What Pediatric Dental Group & Orthodontics does

Pediatric Dental Group & Orthodontics (PDGO) is a privately-held, multi-location dental practice specializing in pediatric dentistry and orthodontics for infants, children, and teens in the Memphis metropolitan area. Founded over 50 years ago, the practice operates from three offices in Germantown, TN; Southaven, MS (the newly opened Silo Square location); and Olive Branch, MS. The clinic provides the full continuum of children's oral healthcare, from preventive services (cleanings, fluoride treatments, sealants) through restorative care (fillings, crowns, pulp therapy, extractions) and complete orthodontic treatment (traditional braces, self-ligating braces, clear/ceramic braces, and Invisalign clear aligners), including sedation options ranging from nitrous oxide to general anesthesia delivered through a partnership with LeBonheur Children's Hospital.

The practice's clinical technology stack centers on a 3D intraoral scanner that captures a digital map of the bite for orthodontic treatment planning and aligner fitting, replacing traditional impressions. The business operates on a fee-for-service professional services model, accepting most major insurance plans in-network and offering complimentary benefit checks, free consultations (pediatric under-2 visits and orthodontics), and payment plans for orthodontic treatment that typically span 12-24 months. Pricing for Invisalign is benchmarked at $3,500-$8,000 depending on complexity. The Super Smile Club, a pre-orthodontic observation program for ages 7-12 launched in March 2021, monitors dental development at no cost and serves as a patient-acquisition funnel into active treatment.

Customer acquisition is overwhelmingly direct-to-consumer via three physical offices, with patient referrals, community reputation, and digital content (blog, Facebook, e-newsletter) as the primary channels. The practice is staffed by 11-50 employees, including seven named clinicians (board-certified pediatric dentists, a board-certified orthodontist, and family dentists), with no external private equity or venture capital ownership identified. The patient base consists of middle-market families in the Mid-South, with treatment relationships documented to span from early childhood through the late teenage years.

Name

Pediatric Dental Group & Orthodontics

Legal name

Pediatric Dental Group & Orthodontics

Website

https://pdgosmiles.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Pediatric Dental Group & Orthodontics (PDGO) is a private multi-location dental practice providing pediatric dentistry and orthodontics to infants, children, and teens across the Memphis metro area through offices in Germantown TN, Southaven MS, and Olive Branch MS.

Ownership category

akta.pro rank

Product category

Pediatric Dentistry & Orthodontics

NAICS

Offices of Dentists (6212)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Pediatric Dentistry Group Practices (HLABAKAD)

akta.pro secondary industries

Orthodontic Group Practices (HLABAKAC), Interceptive/Phase I Pediatric Orthodontics (HLABAGAG)

Keywords

• Pediatric dental services
• Orthodontic treatment
• Children's dental care
• Preventive dentistry
• Invisalign clear aligners

Headquarters

HQ city

Germantown

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Pediatric Dental Services: Fee-for-service dental care including preventive cleanings, fluoride treatments, sealants, fillings, crowns, pulp therapy, and extractions for infants, children, and teens. Revenue is generated per procedure/service rendered.
2. Orthodontic Treatment: Orthodontic services including traditional braces, self-ligating braces, clear/ceramic braces, and Invisalign clear aligners. Treatment plans span 12-24 months with ongoing revenue throughout active treatment cycles.
3. Insurance Payments: PDGO accepts most major insurance plans and is in-network with many providers. They perform complimentary insurance benefit checks to help families understand coverage before treatment.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Pediatric Dental Group & Orthodontics is an independent, multi-location dental practice that provides comprehensive pediatric dental care and orthodontic treatment for infants, children, adolescents, and patients with special needs. Its core services include preventive exams and cleanings, restorative care, sedation dentistry, and multiple orthodontic options such as traditional braces, clear/ceramic braces, self-ligating braces, Invisalign clear aligners, and two-phase orthodontic treatment, all delivered in a kid-friendly environment across three Memphis-area offices.

Product overview

Pediatric Dental Group & Orthodontics (PDGO) operates as a multi-service dental practice offering two core service lines: Pediatric Dentistry and Orthodontics. The pediatric dentistry division provides preventive care (cleanings, X-rays, fluoride treatments, sealants), restorative treatments (fillings, crowns, pulp therapy, extractions), and sedation options for anxious children. The orthodontics division offers traditional metal braces, self-ligating braces, clear ceramic braces, and Invisalign clear aligners, along with Phase I and Phase II treatment programs. PDGO also operates a Super Smile Club observation program for children ages 7-12. The practice has three office locations in Germantown, TN, Southaven, MS, and Olive Branch, MS, with a Patient Portal for appointment management.

