Ecosmetics

What Ecosmetics does

Ecosmetics (legal entity: ECS INDUSTRIA IMPORTACAO E EXPORTACAO DE COSMETICOS LTDA) is a Brazilian professional hair care manufacturer founded in 2001 and headquartered in Teixeira, Brazil. The company designs, manufactures, and distributes 20+ branded professional hair care product lines covering treatment, reconstruction, hydration, straightening, coloring, bleaching, curl care, finishing, and scalp therapy. Its primary customer segment is professional beauty salons and hairdressers, served through a regional franchisee/distributor network spanning Brazil, with a secondary direct-to-consumer channel through its online store (ecosmeticsloja.com.br) and a dedicated professional education platform (ecosmeticseducation.com.br). The company is privately held, operates with 51–100 employees, and is led by founder-CEO Edson Borgo with no disclosed institutional investors, parent company, or subsidiaries.

The company's product technology is grounded in Brazilian biodiversity-derived formulations, incorporating botanical extracts, essential oils, and natural active compounds (including açaí, cocoa, Brazil nut, aroeira essential oil, ginger, chamomile, turmeric, rosemary, sage, Amazonian white clay, Bacuri butter, and Moringa oil). Notable proprietary innovations include the Brazilian Keratin progressive straightening system (claimed as the world's first single-product progressive brush after 10 years of R&D), the Aroeira line (the first product line to use aroeira as a natural preservative, with a patented formula and ANVISA Grau 2 registration, vegan-certified and dermatologically tested), Chroma Lume (ultra-rapid pre-pigmentation developed with Italian color technology), and the Scargot line based on Helix aspersa snail secretion. The company also holds a patented Aroeira formula registered with ANVISA and maintains certifications covering microbiological safety, dermatological validation, and vegan compliance.

Ecosmetics operates a hybrid B2B/B2C revenue model, generating revenue primarily through one-time sales of professional products to beauty salons via its franchisee/distributor channel, supplemented by direct retail sales of Home Care SKUs through its e-commerce storefront. Pricing is not publicly disclosed. The company markets through its main website, the DTC store, the franchisee/distributor recruitment site (ecosmeticsdistribuidores.com.br), and the education platform. Recent strategic activity has centered on expanding the product portfolio across adjacent verticals (anti-pollution haircare, scalp therapy, barbershop finishing) and co-development partnerships with named professional stylists (e.g., Gisele Quintino for the Celebration line). The company claims national and international recognition but formally operates only within South America.

Name

Ecosmetics

Legal name

ECS INDUSTRIA IMPORTACAO E EXPORTACAO DE COSMETICOS LTDA

Website

https://ecosmetics.com.br

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

Ecosmetics is a Brazilian professional hair care manufacturer that develops, manufactures, and distributes 20+ branded product lines to professional beauty salons via a nationwide franchisee/distributor network and through direct-to-consumer e-commerce.

Ownership category

akta.pro rank

Product category

Professional Hair Care Cosmetics

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB)

akta.pro secondary industries

Shampoo & Scalp Cleansers (CRABABAA), Conditioners & Hair Masks (CRABABAB), Styling Products (Gels, Sprays, Mousses, Creams) (CRABABAC)

Keywords

• Professional hair care
• Cosmetic manufacturing
• Beauty salon supplies
• Hair treatment products
• Hair coloring products

Headquarters

HQ city

Teixeira

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Professional Hair Care Products: Sale of professional cosmetics and hair care products through a franchisee/distributor network to beauty salons, as well as direct-to-consumer sales through the online store.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Ecosmetics manufactures and sells professional hair care and cosmetic products through a franchisee and distributor network that supplies beauty salons and hairdressers across Brazil. The company also sells directly to end consumers through its online store. Its offering covers 20+ branded product lines spanning progressive brush straightening, intensive nutrition, fiber reconstruction, curl definition, coloring, bleaching, post-chemical care, and anti-pollution treatments.

