PartnerStoneX (formerly INTL FCStone) sponsors the putting competition at GIAV Golf Days.
• Ridley AgriProductsminorStrategic or Co-development PartnerRidley AgriProducts sponsored the 2024 GIAV Crop Tour.
• Perkins & Co ResourcesminorStrategic or Co-development PartnerPerkins & Co Resources sponsored the 2016, 2017, 2018, and 2021 GIAV Crop Tours, providing ongoing support for this cornerstone event.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Grain Producers Australia: National peak body representing Australian grain producers across the supply chain. Comparable as a grain-focused industry association using advocacy, events, and member services, though oriented toward growers rather than the post-farm chain that GIAV serves.
• Australian Lot Feeders' Association: Membership association for the Australian feedlot sector with an analogous structure of members, events, sponsorships, and advocacy. Highly comparable in operating model even though it focuses on cattle feeding rather than grain trading.
• Australian Oilseeds Federation: Peak industry body for the Australian oilseeds value chain. Operates a similar member-and-event association model serving traders, crushers, and processors — directly parallel to how GIAV organizes the grain industry's post-farm segments.
• Stock Feed Manufacturers Council of Australia (SFMCA): Australian membership association for stock feed manufacturers that co-hosts joint meetings, dinners, and a charity golf day with GIAV. Operates on a near-identical membership-and-event model in an adjacent agricultural vertical, making it the most directly comparable peer.

Broad incumbents

• NSW Farmers Association: Larger, broader agricultural membership organization covering multiple commodities in New South Wales. Comparable industry-association model but with significantly wider scope (multiple commodities, policy advocacy), positioning it as a larger incumbent analog.
• National Farmers' Federation: National peak body for Australian agriculture across all commodities. Comparable as a membership-driven advocacy and events organization but operating at a national scale well beyond GIAV's state-level Victorian footprint.

Regional players

• CBH Group: Western Australia's dominant grain handling and storage cooperative. Comparable in serving a regional grain ecosystem but operating in a different geography from GIAV's Victorian focus, illustrating how regional grain-industry hubs are organized.
• GrainCorp: Australia's largest bulk grain handler with operations concentrated in eastern Australia (including Victoria). A long-term GIAV sponsor (Annual Golf Day) and committee member source, making it the dominant commercial counterpart in GIAV's region rather than a direct association peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/giavcroptour
• LinkedInlinkedin.com/company/grain-industry-association-of-victoria

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GIAV