Extreme Marquees
Extreme Marquees, founded in 2003 and headquartered in Brendale, Australia, manufactures and directly sells customizable folding marquees, gazebos, event tents, umbrellas, and signage to event organizers, vendors, sports sponsors, and government buyers across Australia, New Zealand, and the United States via owned Shopify e-commerce.
- Company typePrivate
- Founded2003
- HeadquartersBrisbane, Australia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Extreme Marquees firmographics
Firmographics- Name
- Extreme Marquees
- Legal name
- Extreme Marquees
- Website
- https://extreme-marquees.com.au
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Extreme Marquees, founded in 2003 and headquartered in Brendale, Australia, manufactures and directly sells customizable folding marquees, gazebos, event tents, umbrellas, and signage to event organizers, vendors, sports sponsors, and government buyers across Australia, New Zealand, and the United States via owned Shopify e-commerce.
- Ownership category
- akta.pro rank
Where Extreme Marquees is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Extreme Marquees business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Product Sales - Marquees and Tents: One-time hardware sales of folding marquees, gazebos, event tents, and structures. Products sold in various frame strength tiers (X5, X6, X7, Q8, CS Summit) with pricing varying by size and frame material. Both stock (plain) and custom printed versions available.
- Product Sales - Accessories and Spare Parts: One-time sales of accessories including sidewalls, weights, straps, lights, awnings, chairs, tables, and protective covers. Spare parts available for all marquee ranges.
- Product Sales - Umbrellas: One-time sales of patio umbrellas, cantilever umbrellas, permanent umbrellas, and promotional umbrellas in various series (Matisse, Siena, Novara, Ferrara).
- Product Sales - Signage and Banners: Custom printed promotional signage including wave banners, flare banners, media walls, pull-up banners, light boxes, table covers, and pop banners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Stock Marquees - X5 True Blue (Steel Frame) |
| Unit Pricing | Pay-as-you-go | Stock Marquees - X6 Velocity (Aluminium Frame) |
| Unit Pricing | Pay-as-you-go | Stock Marquees - X7 Tectonic (Ultra Strength) |
| Unit Pricing | Pay-as-you-go | Stock Marquees - Q8 Quasar (Commercial Strength) |
| Unit Pricing | Pay-as-you-go | Stock Marquees - CS Summit (Classic Range) |
| Unit Pricing | Pay-as-you-go | Custom Printed Marquees |
| Unit Pricing | Pay-as-you-go | Accessories and Spare Parts |
| Unit Pricing | Pay-as-you-go | Promotional Banners and Signage |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Extreme Marquees product offering
Product offeringCore offering
Extreme Marquees designs, manufactures, and sells a broad range of folding marquees, pop-up gazebos, custom printed event tents, big tents, patio and cantilever umbrellas, inflatable structures, and promotional signage via its own Shopify e-commerce storefront. Products are organized into five proprietary frame strength tiers (X5, X6, X7, Q8, CS Summit) and are produced in both stock plain and fully custom branded variants with Pantone-matched digital printing, serving Australian, New Zealand, and US markets through wholly-owned regional entities.
Differentiator
Problem solved
Functional benefit
Brands
- Extreme Canopy: Custom printed marquees and event tents marketed under a separate brand for the US market (extremecanopy.com)
Products and services
- X5 True Blue Folding Marquee Medium-strength folding marquee with a 45mm hexagonal steel frame and nylon connectors, available in sizes from 1.5m x 1.5m to 6m x 6m in multiple stock colors.
- X6 Velocity Folding Marquee High-strength folding marquee with a 45mm hexagonal aluminium frame and aluminium connectors, providing lightweight, corrosion-resistant, high-strength performance for commercial applications.
- X7 Tectonic Folding Marquee Ultra-strength folding marquee with a 57mm hexagonal profile and 2.9m clearance height, available in standard and Extended variants for demanding commercial and event applications.
- Q8 Quasar Folding Marquee Commercial-strength folding marquee with a 50mm hexagonal profile designed for heavy-duty commercial applications requiring maximum stability.
- CS Summit Classic Folding Marquee Classic folding marquee with a 40mm square profile serving as the entry-level classic range for standard event use.
- Custom Printed Marquees Fully customizable folding marquees with high-resolution digital printing, including full roof printing, Pantone color matching, artwork assistance, and full-color printing of logos, photos, text, and illustrations across all five frame ranges and sizes from 1.5m to 6m.
- Stock Marquees Pre-manufactured folding marquees available in standard sizes and colors for immediate purchase and delivery across all frame ranges and sizes from 1.5m to 6m.
- Clear Span A-Frame Tents Large-scale clear span structures with an A-frame design (Crest Tent branded) for events, exhibitions, and commercial applications, including custom printed variants.
- Pole Frame Tents (Pavilion) Traditional pole frame tent structures (Pavilion range) for larger events and permanent or semi-permanent installations.
- HD Pole Frame Tents (Pinnacles) Heavy-duty pole frame tents (Pinnacles range) offering enhanced durability for demanding commercial and event applications.
- Dome Tents Dome-shaped tent structures providing unique aesthetic appeal and ample interior space for various events.
- Patio Umbrellas Cafe and patio umbrellas in Premium Saville and Classic Range options for outdoor commercial and residential shading.
- Cantilever Umbrellas Commercial-grade cantilever umbrellas with offset support poles designed for harsh climates and unobstructed coverage.
- Permanent Umbrellas Permanent outdoor umbrellas including Ferrara 300 Series, Novara 200 Series, Siena 100 Series, and Matisse 80 Series for long-term installations.
