Sonaria
Sonaria is a private RFID and multi-sensor software company providing real-time inventory visibility and automated workflows for warehouse, manufacturing, and industrial customers, sold primarily as an ISV through Zebra Technologies' channel and WMS integration partners.
- Company typePrivate
- Founded2026
- HeadquartersBrighton, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Sonaria does
Sonaria is a private software company that provides a hardware-agnostic RFID and multi-sensor software platform for real-time inventory and asset visibility, digital workflow automation, and compliance documentation in warehouse, manufacturing, and adjacent industrial environments. The company's Connected Intelligence Platform integrates RAIN RFID, UWB, BLE, GPS, and IoT sensor inputs into a unified data layer, with embedded AI that converts sensor events into operational insights and automated workflow triggers. Sonaria's core products — Sonaria Warehouse and Sonaria Manufacturing — are pre-built RFID workflow solutions targeting inbound receiving, inventory control, outbound shipping, work-in-process tracking, and end-to-end traceability, with a third product, Sonaria Healthcare, currently listed as under construction.
The platform is differentiated by deep pre-built integration with Tier 1 warehouse management systems (SAP EWM, Manhattan Associates PKMS/MAWM, Blue Yonder, Infor, Infios/Körber, and IntelliEvent Lightning), provided through detailed feature-to-transaction mapping guides that allow deployment without custom WMS development. Sonaria sells primarily through channel partners — operating as an Independent Software Vendor within Zebra Technologies' channel ecosystem and through value-added resellers such as Lowry Solutions — supplemented by direct enterprise engagement via its website. The company is headquartered in Brighton, Michigan, USA, with 1-10 employees, and officially launched its current product portfolio in January 2026 at Zebra's annual Sales Kick Off event.
Sonaria firmographics
Firmographics- Name
- Sonaria
- Legal name
- Sonaria
- Website
- https://sonaria.com
- Company type
- Private
- Founded year
- 2026
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sonaria is a private RFID and multi-sensor software company providing real-time inventory visibility and automated workflows for warehouse, manufacturing, and industrial customers, sold primarily as an ISV through Zebra Technologies' channel and WMS integration partners.
- Ownership category
- akta.pro rank
Where Sonaria is headquartered
LocationHeadquarters
- HQ city
- Brighton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sonaria business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- RFID Software Subscriptions: Sonaria sells RFID software solutions (Sonaria Manufacturing and Sonaria Warehouse) as production-ready platforms deployed via channel partners. The company operates as an ISV within Zebra's channel ecosystem and other WMS partner ecosystems, suggesting a subscription-based software licensing model with channel-driven distribution.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Sonaria product offering
Product offeringCore offering
Sonaria is a hardware-agnostic RFID and multi-sensor software platform that provides real-time inventory and asset visibility and automated digital workflows for warehouse, manufacturing, and healthcare operations. The platform integrates RAIN RFID, UWB, BLE, GPS, and IoT sensors into a unified intelligence layer, with embedded AI, pre-built workflows, and cloud or edge deployment. Its core commercial offerings are Sonaria Warehouse and Sonaria Manufacturing, sold as subscription software via channel partners such as Zebra Technologies and system integrators.
Differentiator
Problem solved
Functional benefit
Brands
- Sonaria Warehouse: RFID software solution for warehouse operations providing real-time inventory visibility, order accuracy, and reduced labor dependency for inbound, inventory control, and outbound operations.
- Sonaria Manufacturing
Products and services
- Sonaria Warehouse An RFID software product for warehouse environments that delivers real-time inventory visibility, automated tracking, and error-proof workflows for inbound receiving, inventory control, and outbound shipping operations. Achieves up to 99.9% inventory accuracy, reduces manual labor by 50% to 70%, and integrates with WMS, ERP, and TMS systems. Targeted at warehouse and distribution center operators.
- Sonaria Manufacturing An RFID software product for manufacturing environments that delivers real-time visibility into materials, work-in-process (WIP), assets, equipment, and people. Enables end-to-end traceability, automated assembly process validation, tool calibration tracking, and audit-ready quality and compliance records. Integrates with ERP, MES, and QMS systems. Targeted at manufacturing operations.
