Edrauda

What Edrauda does

Edrauda (legal entity EDRAUDA, UADBB) is a Lithuanian online insurance broker and aggregator founded in 2009 and headquartered in Vilnius. The company operates edrauda.lt, a digital comparison platform that lets Lithuanian consumers obtain insurance quotes from more than seven carriers — including ERGO, Lietuvos draudimas, If, Gjensidige, BTA, Compensa, Balcia, Allianz, and BAN — within approximately one minute. Its product portfolio spans mandatory third-party vehicle liability (TPVCA), short-term registration insurance (TPVCAD), comprehensive KASKO, motorcycle, trailer and MOT vehicle insurance, residential property and homeowner's liability, travel, accident and civil-liability personal lines, business property coverage, and life insurance distributed under the Edrauda Global Life brand in partnership with Allianz Global Life. The platform also offers a loan-comparison module for consumer, auto, refinancing, and consolidation credit.

The underlying technology combines a real-time premium calculator with integration to the Lithuanian vehicle registration database (Regitra), enabling automatic vehicle identification from a license plate or VIN. Distribution is digital-first: the edrauda.lt web platform, the Mano Edrauda iOS and Android mobile apps, and the Savitarna self-service portal support the full lifecycle from quoting to document management. Live chat is provided through Crisp, and the Edrauda Eurai loyalty system returns 7% of TPVCA premiums as redeemable internal currency.

Edrauda earns revenue through commissions paid by the underwriting insurers on each policy sold through the platform — a classic affiliate/referral brokerage model. Pricing is fully individualized per risk profile (vehicle make/model, engine power, driver age and experience, registration location, and coverage scope). End customers are predominantly individual Lithuanian vehicle owners, with secondary segments in property owners, frequent travelers, families seeking life and accident cover, and a nascent SMB book for business property. A co-branded travel insurance offering with Telia and a wholly-owned subsidiary, Drauskaita, UAB (operating the customer portal), round out the corporate footprint.

Name

Edrauda

Legal name

EDRAUDA, UADBB

Website

https://edrauda.lt

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Edrauda is a Lithuanian online insurance aggregator founded in 2009 that enables consumers to compare and purchase policies from 7+ insurers across vehicle, property, travel, life, and business lines, earning commission on each policy sold.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Digital Distribution & Comparison Platforms (Aggregators/Marketplaces) (FSAGAGAA)

Keywords

• Insurance comparison platform
• Insurance brokerage services
• Online insurance aggregator
• Vehicle insurance quotes
• Loan comparison platform

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Insurance Commission Revenue: Edrauda generates revenue through commissions paid by insurance companies for each policy sold through their platform. As an insurance broker, they receive a percentage of each insurance premium from providers such as ERGO, Lietuvos draudimas, If, Gjensidige, BTA, Compensa, Balcia, Allianz, and BAN.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Edrauda is a Lithuanian digital insurance comparison and brokerage platform that aggregates quotes from 7+ insurance providers and lets customers bind vehicle (TPVCA, TPVCAD, KASKO, motorcycle, trailer, MOT), residential property, homeowner's civil liability, travel, family and personal, accident, civil liability, life (Edrauda Global Life), and business property insurance in a fully paperless online flow, alongside a loan comparison marketplace for consumer, car, refinancing, and consolidation products.

Product overview

Edrauda is a Lithuanian online insurance comparison and brokerage platform that enables users to compare and purchase insurance products from multiple providers. The core platform aggregates offerings from 7+ insurance companies (ERGO, Lietuvos draudimas, If, Gjensidige, BTA, Compensa, Balcia, Allianz) through an online calculator that delivers quotes in under a minute. The product portfolio spans vehicle insurance (TPVCA mandatory third-party liability, TPVCAD for registration, KASKO comprehensive, roadside assistance, motorcycle, trailer, and MOT insurance), property insurance (residential property, homeowner's liability), travel insurance, personal/family insurance (life insurance via Edrauda Global Life underwritten by Allianz, accident insurance, civil liability), business insurance (business property), and loan products (consumer loans, car loans, refinancing, loan consolidation). The platform differentiates through its digital-first approach, mobile app (Mano Edrauda), Edrauda euros loyalty program, and additional services like free roadside assistance bundled with TPVCA.

