Korea Pharma

What Korea Pharma does

Korea Pharma, based on the underlying first-party website and operating data, presents as (주)에스디생명공학 (SDBiotech) — a Seoul-headquartered, private South Korean biotechnology-founded consumer products company with 251-500 employees and a founding year cited as 1974. The company develops and commercializes branded beauty and health products through three sub-brands: Snp, a hyper-active derma cosmetic line emphasizing proven ingredients and visible results; Snp prep, an entry-level skincare line built around simple daily routines; and Ogam Sikdang (오감식탁), a convenient food brand positioned for busy lifestyles seeking quick, easy, and satisfying meal solutions. (Note: the firmographic short_description describing dementia and inflammatory-disease prescription pharmaceuticals is inconsistent with the entirety of the supporting data, which is uniformly about cosmetics, functional foods, and K-Beauty export activity; the analysis below reflects the latter, which is the only data set supported by evidence.) Note also that the firmographic URL points to koreapharma.co.kr while the detailed sources describe sdbiotech.co.kr; this discrepancy should be verified before investment action.

The company's technological core is Hyper-Active LAB, an in-house biotechnology R&D platform that spans ingredient discovery, patented material development, and functional cosmetic and food product commercialization. The platform has been supported by Korean government R&D programs: the company has completed 10 government-funded projects and secured approximately KRW 110 billion in subsidies, which underwrites raw material technology acquisition and functional ingredient development. The company has earned multiple government-validated designations, including K-Brain certification in the biotechnology sector — where it is reportedly the only cosmetics company selected — as well as Seoul Global Strong Enterprise and HI-SEOUL Brand Company status, plus a $30 million Export Tower Award for K-Beauty export leadership.

The business model is direct-to-consumer-led with a horizontal segmentation approach across two primary consumer personas (Beauty Consumers and Health-Conscious Consumers) plus a geographic segment for international K-Beauty buyers. The company sells through three branded e-commerce storefronts — snpmall.net in Korea, snpcos-china.com in China, and myphamsnp.vn in Vietnam — supplemented by export distribution to 23 countries. Cumulative sales are stated at 7.6 billion sheet masks and 760 million eye patches. Pricing is not publicly disclosed. The company maintains multi-language corporate websites in Korean, English, Chinese, and Japanese, and pursues ESG partnerships (Sharing Heart, Beautiful Store) and PR-driven brand reputation as supporting marketing motions.

Name

Korea Pharma

Legal name

(주)에스디생명공학

Website

https://koreapharma.co.kr

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

251–500 employees

Short description

Korea Pharma (operating evidence points to SDBiotech/에스디생명공학) is a Seoul-based biotechnology consumer products company developing and selling derma cosmetics (Snp, Snp prep) and convenient health foods (Ogam Sikdang) through DTC e-commerce in Korea, China, and Vietnam and export distribution across 23 countries.

Ownership category

akta.pro rank

Product category

Derma Cosmetics & Functional Foods

akta.pro primary industry

Dermatology & Aesthetics Pharmaceuticals (HLAIAAAK)

Keywords

• Derma cosmetics
• Skincare products
• Functional foods
• Biotech R&D
• Beauty brands

Headquarters

HQ city

Yeoksamdong

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Beauty & Health Product Sales: Revenue generated from the sale of branded cosmetic and health products under the Snp, Snp prep, and Ogam brands, sold through company e-commerce platforms and international distribution.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Korea Pharma develops and sells derma cosmetic brands Snp and Snp prep, and convenient functional food products under the Ogam Sikdang brand. The company creates these products using its proprietary Hyper-Active LAB biotechnology research platform focused on skin science, microbial fermentation, and bio-derived ingredient development. It markets its offerings directly to consumers through owned e-commerce sites and through international distribution partners in 23 countries.

Product overview

SD Biotechnologies operates a multi-brand portfolio spanning Beauty & Health and Food sectors. The core Beauty & Health division includes the derma cosmetic brand 'Snp' (에스엔피) offering high-efficacy skincare with proven ingredients, and 'Snp prep' (에스엔피 프렙) as an entry-level skincare line with simple routines. The Food division features '오감식탁' (Ogam Sikdang), a convenient food brand delivering quick and satisfying meal solutions. The company leverages Hyper-Active LAB research capabilities and biotechnology expertise to develop functional ingredients across its product lines.

Differentiator

Problem solved

Functional benefit

Brands

• Snp: 하이퍼 액티브 더마 코스메틱 브랜드 (Hyper-active derma cosmetic brand) with emphasis on certain ingredients and visible results
• Snp prep
• 오감식탁 (Ogam Sikdang)

Products and services

• Snp

Quantifiable outcome

• 7.6 billion sheet masks sold
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor and core.

• 사랑의 열매 (Sharing Heart)minorOthersSDBiotech participates in the Sharing Heart welfare program, a public welfare organization that collects donations from citizens to support social vulnerable groups, local communities, and overseas aid projects.
• 아름다운 가게 (Beautiful Store)minorOthersSDBiotech partners with the Beautiful Store non-profit foundation, which supports community recovery and poverty alleviation through sales of donated goods, individual and group donations, and event revenue.
• Korean Government (Multiple Ministries)coreOthersSDBiotech has completed 10 government-funded R&D projects, securing approximately KRW 110 billion in subsidies. These projects focused on raw material technology acquisition, functional food ingredient development, and cosmetic material innovation.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Innisfree: Amorepacific subsidiary and one of the most globally distributed K-beauty brands, with skincare plus eco/natural positioning. Comparable as a K-beauty brand operating internationally, though broader and larger scale than Snp.
• LG Household & Health Care: Diversified Korean beauty and household company behind The History of Whoo, O HUI, SU:M37° and belif. Comparable as a K-beauty multi-brand operator with significant R&D capabilities and global reach, competing in the same derma/functional positioning space.
• Amorepacific: Korea's largest beauty conglomerate operating premium brands (Sulwhasoo, Laneige, Innisfree, Etude) with global distribution. Comparable as a K-beauty incumbent leveraging biotechnology R&D to scale internationally, though several times SDBiotech's size.

Direct peers

• Klairs: Korean skincare brand focused on sensitive-skin, gentle formulations with a strong international DTC community. Comparable to SDBiotech's dermatology-adjacent skincare positioning and global e-commerce-led growth.
• Missha: Korean mass-market beauty brand offering science-driven skincare at accessible price points. Comparable to SDBiotech's democratized 'Snp prep' positioning and its domestic Korean + international e-commerce distribution strategy.
• Holika Holika: Korean beauty brand with broad international distribution and a focus on skincare plus color cosmetics. Comparable to SDBiotech as a similarly-sized K-beauty exporter competing in sheet masks and derma cosmetic categories.
• Dr. Jart+: Dermatologically formulated Korean skincare brand built around mask and treatment products. Directly comparable to Snp's hyper-active derma cosmetic line, with overlapping product format and similar biotech-inspired positioning.
• Tonymoly: Korean beauty brand with playful positioning and global retail presence. Comparable to SDBiotech as a multi-product K-beauty brand exporting sheet masks and skincare globally through similar channels.
• Cosrx: Korean skincare brand focused on ingredient-driven, science-backed formulations with strong global DTC and Sephora presence. Closely comparable to SDBiotech's 'Snp' derma cosmetic positioning, both marketed as effective K-beauty with proven actives.

Regional players

• Ottogi: Korean packaged food company with a diversified portfolio of convenient meal and food products. Comparable to SDBiotech's Ogam Sikdang convenient food brand within the same Korean domestic market and overlapping consumer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/100063486461649

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Korea Pharma