The Sloane Club

What The Sloane Club does

The Sloane Club is a private members club located at 52 Lower Sloane Street in Chelsea, London. The club operates as a single-site, application-based membership business offering four integrated service pillars: Wellness, Dining, Stay (accommodation), and Private Events. The underlying "product" is the physical club itself — a members-only social and lifestyle space — combined with a sub-brand, "The Apartments by The Sloane Club," which operates a separate accommodation offering through its own website.

The club was "reborn in 2025" with a repositioning around togetherness, balance, and whole-self wellness, blending heritage positioning ("friendship, connection and community") with a contemporary aesthetic. The customer base is affluent private individuals in London seeking a social community, dining, accommodation, and private event facilities. Reciprocal access to affiliated clubs extends the value of membership beyond the Chelsea location.

The business model is membership-fee driven, with pricing not publicly disclosed and prospective members required to apply. Revenue is generated from membership dues, F&B, room nights at the Stay offering, private events, and ancillary services. The company is private, for-profit, domiciled in the United Kingdom, and employs 101–250 people. Distribution is direct via the club's website and phone line; there is no evidence of any technology platform, app, or digital product beyond a marketing website and social media presence.

Name

The Sloane Club

Legal name

The Sloane Club

Website

https://sloaneclub.co.uk

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

101–250 employees

Short description

The Sloane Club is a private, application-based members club in Chelsea, London offering wellness, dining, accommodation, and private events to affluent individual members, with reciprocal access to affiliated clubs and a separate apartment sub-brand.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Distribution channels1 record

Marketing channels3 records

Core offering

The Sloane Club is a private members' club based at 52 Lower Sloane Street in Chelsea, London. It sells membership entitlements that give members access to on-site wellness facilities, dining venues, overnight accommodation (Stay), and private event hosting, together with reciprocal access to affiliated partner clubs. A separate accommodation offering, The Apartments by The Sloane Club, is operated through its own dedicated website.

Product overview

The Sloane Club is a single, unified private members club offering a comprehensive lifestyle experience. The core product encompasses wellness facilities, dining services, accommodations (Stay), and private event hosting. The club also provides Reciprocal Access as a membership benefit and operates a separate accommodation brand called The Apartments by The Sloane Club, accessible via a dedicated website. The club was reborn in 2025 as an elegant and contemporary space in Chelsea, London.

Differentiator

Problem solved

Functional benefit

Products and services

• The Sloane Club Membership Core private members' club membership granting access to the Chelsea, London clubhouse and its wellness, dining, stay and private events facilities, as well as reciprocal access to affiliated partner clubs. Targeted at affluent adult individuals seeking an exclusive community.
• Wellness at The Sloane Club Wellness facilities and services offered within the club, supporting members' physical fitness and mental wellbeing as part of an integrated lifestyle offering.
• Dining at The Sloane Club Member dining services within the club's contemporary Chelsea setting, delivering culinary experiences to members and their guests on the premises.
• Stay at The Sloane Club On-site overnight accommodation available to members at the Chelsea, London location.
• Private Events at The Sloane Club Private event hosting for members, enabling celebrations and gatherings to be held at the club's Chelsea premises.
• Reciprocal Access Membership benefit providing reciprocal access to other affiliated clubs or partner establishments, extending the member experience beyond the Chelsea site.
• The Apartments by The Sloane Club Separate accommodation offering operated by the club in the Chelsea area of London, with its own dedicated website at sloaneclubapartments.com.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Direct peers

• Soho House: Global private members club operator with a flagship London presence (Soho House White City and others). Most directly comparable to The Sloane Club in operating model: paid membership, integrated dining, wellness, accommodation, and events aimed at creative and professional affluent members.
• The Arts Club: Historic Dover Street members club founded in 1863, offering dining, bedrooms, and a cultural programme to a curated London membership base. Direct peer in the heritage premium members-club category.
• Boodle's: St James's private members club founded in 1762, with dining, overnight rooms, and a traditional gentleman's club atmosphere. Comparable heritage London members club competing for similar high-net-worth members.
• White's: One of London's oldest private members clubs in St James's, comparable as a heritage London club offering dining, accommodation, and social spaces to a curated male (historically) membership base.
• 5 Hertford Street / LouLou's: Robin Birley-operated Mayfair members club and rooftop restaurant, highly comparable to The Sloane Club as a curated, premium London members venue with dining, events, and an exclusive membership funnel.
• Annabel's (Birley Group): Iconic Berkeley Square private members club in Mayfair operated by Richard Caring's Birley Group. Directly comparable premium London members club with fine dining, events, and high-spend affluent clientele.
• The Ned: Members club and hotel in the City of London combining a members-only floor with hotel rooms, restaurants, spa, and event spaces. Comparable bundled lifestyle membership model with a London base.
• Home House: Marylebone private members club with rooms, restaurant, bar, and event spaces. Closely comparable London members-club format targeting affluent professionals with a bundled dining/stay/events proposition.

Emerging players

• The Wing: Members club and co-working concept focused on women, with multiple locations. Comparable membership-based lifestyle model targeting a defined community segment, though differentiated by audience and work-oriented programming.

Broad incumbents

• The Connaught: Mayfair luxury hotel offering concierge, dining, spa, and private events to ultra-high-net-worth guests. Adjacent competitor for affluent Londoners seeking club-like lifestyle amenities outside a formal membership structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-sloane-club
• Instagraminstagram.com/thesloaneclub
• Xx.com/thesloaneclub

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Sloane Club