What Bodegas de Argentina does

Bodegas de Argentina (legal name: Bodegas de Argentina AC) is a private civil association (Asociación Civil) founded in 2001 through the merger of Centro de Bodegueros de Mendoza (1935) and Asociación Vitivinícola Argentina (1904), headquartered at Rivadavia 592 in Mendoza, Argentina. It functions as the national business chamber for the Argentine wine industry, representing 250 member companies across all 19 wine-producing provinces and accounting for approximately 90% of Argentine wine exports and 70% of the domestic market. Member composition is dominated by small and medium wineries (70% of members), with major groups such as Grupo Peñaflor, Bodegas Esmeralda, Trivento, Catena Zapata, and Bodega Norton holding leadership positions on the Board of Directors.

The chamber operates a portfolio of interconnected programs rather than a single product. Its flagship is the Protocolo de Sustentabilidad Vitivinícola (currently Version 4.0, released December 2024), a self-assessment sustainability standard co-developed with the Instituto Nacional de Vitivinicultura (INV), INTA, INTI, and Universidad Nacional de Cuyo, with 314 vineyard and winery units certified and formal recognition from the Swedish, Norwegian, and Finnish alcohol monopolies. Complementary programs include Caminos del Vino (a ~25-year-old enotourism circuit), the Wine in Moderation responsible consumption program, the Cadena de Valor supply chain audit program (27 wineries, 70+ suppliers, 43 auditors), the Gender Perspective Study (joint with amfori and Wines of Argentina, 58 wineries in 2023), the annual International Enotourism Conference, and the Huella Ambiental environmental footprint measurement service. The Xircular Zero Net partnership (September 2024) added a digital platform layer for sustainability data management. Revenue is generated through recurring membership dues and professional services fees for certification, audits, and events; no revenue figures are publicly disclosed. The chamber has 11-50 employees and 250 members served, with Walter Bressia serving as President following his 2023 re-election.

Name

Bodegas de Argentina

Legal name

Bodegas de Argentina AC

Website

https://bodegasdeargentina.org

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Bodegas de Argentina is the national Argentine wine business chamber representing 250 wineries across 19 provinces (90% of exports, 70% of domestic market), providing sustainability certification, enotourism programs, supply chain audits, and advocacy services to its member companies.

Ownership category

akta.pro rank

Product category

Wine Industry Trade Association

NAICS

Wineries (312130)

SIC

Beverages (2080)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industry

Alcoholic Beverage Tours & On-site Experiences (Brewery/Winery/Distillery) (THAFALAK)

Keywords

• Wine industry association
• Sustainability certification
• Enotourism promotion
• Responsible wine consumption
• Wine chamber of commerce

Headquarters

HQ city

Mendoza

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Bodegas de Argentina operates as a chamber of commerce funded through membership dues from associated wineries and companies across Argentina's wine-producing regions.
2. Sustainability Certification Services: The association provides sustainability certification through its Protocolo de Sustentabilidad, auditing and certifying participating wineries and vineyards.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Bodegas de Argentina is a national business chamber (cámara empresaria) that unites and represents Argentine wineries and vineyards across 19 provinces. It delivers sustainability certification through the Protocolo de Sustentabilidad Vitivinícola V4.0, develops wine tourism through the Caminos del Vino program, promotes responsible wine consumption via Wine in Moderation, and centralizes supply chain audits through the Cadena de Valor program.

