Lotus Archi

What Lotus Archi does

Lotus Archi is an Indonesian precious metals producer and retailer, established in 2019 as a joint venture between Lotus Lingga Pratama (customer-facing product expertise) and Archi Group (gold mining operations). The company manufactures 24K gold bullion (999.9 purity) across a weight spectrum from 0.1g entry-level coins to 100g investment bars, alongside a 999.9 purity silver bullion line ranging from 50g to 1000g. Its portfolio spans the flagship Lotus Archi Merah Putih series, Gift Series (occasion-themed), LA Mini (entry-level 0.1-0.2g), Paper Gold (compact format), Suwarna Nusantara and Proud of Merah Putih (Indonesian cultural heritage), Proud of Bhinneka (local artist collaboration), and licensed collections covering Warner Bros/DC Comics, Game of Thrones, and FIFA World Cup 2026, plus seasonal editions (CNY, Christmas, Eid Mubarak, Valentine). The company serves individual consumers seeking gold for savings, investment, and gift-giving occasions, as well as more serious gold investors requiring certified, tradeable product, and it does so through a hybrid go-to-market of direct e-commerce on lotusarchi.com, a 100+ physical gold shop partner network across major Indonesian cities, and bank-linked retail via Galeri 24 (Bank Mandiri).

Operationally, the business is run from a Jakarta Selatan headquarters with manufacturing in Bandung Barat, and is built around a proprietary authentication stack (LA Track mobile app, CertiEye verification system, CertiCard tamper-evident packaging with QR codes and unique serial numbers per product) intended to differentiate from informal-channel competitors in a market where counterfeit risk is acute. The company holds ISO and SNI (Badan Standardisasi Nasional) certifications and offers a buyback service at Rp 2,318,000/gram for gold and Rp 40,000/gram for silver, creating a closed-loop liquidity argument for investors. Pricing is weight-based (unit pricing model, pay-as-you-go), ranging from Rp 333,000 for 0.1g coins up to Rp 240,440,000 for 100g bars, with premium uplifts on licensed and themed SKUs.

Revenue mechanics are predominantly one-time product sales of physical bullion, complemented by buyback-driven secondary transactions. The company has no disclosed recurring subscription component, no disclosed funding rounds, and no disclosed revenue. With 11-50 employees and 373+ SKUs across gold and silver lines, the operation appears positioned in the SMB-to-mid-market tier of Indonesian precious metals retail. Strategic emphasis in 2026 has tilted toward licensed IP partnerships (FIFA World Cup 2026, Warner Bros) and event-driven product launches (DC Supergirl, BTN Jakarta International Marathon 2026), with the joint-venture parentage providing mining-to-retail vertical integration as a structural differentiator versus pure-play bullion resellers.

Name

Lotus Archi

Legal name

Lotus Archi

Website

https://lotusarchi.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Lotus Archi is an Indonesian joint venture that produces and sells 24K (999.9 purity) gold and silver bullion products, ranging from 0.1g entry-level coins to 100g investment bars, serving individual savers, investors, and gift-buyers through e-commerce, 100+ retail partners, and bank-linked distribution.

Ownership category

akta.pro rank

Product category

Precious Metals Bullion

NAICS

Jewelry and Silverware Manufacturing (33991), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (423940)

SIC

Jewelry, Precious Metal (3911), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Precious Metals Minting & Bullion Products (IMAKAEAJ)

akta.pro secondary industries

Precious Metals Bullion & Concentrates Trading (Gold, Silver, PGM) (IMAKAJAD), Precious Metals Smelting & Refining (IMAKAEAE), Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD)

Keywords

• Gold bullion products
• Precious metals trading
• Silver bullion sales
• Gold investment bars
• Authenticated gold jewelry

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Others

Revenue model

1. Gold Bullion Product Sales: Primary revenue from manufacturing and selling 24K gold bullion products in various weights (0.1g to 100g). Products include Emas Merah Putih, Gift Series, Paper Gold, LA Mini, and licensed collections (Warner Bros, FIFA World Cup). Revenue is generated through one-time product sales with no recurring subscription component.
2. Silver Bullion Product Sales: Secondary revenue stream from selling 999.9 purity silver bullion products in various weights (50g to 1000g), providing product diversification for customers.
3. Gold and Silver Buyback: Company buys back previously sold gold and silver products at buyback prices (Gold: Rp 2,318,000/gram, Silver: Rp 40,000/gram), enabling customer liquidity and repeat transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Lotus Archi manufactures and sells 24K gold bullion (999.9 purity) in weights from 0.1g to 100g and 999.9 purity silver bullion from 50g to 1000g, organized into themed collections including flagship Merah Putih, LA Mini, Paper Gold, Gift Series, Suwarna Nusantara, and licensed Warner Bros and FIFA World Cup 2026 ranges. The company also provides certified buyback services for its gold and silver products through its e-commerce platform and partner network.