- Promotional Umbrellas Fully customizable promotional umbrellas offering brand visibility with flexible customization options for marketing and giveaways.
- Inflatable Tents Inflatable air tents offering quick installation and unique visual impact for brand activations and events.
- Inflatable Arch Tents Inflatable arch structures including Square Arches, Chamfer Arches, and Ranch Arches for event entrances and promotional displays.
- Star Tents and Star Shades Star-shaped tent and shade structures providing distinctive aesthetics and effective sun and shelter coverage.
- Arch Tents Curved arch-style tent structures combining aesthetic appeal with functional shelter capabilities.
- Marquee Sidewalls Sidewalls including Full Wall, Half Wall, Door Wall, Clear PVC Wall, Mesh Window Wall, and PVC Window Wall options available in multiple colors to fit Extreme Marquees' folding marquees.
- Marquee Accessories and Add-ons Essential add-ons including 15kg steel weight plates, 10L water weights, 15kg PVC sandbags, tie-down straps, frame wheels, LED rechargeable lights, awnings, rain gutters, leg clamps, wall joining strips, steel pin sets, and protective covers.
- Folding Chairs and Folding Tables Folding chairs, printed Director's Chairs, and folding tables for event and promotional use.
- Promotional Signage (Wave, Flare, Media Walls, Pull Up, Light Box, Table Covers, Pop Banners) Custom printed promotional signage including wave banners, flare (teardrop) banners, outdoor and standard media walls, roll-up pull-up banner stands, illuminated light box displays, printed poly/PVC/stretch table covers, and Shuttle, Pod, and Oval Pop Banners.
- Spare Parts Replacement parts and components across all five marquee ranges: X5 True Blue, X6 Velocity, X7 Tectonic, Q8 Quasar, and CS Summit.
Companies that use Extreme Marquees
Customer profileSegments4 records
Ideal customer profiles4 records
Extreme Marquees technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Extreme Marquees partnerships and signals
Strategic signalScale indicators2 records
Extreme Marquees competitors and assessment
Company assessmentDirect peers
- Coast 2 Coast Canopy: US-based supplier of custom pop-up canopies, event tents and accessories; comparable product ladder and customization offering to Extreme's core range.
- Impact Canopy: US-based direct-to-consumer seller of custom-printed pop-up canopies and event tents; competes head-to-head with Extreme Canopy in the US market on customization and price.
- TentCraft: US-based manufacturer of custom-printed pop-up tents, event structures, and accessories; closest US analogue to Extreme's customization-led model and a direct competitor for North American event-tent buyers.
- OzTent: Australian tent brand specializing in portable, quick-setup camping and event tents; comparable Australian-headquartered competitor with overlapping event/outdoor shelter product lines.
- International Tent Company: US manufacturer of frame tents, pole tents and party canopies for commercial events; comparable big-tent offering aligned with Extreme's Clear Span and Pavilion ranges.
- Custom Tents Direct: Online direct-to-consumer supplier of custom printed pop-up tents and accessories; competes in the same mid-market customization segment as Extreme Canopy in the US.
- Big Top Manufacturing: US manufacturer of custom printed event tents, canopies and pop-up structures; direct competitor in the customized event-tent niche with similar commercial focus.
Broad incumbents
- Coleman: Global outdoor recreation incumbent with broad tent, shelter, and event-adjacent product lines; competes indirectly through retail-channel outdoor goods and through licensing/distribution.
- E-Z UP: Originated the instant pop-up canopy category and remains one of the largest global folding-gazebo brands; competes across all tiers Extreme addresses but with a much broader distribution footprint.
Regional players
- Shade7: New Zealand manufacturer of outdoor umbrellas and shade structures; regional peer to Extreme Marquees NZ in the cantilever/permanent umbrella category in Australasia.
Market position
Customer concentration
Extreme Marquees social profiles
Digital presenceExtreme Marquees financial estimates
Financial estimateRevenue estimate
Valuation estimate
Extreme Marquees leadership team
Management profileNumber of profiles
Profiles1 record
Extreme Marquees subsidiaries and ownership
Company hierarchySubsidiaries2 records
Extreme Marquees funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Extreme Marquees M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Extreme Marquees
What does Extreme Marquees do?
Extreme Marquees designs, manufactures, and sells a broad range of folding marquees, pop-up gazebos, custom printed event tents, big tents, patio and cantilever umbrellas, inflatable structures, and promotional signage via its own Shopify e-commerce storefront. Products are organized into five proprietary frame strength tiers (X5, X6, X7, Q8, CS Summit) and are produced in both stock plain and fully custom branded variants with Pantone-matched digital printing, serving Australian, New Zealand, and US markets through wholly-owned regional entities.
Is Extreme Marquees a public or private company?
Extreme Marquees is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Extreme Marquees founded?
Extreme Marquees was founded in 2003. It employs 11 to 50 people.
Where is Extreme Marquees based?
Extreme Marquees is headquartered in Brisbane, Australia, in the Oceania region.
How does Extreme Marquees make money?
Four revenue lines are on record. Product Sales - Marquees and Tents are the primary driver. The others are product Sales - Accessories and Spare Parts, product Sales - Umbrellas and product Sales - Signage and Banners.
Who are Extreme Marquees's main competitors?
Direct peers on record are Coast 2 Coast Canopy, Impact Canopy, TentCraft, OzTent, International Tent Company, Custom Tents Direct and Big Top Manufacturing. Broad incumbents are Coleman and E-Z UP. Shade7 is listed as a regional player.
Does Extreme Marquees have an API?
No public API is recorded for Extreme Marquees.