Tianbo Sports Croatia

What Tianbo Sports Croatia does

Tianbo Sports Croatia (天博体育) is an online sports betting and entertainment platform that operates a one-stop aggregation of six gambling verticals — sports betting, live dealer casino, esports wagering, lottery, board/card games, and slot/electronic gaming — serving Chinese-speaking consumers and, more broadly, users across Asia, Europe, and the Americas. The platform is accessed via a multi-language/multi-currency website (tianbo-sports.com) and native iOS and Android applications (Tianbo Sports APP, Tianbo All-in-One APP, Tianbo Lottery APP, Tianbo Board Games APP), supplemented by a proprietary anti-hijack Windows/Mac login client. According to official disclosures, the platform covers approximately 400+ leagues across 195+ regions, processes over 2 million bets per day, hosts 50,000+ live in-play events per month, and has accumulated over 10 million registered users with a team of roughly 1,100–1,200 professionals (note: founding year is reported inconsistently — 2006 in firmographic data vs. 2022 in company history).

The underlying technology is a high-concurrency real-time betting platform featuring a proprietary live betting engine, cloud-encrypted payment infrastructure with 256-bit encryption supporting bank cards, e-wallets, and cryptocurrency, and a data recommendation engine that personalizes content across verticals. Reported performance benchmarks include sub-90-second average deposit/withdrawal times and sub-90-second payment settlement. The platform claims alignment with ISO/IEC 27001:2013 information security standards and references multiple international gaming licenses (PAGCOR, MGA, UK Gambling Commission), though certification/license verification status is described in the source material as "subject to official disclosure."

Revenue is generated primarily through transaction-based mechanics: house edge/margin on sports betting odds, live casino table games, esports wagering, lottery ticket sales, board games, and slot revenue share with third-party suppliers (PG Electronic, AG Gaming, PP Electronic, MG Electronic, Playtech, IM Electronic, AsiaGaming GoldDeluxe, Fanya Esports). Secondary revenue comes from VIP membership tiers, rebate programs, and an affiliate/agent network offering up to 55% commission on betting turnover. Marketing and distribution leverage strategic sports club sponsorships (Borussia Dortmund, Olympique de Lyon, SSC Napoli, RCD Mallorca, US Lecce), a brand ambassadorship with Filippo Inzaghi, an extensive SEO content library, and event-driven demand capture around UEFA Euro, FIFA World Cup, and the Olympics.

Name

Tianbo Sports Croatia

Legal name

Tianbo Sports (天博体育)

Website

https://tianbo-sports.com

Company type

Private

Founded year

2022

Operating status

Operating

Short description

Tianbo Sports Croatia is an online sports betting and gambling platform operating a multi-vertical one-stop platform (sports betting, live casino, esports, lottery, board games, slots) targeting Chinese-speaking consumers globally via proprietary mobile apps and website, with 10M+ registered users and claimed coverage across 195+ regions.

Ownership category

akta.pro rank

Product category

Online Sports Betting & Gaming

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Poker Networks, Aggregators & White-Label Platforms (MPAEAEAI)

Keywords

• Online sports betting
• Live casino games
• Esports betting
• Lottery games
• Mobile gambling platform

