Ace Pro Group

What Ace Pro Group does

APG Sports Media is a Hong Kong-based sports media company founded in 2003 and led since 2002 by President and CEO Charles Hsiung. The company specializes in tennis and provides an integrated suite of services: event development, event operations, marketing consultancy, athlete representation, media rights distribution, and branding. APG owns, develops, manages, and delivers high-profile international tennis tournaments across Asia and Europe — currently the Singapore Tennis Open (WTA 250, launched January 2025), Ningbo Open (upgraded to WTA 500 in 2024), Ostrava Open (WTA 250, returning 2026 in partnership with Perinvest Group), Korea Open, and Jiangxi Open (WTA 250). The company also provides consultancy services to other major tournaments including the Wuhan Open, Miami Open, Qatar Open, ATP Shenzhen Open, and WTA Finals Shenzhen.

APG serves four primary customer segments: international sports brands seeking sponsorship activation (with disclosed relationships including Rolex, Coca-Cola, Emirates, Porsche, SAP, and Shangri-La), WTA/ATP tournament organizers needing operational and media expertise, professional tennis athletes requiring career representation (including Zheng Saisai, Karolina Muchova, and Petra Martic), and municipal/provincial government sports bodies seeking international event hosting partners (Singapore Sports Hub, Ningbo Municipal Government). Revenue is generated through professional services fees for event operations and consultancy, commissions from athlete endorsement deals, and transaction fees from media rights distribution. All distribution is direct enterprise sales with no intermediary channels.

The company's competitive assets are operational and relational rather than technological. Core capabilities reside in the expertise of its leadership — former WTA officials, Gold Badge umpires, and tournament directors with 20–35+ years of tennis industry experience — and in its institutional relationships with governing bodies (WTA, ATP, ITF) and broadcasters across Asia, Europe, and North America. The company operates offices in Hong Kong (headquarters), the US DMV area (Rockville, MD), and has personnel based in Prague. There is one disclosed joint venture entity: Tuanbo Haomai (Tianjin) Sports Culture Development Co., Ltd. in China. No software products, APIs, AI capabilities, or technology platforms are disclosed; the company's "platform" is human expertise and relationship networks.

Name

Ace Pro Group

Legal name

APG Sports Media

Website

https://apgworld.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

APG Sports Media is a Hong Kong-based sports media company that develops, operates, and markets international tennis tournaments across Asia and Europe while representing professional athletes and facilitating sponsorship deals for global brands and government sports bodies.

Ownership category

akta.pro rank

Product category

Sports Event Management Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410), Promoters of Performing Arts, Sports, and Similar Events (7113), Advertising Agencies (541810)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Athlete & Talent Representation (Agents, Managers) (MPAKAKAA)

akta.pro secondary industries

Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA), Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting) (MPAKALAK), Sports Public Relations, Communications & Reputation Management (MPAKAKAE), Sponsorship & Sports Media Rights Buying (MPAAABAO)

Keywords

• Sports event management
• Athlete representation
• Tennis tournament operations
• Sports marketing consultancy
• Media rights distribution

Headquarters

HQ city

Hong Kong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Event Management and Operations: APG develops, manages, and delivers high-profile international sporting events, charging fees for comprehensive event operations including planning, execution, and post-event evaluation.
2. Athlete Representation: APG represents professional athletes, earning commissions through sponsorship deals, endorsement agreements, and brand partnerships facilitated for their represented players.
3. Media Rights and Sponsorship Sales: APG distributes sports events across Asia, Europe and North America through broadcast partnerships, earning revenue from media rights distribution and sponsorship sales activation.
4. Marketing and Branding Consultancy: APG provides marketing strategy and branding consultancy services to brands seeking sporting sponsorship opportunities, including rights negotiation, sponsorship activation, and media support.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

APG is a sports management and event company that develops, operates, and delivers high-profile international sporting events, particularly WTA tennis tournaments across Asia and Europe. The company also provides athlete representation, marketing and branding consultancy, and media rights distribution to global brands and government sports bodies. Its core revenue is generated through professional services fees for event operations, commissions on athlete endorsement deals, and revenue from media rights and sponsorship sales activation.

Product overview

APG is a sports and entertainment company offering a portfolio of services including Event Development, Event Operations, Marketing, Athlete Representation, Media Rights, and Branding. The company operates and manages international tennis tournaments across Asia and Europe, including the Singapore Tennis Open (WTA 250), Ningbo Open (WTA 500), Ostrava Open (WTA 250), Korea Open, and Jiangxi Open (WTA 250). APG also provides consultancy services to other major tournaments globally. The services are offered as an integrated suite where event development, operations, marketing, and branding work together to deliver comprehensive sports management solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Development End-to-end event development service for international sports clients, covering planning, execution, and post-event forensic evaluation to grow events year-on-year and take them to a global stage.
• Event Operations
• Marketing
• Athlete Representation
• Media Rights
• Branding
• Singapore Tennis Open WTA 250 tournament operated at Kallang Tennis Hub in partnership with Singapore Sports Hub, marking the return of professional WTA tennis to Singapore from 2025 onward.
• Ningbo Open WTA 500 tournament (upgraded from WTA 250 in 2024) operated in Ningbo, China, in partnership with Ningbo Municipal Government, featuring venue upgrades and attraction of international players.
• Ostrava Open WTA 250 tournament operated at Ostravar Arena in Vítkovice, Ostrava, Czech Republic, in partnership with Perinvest Group, returning after editions held in 2020-2022.
• Korea Open
• Jiangxi Open WTA 250 tournament held at Jiujiang International Tennis Center, originally established as WTA 125 and upgraded in 2016, blending world-class tennis with Jiangxi's cultural heritage.
• Consultancy Services

Quantifiable outcome

• Successfully delivered 14 editions of WTA Finals in multiple cities including Los Angeles, Doha, Istanbul, Singapore, and Shenzhen
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and supporting.

