Tyrenet

What Tyrenet does

Tyrenet is the market-leading national sales organization for independent, brand-independent tire and wheel wholesalers in the Netherlands, operating as a B2B cooperative structure under Tyrenet B.V. Founded in 1997 as a central purchasing cooperative for four tire wholesalers and reorganized into its current shareholder-owned B.V. structure in 2006, Tyrenet today coordinates a network of affiliated regional grossiers — primarily Tyrenet Nooteboom (4 warehouse sites, up to 100,000-tire inventory per major location) and Tyrenet PartsPoint (21 sites in the Netherlands and 5 in Belgium as of January 2025). The network moves approximately 1,000,000 tires annually, representing an estimated 11% share of the Dutch replacement tire market, and is positioned as the largest independent wholesale distribution network in the country.

The company's core technology is the Tyrenet Internet Catalogus (TIC), a custom-developed B2B online sales and order management platform launched in 2004 and now serving more than 10,000 active customer connections. TIC provides 24/7 ordering, real-time inventory and pricing visibility, quote generation, and webshop integration that allows dealers to embed the catalog inside their own consumer-facing websites. Two specialized modules extend the platform: the Bandenopslag (tire storage) module, which administers summer/winter and complete wheel-set storage with over 500,000 registered sets, and the Distributiemodule, which processes parts distribution orders between dealers and end customers. The platform was developed by WebVizion BV.

Tyrenet's business model combines wholesale tire and wheel distribution through its affiliated grossiers with three ancillary revenue streams: storage services (bandenhotel) operated by individual grossier sites, parts distribution services that reduce customer transport and personnel costs, and training delivered through the Tyrenet Academy (€45-€99 per participant). End customers are exclusively B2B — universal garages, tire fitters, auto dealers, dealer holdings, and damage repairers; consumer sales are routed indirectly via dealer webshop integrations. Multi-daily deliveries (up to 4 per day) and brand-independent assortment are central to the value proposition, which is reinforced by Hyundai Nederland as a named enterprise customer. The company is privately held, has no disclosed funding rounds, and is not VC-backed; control resides with the affiliated regional wholesalers as shareholders of the central B.V.

Name

Tyrenet

Legal name

Tyrenet B.V.

Website

https://tyrenet.nl

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Tyrenet is a Netherlands-based national sales organization of independent tire and wheel wholesalers, operating the Tyrenet Internet Catalogus (TIC) B2B platform connecting 10,000+ garages, tire fitters, and dealers to regional grossiers across the Netherlands and Belgium.

Ownership category

akta.pro rank

Product category

Tire and Wheel Wholesale Distribution

NAICS

Tire and Tube Merchant Wholesalers (42313)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH)

Keywords

• Tire wholesale distribution
• B2B tire ordering platform
• Tire storage services
• Automotive parts distribution
• Tire dealer network

Headquarters

HQ city

Ravenstein

HQ country

Netherlands

HQ region

Europe

Offices27 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Tire and wheel distribution through Tyrenet grossiers: Tyrenet operates as a national sales organization connecting independent tire and rim wholesalers with B2B customers. Tyrenet grossiers sell tires and wheels directly to garages, tire fitters, dealers, and other garage concepts. Revenue is generated through product sales, logistics/distribution services, and tire storage services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Tyrenet is a national sales organization of independent, brand-independent tire and wheel distribution specialists that supplies tires, wheels, and automotive parts to B2B customers (universal garages, tire fitters, auto dealers, damage repairers, and dealer holdings). Sales are facilitated through a network of regional Tyrenet grossiers (Tyrenet Nooteboom and Tyrenet PartsPoint) and an online ordering platform (TIC), supported by tire storage services, parts distribution logistics, and Tyrenet Academy training programs.

Product overview

Tyrenet is a national sales organization of brand-independent regional tire and wheel distribution specialists, operating as the market leader in tire and wheel wholesaling in the Netherlands. The company offers a unified B2B platform centered around the Tyrenet Internet Catalogus (TIC), an online ordering and sales tool that serves as the core product. Supporting the TIC are modular add-on services including the Bandenopslag Module for tire storage management and the Distributiemodule for parts distribution logistics. Beyond the digital platform, Tyrenet provides physical services through its network of regional grossiers—including Tyrenet PartsPoint (21 locations in NL, 5 in BE) and Tyrenet Nooteboom (4 locations)—offering tire storage, parts distribution, and Tyrenet Academy training programs.

