xCircular
xCircular (xCircular Ltd) is an Israeli cloud SaaS company offering a Product Content Management platform combining PIM and DAM, digital flyers, patented AI-based product collages, and digital-store tools for retailers, distributors, manufacturers, and publishers.
- Company typePrivate
- Founded2010
- HeadquartersHemed, Israel
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What xCircular does
xCircular Ltd is an Israeli private software company founded in 2010 and headquartered at 5 Brazil Street, Tel-Aviv, operating a cloud-based B2B platform aimed at retailers, wholesale distributors, manufacturers and brands, and printers/publishers. Its core product is XC Showroom PCM, an enterprise Product Content Management platform that combines Product Information Management (PIM) and Digital Asset Management (DAM) functionality with auto-distribution across the supply chain, a universal product taxonomy spanning from food to aviation parts, and scheduled task automation. The company sells a tiered, cloud-based digital flyer suite (XC Flipping Magazine, XC Shopping Flyer, XC B2B Catalog, and XC Shelf Store) that converts PDFs into interactive, shoppable publications with checkout integrations including WhatsApp, alongside an AI-based patented product collage tool (XC Product Collage) and a digital-shelf store experience (XC Digital Store). It also offers custom Software Engineering Services for ecommerce, digital payment, digital marketing, media, advertising, and order management systems.
The business model is subscription SaaS with a freemium entry tier (free Flipbook), a published price point of $50/month or $500/year for the Interactive Flyer, and Contact-Us pricing for the Shopping Flyer, Shelf Store, and XC Showroom PCM enterprise tier, supplemented by professional services revenue. Distribution runs through a dual GTM: enterprise demo-led sales for large retailers and publishers, and a self-serve online subscription funnel at editor.xcshopper.com for SMB and prosumer users. Named customers include Israeli retailers Shufersal, Deal, and GreatRock, automotive OEM Toyota, and printing/publisher Newpan; the platform supports 200+ vendors in its Vendor Portal and exports to 60 image formats. xCircular is founder-led under CEO Aviel Amit, with a CTO (Meron Levie) and VP Product & Marketing (Uri Levy); no outside investors are disclosed in the source material.
xCircular firmographics
Firmographics- Name
- xCircular
- Legal name
- xCircular Ltd
- Website
- https://xcircular.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- xCircular (xCircular Ltd) is an Israeli cloud SaaS company offering a Product Content Management platform combining PIM and DAM, digital flyers, patented AI-based product collages, and digital-store tools for retailers, distributors, manufacturers, and publishers.
- Ownership category
- akta.pro rank
xCircular industry classification
Industry- Product category
- Product Content Management Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Product Information Management (PIM), Digital Shelf & Content Syndication Services (CRAOAOAH)
Keywords
Where xCircular is headquartered
LocationHeadquarters
- HQ city
- Hemed
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
xCircular business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription - Digital Flyers: Tiered subscription model for digital flyer creation and hosting services. Free tier provides basic flipbook functionality while paid tiers offer Editor & Shopper modules with advanced ecommerce features including shopping lists, checkout, and analytics.
- XC Showroom PCM Platform: Enterprise-level product content management platform subscription enabling supply chain content management, automatic distribution, and advanced taxonomy capabilities for marketing teams.
- Software Engineering Services: Custom software engineering services for ecommerce, digital payment, digital marketing, media, advertising, and order management systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Flipbook tier for basic PDF conversion |
| Subscription | Monthly | Interactive Flyer at $50/month or $500/year |
| Subscription | Monthly | Shopping Flyer - Most Popular tier |
| Subscription | Monthly | Shelf Store - Contact Us for pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
xCircular product offering
Product offeringCore offering
xCircular provides a cloud-based Product Content Management (PCM) platform, XC Showroom PCM, that combines PIM and DAM functionality to collect, manage, and automatically distribute product data and media assets across supply chains from suppliers through retailers to end customers. The company also offers XC Digital Flyers (flipbooks, shopping flyers, B2B catalogs), an AI-based Product Collage tool, XC Digital Store for shelf browsing, and custom software engineering services for ecommerce, payments, and digital marketing systems.
Product overview
xCircular offers a cloud-based B2B productivity platform and suite of digital marketing tools. The core offering is XC Showroom PCM — an integrated product content management (PCM) platform combining PIM and DAM functionality for managing product data and media assets throughout supply chains. Complementing this are XC Online Shopping Tools including XC Digital Flyers (with XC Flipping Magazine, XC Shopping Flyer, and XC B2B Catalog variants), XC Product Collage for automated image composition, and XC Digital Store for digital shelf browsing. The platform enables automatic data syndication, advanced taxonomy management, and content distribution from suppliers through marketing channels to end customers.
Differentiator
Problem solved
Functional benefit
Brands
- XC Showroom PCM: Product Content Management platform for managing product data and media assets throughout supply chain
- XC Digital Flyers
- XC Product Collage
- XC Digital Store
- XC Online Shopping Tools
Products and services
- XC Showroom PCM Cloud-based enterprise Product Content Management platform combining PIM and DAM functionality that enables marketing teams to collect, manage, and automatically distribute product data and media assets throughout supply chains from suppliers to retail channels.
