Gjensidige
Gjensidige Forsikring ASA is a publicly listed Norwegian insurance group offering personal, business, agricultural, and pension products to Norwegian consumers, enterprises, and farmers via direct digital channels and affinity partner distribution, monetized through recurring premiums and investment income.
- Company typePublic
- Founded2012
- HeadquartersOslo, Norway
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What Gjensidige does
Gjensidige Forsikring ASA is a publicly listed Norwegian insurance group (Oslo Stock Exchange; OTCMKTS: GJNSY) headquartered in Oslo, Norway. The company serves Norwegian individuals, families, businesses, and farmers with a comprehensive product portfolio spanning motor insurance (Bilforsikring in Pluss, Kasko, Delkasko and Ansvar variants), home and contents insurance, personal lines (life, disability, treatment, accident, serious illness), travel insurance (Reise Pluss, Reise, Reise Ung at a fixed 149 NOK/month for ages 18-34), child insurance, business insurance, agricultural insurance, and pension and fund savings products. Digital channels (gjensidige.no website and mobile app) carry the bulk of self-service quote, purchase, and claims activity, supplemented by a dedicated B2B sales force for enterprise customers and affinity distribution through partner organizations including Tekna, YS, Finansforbundet, NAF, and Norwegian agricultural associations.
The company monetizes primarily through recurring insurance premiums on annually auto-renewed policies, supplemented by investment income on the premium float. Pricing leverages tiered products, a 10% new-customer discount escalating to 18% on bundled multi-line policies, and an 11% annual customer dividend (kundeutbytte) on damage premiums paid — a profit-share mechanism that doubles as both a pricing differentiator and a retention lever. Technology infrastructure includes automated pricing and claims decisioning, a real-time SAS-based fraud detection capability (originally deployed in the Baltic subsidiary with partner Paspara, lifting correct fraud hit rate from 8% to 22% over three years), and an embedded health ecosystem via Dr.Dropin telemedicine, included in most personal policies at no incremental cost. Following the January 2026 divestiture of ADB Gjensidige (Baltics) to ERGO International AG for ~EUR 99M, Gjensidige has refocused on the Norwegian market, reporting a Q1 2025 combined ratio of 79.2%, solvency ratio of 188-195%, ROE of 27.3-27.7%, and insurance revenue growth of ~10-11% in local currency.
Gjensidige firmographics
Firmographics- Name
- Gjensidige
- Legal name
- Gjensidige Forsikring ASA
- Website
- https://gjensidige.no
- Company type
- Public
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Gjensidige Forsikring ASA is a publicly listed Norwegian insurance group offering personal, business, agricultural, and pension products to Norwegian consumers, enterprises, and farmers via direct digital channels and affinity partner distribution, monetized through recurring premiums and investment income.
- Ownership category
- akta.pro rank
Gjensidige industry classification
Industry- Product category
- General Insurance
- NAICS
- Direct Property and Casualty Insurance Carriers (524126), Direct Life, Health, and Medical Insurance Carriers (52411), Direct Life Insurance Carriers (524113), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Fire, Marine & Casualty Insurance (6331), Accident & Health Insurance (6321), Life Insurance (6311), Insurance Carriers, Nec (6399)
- akta.pro primary industry
- Basic Group Term Life (Employer-Paid) (FSAIADAA)
- akta.pro secondary industry
- Individual Health Insurance Brokerage & Distribution (FSAIAEAL)
Keywords
Where Gjensidige is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Gjensidige business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Insurance Premiums: Gjensidige generates revenue primarily through insurance premiums collected from customers for coverage across personal (car, home, travel, life, health) and business insurance products. Premiums are recurring in nature as policies are typically annual and auto-renewed.
- Investment Income: Insurance companies typically generate investment income from their investment portfolio of premiums collected. Gjensidige maintains a solvency ratio of 188-195%, indicating substantial investment assets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Reise Ung travel insurance for ages 18-34 |
| Subscription | Annual | Customer Dividend Program |
| Subscription | Annual | Loyalty/Volume Discount Program |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Gjensidige product offering
Product offeringCore offering
Gjensidige is a Norwegian insurance group that underwrites and distributes a comprehensive portfolio of personal, commercial, and agricultural insurance products (car, home, contents, travel, life, disability, treatment, accident, child, and farm insurance), along with pension solutions and mutual fund savings. Revenue is primarily generated through recurring insurance premiums, with ancillary investment income from the insurance investment portfolio, supported by a customer dividend program and direct-to-consumer digital sales channels.
Product overview
Gjensidige is a Norwegian insurance group offering a comprehensive portfolio of personal, business, and agricultural insurance products along with pension and savings services. The core product line includes car insurance (with Pluss, Kasko, Delkasko tiers), travel insurance (Reise Pluss, Reise, Reise Ung), home insurance, personal insurance (life, disability, treatment, accident, serious illness), child insurance, and pension products. The company differentiates through digital services including the Helsehjelp 24/7 health service integrated with Dr.Dropin, mobile app accessibility, and customer loyalty programs. Business offerings cover commercial vehicle, liability, property, and employee insurance, while agricultural products serve Norway's farming sector.
Differentiator
Problem solved
Functional benefit
Products and services
- Bilforsikring (Car Insurance)
Quantifiable outcome
- 74% increase in insurance profit Q1 2026 vs prior year
- +3 more outcomes
Companies that use Gjensidige
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Gjensidige technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature1 record
Gjensidige partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- SAS Institute / PasparacoreGjensidige Baltics partnered with SAS and local technology partner Paspara to implement advanced fraud detection solution. The implementation utilized SAS Intelligent Decisioning, SAS Visual Investigator and SAS Fraud Decisioning for Claims to enable real-time fraud scoring during claims submission. Within three years, fraud detection accuracy increased by 175%.