Product overview

Bodegas de Argentina is a national business chamber representing 250 wine companies across 19 Argentine provinces, accounting for 90% of exports and 70% of the domestic market. It functions as a platform organization providing multiple interconnected programs rather than a single product. Its core offerings include: (1) the Sustainability Certification Program (Protocolo de Sustentabilidad V4.0), a nationally certified sustainability standard for wineries and vineyards recognized internationally by Scandinavian state monopolies; (2) Caminos del Vino, the flagship wine tourism program that coordinates visitor circuits across member wineries and organizes the annual International Enotourism Conference; (3) Wine in Moderation, the responsible consumption program representing Argentina in the global WIM movement; (4) the Value Chain Program, which centralizes GFSI-compliant food safety audits for the supply chain involving 27 member wineries and 70+ suppliers; and (5) the Gender Perspective Study, a joint research initiative with amfori and Wines of Argentina tracking gender equality across the industry. These programs are supported by environmental footprint measurement tools (carbon/water footprint), digitalization partnerships (Xircular Zero Net), and ongoing training initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Protocolo de Sustentabilidad Vitivinícola (Sustainability Protocol) A national self-assessment sustainability certification for Argentine wineries and vineyards covering environmental, social, and economic sustainability. Internationally recognized by Finnish monopoly Alko, Norwegian monopoly Vinmonopolet, and required by Swedish monopoly Systembolaget. 314 units certified.
• Caminos del Vino The flagship wine tourism program established nearly 25 years ago, developing and promoting wine tourism circuits across Argentina's wine regions, coordinating visitor experiences at member wineries, and organizing signature events.
• Wine in Moderation (WIM) The international responsible wine consumption program represented by Bodegas de Argentina in Argentina. Promotes moderate consumption, supports wine and health scientific research, and coordinates with the global Wine in Moderation movement.
• Programa Cadena de Valor (Value Chain Program) A program launched in December 2017 that centralizes supply chain audits to reduce risks related to food safety, quality, legality, authenticity, commercial transparency, and sustainability. Promotes GFSI food safety certification among suppliers.
• Estudio de Perspectiva de Género en el Sector Vitivinícola (Gender Perspective Study) A joint research initiative with amfori and Wines of Argentina to analyze gender equality and inclusion policies within the Argentine wine industry. The second edition was conducted in 2023 with 58 participating wineries.
• Conferencia Internacional de Enoturismo (International Enotourism Conference) Annual international conference organized by Caminos del Vino, bringing together wine tourism professionals, experts, and authorities to discuss trends, innovation, sustainable development in enotourism, and technology adoption. The 2024 edition gathered more than 220 participants.
• Huella Ambiental (Environmental Footprint Measurement) An environmental impact measurement program that calculates carbon footprint, water footprint, and life cycle analysis for wines, developed with European Union methodology.

Quantifiable outcome

• 314 sustainability certifications issued under Protocolo de Sustentabilidad
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Wines of Argentina (WofA)coreStrategic or Co-development Partner · 20 January 2025Joint sustainability program to support 200 small wineries. Collaboration on sustainability initiatives, market development, and responsible consumption promotion through Wine in Moderation.
• Municipio de GuaymallénminorStrategic or Co-development Partner · 28 October 2024Promotion agreement for wine products, education, and moderate consumption. Supports Guaymallén's Sparkling Wine Capital initiative with joint marketing and enotourism development.
• Federación Argentina de Asociaciones de Empresas de Viajes y Turismo (FAEVYT)coreStrategic or Co-development Partner · 16 October 2024Enotourism cooperation agreement signed during CIE 2024. Joint promotion of Caminos del Vino destination, training activities, and Wine in Moderation program implementation.
• Xircular Zero NetcoreTechnology or Integration · 5 September 2024Strategic alliance to digitize sustainability information for Argentine wine industry. Xircular Zero Net provides technology platform for managing sustainability certifications, carbon footprint measurement, and environmental impact tracking for member wineries. Partnership enables implementation of Protocolo de Sustentabilidad V4.0 with digital tools.
• Ministerio de Seguridad y Justicia de MendozacoreStrategic or Co-development Partner · 13 June 2024Security cooperation agreement for tourist safety on enotourism routes. Includes training for Tourism Police, video surveillance coordination, and Wine in Moderation promotion.
• amforicoreStrategic or Co-development Partner · 21 March 2024Partnership for gender perspective studies in the wine industry. Joint development of second gender perspective study in 2023 with 58 participating wineries. Collaboration on BSCI social compliance standards.
• Banco SupervielleminorGTM or Marketing PartnerCollaboration on market analysis events and economic reports for the wine industry. Joint organization of meetings analyzing international wine markets with CEEBA economic studies.
• Emetur MendozacoreGTM or Marketing PartnerCollaboration on enotourism promotion for Mendoza province. Joint meetings with member wineries and tourism officials to develop promotional strategies and social media campaigns.
• Mendoza BureauminorGTM or Marketing PartnerTourism cooperation for meeting tourism and sustainable enotourism promotion in Mendoza province.
• FSC ArgentinaminorStrategic or Co-development PartnerSustainability partnership signed at 2024 Forum to promote sustainability and circular economy in the wine sector.
• Instituto Nacional de Vitivinicultura (INV)coreStrategic or Co-development PartnerCollaborative development of Protocolo de Sustentabilidad. INV provides regulatory oversight and recognition for sustainability certifications.
• Instituto Nacional de Tecnología Agropecuaria (INTA)coreStrategic or Co-development PartnerTechnical partner in sustainability protocol development and water resource management initiatives.
• Instituto Nacional de Tecnología Industrial (INTI)coreStrategic or Co-development PartnerCollaboration on sustainable production guide, energy efficiency studies, and effluent reduction methodologies.
• Universidad Nacional de CuyominorStrategic or Co-development PartnerAcademic partner contributing to sustainability protocol development and research.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bodegasar
• Facebookes-la.facebook.com/BodegasDeArgentina
• Instagraminstagram.com/bodegasdeargentina

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bodegas de Argentina