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Supply Chain, Others

Revenue model

1. Sports Betting Commission & Margin: Platform earns a spread/margin on sports betting odds across football, basketball, tennis, and other sports. Users can place pre-match and in-play (rolling/live) bets with various wager types including handicap, over/under, correct score, parlay/express, and early cash-out features.
2. Casino & Live Dealer Games: Revenue generated from house edge on live dealer games including baccarat, Sic Bo, roulette, dragon tiger, and bull bull. The platform operates its own official straight-run casino with HD live streaming and multi-table switching.
3. Esports Betting: Revenue from esports betting on titles including League of Legends (LOL), DOTA2, and CS2, with real-time live betting and express/parlay options. Monthly coverage of large volumes of esports matches.
4. Lottery Products: Revenue from lottery ticket sales across over 100 lottery game varieties, including self-developed lottery products, with transparent and timely draw result publishing.
5. Board Games Revenue: Revenue from officially operated board game products including Niuniu, fighting landlord, Dragon Tiger battle, and other market-leading games, with social multiplayer features.
6. Slot & Electronic Games: Revenue share from slot games and electronic gaming content sourced from third-party suppliers including AG Fishing, PG Electronic, with over 100 slot and fishing game varieties.
7. VIP Membership & Rebate Programs: Multi-tiered VIP membership with perks, daily rebate/water return programs, festival bonus campaigns, and preferential mechanisms generating recurring engagement-based revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Tianbo Sports operates a one-stop online betting and entertainment platform covering six verticals: sports betting, live dealer casino, esports betting, lottery, board games, and slot/electronic games. The platform is accessed globally via a website and native iOS/Android apps, supports multi-language and multi-currency transactions, and generates revenue through built-in house edge on odds and wagers, supplemented by VIP rebates, promotional bonuses, and an affiliate/agent commission program.

Product overview

Tianbo Sports is a comprehensive online sports entertainment platform that offers a unified portfolio of interconnected products. The core offering includes the Tianbo Sports sports betting platform, complemented by five integrated verticals: Tianbo Live Casino (real dealer games), Tianbo Board Games (card and tile games), Tianbo Esports (competitive gaming betting), Tianbo Lottery (lottery games), and Tianbo Slots (electronic gaming machines). Users can access these services through the Tianbo All-in-One APP that aggregates all modules, or through dedicated mobile applications for Sports, Lottery, and Board Games. The platform is available via web, dedicated mobile apps for iOS and Android, and a proprietary login security tool.

Differentiator

Problem solved

Functional benefit

Brands

• 天博体育APP: Mobile application dedicated to sports betting, covering football, basketball and other mainstream sports with real-time odds and live betting features.
• 天博全站APP
• 天博棋牌APP
• 天博真人
• 天博电竞
• 天博彩票
• 天博电游

Products and services

• Tianbo Sports APP (天博体育APP) Mobile application dedicated to sports betting, covering football, basketball, and other mainstream sports with monthly updated competition data, schedule information, diverse betting options, and real-time in-play features for individual sports bettors.
• Tianbo All-in-One APP (天博全站APP)

Quantifiable outcome

• 50,000+ live events covered monthly with seamless live betting experience
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered regional, flagship and core.

