Austin Tennis Academy

What Austin Tennis Academy does

Austin Tennis Academy (ATA) is a junior tennis training organization founded in May 2002 by Jack Newman, Eric Schmidhauser, and Doug Davis, operating from a purpose-built 14-court campus at 6800 Spanish Oaks Club Blvd in Austin, Texas (12 hard courts plus 2 Italian red clay courts, a 3,200 sq. ft. performance fitness center, a full-service pro shop, and on-site academic classrooms). The academy delivers a six-stage developmental pathway (ATA Pathway) running from QuickStart (ages 5–8) through Junior Development (8–11), Junior Academy, and the full-time Academy program for elite sectional, national, and ITF-level competitors, alongside seasonal Spring Break, Summer, and Fall/Winter camps, private lessons, Adult Tennis clinics, and six annually sanctioned USTA Open tournaments hosted on-site.

A structural differentiator is ATA College Prep, a fully accredited private school for grades 6–12 that integrates college-preparatory academics with elite tennis training under Founding Head of School Carol Hagar. The school reports a 100% college matriculation rate, was named to the 2023 AP School Honor Roll with Silver distinction, and has produced alumni who captain tennis teams at Notre Dame, Princeton, UVA, LSU, and Clemson. ATA's broader coaching roster combines USPTA Master Professionals, USTA High-Performance certified coaches, former WTA and NCAA-champion players, and coaches trained at Sanchez/Casal Barcelona, with 200+ years of combined tenure.

Revenue is generated from five streams: annual recurring Academy tuition sold as one-year program commitments, one-time seasonal camp fees ($275–$755/week with $150–$200 single-day drop-ins), private lessons billed as professional services, pro shop hardware sales, and tournament entry fees. ATA is privately held, founder-owned and operated, with no institutional investment or parent company identified. The leadership team (CEO/Head Coach Jack Newman, COO Deb Cahill, and Tournament Director/Academy Coach Brian Notis) anchors a staff of 11–50; 2024 produced an unusually concentrated slate of industry recognition including the USTA Outstanding Facility Award, the USPTA Texas Tut Bartzen Lifetime Achievement Award (Newman), and the national USTA Blue Ribbon Tournament Director Award (Notis).

Name

Austin Tennis Academy

Legal name

Austin Tennis Academy

Website

https://austintennisacademy.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Austin Tennis Academy is a junior tennis training facility founded in 2002 in Austin, Texas, operating a 14-court campus that delivers a six-stage player-development pathway and the fully accredited ATA College Prep private school for grades 6-12, serving elite, competitive, and developmental junior players alongside adult tennis participants.

Ownership category

akta.pro rank

Product category

Tennis Training & Development

NAICS

Sports and Recreation Instruction (611620), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Single-Sport Skill Academies (Soccer, Basketball, Tennis, etc.) (MPAKAJAB)

akta.pro secondary industries

Athletic Recruitment & NCAA/NAIA Eligibility Counseling (EDANAEAM), Sports Boarding Schools & Residential Academies (MPAKAJAL)

Keywords

• Junior tennis training
• Tennis academy programs
• Youth tennis coaching
• Private school athletics
• Tennis performance training

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Academy Tuition: Full-time Academy program with one-year enrollment commitments. Provides group tennis training, private instruction, tournament travel with coaches, and customized fitness programs.
2. Summer Tennis Camps: Weekly camp sessions ranging from $275-$755 per week. Morning camps, QuickStart camps, and Tournament Tough afternoon sessions available.
3. Private Lessons: Individual instruction recommended at least one hour per week, charged separately from Academy fees.
4. Pro Shop Operations: Full-service pro shop with racquet services and equipment sales, managed by Lisa Weinhold with Master Racquet Technician Andrew Rohlfs.
5. Tournament Entry Fees: ATA hosts 6 sanctioned Open tournaments annually. Academy players receive coaching at tournaments with travel expenses covered or charged as percentage of coach expenses.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Austin Tennis Academy is a junior tennis training facility that delivers tiered on-court coaching programs (QuickStart, Junior Development, Junior Academy, full-time Academy), adult tennis offerings, performance/fitness training, and seasonal camps. It also operates ATA College Prep, a fully accredited private school integrated with tennis training for grades 6-12. Revenue is earned primarily through academy tuition, weekly camps, private lessons, and pro-shop equipment sales.

