Boot Haan Insurance Agency

What Boot Haan Insurance Agency does

Boot Haan Insurance Agency is a privately held, family-owned independent insurance agency headquartered in Kalamazoo, Michigan. Originally established in 1962 as the Robert E. Boot Agency, Inc., the firm merged with the Haan Agency in 2004 and now operates under the Boot Haan name with third-generation ownership following Chris Boot's 2024 succession. The agency distributes personal and commercial insurance products on behalf of multiple carriers — including Auto-Owners Insurance, American Modern, Citizens Insurance Company of America, Fremont Insurance, Hastings Insurance, and Progressive — across Michigan and Indiana.

The agency's product portfolio spans four core lines: Auto Insurance (cars, trucks, motorcycles, ATVs, classic cars, RVs, boats, and watercraft), Home Insurance (homeowners, condo, and renters coverage, plus supplemental flood, valuable articles, and umbrella policies), Life Insurance, and Commercial Insurance (general liability, property, commercial auto, workers' compensation, and commercial umbrella). Personal Umbrella coverage is offered as an add-on across both personal and commercial accounts. The technology stack is conventional: a Wix-hosted marketing website with a 'Request a Quote' intake form, a Facebook presence, and direct phone-based servicing. No proprietary technology platform, agency management system disclosures, or digital self-service capabilities are described in the input material.

The business model is a commission-based independent agency model. Boot Haan does not underwrite risk itself; instead it places business with its represented carriers and earns commissions on personal and commercial policies sold and serviced. Pricing is not publicly disclosed; customers must request a quote through the website or by phone. Customer segments are organized horizontally: individual/family buyers (homeowners, renters, auto owners), personal-line specialty buyers (classic car, RV, motorcycle), and small-to-medium businesses. Distribution is direct, via phone, web quote requests, and in-person consultations at the Kalamazoo office, supplemented by referrals and community affiliations. The agency holds professional memberships with Trusted Choice, The BIG I, the Michigan Association of Independent Agents, and Kalamazoo Christian Businesses.

Name

Boot Haan Insurance Agency

Legal name

Boot Haan Insurance Agency

Website

https://boothaaninsurance.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

1–10 employees

Short description

Boot Haan Insurance Agency is a family-owned independent insurance agency in Kalamazoo, Michigan, distributing auto, home, life, and commercial insurance on behalf of six carriers to individuals, families, and small-to-medium businesses across Michigan and Indiana.

Ownership category

akta.pro rank

Headquarters

HQ city

Kalamazoo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Commission Revenue: Boot Haan Insurance Agency generates revenue by representing multiple insurance companies and earning commissions on policies sold. As an independent agency, they receive compensation from insurance carriers for placing and servicing policies for their customers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Boot Haan Insurance Agency is an independent insurance agency in Kalamazoo, Michigan that sells personal and commercial insurance products by representing multiple carriers (Auto-Owners, American Modern, Citizens, Fremont, Hastings, Progressive). Its core offerings span auto, home, life, and commercial lines, plus umbrella coverage, with agents providing personalized recommendations and access to carrier online claims and bill-pay services.