- Sonaria Connected Intelligence Platform The underlying unified intelligence platform that connects and orchestrates multi-technology sensing (RAIN RFID, UWB, BLE, IoT) into a single data layer. Turns sensor data into operational insights, enabling real-time traceability and visibility across materials, inventory, assets, equipment, and people. Supports cloud and edge deployment and hardware-agnostic architecture with open API integration.
Quantifiable outcome
- Up to 99.9% inventory accuracy
- +11 more outcomes
Companies that use Sonaria
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles5 records
Sonaria technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability2 records
Feature8 records
Sonaria partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- Lowry SolutionscoreLowry Solutions is a channel partner that showcased Sonaria's connected asset tracking and enterprise mobility solutions at MODEX 2026, demonstrating real-time visibility across supply chain operations using RFID, barcode, GPS, and IoT technologies unified through Sonaria's platform. Lowry integrates Sonaria's software with Zebra RFID hardware and additional partnerships including BlueFletch and 42Gears Mobility Systems.
- Zebra TechnologiescoreSonaria officially launched as an Independent Software Vendor (ISV) at Zebra's annual Sales Kick Off event in January 2026, unveiling Sonaria Manufacturing and Sonaria Warehouse RFID software solutions built for Zebra RFID technology. As a Zebra channel partner, Sonaria enables Zebra sellers and partners to accelerate customer success with scalable, production-ready RFID deployments.
- Manhattan AssociatescoreSonaria has a detailed WMS integration reference guide for Manhattan Associates PKMS and Active WM (MAWM), mapping Sonaria RFID features to Manhattan transaction workflows across inbound operations, inventory control, outbound shipping, compliance/quality, and labor/yard modules. The partnership is positioned as a bolt-on RFID/IoT GTM motion targeting pharma/life sciences verticals. Manhattan Associates is a Tier 1 WMS vendor.
- IntelliEvent LightningcoreSonaria has a detailed ERP integration reference guide for IntelliEvent Lightning, an event and AV rental ERP platform. The guide maps Sonaria RFID capabilities (asset check-out/return, cycle counting, shipment verification, container tracking) to IntelliEvent module workflows. Partnership enables IntelliEvent to extend its platform with advanced RFID warehouse automation without internal RFID engineering investment.
- Infor WMScoreSonaria provides a detailed WMS reference guide mapping Sonaria RFID features to Infor WMS receiving, shipping, and cycle count workflows, described in Infor's native process vocabulary. The guide covers inbound operations, control & movement, outbound operations, compliance & quality, and manufacturing/production modules. Partnership targets Infor Cloud WMS customers seeking RFID-enabled warehouse automation.
- Infios (Körber) WMS/WCScoreSonaria has a detailed WMS integration reference guide for Infios (formerly Körber Supply Chain) WMS and WCS, mapping Sonaria RFID events to Infios receipt, shipment, and inventory transactions. The guide covers warehouse automation and WCS task dispatch, conveyor/sorter confirmation, and WIP traceability modules. Partnership targets Infios customers in manufacturing and automated warehouse environments.
- Blue Yonder WMScoreSonaria provides a detailed WMS integration reference guide for Blue Yonder (formerly JDA) Luminate WMS and on-premise WMS, mapping Sonaria RFID capabilities to Blue Yonder task management and ASN confirmation workflows. The guide includes a retail/grocery vertical filter and covers labor management and automation modules. Partnership targets Blue Yonder's AI-driven supply chain planning and warehouse management customers.
- SAP EWMcoreSonaria has a detailed WMS integration reference guide for SAP Extended Warehouse Management (EWM) and SAP Supply Chain Execution (SCE), mapping Sonaria RFID dock events to SAP EWM transfer orders, handling unit (HU) confirmations, and goods movements using SAP's transaction codes. The guide covers inbound operations, control & movement, outbound operations, compliance & quality, and manufacturing/production modules. Partnership is positioned as a bolt-on RFID/IoT solution requiring no SAP customization.