Product overview

Lotus Archi is an Indonesian joint venture (established 2019) between Lotus Lingga Pratama and Archi Group, producing premium 24K gold (999.9 purity) bullion and precious metals products. The core product line is Lotus Archi Merah Putih, available in weights from 0.5g to 100g. The portfolio includes themed product lines: Gift Series (for occasions), LA Mini (entry-level 0.1-0.2g), Paper Gold (compact format), Suwarna Nusantara (cultural heritage), and Proud of Merah Putih (provincial themes). Licensed collections include Warner Bros/DC Comics products (Golden Memories, Looney Tunes, Harry Potter, Justice League), FIFA World Cup 2026, and seasonal editions (CNY, Christmas, Eid Mubarak, Valentine). Silver products are offered under Lotus Archi Silver in 50g-1000g weights. Security features include LA Track QR verification, CertiEye authentication, and CertiCard packaging. The company also provides buyback services for gold and silver products. Products are certified to ISO and SNI standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Lotus Archi Merah Putih Gold Bullion Premium 24K gold (999.9 purity) bullion bars in weights ranging from 0.5 to 100 grams, featuring Indonesian-themed designs; flagship core offering representing the company's main precious metals line for individual buyers and investors.
• Gift Series Gold Bullion Themed 24K gold bullion products in 0.5g, 1g, 2g, and 5g weights featuring occasions such as Baby Born, Happy Birthday, Happy Wedding, Thank You, and Blessing designs, positioned as premium gift purchases.
• LA Mini Gold Bullion Compact 24K gold bullion in 0.1g and 0.2g weights featuring themes including Baby Born, Congratulations, Happy Birthday, Happy Wedding, Valentine, Christmas, CNY, and Eid Mubarak; entry-level gold investment option for casual buyers.
• Paper Gold Ultra-thin 24K gold format in 0.1g, 0.2g, 0.5g, and 1g weights featuring licensed characters and themed designs; compact affordable gold investment option with premium-priced Paper Gold variants.
• Lotus Archi Silver Bullion 999.9 purity silver bullion products available in 50g, 100g, 250g, 500g, and 1000g weights; precious metals expansion beyond gold for diversification buyers.
• Suwarna Nusantara Gold Collection Indonesian cultural heritage gold collection featuring iconic destinations including Borobudur, Danau Toba, Mandalika, Labuan Bajo, and Likupang; available in 1g and 5g weights.
• Proud of Merah Putih Gold Collection Themed 24K gold products celebrating Indonesia's provinces and cultural heritage, 0.5 gram weight, featuring regional Indonesian themes including Kalimantan, Sulawesi, Maluku, Nusa Tenggara, and other provincial landmarks.
• Proud of Bhinneka Gold Collection Indonesian cultural appreciation collection featuring local Indonesian artists, with named designs Bersua Harmoni, Gold of Unity, Golden Elegance in Bloom, Kilau Raya Nusantara, and Nadi Harapan.
• Warner Bros Gold Collection Licensed 24K gold products featuring Warner Bros and DC Comics characters including Justice League, Batman, Superman, Wonder Woman, Suicide Squad, Golden Memories, Looney Tunes, and DC Superhero Blind Box editions.
• Warner Bros Paper Gold Paper gold format featuring Warner Bros characters including Harry Potter, Looney Tunes Tweety, and Looney Tunes Bugs Bunny; licensed premium collectibles.
• Warner Bros SET Collection Set box 24K gold collections featuring Warner Bros properties including Harry Potter Hogwarts House Crest, Harry Potter Movie Edition, Game of Thrones, Aquaman, Justice League, Wonder Woman 80th Anniversary, and Superman 100th Anniversary special editions.
• FIFA World Cup 2026 Gold Collection FIFA World Cup 2026 licensed gold collection featuring Golden Mascot (Zayu, Clutch, and Maple mascots), Golden Sticker, and themed gift series in 0.5g and 1g formats celebrating the world football tournament.
• CNY Edition Gold Collection Chinese New Year themed 24K gold products featuring zodiac animals, We Bare Bears, and Tom & Jerry CNY variants, available in weights from 0.1g to 10g.
• Christmas Edition Gold Collection Christmas-themed 24K gold products including Justice League Christmas Edition, Christmas Series with deer, Santa, snowman designs, and Christmastime motifs in various gram weights.
• Eid Mubarak Gold Collection Islamic holiday themed 24K gold products featuring Ramadhan Kareem Series, Eid Mubarak Series, and Looney Tunes Ramadhan editions, available from 0.1g to 10g.
• Valentine Edition Gold Collection Valentine's Day themed 24K gold products featuring romantic designs intended for gifting occasions.
• Gold and Silver Buyback Service Service enabling customers to sell back previously purchased Lotus Archi gold and silver products at published buyback prices (Gold: Rp 2,318,000/gram; Silver: Rp 40,000/gram), providing liquidity and repeat transactions.
• Gift Series 0.5gr Gold Collection Dedicated Gift Series 0.1g, 0.5g, 1g, and 2g gold products launched in collaboration with BTN Jakarta International Marathon 2026, offering personalized gold products to marathon participants.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• FIFA World Cup 2026coreOEM/ Whitelabel/ Licensing Partner · 1 January 2026Official licensing partnership for FIFA World Cup 2026 featuring golden mascot designs (Zayu, Clutch, Maple) and related gold products in 0.5g and 1g formats
• BTN Jakarta International Marathon 2026minorGTM or Marketing Partner · 1 January 2026Event sponsorship partnership offering exclusive personalized Gold Bar products to marathon participants, with dedicated Gift Series products (0.1g to 2g) in various price points
• Toko Emas PantescoreChannel Partner/ Reseller/ DistributorMultiple outlet gold shop chain operating in Cirebon and Kuningan, Jawa Barat with locations including Grage Mall, CSB Mall, GCM, and various other shopping centers
• Kemenangan Signature Gold & JewellerycoreChannel Partner/ Reseller/ DistributorMulti-location gold jewelry retailer with presence in Bogor, Cibubur, Bekasi, and Jakarta Timur through various shopping centers including Botani Square Mall, Cibubur Junction, and others
• Warner Bros DiscoverycoreOEM/ Whitelabel/ Licensing PartnerLicensing partnership for Warner Bros intellectual property including DC Comics characters (Superman, Batman, Wonder Woman, Justice League, Suicide Squad), Looney Tunes (Bugs Bunny, Tweety, Lola), and Harry Potter franchises. Products include Golden Memories Collection, Harry Potter Paper Gold, and various themed gold bars
• CertiEye (Security Technology Provider)coreTechnology or IntegrationSecurity technology partnership providing CertiEye authentication application and CertiCard secure packaging technology for product verification and anti-counterfeiting
• Local Indonesian Artists (Proud of Bhinneka)minorStrategic or Co-development PartnerCollaboration with local Indonesian artists for Proud of Bhinneka collection celebrating Indonesian culture and diversity through themed gold products
• Galeri 24 (Bank Mandiri)coreChannel Partner/ Reseller/ DistributorBank-linked gold distribution partner through Galeri 24 outlets for wider accessibility of Lotus Archi gold products

