Cherry Godfrey

Name

Cherry Godfrey

Legal name

Cherry Godfrey Holdings Limited

Website

https://cherrygodfrey.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Consumer and Commercial Financial Services

NAICS

Real Estate Property Managers (53131), Offices of Real Estate Agents and Brokers (5312), Portfolio Management and Investment Advice (523940), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531), Mortgage Bankers & Loan Correspondents (6162), Life Insurance (6311)

akta.pro primary industry

Mid-Market Commercial Package (Package Policies) (FSAJAFAB)

akta.pro secondary industries

Retail & Wholesale BOP (Mercantile) (FSAJAFAF), Mixed-Use Property Management (BPAJAGAE), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Retail Wealth & Bancassurance Distribution (Investment & Insurance via Bank) (FSABAAAJ)

Keywords

• Consumer lending services
• Insurance brokerage
• Mortgage broking
• Commercial finance
• Property services

Headquarters

HQ city

St. Peter Port

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure, Technology or R&D

Revenue model

1. Loan Interest: Interest income from personal loans, business loans, hire purchase, bridging finance, and consumer credit products. Customers repay loans with interest over agreed terms.
2. Insurance Distribution: Commission income from arranging insurance products including household, car, travel, marine, business, and professional liability insurance for customers.
3. Mortgage Arrangement: Fees and ongoing income from mortgage broking and arrangement services including residential, buy-to-let, and remortgaging products.
4. Investment Products (Loan Notes): Structured investment products (Loan Notes 1-5) that pay interest to investors, with over £30 million paid out to investors since 2013.
5. Property Services: Revenue from property buying, selling, renting, and property management services through Cherry Godfrey Property division launched in 2026.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Cherry Godfrey is a multi-line financial services provider offering personal and business loans (personal loans, hire purchase, bridging finance, student loans, business loans, leasing, insurance premium finance), general and life insurance (household, car, travel, marine, private medical, wedding, motorcycle, breakdown, life cover, critical illness, income protection, plus commercial lines such as motor fleet, D&O, professional indemnity, cyber), residential and buy-to-let mortgage broking, structured Loan Note investment products, and property sales, lettings, and management services through its Cherry Godfrey Property division. Distribution is through five physical branches across the Channel Islands, Isle of Man, Isle of Wight, and Southampton, complemented by phone, email, and online channels.

Product overview

Cherry Godfrey is a financial services company offering a comprehensive suite of products across personal and business segments. The personal division provides Loans (Personal Loans, Hire Purchase, Bridging Finance, Student Loans, Insurance Premium Finance), Insurance (Household, Car, Travel, Marine, Private Medical, Wedding, Motorcycle, Breakdown), Life Insurance (Life Cover, Critical Illness Cover, Income Protection, Low Cost Life Insurance), Mortgages (including Buy To Let and First Time Buyers products with a Mortgage Calculator tool), Property services (via Cherry Godfrey Property), and Investment products (Loan Notes 1-5). The business division mirrors these offerings with Business Loans, Leasing, comprehensive Business Insurance including Cyber and Professional Indemnity, and Business Protection insurance. Founded in 1993, the company has grown from a Guernsey finance brokerage to a multi-island operation serving the Channel Islands, Isle of Man, Isle of Wight, and Southampton.

Differentiator

Problem solved

Functional benefit

Brands

• Cherry Godfrey Property: Estate agency and property management services in Guernsey, launched February 2026 following acquisition of Mawson Collins.
• Mawson Collins

Products and services

• Personal Loans Unsecured and secured personal lending for individuals covering car finance, home improvements, debt consolidation, holidays, and general life expenses, offered with bespoke, holistic underwriting.
• Hire Purchase (Personal and Business) Vehicle and equipment financing option for personal and business customers that allows purchase through instalment payments with ownership transferred upon final payment.
• Bridging Finance Short-term property financing for quick purchases or transitions, available to both personal and business customers.
• Student Loans Tailored financial solutions for students covering tuition and living expenses during higher education.
• Insurance Premium Finance Financing option allowing customers to spread insurance premium payments over time, for both personal and business insurance buyers.
• Business Loans Commercial lending for businesses including working capital, expansion financing, and equipment purchases, provided under FCA regulation on the UK mainland and equivalent regulators elsewhere.
• Leasing

Quantifiable outcome

• Over £30 million in interest paid to investors since 2013
• +1 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Two partnerships are on record, tiered core.

• Mawson CollinscoreStrategic or Co-development Partner · 12 February 2026Cherry Godfrey acquired Mawson Collins, a well-established Guernsey estate agency and property management business. This acquisition marked the formal launch of Cherry Godfrey Property division, expanding the company's service offerings to include residential property sales, lettings, and property management services in Guernsey.
• NRM Financial Limited (Priory Mortgage Advice)coreStrategic or Co-development Partner · 15 November 2023Cherry Godfrey acquired NRM Financial Limited, a mortgage and life insurance specialist operating across the Isle of Wight and south coast, expanding the company's presence and capabilities in those markets.

Scale indicators5 records

Recent moves13 records

Expansion highlights6 records

Broad incumbents

• Investec (Channel Islands): Channel Islands wealth management and private banking arm of Investec, providing lending, investment, and advisory services to HNW clients. Comparable target segment and Jersey/Guernsey footprint, though focused upmarket.
• Louvre Group (formerly Rothschild & Co CI): Channel Islands wealth management and trust business. Comparable on local lending and advisory services in Jersey/Guernsey, though primarily focused on HNW and trust clients.
• Butterfield Bank (Channel Islands): Established Channel Islands and Bermuda-based private and retail bank. Comparable as a multi-jurisdiction island financial services incumbent offering lending, deposits, and wealth services, though materially larger and broader in scope than Cherry Godfrey.
• Howden Group (insurance broker): Large UK-headquartered insurance intermediary group. Comparable on the commercial insurance distribution model, though operating at national scale and through different channels.
• Towergate Insurance: UK commercial and personal insurance broker network. Comparable in distributing commercial package policies and personal lines, though at materially larger scale and UK mainland focus.
• Lloyds Bank International (Channel Islands): UK banking group's Channel Islands retail and commercial banking franchise. Overlaps with Cherry Godfrey on personal lending, mortgages, and insurance referrals in the same island markets but as part of a much larger group.
• HSBC Channel Islands: Global bank's Channel Islands operation offering retail, commercial, and wealth services. Comparable on multi-product financial services in Jersey/Guernsey, though at significantly larger scale.

Direct peers

• Skipton International: Channel Islands-headquartered savings and mortgage provider serving Jersey, Guernsey, and the UK. Directly comparable to Cherry Godfrey on multi-product, branch-based financial services in the same island markets, with similar focus on local savings funding a mortgage book.
• Rossborough: Long-established Channel Islands insurance broker (cited in Cherry Godfrey management team history as a prior employer). Direct competitor in personal and commercial insurance intermediation across Jersey, Guernsey, and IoM.

Regional players

• Lovell Homes / Channel Islands estate agencies (e.g., Cooper Brouard, Livingroom): Channel Islands residential estate agencies. Relevant as direct competitors to the newly launched Cherry Godfrey Property division in Guernsey.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CherryGodfreyCI
• Facebookfacebook.com/Cherry.Godfrey.Group
• LinkedInlinkedin.com/company/cherry-godfrey
• Instagraminstagram.com/cherrygodfreygroup

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cherry Godfrey