Scale indicators8 records
Recent moves6 records
Expansion highlights4 records
Sonaria competitors and assessment
Company assessmentBroad incumbents
- SATO Holdings: SATO provides RFID and barcode labeling hardware along with IoT/RFID software solutions for retail, manufacturing, and logistics, overlapping with Sonaria's visibility and traceability offerings in adjacent verticals.
- Zebra Technologies: Zebra is the dominant RFID hardware vendor and Sonaria's primary channel partner; Zebra's enterprise asset intelligence and MotionWorks offerings overlap with Sonaria's software stack as part of Zebra's broader portfolio.
- Stanley Healthcare (CenTrak / Securitas Healthcare): CenTrak, now part of Securitas Healthcare, provides RTLS and asset tracking solutions for hospitals and manufacturing, comparable to Sonaria's healthcare and asset visibility roadmap with a much larger installed base.
- Sensormatic Solutions (Johnson Controls): Sensormatic, part of Johnson Controls, offers RFID-based retail loss-prevention and inventory visibility at scale, providing overlapping capabilities to Sonaria's warehouse and retail visibility offerings as part of a much broader portfolio.
Direct peers
- Cognosos: Cognosos delivers real-time location and asset tracking using RFID and BLE for logistics, manufacturing, and healthcare, competing with Sonaria's multi-sensor visibility platform in similar enterprise use cases.
- AirFinder (Link Labs): AirFinder by Link Labs delivers BLE- and LoRa-based asset tracking and sensor monitoring software for industrial and healthcare environments, competing with Sonaria's BLE/UWB/IoT orchestration capability.
- Impinj: Impinj provides RAIN RFID hardware, endpoint ICs, and ItemSense software for inventory and asset visibility, directly competing with Sonaria's RFID orchestration stack for warehouse and manufacturing customers.
- Mojix: Mojix offers an enterprise RFID and IoT platform for retail and supply chain visibility, with comparable multi-technology sensor orchestration and item-level tracking capabilities targeting similar warehouse and retail customers.
- Terso Solutions: Terso Solutions provides RFID-enabled inventory management and asset tracking software for healthcare, life sciences, and retail, closely mirroring Sonaria's hardware-agnostic RFID platform approach and target verticals.
Emerging players
- Asset Panda: Asset Panda offers cloud-based asset tracking and inventory management software for enterprises; while not RFID-native at the same level, it competes in adjacent asset visibility and tracking use cases targeted by Sonaria.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Sonaria social profiles
Digital presenceSonaria financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sonaria leadership team
Management profileNumber of profiles
Profiles1 record
Sonaria funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sonaria M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sonaria
What does Sonaria do?
Sonaria is a hardware-agnostic RFID and multi-sensor software platform that provides real-time inventory and asset visibility and automated digital workflows for warehouse, manufacturing, and healthcare operations. The platform integrates RAIN RFID, UWB, BLE, GPS, and IoT sensors into a unified intelligence layer, with embedded AI, pre-built workflows, and cloud or edge deployment. Its core commercial offerings are Sonaria Warehouse and Sonaria Manufacturing, sold as subscription software via channel partners such as Zebra Technologies and system integrators.
Is Sonaria a public or private company?
Sonaria is a private company. It is classified as unknown and is currently operating.
When was Sonaria founded?
Sonaria was founded in 2026. It employs 1 to 10 people.
Where is Sonaria based?
Sonaria is headquartered in Brighton, United States, in the North America region.
How does Sonaria make money?
One revenue line is on record: RFID Software Subscriptions.
Who are Sonaria's main competitors?
Broad incumbents on record are SATO Holdings, Zebra Technologies, Stanley Healthcare (CenTrak / Securitas Healthcare) and Sensormatic Solutions (Johnson Controls). Direct peers are Cognosos, AirFinder (Link Labs), Impinj, Mojix and Terso Solutions. Asset Panda is listed as an emerging player.
Does Sonaria have an API?
No public API is recorded for Sonaria.