Product overview

Austin Tennis Academy offers a multi-tiered platform of tennis training programs and educational services designed to develop junior players from their first introduction to competitive tennis through college placement and professional aspirations. The core offering consists of progressive training programs including QuickStart (ages 5-8), Junior Development (ages 8-11), Junior Academy, and the full-time Academy program for elite junior competitors. These programs are complemented by ATA College Prep, a fully accredited private school that integrates academic instruction with athletic training, creating a unique combined product that sets ATA apart from traditional tennis academies. The Academy also provides Fitness/Performance Training services, Adult Tennis programs, and Seasonal Camps (Spring Break, Summer, and Fall/Winter) that serve as entry points for new players. The ATA Pathway framework coordinates all these offerings into a unified six-stage developmental system that serves players from ages 5 through high school graduation, with demonstrated success in placing athletes at Division I universities nationwide.

Differentiator

Problem solved

Functional benefit

Brands

• ATA College Prep: Fully accredited private school integrated with the tennis academy, offering college-preparatory academics for student-athletes in grades 6-12 with 100% college matriculation rate.

Products and services

• Academy (Full-Time Training Program) ATA's comprehensive full-time training program for junior tennis players pursuing high-level sectional, national, and ITF competition. The one-year commitment program includes group practice, fitness training, tournament travel with coaches, mental toughness training, and private lessons for top 100 and higher U.S. National ranking aspirants.
• Junior Academy A small, focused training group for competitive players committed to improving and competing in tennis. Targets players ready to transition from recreational tennis to serious tournament competition, with training on Mondays, Wednesdays, and Fridays.
• Junior Development Training program for ages 8-11 that bridges learning the game to competitive play. Combines fundamental technical instruction with entry-level tactical instruction, introducing players to local competition, point construction, and match play.
• QuickStart Introductory tennis program for children ages 5-8 that introduces technical foundations using age-appropriate equipment and court sizes. Focuses on FUNdamentals of tennis including hand-eye coordination, movement skills, swing fundamentals, and rallying basics.
• Fitness (Performance Training) Performance training program led by Director of Fitness Dio Miranda in a state-of-the-art 3,200 sq. ft. fitness center. Builds strength, mobility, endurance, and resilience through tennis-specific speed and agility training, injury prevention, and corrective exercise.
• Adult Tennis Adult tennis programs offering competition, fitness, and recreation opportunities for women of all ages and skill levels. Includes clinics for WTTA and USTA league teams, beginner and intermediate sessions, and private and semi-private lessons.
• Seasonal Camps (Spring, Summer, Fall/Winter) Seasonal tennis camps held during school breaks including Spring Break, Summer, and Fall/Winter sessions. Programs are organized by age and skill level, with morning camps focusing on fundamentals and afternoon Tournament Tough sessions for advanced competitive players.
• Summer Tennis Camps Weekly summer camp sessions with morning camps (QuickStart ages 5-8, Orange/Green Ball ages 8-11, Yellow Ball ages 12-14) and afternoon Tournament Tough Camp for experienced players with minimum UTR requirements.
• Spring Break Camp Week-long intensive training camp held during spring break. Features morning training camps organized by age and skill level, plus afternoon Tournament Tough Camp for academy-level players.
• ATA College Prep Fully accredited private school integrated with ATA's tennis training programs for grades 6-12. Offers college-preparatory academics with on-court high-performance training, integrated fitness, and character development; 100% college matriculation rate.
• Private Lessons Individual one-on-one tennis instruction recommended at least one hour per week, charged separately from Academy fees, delivered by ATA's coaching staff.
• Pro Shop Services Full-service pro shop offering racquet services (including Master Racquet Technician stringing) and equipment sales, managed by Lisa Weinhold with Master Racquet Technician Andrew Rohlfs.