- XC Digital Flyers Cloud-based digital flyer creation suite offering flipbook magazines, clickable shopping flyers, and B2B catalogs designed to boost ecommerce conversions through interactive promotional content.
- XC Flipping Magazine Interactive flipbook format for unlimited product flyers and catalogs that consumers can browse, search, and navigate with branding, table of contents, hyperlinks, and embedded videos.
- XC Shopping Flyer Clickable digital flyer that converts print or PDF flyers into shoppable format enabling B2C consumers to collect shopping lists and push them to online stores for payment.
- XC B2B Catalog Digital, clickable product catalog that converts PDF product catalogs into selling formats from which customers can create RFQs and purchase orders and send them to customer support for fulfilment.
- XC Product Collage AI-based automated collage creation tool using patented technology to combine multiple related product images into optimized ad space with individual links to each product's landing page.
- XC Digital Store Advanced user experience solution providing digital shelf browsing with hundreds of product shelves for quick visual product discovery and shopping list collection, reducing time-to-purchase in online stores.
- Software Engineering Services Custom software engineering services for ecommerce platforms, digital payment systems, digital marketing, media and advertising solutions, and order management systems delivered as professional services.
Quantifiable outcome
- 3-hour tasks reduced to 5 minutes through task automation
- +4 more outcomes
Companies that use xCircular
Customer profileNamed customers8 records
Segments8 records
Ideal customer profiles5 records
xCircular technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature7 records
xCircular partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
xCircular competitors and assessment
Company assessmentDirect peers
- Plytix: SMB-focused PIM SaaS for brands and retailers, with tiered freemium model similar to xCircular's. Closest like-for-like competitor on price tiering and target segment of smaller brands and distributors.
- Akeneo: Cloud-native PIM platform serving retailers, distributors, and manufacturers. Most direct competitor to XC Showroom PCM in the mid-market and enterprise PIM category, with overlapping customer profile (multi-brand retailers, manufacturers managing thousands of SKUs).
- Riversand: Master Data Management (MDM) and PIM platform focused on retail and consumer goods. Comparable to XC Showroom PCM in supply-chain content management and supplier-retailer data flows.
- Salsify: Product Experience Management (PXM) network for brands and retailers, focused on syndication of product content to retailers and marketplaces. Competes head-to-head with xCircular's PIM + supply-chain auto-distribution positioning.
- Catsy: PIM and product content platform with workflow automation and syndication, targeting manufacturers and distributors. Overlaps with xCircular's PCM and auto-distribution capabilities for multi-brand product catalogs.
Broad incumbents
- Informatica: Enterprise data integration and MDM platform with PIM solutions acquired from Heiler. Provides PIM as part of broader data management suite, competing with XC Showroom for large multinational retail and manufacturing accounts.
- Bynder: Enterprise Digital Asset Management (DAM) platform with growing PIM capabilities. Broad incumbent in the DAM space where xCircular's product content/media management overlaps in asset storage, taxonomy, and distribution.
- Stibo Systems: Enterprise PIM/MDM vendor with broader master data management portfolio. Overlaps with xCircular's PCM functionality but targets larger enterprises and offers adjacent MDM capabilities beyond retail content.
Emerging players
- Issuu: Digital flipbook and content publishing platform. Direct overlap with xCircular's XC Flipping Magazine and Shopping Flyer modules, particularly in converting PDFs to interactive shoppable catalogs.
- FlippingBook: Digital flipbook creation and distribution platform. Direct substitute for xCircular's XC Flipping Magazine in the SMB tier, with similar freemium-to-paid model and PDF-to-interactive conversion flow.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
xCircular social profiles
Digital presencexCircular financial estimates
Financial estimateRevenue estimate
Valuation estimate
xCircular leadership team
Management profileNumber of profiles
Profiles3 records
xCircular funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
xCircular M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about xCircular
What does xCircular do?
xCircular provides a cloud-based Product Content Management (PCM) platform, XC Showroom PCM, that combines PIM and DAM functionality to collect, manage, and automatically distribute product data and media assets across supply chains from suppliers through retailers to end customers. The company also offers XC Digital Flyers (flipbooks, shopping flyers, B2B catalogs), an AI-based Product Collage tool, XC Digital Store for shelf browsing, and custom software engineering services for ecommerce, payments, and digital marketing systems.
Is xCircular a public or private company?
xCircular is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was xCircular founded?
xCircular was founded in 2010. It employs 11 to 50 people.
Where is xCircular based?
xCircular is headquartered in Hemed, Israel, in the Middle East region.
How does xCircular make money?
Three revenue lines are on record. SaaS Subscription - Digital Flyers are the primary driver. The others are XC Showroom PCM Platform and software Engineering Services.
Who are xCircular's main competitors?
Direct peers on record are Plytix, Akeneo, Riversand, Salsify and Catsy. Broad incumbents are Informatica, Bynder and Stibo Systems. Emerging players are Issuu and FlippingBook.
Does xCircular have an API?
No public API is recorded for xCircular.
What industry is xCircular in?
xCircular's product category is Product Content Management Software. Its primary akta.pro industry code is CRAOAOAH, Product Information Management (PIM), Digital Shelf & Content Syndication Services. Its NAICS code is 5132 and its SIC code is 7373.