• Perinvest GroupcoreStrategic or Co-development Partner · 1 January 2026APG partnered with Perinvest Group, a Czech sports and cultural events organizer, to deliver the WTA 250 Ostrava Open. APG contributes expertise in player services, competition management, sponsor activation, and public relations.
• Singapore Sports HubcoreStrategic or Co-development Partner · 1 January 2025Partnership with Singapore Sports Hub to deliver the WTA 250 Singapore Tennis Open. The inaugural event started January 27, 2025 at Kallang Tennis Hub. APG committed to making Singapore Open an annual highlight on the country's sporting calendar.
• Ningbo Municipal GovernmentcoreStrategic or Co-development Partner · 1 January 2023Ongoing partnership between APG and Ningbo city since 2023, leading to historic upgrade of Ningbo Open from WTA 250 to WTA 500 in 2024. The collaboration includes venue upgrades for world-class experience.
• Brand PlussupportingImplementation/ SI/ Consulting Partner · 1 January 2021APG was contacted by Brand Plus, a leading sports agency based in Dubai, to join operations team for Abu Dhabi WTA Women's Tennis Open. APG provided tournament operations expertise within 3-week timeline.
• JSM GroupcoreStrategic or Co-development PartnerAPG and JSM group collaboration has been instrumental in elevating Korea Open's status. The partnership combines world-class facilities, enduring partnerships, and meticulous event management to position the tournament as a premier WTA event.
• Jiangxi Tennis Sports Management CentercoreStrategic or Co-development PartnerCombined expertise of APG and Jiangxi Tennis Sports Management Center has transformed Jiangxi Open from WTA 125 to WTA 250 event in 2016. Partnership continues for event operations at Jiujiang International Tennis Center.
• Tuanbo Haomai (Tianjin) Sports Culture Development Co., Ltd.supportingStrategic or Co-development PartnerAPG's joint venture company co-hosted Tianjin Sports Games Golf Event with Tianjin Municipal Government, Tianjin Sports Bureau, and other local partners.
• RolexsupportingGTM or Marketing PartnerCharles Hsiung secured and managed partnerships with leading global brands including Rolex, Coca-Cola, Emirates, Porsche, SAP, and Shangri-La throughout his career.

Scale indicators4 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• Lagardère Sports: Lagardère Sports is a global sports marketing agency offering athlete management, brand activation and event consulting. It competes with APG across athlete representation and brand consulting, particularly in European and Asian markets.
• IMG (Endeavor): IMG is the world's largest sports and entertainment agency, operating events, athlete management, media rights and sponsorship sales globally. It is a broad incumbent against APG, with overlapping capabilities in athlete representation, event operations and brand consulting across multiple sports.
• CAA Sports (Creative Artists Agency): CAA Sports is the sports division of CAA, providing athlete representation, property consulting, and brand management. Comparable to APG's athlete representation and sponsorship consulting arms, though operating at significantly greater scale.
• Infront Sports & Media: Infront is a Switzerland-based sports marketing company handling media rights, sponsorship sales and event operations for federations and leagues worldwide. Comparable to APG in media rights distribution and tournament operations, though broader across winter sports, football and other disciplines.
• Wasserman (Wasserman Media Group): Wasserman is a global sports marketing and talent management agency with athlete representation, property consulting and event services. Overlaps with APG's athlete representation and sponsorship activation, though at considerably larger scale and across multiple sports.
• Octagon: Octagon is a global sports marketing agency within IPG that manages athlete endorsements, sponsorships and event properties. It overlaps with APG's athlete representation and sponsorship activation offerings at much greater scale and across multiple sports.

Direct peers

• Perinvest Group: Perinvest Group is a Czech sports and cultural event organizer that co-operates the Ostrava Open WTA 250 with APG. Directly comparable as a similarly sized national-level sports event organizer working with WTA tours.
• JSM Group: JSM Group is a Korea-based event and entertainment company that co-organizes the Korea Open WTA tournament with APG. Comparable as a regional event operator partnering on premier tennis properties.
• Brand Plus: Brand Plus is a Dubai-based sports agency that engaged APG as operations partner for the Abu Dhabi WTA Women's Tennis Open in 2021. Comparable as a regional sports marketing and event agency serving premium Middle East/Asian tennis properties.

Regional players

• Singapore Sports Hub: Singapore Sports Hub is the government-owned integrated sports complex that partnered with APG for the WTA 250 Singapore Open. Comparable as a venue/event partner for international tennis in Asia, though primarily an infrastructure operator rather than promoter.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/APGWorld
• LinkedInlinkedin.com/company/apg-ace-pro-group-ltd-

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ace Pro Group