• RCD MallorcaregionalGTM or Marketing Partner · 1 January 2024Tianbo Sports entered a strategic cooperation with RCD Mallorca (La Liga club), focusing on sports content, brand promotion, and digital experience innovation. The partnership aims to explore integration of traditional sports and online entertainment services.
• US LecceregionalGTM or Marketing Partner · 1 January 2024Tianbo Sports officially became a regional partner of US Lecce football club, collaborating on brand promotion, sports content, and fan engagement experiences to build a more influential sports cooperation ecosystem.
• Filippo InzaghiflagshipGTM or Marketing Partner · 1 January 2022Italian football legend Filippo Inzaghi serves as the official brand ambassador for Tianbo Sports, representing the brand's core values of innovation, perseverance, compassion, heritage, challenge, and transcendence. The partnership aims to enhance brand credibility and recognition in global markets, particularly across Asian markets.
• Borussia DortmundcoreGTM or Marketing Partner · 1 January 2022Tianbo Sports has established a team sponsorship with Borussia Dortmund, one of Germany's top football clubs, leveraging the club's strong fanbase for brand exposure across European and Asian markets.
• Olympique de LyoncoreGTM or Marketing Partner · 1 January 2022Tianbo Sports maintains a team sponsorship with Olympique de Lyon (Ligue 1), enhancing brand visibility in European football and supporting broader international marketing objectives.
• S.S.C. NapolicoreGTM or Marketing Partner · 1 January 2022Tianbo Sports has a team sponsorship with S.S.C. Napoli of Serie A, contributing to brand recognition in Italian and global football markets.
• PG Electronic (PG电子)coreTechnology or IntegrationPG Electronic is a major slot game and electronic gaming supplier integrated into the Tianbo Sports platform, providing hundreds of slot titles and fishing games as part of the platform's diversified content portfolio.
• AG Gaming (AG电子/AG捕鱼)coreTechnology or IntegrationAG Gaming is a leading casino and fishing game supplier partnered with Tianbo Sports, offering AG捕鱼 and casino content as part of the platform's slot and entertainment game offerings.
• PP Electronic (PP电子)coreTechnology or IntegrationPP Electronic is integrated as a slot game and electronic gaming supplier on the Tianbo Sports platform, contributing to the platform's diverse electronic gaming portfolio.
• MG Electronic (MG电子)coreTechnology or IntegrationMG Electronic provides slot and electronic gaming content to the Tianbo Sports platform, expanding the platform's electronic gaming offerings.
• PlaytechcoreTechnology or IntegrationPlaytech is a globally renowned gaming technology supplier integrated into the Tianbo Sports platform, providing casino, slot, and other gaming content.
• Fanya Esports / 泛亚电竞coreTechnology or IntegrationFanya Esports (泛亚电竞) is a strategic esports content supplier partnered with Tianbo Sports for esports betting and content services.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pinnacle: Pinnacle is a long-established online sportsbook focused on sharp betting, high limits, and low-margin pricing across global sports markets. Comparable to Tianbo on the core sportsbook proposition and emphasis on competitive odds/live betting.
• Betway: Betway is a multi-jurisdictional online sportsbook and casino operator with global market presence, sports sponsorship deals, and integrated casino/live dealer products. Comparable to Tianbo's multi-vertical offering and sports sponsorship strategy.
• Dafabet: Dafabet is an Asia-focused online sports betting and casino operator serving customers across multiple Asian markets with sportsbook, live casino, and integrated gaming products. Comparable to Tianbo's Asian-market orientation and Chinese-language interface.
• Bet365: Bet365 is one of the largest global online sports betting and gaming platforms, offering pre-match and in-play sports betting, casino, and live dealer games across dozens of markets. Directly comparable to Tianbo as a full-stack online sportsbook with integrated casino.
• 1xBet: 1xBet is a Curacao-licensed online sportsbook and casino operator with a heavy focus on emerging markets, multi-vertical product (sports, casino, esports, virtual sports), and an aggressive affiliate/agent program. Closely comparable to Tianbo's multi-vertical, multi-region, affiliate-heavy model.
• SBOBet: SBOBet is an Asia-licensed online sportsbook offering comprehensive football, basketball, and other sports betting with live in-play functionality. Comparable to Tianbo's focus on Asian markets and emphasis on live sports betting.

Broad incumbents

• DraftKings: DraftKings is a leading US online sports betting and iGaming operator with integrated sportsbook and casino products across regulated US states. Comparable as a broad incumbent in the online sports betting/casino vertical, though primarily operating in regulated US markets rather than grey/emerging markets.
• Flutter Entertainment (FanDuel): Flutter Entertainment owns FanDuel and several global online gaming brands (Paddy Power, Betfair, PokerStars), operating the world's largest online gambling portfolio. Comparable as a broad incumbent across sports betting, casino, and poker verticals globally.

Others

• Kambi Group: Kambi is a B2B sportsbook technology provider supplying turnkey sportsbook platforms to licensed operators. Comparable as an enabler/technology peer to Tianbo's proprietary live betting engine and platform infrastructure.
• Playtech: Playtech is a global gambling technology supplier providing casino, sports, and poker software/content to operators including Tianbo itself. Comparable as a content and platform supplier to operators in the same vertical.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tianbo Sports Croatia