Kings Dominion
Kings Dominion is a regional amusement park in Doswell, Virginia, operated by Six Flags Entertainment Corporation, serving families and thrill-seekers with 60+ rides, 13 roller coasters, a 20-acre waterpark, and a 14-acre kids' area via direct-to-consumer tickets, season passes, and memberships.
- Company typePublic
- Founded1972
- HeadquartersDoswell, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
Kings Dominion firmographics
Firmographics- Name
- Kings Dominion
- Legal name
- Six Flags Entertainment Corporation
- Website
- https://kingsdominion.com
- Company type
- Public
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Kings Dominion is a regional amusement park in Doswell, Virginia, operated by Six Flags Entertainment Corporation, serving families and thrill-seekers with 60+ rides, 13 roller coasters, a 20-acre waterpark, and a 14-acre kids' area via direct-to-consumer tickets, season passes, and memberships.
- Ownership category
- akta.pro rank
Kings Dominion industry classification
Industry- Product category
- Amusement Park / Theme Park Operations
- NAICS
- Amusement and Theme Parks (71311), Amusement Parks and Arcades (7131)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Destination Theme Parks (Large-Scale, Multi-Attraction Parks) (THAJAEAA)
Keywords
Where Kings Dominion is headquartered
LocationHeadquarters
- HQ city
- Doswell
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Kings Dominion business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain
Revenue model
- Theme Park Admissions: Revenue from daily tickets, season passes, and memberships that provide access to the amusement park and waterpark. Single-day admission and multi-day passes available.
- In-Park Spending: Revenue from food and beverage, merchandise, cabana rentals, Fast Lane express passes, and add-on experiences within the park.
- Memberships and Season Passes: Recurring revenue from monthly membership programs ($8/month) and annual season passes offering exclusive discounts and benefits.
- Group Events and Private Rentals: Revenue from group tickets, corporate events, and special event bookings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly Membership - $8 per month |
| One time/ perpetual license | Pay-as-you-go | Daily Tickets - Standard admission |
| Subscription | Annual | Season Passes - Annual access |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Kings Dominion product offering
Product offeringCore offering
Kings Dominion is a regional amusement park offering over 60 rides, shows, and attractions including 13 roller coasters, alongside a 20-acre included waterpark (Soak City) and a 14-acre kids' area (Planet Snoopy). The park generates revenue through daily admission tickets, season passes, monthly memberships priced at $8/month, and ancillary in-park spending on food, beverage, merchandise, Fast Lane passes, and cabana rentals. It operates as a wholly-owned property of Six Flags Entertainment Corporation.
Product overview
Kings Dominion is a regional amusement park operator offering a unified admission model where guests purchase a single ticket granting access to both the main amusement park (featuring 13 roller coasters and over 60 rides/attractions) and Soak City, an adjacent 20-acre water park. The portfolio centers on core thrill attractions (Rapterra wing coaster, Pantherian, Jungle X-Pedition), family zones (Planet Snoopy kids' area with PEANUTS Gang entertainment), and water-based experiences (Soak City with slides, wave pools, lazy river, and Coconut Shores). Revenue is augmented through add-on products including Season Passes and Memberships for repeat visits, Fast Lane express passes for priority access, cabana rentals at the water park, and on-site camping via Kings Dominion KOA. The park operates under Six Flags Entertainment Corporation following its 2024 merger with Cedar Fair.
Differentiator
Problem solved
Functional benefit
Brands
- Soak City: 20-acre water park included with admission, featuring water slides, splash pads, wave pool, lazy river, cabanas, and Coconut Shores dining area.
- Planet Snoopy
- Jungle X-Pedition
- Rapterra
Products and services
- Kings Dominion Amusement Park The main amusement park located in Doswell, Virginia, offering over 60 rides, shows, and attractions including 13 roller coasters, live entertainment, and family-friendly experiences for visitors of all ages.
- Soak City Waterpark A 20-acre water park included with park admission, featuring more than 2 dozen water slides, a massive wave pool, a lazy river, cabanas, and the Coconut Shores area with a mini-wave pool and 45-foot multi-level play structure.
- Planet Snoopy A 14-acre kids' area featuring more than 15 rides designed for families to enjoy together, plus live entertainment featuring Snoopy and the PEANUTS Gang.
- Rapterra The world's tallest and longest launched wing coaster, offering guests the opportunity to conquer the skies with high-speed thrills. Riders sit on the sides of the track with their feet dangling.
- Summer 2026 Live Entertainment Lineup New expanded live entertainment programming including a drone-and-fireworks show, water parade, outdoor percussion show, and live music performances.
- Jungle X-Pedition An immersive experience exploring an ancient jungle civilization, offering guests a unique themed adventure with themed environments and interactive elements.
- Pantherian One of the tallest and fastest coasters on the East Coast, among the park's collection of 13 world-class roller coasters.
- Season Passes Annual admission passes providing unlimited visits throughout the season with exclusive discounts and benefits at Kings Dominion.
- Monthly Memberships Monthly subscription-based access plans starting at $8 per month, offering flexible payment options for park entry with exclusive discounts and benefits.
- Group Tickets and Private Events Dedicated group ticket sales for corporate events, school groups, youth organizations, and other group bookings at Kings Dominion.
- Kings Dominion KOA Camping On-site camping and accommodations partnership with KOA, allowing guests to stay overnight at the park location.