- Dr.DropincoreGjensidige integrated Dr.Dropin telemedicine services into their insurance products, providing policyholders with 24/7 access to video consultations with doctors, psychologists, and physiotherapists. Included in most personal insurance policies at no additional cost. Dr.Dropin provides free video consultations with general practitioners, psychologists, and physiotherapists as part of health coverage.
- TeknaminorProfessional union partnership offering members specialized insurance products including life insurance, disability coverage, treatment insurance, and accident insurance with member-specific pricing and terms.
- YS (YS Confederation of Professional Trade Unions)minorOrganizational partnership providing YS members with access to specialized insurance products including life insurance, disability coverage, and accident insurance with member-specific pricing.
- Finansforbundet (Norwegian Financial Sector Union)minorPartnership with Finansforbundet offering members family accident insurance and student membership options with preferential pricing.
- NAF (Norwegian Automobile Federation)minorPartnership with NAF providing members with family accident insurance products and member discounts on various insurance products.
- ERGO International AGcoreERGO International AG acquired Gjensidige's Baltic subsidiary ADB Gjensidige for approximately EUR 99 million. The transaction was completed and expected to positively impact Gjensidige Group's solvency ratio by approximately 5 percentage points.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
Gjensidige competitors and assessment
Company assessmentDirect peers
- Tryg A/S: Leading Nordic P&C insurer with overlapping personal, commercial, and motor lines across Norway, Denmark, and Sweden. Direct competitor in the Norwegian market and the closest analog to Gjensidige's general insurance franchise.
- If P&C Insurance: Nordic P&C leader owned by Sampo, operating across Sweden, Norway, Denmark, Finland, and the Baltics. Competes head-on in personal and commercial lines and is the largest Nordic motor and home insurer.
- Storebrand ASA: Norwegian financial group focused on pensions, life insurance, and asset management, with a smaller P&C unit (Storebrand Skadeforsikring). Direct overlap with Gjensidige's pension and life segments.
- Protector Forsikring ASA: Norwegian specialty insurer with growing P&C franchise and UK commercial exposures. Competes for Norwegian commercial and personal lines customers with a digital-first model.
- Topdanmark A/S: Danish P&C and life insurer, owned by Sampo, with strong personal and commercial franchise. Direct Nordic peer for cross-border benchmarking on combined ratio and product mix.
- Fremtind Forsikring: Norwegian P&C joint venture between DNB and SpareBank 1, distributing through Norway's largest banking network. Closest distribution-channel competitor and key challenger in Norwegian retail insurance.
- Alm. Brand A/S: Danish bank-insurance group offering P&C, life, and banking products. Comparable in size and product breadth as a Nordic multi-line insurer with bank-distribution synergy.
Broad incumbents
- Sampo Oyj: Finnish-listed insurance holding company that owns If and Topdanmark; competes across all Nordic P&C and life segments via subsidiaries. Comparable as a listed Nordic insurance platform with similar dividend and capital-return profile.
- DNB ASA: Norway's largest financial services group with insurance distribution and pension products via DNB Liv. Comparable as a Norwegian financial-distribution incumbent competing for the same consumer wallet.
- SpareBank 1 Gruppen: Norwegian banking alliance owning a significant stake in Fremtind Forsikring; offers personal and commercial insurance to member-bank customers. Comparable distribution competitor across Norwegian retail and SME segments.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Gjensidige social profiles
Digital presenceGjensidige financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gjensidige leadership team
Management profileNumber of profiles
Profiles4 records
Gjensidige subsidiaries and ownership
Company hierarchySubsidiaries1 record
Gjensidige funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gjensidige M&A and investment
M&A and investmentM&A1 record
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gjensidige
What does Gjensidige do?
Gjensidige is a Norwegian insurance group that underwrites and distributes a comprehensive portfolio of personal, commercial, and agricultural insurance products (car, home, contents, travel, life, disability, treatment, accident, child, and farm insurance), along with pension solutions and mutual fund savings. Revenue is primarily generated through recurring insurance premiums, with ancillary investment income from the insurance investment portfolio, supported by a customer dividend program and direct-to-consumer digital sales channels.
Is Gjensidige a public or private company?
Gjensidige is a public company. It is classified as public and is currently operating.
When was Gjensidige founded?
Gjensidige was founded in 2012. It employs 1,001 to 5,000 people.
Where is Gjensidige based?
Gjensidige is headquartered in Oslo, Norway, in the Europe region.
How does Gjensidige make money?
Two revenue lines are on record. Insurance Premiums are the primary driver. The others are investment Income.
Who are Gjensidige's main competitors?
Direct peers on record are Tryg A/S, If P&C Insurance, Storebrand ASA, Protector Forsikring ASA, Topdanmark A/S, Fremtind Forsikring and Alm. Brand A/S. Broad incumbents are Sampo Oyj, DNB ASA and SpareBank 1 Gruppen.
Does Gjensidige have an API?
No public API is recorded for Gjensidige.
What industry is Gjensidige in?
Gjensidige's product category is General Insurance. Its primary akta.pro industry code is FSAIADAA, Basic Group Term Life (Employer-Paid), with a secondary code of FSAIAEAL, Individual Health Insurance Brokerage & Distribution. Its NAICS code is 524126 and its SIC code is 6331.