Differentiator

Problem solved

Functional benefit

Brands

• Tyrenet Internet Catalogus (TIC): Online sales tool for tire and wheel sales, 24/7 ordering, real-time pricing and inventory viewing
• Bandenopslag
• Distributiemodule
• Tyrenet Academy

Products and services

• Tyrenet Internet Catalogus (TIC) A custom-made B2B online sales catalog and order management platform launched in 2004 for Tyrenet's customers (garages, tire fitters, dealers), enabling 24/7 ordering, real-time inventory and pricing from wholesalers and tire manufacturers, sales-pricing tools, customer quote generation, and optional webshop integration into the customer's own website. Now used by more than 10,000 connections.
• Bandenopslag (Tire Storage Service) Physical tire storage ("bandenhotel") service provided by Tyrenet wholesalers for summer tires, winter tires, and complete wheel sets, backed by a fully waterproof registration module ("bandenopslag-module") integrated with TIC. Over 500,000 sets are registered in the module across the network, and pricing is offered at competitive rates to relieve garage storage constraints.
• Distributie Onderdelen (Parts Distribution Service) Distribution service where Tyrenet wholesalers handle delivery of automotive parts to the customer's own end customers, enabling multiple daily deliveries and saving the customer from investing in their own delivery personnel and transport. Operated via the Distributiemodule within TIC, which manages communication between customer and distribution partner, archiving, and statistics.
• Tyrenet Academy Training Training programs for Tyrenet's B2B customers covering commercial tire knowledge (market information, sales arguments, pricing) and technical tire knowledge (product information, modern tire techniques, TPMS systems, legislation). Offered as a half-day Basic Training at €45 per participant and a full-day Extended Training at €99 per participant, excluding VAT, including course materials, coffee/tea, and lunch for the extended session.

Quantifiable outcome

• Deliveries up to 4 times per day
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Tyrenet NooteboomcoreChannel Partner/ Reseller/ DistributorTyrenet Nooteboom is a family-owned tire wholesaler operating as an authorized Tyrenet grossier. Founded over 70 years ago, it operates 4 locations (Moordrecht, Tilburg, Heinkenszand, Roermond) with a combined inventory of 175,000 tires. Nooteboom delivers 3x daily and offers tire storage, small materials supply, and old tire removal services. It is a shareholder in the Tyrenet B.V. structure.
• Tyrenet PartsPointcoreChannel Partner/ Reseller/ DistributorTyrenet PartsPoint is a Tyrenet grossier with 21+ locations in the Netherlands and Belgium (as of 2025). It specializes in tire and automotive material distribution, with at least 4 daily deliveries. PartsPoint includes the Ronden Banden brand active in Gelderland, Overijssel, Drenthe, and Noord-Brabant. It has over 30 years of experience as a wholesaler in tires and automotive materials. Belgium expansion started 1 January 2025 with 5 locations.
• VACOminorOthersVACO is the Dutch automotive trade association. Tyrenet references VACO as the source for tire label regulations, winter tire legislation, and other industry guidance content published on the Tyrenet website. Tyrenet directs customers to VACO resources such as example invitation letters and regulatory overviews.
• BridgestoneminorOthersTyrenet published a news article promoting Bridgestone Duravis winter tires, indicating Bridgestone is one of the many brands available through Tyrenet's brand-independent assortment.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pneuhage: German cooperative tire wholesale network distributing to independent dealers across Germany and parts of Europe. Comparable as a cooperative B2B tire distributor with similar grossier-based structure to Tyrenet.
• Inter-Sprint: Dutch-based European tire wholesale distributor supplying passenger, commercial, and specialty tires to dealers across Europe. Comparable in being a pan-European B2B tire wholesaler headquartered in the Netherlands.
• Point S: International cooperative tire retail and wholesale franchise with operations across Europe. Comparable to Tyrenet as a cooperative-style tire distribution network serving independent dealers and garages.
• Profile Tyrecenter: Belgian-Dutch tire service and distribution network with a similar franchise/cooperative structure serving independent tire fitters and dealers. Most directly comparable peer given overlapping NL/BE market footprint and B2B distribution model.
• Heuver Banden: Dutch tire and wheel wholesaler supplying commercial and specialty tires to B2B customers across the Netherlands and Europe. Comparable in product focus (tires and wheels), B2B distribution model, and Dutch market position.
• First Stop: Bridgestone-affiliated European tire retail and distribution network operating across multiple countries. Comparable as a manufacturer-backed tire distribution network competing for the same B2B garage customers as Tyrenet.

Broad incumbents

• Euromaster: Michelin-owned European tire distribution and service network with extensive own-brand retail and B2B supply. A larger, manufacturer-captive incumbent competing for the same garage and fleet customers as Tyrenet across broader Europe.

Others

• Bandag (Bridgestone retread network): Bridgestone-owned global tire retreading and commercial tire network with European presence. Comparable as an adjacent tire ecosystem participant and potential competitor in commercial/fleet tire services that overlaps with Tyrenet's commercial offerings.
• Apollo Vredestein: Dutch-headquartered tire manufacturer (owned by Apollo Tyres) producing passenger, commercial, and agricultural tires. Comparable as a Dutch tire ecosystem participant and potential upstream supplier/partner to Tyrenet's brand-independent assortment.

Regional players

• Vergölst: Continental-affiliated German tire distribution and service network primarily operating in Germany. Comparable in being a manufacturer-affiliated tire distribution network, though it serves a different geographic market than Tyrenet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tyrenet

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tyrenet