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Treasury (Indonesia): Indonesian digital gold and silver platform offering small-denomination precious metals with buyback. Emerging competitor in the same small-gram, retail-investor Indonesian segment Lotus Archi targets.

Direct peers

• Royal Canadian Mint: Canadian government mint producing Maple Leaf bullion and licensed collector coins. Comparable in the production of certified investment bullion plus licensed/themed collectibles (sports, cultural IP).
• Antam (PT Aneka Tambang Tbk): Indonesia's state-owned gold and base metals miner that produces and sells investment-grade gold bullion (Logam Mulia) directly to consumers through retail outlets. Directly comparable as a domestic Indonesian gold bullion brand with mint and distribution infrastructure.
• PAMP Suisse: Swiss LBMA-accredited precious metals refinery producing branded gold bars and coins with proprietary anti-counterfeit features (Veriscan). Comparable business model of producing branded, certified bullion products targeted at retail and gifting.
• The Perth Mint: Australian government mint producing investment and collector precious metals with authentication (CertiCard-style packaging). Comparable as a sovereign-grade precious metals mint with branded, licensed IP collectible lines.
• Argor-Heraeus: Swiss LBMA-accredited precious metals refiner and bar producer serving global bullion markets. Comparable upstream precious metals refining and branded bar production capability feeding retail distribution.
• IndoGold (PT Indogold Persada): Indonesian digital gold investment platform offering 24K physical gold in small denominations with buyback. Directly competes with Lotus Archi's small-gram gold and Paper Gold products for the same retail investor and gift-giver segment.
• Galeri 24 (Bank Mandiri): Bank Mandiri's bank-linked gold retail network selling investment gold across Indonesia. Competes with Lotus Archi in the same Indonesian retail gold channel and overlaps on the consumer trust and certification proposition.

Broad incumbents

• Pegadaian: Indonesian state-owned pawnshop that also sells investment gold and operates a nationwide bullion distribution footprint. Comparable as a large-scale, trusted Indonesian gold retailer with established buyback-like channels.
• Heraeus Precious Metals: Global precious metals refiner and trader with bullion products marketed under the Heraeus brand. Comparable as a large, established precious metals producer with branded retail bullion offerings and global reach.

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/lotusarchigold
• LinkedInlinkedin.com/company/lotus-archi

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lotus Archi