Differentiator

Problem solved

Functional benefit

Products and services

• TPVCA (Mandatory Third-Party Liability Insurance) Compulsory civil liability insurance for any motor vehicle registered in Lithuania, purchased via edrauda.lt with real-time multi-insurer price comparison and paperless online contract issuance. Aimed at individual Lithuanian vehicle owners and owners of towed vehicles.
• TPVCAD (Short-term TPVCA for Vehicle Registration) Short-term compulsory third-party liability cover used when registering a vehicle in Lithuania, allowing buyers to legally drive newly purchased vehicles to the technical inspection. Targeted at consumers in the process of registering or re-registering vehicles.
• KASKO (Voluntary Comprehensive Vehicle Insurance) Voluntary comprehensive cover that protects the policyholder's own vehicle regardless of fault, available with multi-insurer comparison and additional benefits including a free replacement-car during repairs. Aimed at Lithuanian vehicle owners seeking coverage beyond the mandatory TPVCA.
• MOT Insurance (Compulsory Liability for Vehicles without Technical Inspection) Mandatory civil liability cover required to drive a vehicle that has not yet completed its mandatory technical inspection, enabling legal operation of unroadworthy-in-progress vehicles until inspection is finalised. For Lithuanian owners of pre-inspection vehicles and short-term registration cases.
• Motorcycle Insurance Comprehensive motorcycle insurance offering for registered motorcycles, available with multi-insurer comparison and online purchase. Aimed at Lithuanian motorcycle owners.
• Trailer Insurance Civil liability insurance for trailers towed by motor vehicles, providing mandatory cover required in Lithuania when the trailer is being operated. For owners of car trailers and similar towed assets.
• Residential Property Insurance (Būsto draudimas) Insurance for residential property and household belongings against damage events, available via the Edrauda comparison platform with paperless binding. Aimed at Lithuanian homeowners and apartment owners.
• Homeowner's Civil Liability Insurance Civil liability cover that protects the property owner against third-party claims for damages caused by their owned residential property, available on edrauda.lt. For Lithuanian residential property owners seeking liability protection beyond standard property cover.
• Travel Insurance Travel insurance coverage for trips abroad and within Lithuania, available with multi-insurer comparison and online purchase, protecting travellers against medical, trip, and luggage risks. For Lithuanian travellers planning domestic and international trips.
• Family / Personal Insurance Family-focused package insurance that combines personal accident, critical illness, and family-protection coverages into one policy, available through the comparison platform. Targeted at Lithuanian households seeking combined coverage for family members.
• Accident Insurance Standalone personal accident insurance covering injury, disability, or death from accidents, available with online comparison and binding. Aimed at individuals seeking dedicated accident protection.
• Civil Liability Insurance (Asmeninis civilinis atsakomybės draudimas) Personal civil liability insurance protecting individuals against third-party claims for damages caused in everyday life, available with multi-insurer comparison and digital binding. For Lithuanian individuals seeking personal liability protection.
• Edrauda Global Life (Term Life Insurance) Term life insurance product under the Edrauda Global Life banner, providing coverage for insured events up to age 75. Aimed at Lithuanian consumers seeking term life cover backed by an Edrauda-issued product.
• Business Property Insurance (Įmonių turto draudimas) Commercial property insurance product tailored to small and medium-sized Lithuanian businesses, with optional add-on coverages and online contract issuance via edrauda.lt. For Lithuanian SMBs needing property and related commercial protection.
• Consumer Loan Comparison Side-by-side comparison and online sourcing of consumer loans from multiple Lithuanian lenders through the Edrauda platform. Aimed at Lithuanian consumers seeking personal financing.
• Car Loan Comparison Comparison and sourcing of car loan options from multiple lenders, integrated into the Edrauda comparison platform. Aimed at Lithuanian consumers financing vehicle purchases.
• Loan Refinancing Comparison Refinancing-loan comparison service that lets Lithuanian consumers shop alternative refinance offers against their existing loan obligations. For Lithuanian borrowers seeking to lower payments or improve terms on current loans.
• Loan Consolidation Comparison Loan-consolidation comparison service that lets Lithuanian consumers compare single-loan offers for consolidating multiple outstanding loans into one facility. For Lithuanian borrowers managing multiple active credit obligations.

Quantifiable outcome

• Over 2,400,000 policies issued through the platform

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• TeliaminorGTM or Marketing PartnerEdrauda offers travel insurance specifically designed for Telia customers through a dedicated landing page (telia/infoIf/). This partnership allows Edrauda to reach Telia's customer base as a preferred travel insurance provider.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CoverWallet: Digital commercial insurance platform (acquired by Aon) helping SMBs compare and purchase business insurance online. Comparable to Edrauda in its expansion from personal lines into business insurance (Edrauda's Įmonių turto draudimas offering) and in its aggregator-plus-tech positioning.
• Policygenius: US online insurance marketplace aggregating life, disability, home, and auto insurance from multiple carriers with a content-rich, digital-first funnel. Highly comparable to Edrauda in distribution model, with deeper presence in life insurance (Edrauda's Allianz Global Life partnership is its analog).
• GoCompare: UK-based insurance comparison platform aggregating quotes from multiple providers across motor, home, and life insurance. Closely mirrors Edrauda's aggregator business model, digital-first GTM, and commission revenue model — though at vastly greater scale.
• Compare the Market: UK insurance aggregator (and Australia/others) comparing motor, home, travel, and life insurance across multiple carriers. Same aggregator economics and product breadth as Edrauda, and a benchmark for category-defining comparison marketplaces.

Broad incumbents

• Marsh: Global insurance broker and risk advisor serving commercial and individual clients across multiple product lines. Comparable to Edrauda as an insurance intermediary, but operating as a broad incumbent with a global footprint rather than a niche Lithuanian aggregator.
• Aon: Global insurance and reinsurance brokerage operating across commercial lines, benefits, and risk advisory. A broad incumbent whose digital brokerage and SMB initiatives overlap conceptually with Edrauda's marketplace model, though Aon operates at vastly greater scale and complexity.

Regional players

• Lietuvos Draudimas: Largest Lithuanian insurance carrier and an Edrauda integration partner (one of the 7+ providers on the platform). As a dominant local insurer with strong brand recognition and its own direct channels, it is both Edrauda's supplier and a partial substitute.
• Seesam Insurance: Baltic insurance carrier operating in Lithuania, Latvia, and Estonia, offering motor, property, and travel insurance. A regional player and potential direct competitor to Edrauda's curated carriers (also operating its own direct digital sales channels in the same Lithuanian market).
• Gjensidige: Nordic-Baltic insurance group offering a full suite of personal and commercial insurance products in Lithuania. Listed among Edrauda's integrated carrier partners, but also operates its own direct distribution in Lithuania — making it both a partner and a regional competitive threat.

Emerging players

• Lemonade: US/European digital-first insurance carrier using an AI-driven, app-native experience. An emerging insurtech player intersecting with Edrauda's category through digital UX expectations and direct-to-consumer insurance; Lemonade is a carrier rather than a broker but competes for the same digitally-engaged customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/edrauda
• LinkedInlinkedin.com/company/edrauda

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edrauda