e-z up europe

What e-z up europe does

E-Z UP Europe is the European regional operation of International E-Z UP, Inc., the company that created the portable folding canopy category in 1983. Headquartered in Houten, Netherlands, it sells foldable pop-up canopies, event shelters, custom-printed display products, accessories, and inflatable event structures to consumers and businesses across France, Germany, the United Kingdom, and the Netherlands through dedicated storefronts (ezup.fr, ezup.de, ezup.eu, ezup.nl).

The company's core technology is a proprietary instant-deployment canopy platform built on patented and trademarked framing systems, including the Instant Shelter One-Piece Frame, Easy Up system, ONE-UP single-person deployment, Truss Muscle and StormRod structural reinforcements, DualCore reinforced tubing, Auto Slider Pull-Pin, Auto Peak Tensioner, and E-Z Glide leg adjusters. Its canopy catalog spans ten core models ranging from entry-level units (Patriot ONE-UP at €159, Ambassador at €195) to mid-duty Vantage (€379), professional Eclipse and Eclipse MAX (€797–€962), premium Endeavor (€1,284), and top-of-range Bungalow Cabana (€1,906). Materials meet multiple fire-resistance standards (CPAI-84, NFPA-701, CAN/ULC-S109, DIN 4102-1 B1, EN 13501-1). Adjacent offerings include an in-house digital printing service (seven consecutive SGIA Golden Image awards), an Aero inflatable product line, specialty shelters such as the Work Cube and Camping Cube, and the SKYFUZE LED Balloon Light.

E-Z UP Europe generates revenue primarily through one-time hardware sales via its own e-commerce storefronts and a dealer/distributor program, supplemented by custom printing services and replacement parts/accessories. Pricing is unit-based, with promotional codes (SAVE10) and seasonal sales, while bulk and custom orders are routed through expert consultation. Key customer segments include food service and catering, emergency services (Red Cross Netherlands, Fire Brigade Haren), motorsport and racing, trade shows and exhibitions, construction and utilities, advertising and brand activation, and recreational consumers.

Name

e-z up europe

Legal name

International E-Z UP, Inc.

Website

https://ezup.fr

Company type

Private

Founded year

1983

Operating status

Operating

Short description

E-Z UP Europe, based in Houten, Netherlands, sells proprietary instant-deploy folding canopies, custom-printed shelters, and inflatable event structures to consumers, trade show exhibitors, food service operators, and emergency services across France, Germany, the UK, and the Netherlands.

Ownership category

akta.pro rank

Product category

Portable Event Shelters

NAICS

Indoor and Outdoor Display Advertising (54185), Blind and Shade Manufacturing (33792)

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Tents, Shelters & Sleep Systems Retail (CRAMAMAH)

akta.pro secondary industries

Tent & Canopy Rentals (HSACAFAA), Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI)

Keywords

• Foldable canopy tents
• Portable event shelters
• Custom printed canopies
• Inflatable event structures
• Outdoor shelter products

Headquarters

HQ city

Houten

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tent and Canopy Hardware Sales: Primary revenue stream from selling folding pop-up tents, canopies, and shelters. Products range from entry-level recreational models (€159) to premium professional models (up to €1,906). Revenue is generated through one-time hardware purchases via direct e-commerce and dealer channels.
2. Custom Printing and Graphics Services: E-Z UP offers in-house custom digital printing services for tent canopies, sidewalls, flags, banners, table covers, and other accessories. This adds a premium service layer to hardware sales. Products are fully customizable with no minimum order quantities. Most custom projects are completed within 3 weeks.
3. Replacement Parts and Accessories: Revenue from replacement tops, frames, roller bags, sidewalls, weight bags, stakes, lighting, and other tent accessories sold as standalone products.
4. Aero Inflatable Structures: Sale of inflatable structures including domes, huts, bows, arches, tubes, and inflatable furniture for events. These are fully customizable and inflated using an included pump.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

E-Z UP Europe designs, manufactures, and sells foldable pop-up canopies and portable event shelters in multiple size and price tiers, supported by an award-winning in-house digital custom printing service for canopies, sidewalls, flags, banners, and table covers. The portfolio also includes specialty shelters (Work Cube, Camping Cube, Screen Cube), SKYFUZE LED balloon lights, and inflatable structures (Aero Dome, Hut, Bow, Arch, Tube, Furniture), plus replacement parts and accessories such as sidewalls, weight bags, stakes, and roller bags. Distribution is via direct e-commerce across France, Germany, UK, and the Netherlands, with a dealer/distributor network and expert consultation channel for bulk and custom orders.

