What Kincaid Insurance does

Kincaid Insurance Group is a privately held, family-owned independent insurance agency founded in 1996 by Dan Kincaid and headquartered in Rockport, Indiana. The agency operates as an intermediary, earning commissions from multiple insurance carriers for personal and commercial policies placed on behalf of customers. It serves individuals, families, and small-to-mid-sized businesses across a tri-state region (Indiana, Kentucky, Illinois), with licenses to write policies in five states (Indiana, Kentucky, Ohio, Tennessee, Illinois) and trucking-specific licensing in 30+ states.

The company offers a broad portfolio spanning personal lines (homeowners, auto, life, boat/aquatic, umbrella), commercial lines (general liability, workers' compensation, commercial auto, bonds, cargo, bobtail physical damage, group benefits), and industry-specific products (trucking, tow trucks, contractors, manufacturers, farms, daycares, tree trimmers, pest control, pizza delivery). Supporting operations is a modest technology stack — Squarespace CMS, HubSpot CRM, Google Analytics, and a customer self-service portal for 24/7 certificate retrieval — alongside a dedicated 24-hour claims support function. Distribution is primarily direct and inside-sales led via phone, text, email, and walk-in consultations at the Rockport headquarters, supplemented by content marketing, Facebook, community engagement, and annual exhibition at the Mid-America Trucking Show (MATS).

The revenue model is commission-based on policies written, with pricing individualized per quote; no pricing is publicly disclosed. The trucking segment — including owner-operators, fleets, and tow operators — is positioned as a domain specialty with expertise in hard-to-place risks and captive program arrangements. The agency reports 10,000+ customers served since 1996, 500+ claims processed in 2022, and a 91% personal-line retention rate in the same year, with trucking captive-program clients reportedly experiencing 40-50% lower annual premium increases versus standard programs.

Name

Kincaid Insurance

Legal name

Kincaid Insurance Group, INC

Website

https://kincaidins.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Kincaid Insurance Group is a family-owned independent insurance agency founded in 1996 in Rockport, Indiana, placing personal, commercial, and trucking insurance policies for individuals, families, and small-to-mid-sized businesses across the Midwest tri-state region.

Ownership category

akta.pro rank

Product category

Independent Insurance Agency

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Personal Auto Insurance (FSAJAMAA)

akta.pro secondary industries

Individual Health Insurance Brokerage & Distribution (FSAIAEAL), Small Group Health Insurance (2–50/100) (FSAIAFAD), Standalone Umbrella Liability (FSAJANAE), Hired & Non-Owned Auto (FSAJABAE)

Keywords

• Independent insurance agency
• Commercial trucking insurance
• Personal lines insurance
• Workers compensation coverage
• Commercial general liability

Headquarters

HQ city

Rockport

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Insurance Commission Revenue: As an independent insurance agency, Kincaid Insurance Group earns commissions from multiple insurance carriers for policies placed. They shop multiple carriers to find coverage that fits customer needs, earning override commissions and policy-based compensation from participating insurers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Kincaid Insurance Group is an independent insurance agency that shops multiple carriers to place personal, commercial, and trucking insurance policies for customers in the Midwest. Personal offerings include homeowners, auto, life, boat, and umbrella policies, while commercial coverage spans general liability, workers' compensation, commercial auto, bonds, group benefits, and industry-specific programs for trucking, contractors, manufacturers, farms, and other specialty trades.

Product overview

Kincaid Insurance Group is an independent insurance agency offering a comprehensive portfolio of personal and commercial insurance products. Personal offerings include homeowners, auto, life, boat/aquatic, and umbrella liability insurance. Commercial insurance encompasses general liability, workers' compensation, cargo coverage, bobtail phys-dam, commercial auto, commercial bonds, and group benefits. The company specializes in industry-specific coverage for trucking (including tow trucks), contractors, manufacturers, farms, daycares, tree trimmers, pest control companies, and restaurants/pizza delivery. Additional services include certificate of insurance requests and 24-hour claim support. As an independent agency, they shop multiple carriers to find coverage options tailored to customer needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Homeowners Insurance Homeowners insurance coverage protecting against wind, storm damage, fire, flood, earthquake, mine subsidence, sewer line issues, and injury liability for homeowners in the Evansville Tri-State area.
• Auto Insurance Vehicle insurance including auto liability, uninsured/underinsured motorist coverage, medical payments, classic car insurance, and ridesharing driver coverage for individual vehicle owners.
• Life Insurance

Quantifiable outcome

• 91% retention rate on personal line accounts in 2022
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Expansion highlights6 records

Broad incumbents

• Erie Insurance Group: Regional P&C insurance carrier that distributes exclusively through independent agents. Comparable overlap with Kincaid's customer base in personal and small commercial lines across the Midwest, and represents the carrier-side counterpart to independent agency distribution.
• Brown & Brown Insurance: One of the largest independent insurance brokerages in the U.S., offering personal, commercial, and specialty lines through a national network. Functions as a broad incumbent that competes for the same SMB and middle-market accounts Kincaid targets, but at vastly larger scale.
• Westfield Insurance: Ohio-based regional P&C carrier distributing through independent agents in the Midwest, including Indiana and Kentucky. Directly overlaps with Kincaid's geographic service area and product mix, and competes for the same agent-channel relationships.
• The Cincinnati Insurance Companies: Regional P&C carrier headquartered in Ohio that distributes through independent agents across the Midwest. Overlaps with Kincaid's territory, personal/commercial product set, and independent agency channel — a likely carrier partner and competitive reference point.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with strong middle-market and specialty practice including transportation. Represents the upper-tier incumbent that consolidates regional agencies and competes for the trucking and commercial accounts Kincaid serves.

Direct peers

• Goosehead Insurance: Public independent insurance agency operating a franchise model distributing personal and commercial lines from multiple carriers. Directly comparable business model to Kincaid (multi-carrier independent agency distribution), though Goosehead operates at much larger scale via franchise network.
• Haan Insurance: Indiana-based independent insurance agency offering personal and commercial coverage across the Midwest. Highly comparable to Kincaid in size, geography, and independent agency model with multi-carrier access.
• Heffernan Insurance Brokers: Large independent insurance brokerage offering personal, commercial, and specialty coverage including transportation/trucking. Closest structural peer to Kincaid: multi-line independent agency model, multi-state licensing, and emphasis on niche commercial expertise — though at materially larger scale.
• Bison Insurance Group: Independent commercial insurance agency focused on trucking, construction, and other specialty commercial lines across multiple states. Directly comparable to Kincaid's trucking specialty and multi-line commercial distribution model.
• Insurance Office of America: Independent insurance brokerage providing personal, commercial, and employee benefits coverage to individuals and businesses. Comparable to Kincaid as a multi-line independent agency competing on service and carrier breadth rather than direct-to-consumer technology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/KINCAIDINSGRP
• Xx.com/kincaidins

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kincaid Insurance