Product overview

Boot Haan Insurance Agency is an independent insurance agency offering a portfolio of insurance products across personal and commercial lines. The core offerings include Auto Insurance (covering cars, motorcycles, ATVs, classic cars, RVs, and boats), Home Insurance (homeowners, condo owners, and renters coverage), Life Insurance, and Commercial Insurance (general liability, property, commercial auto, workers' compensation, and umbrella policies). The agency represents multiple insurance carriers including Auto-Owners, American Modern, Citizens Insurance, Fremont Insurance, Hastings Insurance, and Progressive, allowing them to tailor coverage options and pricing to customer needs.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Auto-Owners InsurancecoreChannel Partner/ Reseller/ DistributorBoot Haan Insurance Agency represents Auto-Owners Insurance, offering their policyholders access to online claims service and bill pay. Phone: 800.346.0346, Claims: 888.252.4626.
• American ModerncoreChannel Partner/ Reseller/ DistributorBoot Haan Insurance Agency represents American Modern Insurance, providing customers with online claims and payment options. Phone: 866.884.6167.
• Citizens Insurance Company of AmericacoreChannel Partner/ Reseller/ DistributorBoot Haan Insurance Agency represents Citizens Insurance Company of America (part of Hanover group), offering online claims and payment services. Phone: 800.922.8427.
• Fremont InsurancecoreChannel Partner/ Reseller/ DistributorBoot Haan Insurance Agency represents Fremont Insurance, providing policyholders with online claims and policy holder login services. Phone: 800.550.3025.
• Hastings InsurancecoreChannel Partner/ Reseller/ DistributorBoot Haan Insurance Agency represents Hastings Mutual Insurance, offering online claims reporting and payment services. Phone: 800.442.8277.
• Progressive InsurancecoreChannel Partner/ Reseller/ DistributorBoot Haan Insurance Agency represents Progressive Insurance, providing customers access to online claims and payment services. Phone: 800.776.4737.
• Trusted ChoiceminorOthersProfessional membership affiliation with Trusted Choice, an association of independent insurance agents.
• The BIG I (Big Independent Agent)minorOthersProfessional membership affiliation with The BIG I, the Independent Insurance Agents organization.
• Michigan Association of Independent AgentsminorOthersProfessional membership affiliation with the Michigan Association of Independent Agents.
• Kalamazoo Christian BusinessesminorOthersCommunity affiliation membership with Kalamazoo Christian Businesses organization.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Kapnick Insurance Group: Michigan-based independent insurance agency offering personal and commercial lines through multiple carriers. Highly comparable to Boot Haan in size, multi-carrier model, and regional Michigan footprint serving families and small businesses.
• Hilb Group: Mid-Atlantic and Midwest-focused insurance brokerage aggregating independent agencies across personal and commercial lines. Operates a similar multi-carrier agency model with comparable customer profiles to Boot Haan.

Others

• Auto-Owners Insurance: Michigan-headquartered mutual carrier that Boot Haan represents. Comparable as a key upstream partner whose product portfolio and appetite shape what Boot Haan can offer, and a counterparty whose direct channels could pressure agency economics.
• Progressive Insurance: Major personal auto carrier represented by Boot Haan that also competes heavily through direct-to-consumer channels. Comparable because Progressive's direct and aggregator channels are the primary disruptors of the independent agency model.

Emerging players

• Lemonade: Insurtech challenger using an AI-driven, mobile-first platform to sell renters, home, auto, and pet insurance directly to consumers. Comparable as an emerging digital competitor targeting the same personal-lines customers that Boot Haan serves.

Broad incumbents

• Arthur J. Gallagher & Co. Large global insurance brokerage and risk management firm serving commercial and personal lines clients. Comparable as a broad incumbent that competes for the same small-business and personal insurance customers as independent agencies like Boot Haan.
• Brown & Brown, Inc. National insurance brokerage distributing personal, commercial, and specialty coverage through regional offices. Comparable as a broad incumbent in the same independent agency/brokerage distribution channel.
• Acrisure: Grand Rapids, Michigan-headquartered global insurance brokerage offering personal, commercial, and specialty lines through a vast agency network. Comparable as a much larger incumbent operating in the same Michigan insurance distribution market.

Regional players

• Frankenmuth Insurance: Michigan-based mutual insurance carrier distributing through independent agents in the Midwest. Comparable because it both competes for the same personal/commercial customers and serves as a potential carrier partner for agencies like Boot Haan.
• State Farm (local agents): Captive insurance carrier with a large network of local agents across Michigan and Indiana. Competes directly with independent agencies for the same auto, home, and life customers but with a single-carrier product set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/boothaan
• LinkedInlinkedin.com/company/boot-haan-insurance-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boot Haan Insurance Agency