Quantifiable outcome

• 240 college captains produced
• +4 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• ATA College PrepcoreStrategic or Co-development Partner · 1 January 2002ATA College Prep is the academy's fully accredited private school, integrated with tennis training. Founded in 2002, it allows student-athletes to pursue elite tennis development while maintaining academic rigor. Carol Hagar serves as Founding Head of School.
• A Glimmer of Hope FoundationcoreOthersATA pledged to raise $1 million for A Glimmer of Hope, which provides clean water, schools, and health clinics in the Tigray region of Ethiopia. To date, ATA has raised more than $650,000. Eric Schmidhauser served as Development Director at Glimmer.
• Austin Athletics Scholarship Foundation (AASF)coreOthersATA's annual Shootout fundraiser supports AASF, a 501(c)(3) charity helping deserving student-athletes. Over nearly 25 years, more than $2.2 million has been awarded in scholarships.
• Capital Area Tennis Association (CATA)coreStrategic or Co-development PartnerATA hosts CATA events including the CATA Triples tournament which raised $46,000 for junior scholarships in 2025. ATA coaches participate in CATA programming and events.
• WilsonminorGTM or Marketing PartnerOfficial sponsor of Austin Tennis Academy. Wilson provides tennis equipment and apparel support.
• College Partners (Notre Dame, LSU, Princeton, etc.)coreOthersATA has relationships with numerous colleges and universities where alumni play tennis, including Notre Dame, LSU, Princeton, University of Virginia, University of Texas, and others. These institutions receive recruited athletes from ATA.
• USTA (United States Tennis Association)coreStrategic or Co-development PartnerATA is designated as a USTA Early Developmental Center. Hosts USTA-sanctioned tournaments including National events. Coaches benefit from USTA training sessions and camps. Brian Notis serves on USTA Texas Junior Tennis Council and Junior Team Tennis Committee.

Scale indicators11 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• John McEnroe Tennis Academy (JMTA): JMTA is a New York-based elite junior tennis training program offering full-time academy, after-school, and camp pathways. Directly comparable to ATA on developmental pathway structure (QuickStart → Academy), college placement focus, and high-performance training.
• Rick Macci Tennis Academy: Rick Macci Tennis Academy in Boca Raton, FL is a high-performance junior tennis academy with strong college placement track record. Comparable to ATA on full-time training program structure and elite junior athlete development focus.
• Junior Tennis Champions Center (JTCC): JTCC in College Park, MD is a non-profit elite junior tennis training center producing top-tier college and professional players. Directly comparable to ATA on high-performance training, college placement pipeline, and USTA-affiliated tournament hosting.
• Evert Tennis Academy: Evert Tennis Academy in Boca Raton, FL is a high-performance junior tennis training academy founded by Chris Evert. Directly comparable to ATA in mission, structure (full-time academy plus private lessons and camps), and target customer (elite junior players pursuing college scholarships).
• Sanchez-Casal Academy: Sanchez-Casal Academy operates elite junior tennis training programs in Barcelona and Naples, FL. Directly comparable to ATA's high-performance training methodology, college placement focus, and full-time academy structure. ATA coach John Schoenmakers trained there.

Broad incumbents

• IMG Academy: IMG Academy is the largest and most diversified sports academy in Bradenton, FL with an integrated boarding school and elite tennis program. Comparable to ATA on the integrated academic + athletic model, but operates at much greater scale across multiple sports.
• USTA National Campus: The USTA National Campus in Orlando, FL is the national governing body's flagship facility offering junior programming, tournaments, and coaching education. Comparable to ATA as a USTA-aligned training and tournament hub, but operates at industry-wide scale rather than as a single academy.

Emerging players

• Paragon Tennis Academy: Paragon Tennis Academy is an Atlanta-area elite junior tennis training program offering full-time academy, group lessons, and tournament preparation. Comparable to ATA's developmental pathway approach and elite junior focus, with similar regional single-site model.

Others

• Wilson Sporting Goods: Wilson is ATA's official equipment sponsor and a major tennis equipment manufacturer. Not a direct competitor, but a key commercial partner supplying rackets, balls, and apparel used in ATA's training programs and pro shop.
• Universal Tennis (UTR): Universal Tennis operates the UTR rating system that ATA uses for its Tournament Tough Camp UTR-based eligibility thresholds. Adjacent ecosystem participant rather than a direct competitor, but provides the rating infrastructure referenced throughout ATA's programming.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/austintennisaca
• YouTubevimeo.com/austintennisaca
• Facebookfacebook.com/AustinTennisAca
• Instagraminstagram.com/austintennisaca
• LinkedInlinkedin.com/company/the-austin-tennis-academy

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Austin Tennis Academy