Quantifiable outcome
- Over 60 rides, shows, and attractions available at the park
- +3 more outcomes
Companies that use Kings Dominion
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
Kings Dominion technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Kings Dominion partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Six Flags Entertainment CorporationcoreKings Dominion is owned and operated by Six Flags Entertainment Corporation, which became the largest regional amusement park operator in North America following its 2024 merger with Cedar Fair. Kings Dominion operates as one of the flagship properties within the combined Six Flags portfolio.
- Cedar FaircoreCedar Fair completed a merger with Six Flags in 2024, creating North America's largest regional amusement park operator. Kings Dominion transitioned to operating under the combined Six Flags corporate umbrella following the merger.
- Kings Dominion KOAminorOn-site campground partnership offering overnight packages for visitors, extending the guest stay and enhancing the resort experience at the park location.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Kings Dominion competitors and assessment
Company assessmentDirect peers
- Busch Gardens Williamsburg: Operated by United Parks & Resorts, Busch Gardens Williamsburg is a regional theme park located within roughly an hour of Kings Dominion in Virginia. It directly competes for the same Mid-Atlantic family and thrill-seeker demographic with a comparable coaster lineup and European theming.
- Kings Island: Sister park under the combined Six Flags entity, located in Mason, Ohio. Kings Island is a near-twin regional theme park with comparable scale, multiple world-class coasters, and a sister Soak City waterpark offering - making it the closest operational peer.
- Carowinds: Another sister park under Six Flags, located on the North Carolina-South Carolina border. Carowinds is a comparable regional amusement park with a similar attraction mix, including multiple roller coasters and a Carolina Harbor waterpark.
- Hersheypark: Privately held by Hershey Entertainment & Resorts, Hersheypark is a regional theme park in Hershey, Pennsylvania with a comparable coaster lineup, integrated waterpark, and family-oriented brand - competing for the same Mid-Atlantic demographic.
- Cedar Point: Flagship park of the former Cedar Fair portfolio, now under Six Flags, located in Sandusky, Ohio. Cedar Point is renowned for its roller coaster collection, providing a relevant operational and IP-development benchmark for Kings Dominion's coaster-led strategy.
- Dollywood: Owned by Herschend Family Entertainment, Dollywood is a themed regional theme park in Pigeon Forge, Tennessee. It offers comparable scale, waterpark integration (Dollywood's Splash Country), strong IP-driven entertainment, and competes for the broader Southeast/Mid-Atlantic family market.
- Six Flags Great Adventure: Sister Six Flags park in Jackson, New Jersey featuring a comparable mix of major roller coasters, a Hurricane Harbor waterpark, and themed family areas. Directly comparable in scale, ride portfolio, and target demographic.
- Knott's Berry Farm: Former Cedar Fair park in Buena Park, California featuring a similarly scaled regional theme park with multiple coasters and an integrated waterpark (Knott's Soak City), serving as a Western U.S. operational peer for the Kings Dominion model.
- Silver Dollar City: Owned by Herschend, Silver Dollar City in Branson, Missouri is a themed regional theme park with comparable scale, strong entertainment programming, and a sister waterpark (White Water). It competes in similar regional destination markets.
Broad incumbents
- SeaWorld Orlando: Operated by United Parks & Resorts, SeaWorld Orlando is a larger, multi-day destination theme park in Florida. While broader in scale and not a direct competitor on geography, it shares the same operational model of integrated thrill rides, waterpark add-ons, and ticketed live entertainment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Kings Dominion social profiles
Digital presenceKings Dominion financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kings Dominion leadership team
Management profileNumber of profiles
Kings Dominion subsidiaries and ownership
Company hierarchySubsidiaries2 records
Kings Dominion funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kings Dominion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kings Dominion
What does Kings Dominion do?
Kings Dominion is a regional amusement park offering over 60 rides, shows, and attractions including 13 roller coasters, alongside a 20-acre included waterpark (Soak City) and a 14-acre kids' area (Planet Snoopy). The park generates revenue through daily admission tickets, season passes, monthly memberships priced at $8/month, and ancillary in-park spending on food, beverage, merchandise, Fast Lane passes, and cabana rentals. It operates as a wholly-owned property of Six Flags Entertainment Corporation.
Is Kings Dominion a public or private company?
Kings Dominion is a public company. It is classified as public and is currently operating.
When was Kings Dominion founded?
Kings Dominion was founded in 1972. It employs 1,001 to 5,000 people.
Where is Kings Dominion based?
Kings Dominion is headquartered in Doswell, United States, in the North America region.
How does Kings Dominion make money?
Four revenue lines are on record. Theme Park Admissions are the primary driver. The others are in-Park Spending, memberships and Season Passes and group Events and Private Rentals.
Who are Kings Dominion's main competitors?
Direct peers on record are Busch Gardens Williamsburg, Kings Island, Carowinds, Hersheypark, Cedar Point, Dollywood, Six Flags Great Adventure, Knott's Berry Farm and Silver Dollar City. SeaWorld Orlando is listed as a broad incumbent.
Does Kings Dominion have an API?
No public API is recorded for Kings Dominion.
What industry is Kings Dominion in?
Kings Dominion's product category is Amusement Park / Theme Park Operations. Its primary akta.pro industry code is THAJAEAA, Destination Theme Parks (Large-Scale, Multi-Attraction Parks). Its NAICS code is 71311 and its SIC code is 7900.