Data Design

Name

Data Design

Legal name

Data Design Inc

Website

https://datadesigninc.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

IT Services and Custom Software Development

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Graphic Design Services (541430)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Database/Application Data Layer Modernization (DB migration, ORM, caching) (BPAEAFAL)

akta.pro secondary industry

Database Build, Migration & Master Data Management (MDM) Support (BPAAAKAJ)

Keywords

• IBM midrange programming
• Payroll processing services
• Web design development
• Legacy data conversion
• Credit management software

Headquarters

HQ city

Norman

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Computer Programming Services: Contract and custom programming for IBM midrange systems including AS/400, iSeries, i5, and personal computers. Services provided at customer or DDI location with no fixed commitments required.
2. Payroll Processing Services: Full-service payroll processing including tax preparation, W-2 processing, direct deposit options, and customization for special requirements. Transaction-based pricing with tiered volume discounts.
3. Website Design and Development: Custom website design, responsive web design, SEO services, graphic design, photography, and WordPress CMS implementation. Pricing varies by project scope and features.
4. Data/Tape/Media Conversions: Conversion of legacy tape formats (9-track, 3480, 3490, QIC) and data extraction for litigation, archival, compliance, and system migration purposes.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Data Design Inc provides contract and custom computer programming services for IBM midrange systems (AS/400, iSeries, i5) using RPG, COBOL, SQL, and related languages; outsourced payroll processing including tax preparation, W-2 processing, and direct deposit; custom website design, responsive web design, and SEO services built on WordPress; and legacy data/tape/media conversion services translating EBCDIC and packed numeric IBM formats into modern readable formats. The firm also develops and supports an integrated credit management software suite used by NACM-affiliated organizations. All services are offered without long-term contract requirements and are delivered remotely or on-site.

Product overview

Data Design Inc is a services company offering computer programming, payroll processing, and website design services. The core offerings include IBM i (AS/400 / iSeries / i5) RPG programming services with ASNA Wings web-enablement capability, outsourced payroll processing with integrated tax reporting, WordPress-based responsive website design with SEO services, and legacy data/tape/media conversion services (converting from IBM formats including EBCDIC, packed numeric data to modern formats). The NACM software provides integrated credit management for association members. All services are provided without requiring long-term contracts.

Differentiator

Problem solved

Functional benefit

Products and services

• IBM i (AS/400 / iSeries / i5) Programming Services Contract and custom programming services for IBM midrange systems, covering RPG development from RPG II through RPGLE and RPG Free, plus COBOL, SQL, CL, and related languages. Targeted at small and mid-sized businesses operating IBM AS/400, iSeries, or i5 platforms that lack in-house programming capacity.
• Payroll Processing Services Outsourced payroll processing including tax preparation, W-2 processing, direct deposit, and payroll checks, with flexible bank account options and no long-term contract requirements. Includes federal and state tax deposit services (Form 941, Form 940, state withholding, unemployment, new hire reporting, and annual W-2/W-3 processing). Targeted at small and mid-sized businesses seeking outsourced payroll.
• Website Design and Development Custom website creation, redesign, and ongoing maintenance using the WordPress CMS platform, including responsive design, graphic design, photography, SEO optimization, Google Analytics setup, and e-commerce capability. Targeted at local and regional small businesses that need a professional web presence without in-house web staff.
• Data/Tape/Media Conversion Services Conversion and data extraction services from legacy IBM tapes including 9-track, 3480, 3490, and QIC formats, converting EBCDIC to ASCII with packed numeric conversion and handling combined record types. Supports litigation, archival, compliance, and system migration use cases. Targeted at law firms and enterprises that need historical data extracted from obsolete media.
• NACM Credit Management Software Integrated credit management software for National Association of Credit Management (NACM) members, covering member, contributor, client, and collection tracking in a single system so data is not re-entered across functions. Targeted at NACM-affiliated credit management organizations.

Quantifiable outcome

• Database operational within 6 days during Hurricane Katrina crisis recovery
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Gusto: Cloud-native SMB payroll, benefits, and HR platform. Competes with Data Design's payroll services for small business customers, though at fundamentally different scale, technology, and delivery model.
• Paychex: Large SMB payroll, tax, and HR services provider. Operates in the same payroll-services category as Data Design's payroll offering but at vastly greater scale and with national coverage.
• Fortra (formerly HelpSystems): Broad IBM i and IT operations software and services vendor after absorbing HelpSystems, including BCD, looksoftware, and others. Overlaps with Data Design's IBM i tooling and modernization services at much larger scale.
• Rocket Software: Large incumbent in IBM i, mainframe, and modernization software with a much broader product portfolio. Comparable technology category (IBM midrange and modernization) but at significantly greater scale and breadth.

Direct peers

• BCD Software: Provides IBM i monitoring, modernization, and deployment tools, and offers associated services. Comparable IBM i tooling and services mix targeting AS/400 and iSeries customers.
• Databorough: Specializes in IBM i application modernization, code analysis, and RPG/COBOL migration services. Directly comparable niche IBM i services firm competing for similar modernization engagements.
• Profound Logic Software: Provides IBM i modernization tools and development services, including RPG and web-enablement offerings. Highly comparable to Data Design's IBM i programming and ASNA Wings-based modernization practice.
• LANSA: Long-standing IBM i modernization vendor offering low-code tools and services to extend and modernize RPG/COBOL applications. Comparable to Data Design's application modernization and modernization-adjacent development work.
• UCG Technologies: IBM i and AS/400 consulting and managed services firm serving mid-market clients with RPG programming and modernization. Closely matches Data Design's contract-programming and IBM i focus.

Emerging players

• ASNA: Provider of the ASNA Wings and Visual RPG platform that Data Design uses to web-enable RPG applications. Overlaps in IBM i modernization services and competes indirectly for the same modernization engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DataDesignInc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Data Design