Bodensee-Vorarlberg

What Bodensee-Vorarlberg does

Bodensee-Vorarlberg Tourismus GmbH is a regional destination marketing organization (DMO) promoting the Austrian side of the Lake Constance (Bodensee) corridor in Vorarlberg. It serves two end markets: leisure travelers visiting the lake-and-mountain region spanning municipalities such as Bregenz, Dornbirn, Feldkirch, and Hohenems; and organized group/MICE buyers via a dedicated groups portal (gruppen.bodensee-vorarlberg.com) and convention.cc. Core customer-facing products include the Gästekarte (a guest card doubling as a mobility ticket valid on bus and rail throughout Vorarlberg), the vor.you Erlebniskarte and vor.you Sommerkarte (experience and summer cards providing bundled access to cable cars, pools, museums, and cultural venues), and Romi, a web-based digital travel companion that surfaces event recommendations, personalized activity suggestions, and a personal bookmarks feature. On the B2B side, the organization runs a partner portal (partner.bodensee-vorarlberg.com) that delivers digital guest registration (Digitales Gästemeldewesen), a hospitality operational assistant (Horeca Hero), market research, and partner enablement resources.

Revenue mechanics combine public-sector tourism promotion funding (via structural relationships with Vorarlberg Tourismus and municipal partners), card sales for vor.you products and individual experience tickets (e.g., Fenkart Schokoladenwelt at €12-€18 per person), and accommodation booking mediation across the regional partner network. Distribution is multi-channel: a global consumer website, a regional B2B partner portal, a specialized group travel portal, municipal tourism offices, partner accommodation providers, weekly newsletters, an event calendar, social (#zäm), and print brochures. The technology stack is digital-tourism platform with mobile-first services and an emphasis on interoperability — the Gästekarte is integrated with regional public transport, and vor.you is integrated with multiple attraction operators across Vorarlberg.

The organization has been operating for over a century, maintains ÖKOPROFIT environmental certification (achieved 2024), and reports that three-quarters of member municipalities participate in the e5 energy efficiency program. Cross-border coordination is delivered through a partnership with Internationaler Bodensee Tourismus, which spans Austria, Germany, Switzerland, and Liechtenstein. Revenue figures are not publicly disclosed.

Name

Bodensee-Vorarlberg

Legal name

Bodensee-Vorarlberg Tourismus GmbH

Website

https://bodensee-vorarlberg.com

Company type

Private

Founded year

1905

Operating status

Operating

Headcount range

11–50 employees

Short description

Bodensee-Vorarlberg Tourismus GmbH is a regional destination marketing organization that promotes tourism for the Austrian Lake Constance region, serving leisure travelers and group/MICE customers with integrated guest cards, vor.you experience products, and digital travel tools like the Romi companion.

Ownership category

akta.pro rank

Product category

Regional Tourism Services

NAICS

Convention and Visitors Bureaus (561591), Travel Agencies (561510)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH)

Keywords

• Regional tourism promotion
• Tourism information services
• Guest card mobility
• Experience card services
• Destination marketing

Headquarters

HQ city

Bregenz

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Tourism Promotion Services: The organization acts as a regional tourism board promoting the Bodensee-Vorarlberg region, providing visitor information, accommodation booking mediation, and regional marketing services.
2. Card Sales (vor.you Karten): Sale of vor.you experience and summer cards providing access to regional attractions, activities, and public transportation benefits.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Bodensee-Vorarlberg Tourismus GmbH is the official regional tourism organization for the Austrian side of Lake Constance, marketing the destination and selling integrated visitor products including the vor.you Erlebniskarte and Sommerkarte (experience/summer cards), the Gästekarte (guest mobility ticket for bus and rail across Vorarlberg), and the Romi digital travel companion web-app. The organization also offers group travel services, conference/seminar coordination, digital guest registration, hospitality partner tools, and market research for regional tourism businesses.

Product overview

Bodensee-Vorarlberg Tourismus is a regional tourism organization providing a comprehensive portfolio of tourism services centered around the Lake Constance (Bodensee) area in Vorarlberg, Austria. The core offering consists of the vor.you Erlebniskarte & vor.you Sommerkarte (experience and summer cards) providing access to recreational activities; the Gästekarte (guest card) functioning as a mobility ticket for public transportation; and Romi, a digital travel companion web-app serving as a mobile guest card. Additional services include Digitales Gästemeldewesen (digital guest registration), Horeca Hero (hospitality business tools), Gruppenreisen (group travel), Tagungen & Seminare (conferences), and Marktforschung (market research). The organization operates dedicated partner and group travel portals alongside the main consumer-facing website.

Differentiator

Problem solved

Functional benefit

Brands

• vor.you Erlebniskarte & vor.you Sommerkarte: Experience and summer cards providing access to recreational facilities including cable cars, outdoor pools, museums, and cultural highlights in the Bodensee-Vorarlberg region.
• Gästekarte für Entdecker:innen
• Romi

Products and services

• vor.you Erlebniskarte & vor.you Sommerkarte Experience and summer cards offering flexible access to recreational activities across the Bodensee-Vorarlberg region, including cable cars, outdoor pools, museums, and cultural attractions. Sold through the organization's online shop to leisure visitors and locals.
• Gästekarte (Guest Card)

Quantifiable outcome

• ÖKOPROFIT certified since 2024
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• BregenzcoreStrategic or Co-development PartnerBregenz is a key partner municipality in the Bodensee-Vorarlberg region, featuring major cultural attractions including the Bregenzer Festspiele (celebrating 80 years) and the Kunsthaus Bregenz. The city is highlighted as a destination for cultural tourism and hosts multiple camping sites and accommodations.
• DornbirncoreStrategic or Co-development PartnerDornbirn is the largest city in Vorarlberg and serves as a key partner, offering the Dornbirner Wochenmarkt, modern architecture attractions, and access to the Rappenlochschlucht and Karren cable car. The city features diverse accommodations and dining options.
• FeldkirchcoreStrategic or Co-development PartnerFeldkirch is a partner city known for its medieval old town, Schattenburg museum, and Jahnhalle cultural venue. The city hosts weekly markets and offers diverse culinary experiences including Café April and Jahnhalle.
• HohenemscoreStrategic or Co-development PartnerHohenems is featured as a destination for culinary tourism, hosting the Angelika Kauffmann Museum, Fenkart Schokoladenwelt chocolate factory, and diverse dining options including Frida Bioladen & Café and COPAIN French Bakery.
• Vorarlberg TourismusflagshipStrategic or Co-development PartnerVorarlberg Tourismus is the overarching state tourism organization that Bodensee-Vorarlberg Tourismus collaborates with, promoting the broader Vorarlberg region including Bregenzerwald, Arlberg, Montafon, and Kleinwalsertal.
• Internationaler Bodensee TourismusflagshipStrategic or Co-development PartnerCross-border collaboration organization promoting Lake Constance tourism across multiple countries including Austria, Germany, Switzerland, and Liechtenstein. Coordinates regional marketing efforts for the entire Bodensee region.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bodensee-Vorarlberg