Product overview

E-Z UP Europe offers a comprehensive portfolio of portable shelter and event solutions. The core product line consists of professional folding tent shelters available in multiple tiers: Eclipse™, Endeavor™, Vantage™, Ambassador™, Patriot™ ONE-UP™ Vented, Hut™, Dome™, Pyramid Vented™, Bungalow® Cabana, and Vue™ models. Specialty shelters include the Work Cube™ for industrial/worksite applications, Camping Cube™ for recreational camping, and Screen Cube™ for outdoor display events. The product ecosystem is supported by SKYFUZE™ LED Balloon Lights for illumination, a full range of accessories including weight bags, stakes, and sidewalls, and an inflatable product line (Aero Dome, Aero Hut, Aero Bow, Aero Arch, Aero Tube, Aero Furniture) for event branding and decoration.

Differentiator

Problem solved

Functional benefit

Products and services

• Eclipse Shelter
• Eclipse MAX Shelter
• Endeavor Shelter
• Vantage Shelter
• Ambassador Shelter
• Patriot ONE-UP Vented Shelter
• Hut Shelter
• Dome Shelter
• Pyramid Vented Shelter
• Bungalow Cabana Shelter
• Vue Shelter
• Spectator 4x4m Shelter
• Work Cube Shelter
• Camping Cube
• Screen Cube
• SKYFUZE LED Balloon Light Kit
• Aero Inflatable Structures
• Custom Printing and Graphics Services
• Shelter Accessories and Replacement Parts

Quantifiable outcome

• Tool-free setup in seconds by 1-2 people
• +5 more outcomes

Named customers14 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature13 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mastertent: Italy-based manufacturer of folding pop-up tents and event shelters with custom printing services for European B2B and trade-show customers. Head-to-head competitor in the European folding canopy market, with overlapping product architecture and customer base.
• TentCraft: US-based custom-printed event shelter and pop-up canopy manufacturer serving B2B brand activations, trade shows, and corporate events. Direct competitor in the print-on-canopy value proposition that drives E-Z UP's premium pricing.
• Caravan Canopy International: Long-standing US folding canopy and pop-up shelter brand in the same category E-Z UP invented. Comparable product range across recreational, professional, and custom-printed tiers; competes with E-Z UP on price-performance in the North American market.
• Impact Canopy: US-based pop-up canopy and custom-printed event shelter supplier targeting promotional product distributors and brand activations. Directly comparable on product (folding canopies), model (DTC + wholesale), and service layer (custom printing).
• Custom Canopy: UK-based bespoke printed pop-up tents and event shelters manufacturer serving UK and European B2B event and brand activation customers. Direct competitor in custom-printed folding canopies within E-Z UP's home European market.
• KD Kanopy: US-based event tent and pop-up canopy manufacturer serving trade shows, festivals, and brand activations with both custom-printed and rental fleets. Direct comparable in event-tent manufacturing and B2B activation customer base.
• Bravo Sports (Quik Shade): US-based consumer instant-shelter and pop-up canopy brand (Quik Shade) sold through mass retail. Comparable on product (instant pop-up canopies) though skewed to lower-priced recreational tiers that compete for entry-level buyer share.

Broad incumbents

• ShelterLogic: US-based incumbent in portable shelters (canopies, garages, storage) with a broader product portfolio beyond folding event tents. Comparable at the category level but with a focus on storage/utility versus E-Z UP's event/activation positioning.
• Coleman: Iconic outdoor recreation brand (Newell Brands) selling tents, canopies, and shelters across camping and outdoor recreation. Overlaps with E-Z UP on camping/adventure side (Camping Cube, recreation segment) but a broader mass-market incumbent rather than event-shelter specialist.

Regional players

• Norberg + Linden: European (Nordic/Dutch) folding tent and event shelter supplier competing in the same European markets as E-Z UP across corporate events, brand activations, and trade shows. Regional competitor with overlapping product positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ezupeurope

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about e-z up europe