Differentiator

Problem solved

Functional benefit

Brands

• Super Smile Club: A pre-orthodontic observation program for children ages 7-12 that monitors dental development and determines if early orthodontic treatment is needed.

Products and services

• Pediatric Dentistry

Quantifiable outcome

• Fluoride treatments can decrease the risk for tooth decay by as much as 70%
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• LeBonheur Children's Hospital and Outpatient Surgery CentercoreStrategic or Co-development PartnerPDGO partners with LeBonheur Children's Hospital and Outpatient Surgery Center to provide dental care under general anesthesia for patients with extensive dental needs, severe dental phobia, or health histories that preclude other sedation options. This enables treatment of young or fearful patients while asleep under the care of LeBonheur's anesthesiologists.
• Children's Museum of MemphisminorStrategic or Co-development PartnerIn 2019, PDGO partnered with the Alliance to the Memphis Dental Society and Delta Dental to completely renovate the Smile, Inc. dental exhibit at the Children's Museum of Memphis. The interactive exhibit helps children learn about dental health through role-play.
• Neighborhood Christian Center (Memphis)minorGTM or Marketing PartnerPDGO partners with Neighborhood Christian Center in Memphis for an annual coat drive during December and January, encouraging patients to bring in new coats to help underprivileged children stay warm during winter.
• Church Health Center (Memphis)minorStrategic or Co-development PartnerDr. Taylor Collazo and his wife Maeve (dental hygienist) volunteer their time at the Church Health Center located in Crosstown Concourse in Memphis. The clinic provides affordable healthcare to working uninsured people and their families.
• Mid-South Mission of Mercy (MidMOM)minorStrategic or Co-development PartnerPDGO doctors and team members volunteer for this free, two-day dental clinic sponsored by the Memphis Dental Society for underserved people in Memphis and the Mid-South. All services are provided free of charge by licensed dentists, hygienists, and assistants from Tennessee, Mississippi, and Arkansas.
• Forrest Spence FundminorGTM or Marketing PartnerPDGO has partnered with the Forrest Spence Fund, a non-profit assisting critically or chronically ill children and their families in the Mid-South. Sponsorship includes the Kid Zone for the Forrest Spence 5K and volunteering at Family Dinner nights at LeBonheur Children's Hospital.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Western Dental & Orthodontics: Multi-specialty dental group combining general dentistry, pediatric services, and orthodontics under one brand across many locations. Operates a similar integrated pediatric + ortho model to PDGO but at national DSO scale.
• Smile Doctors: The largest orthodontic specialty DSO in the U.S., offering braces and Invisalign across hundreds of locations. Directly comparable to PDGO's orthodontic service line and represents the consolidated competitive model that could acquire or compete with PDGO.
• Jefferson Dental & Orthodontics: Multi-specialty dental group with strong pediatric and orthodontic focus, primarily serving Texas markets. Offers the same bundled pediatric + orthodontic service model as PDGO with comparable patient demographic.
• Children's Dental Health: Pediatric dental specialty group practice operating multiple offices across the Mid-Atlantic and beyond, focused exclusively on pediatric patients. Closely mirrors PDGO's pediatric-only specialty positioning and multi-site operating model.

Broad incumbents

• Smile Brands: Dental support organization providing practice support across multiple affiliated brands spanning general and specialty dentistry. Relevant incumbent comparable in bundled service mix to PDGO but with national operational scale.
• Heartland Dental: The largest dental support organization in the U.S., supporting thousands of dentists across general and specialty practices. Represents the broad DSO incumbent whose scale advantages increasingly pressure independent pediatric and orthodontic groups.
• Great Expressions Dental Centers: Multi-specialty dental group with general, pediatric, and orthodontic services across many U.S. markets. Comparable as a scaled independent-style DSO offering the same bundled services as PDGO at much larger footprint.
• Pacific Dental Services: Large dental support organization providing practice support services across many specialties. A relevant incumbent demonstrating the scale and infrastructure benchmarks that an independent group like PDGO must compete against.
• Aspen Dental: National DSO brand with hundreds of locations across general dentistry, specialties, and clear aligners. Its marketing scale and insurance negotiating leverage set the competitive baseline for independent group practices.

Emerging players

• Tend: Tech-forward dental startup operating multi-specialty practices in select U.S. cities with strong patient-experience and digital engagement focus. Represents the emerging DSO model that combines technology-driven branding with multi-specialty offerings — directly comparable to where PDGO could position for growth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pdgosmiles
• Xx.com/PDGOKids

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pediatric Dental Group & Orthodontics