Product overview

Ecosmetics offers a comprehensive professional hair cosmetics portfolio organized into color-coded product lines: The core lines include Brazilian Keratin (progressive hair straightening, the company's landmark innovation), Nutrition (intensive hydration and repair), Give Back (damage recovery), Plástica Capilar (fiber reconstruction), Scargot (snail secretion-based treatments), and Live Vegan (vegan-certified products). Styling and texturizing lines include Txture (finishing products) and Multifuncionais (multi-benefit products). Curl-specific lines include Infinity Curls and Cachos Perfeitos. Color lines include New Ecolore (coloring/bleaching), Color Glam Blond and Brunette (color care), Chroma Lume (pre-pigmentation), and Celebration (post-chemical care). Treatment innovations include Complex PA4 (anti-pollution/metal protection) and Florestas Brasileiras (Brazilian biodiversity ingredients). The latest launch is Aroeira (scalp care with natural preservatives). Products are available in both professional (salon) and Home Care (retail) sizes.

Differentiator

Problem solved

Functional benefit

Brands

• Nutrition: Intensive professional treatment system that cleans, hydrates, increases flexibility, restores texture and reduces hair brittleness
• Give Back
• Plástica Capilar
• Scargot
• Live Vegan
• Brazilian Keratin
• Infinity Curls
• Brazilian Coconut
• Multifuncionais
• Cachos Perfeitos
• New Ecolore
• Color Glam Blond
• Color Glam Brunette
• Chroma Lume
• Florestas Brasileiras
• Aroeira
• Series Experience
• Complex PA4
• Txture
• Celebration

Products and services

• Brazilian Keratin Single-product progressive brush hair straightening system positioned as a first-to-market innovation for professional salons; targets hairdressers performing keratin smoothing treatments in-salon.
• Nutrition Intensive professional hair nutrition treatment line targeting salons performing deep-conditioning services for clients.
• Give Back Professional hair damage recovery line for salons restoring hair health after chemical or mechanical damage.
• Plastica Capilar Capillary fiber reconstruction line for salons performing protein-based structural rebuilding services.
• Scargot Professional hair treatment line based on Helix Aspersa (snail) secretion formulation; sold to salons as a differentiated boutique ingredient offering.
• Live Vegan Vegan-certified professional hair care line positioned for salons serving ingredient-conscious end clients.
• Txture Professional hair finishing line for salons providing texture and hold services.
• Multifuncionais Multi-benefit professional hair care line for salons seeking consolidated-use products.
• Infinity Curls Professional curl definition and maintenance line for salons serving curly-hair clients.
• Cachos Perfeitos Professional curl maintenance line complementing Infinity Curls for salons offering complete curly-hair service menus.
• Brazilian Coconut Professional shine and frizz-control treatment line based on coconut ingredients for salon keratin/smoothing aftercare.
• New Ecolore Professional hair coloring and bleaching line for salons performing color services.
• Color Glam Blond Professional hair care line targeted at blonde hair for salons treating color-treated blonde clients.
• Color Glam Brunette Professional hair care line targeted at brunette hair for salons treating color-treated brunette clients.
• Chroma Lume Professional pre-pigmentation technology line for salons preparing hair before color services.
• Celebration Post-chemical care line for salons maintaining hair health after chemical treatments.
• Florestas Brasileiras Professional treatment line developed from Brazilian biodiversity ingredients for salons offering nature-inspired service menus.
• Aroeira Professional scalp care line built on Ecosmetics' patented Aroeira-based natural preservative system; targets salons seeking preservative-conscious formulations.
• Complex PA4 Professional anti-pollution and metal-protection treatment line for salons defending hair against environmental and mineral exposure.
• Series Experience Professional wash-basin hair solution line for salon backwash service stations.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wella Professional: Global professional hair care brand (part of Wella Company) with comprehensive salon-only offerings across color, care, and styling. Broad incumbent competitor to Ecosmetics in the Brazilian salon channel.
• Schwarzkopf Professional: Henkel-owned global professional hair care brand with strong salon presence in Brazil. Competes with Ecosmetics across color, care, and styling categories as a broad incumbent.
• Redken: L'Oréal-owned professional hair care brand focused on salons worldwide. Competes with Ecosmetics for Brazilian salon shelf space and hairdresser loyalty across treatment, color, and styling.
• L'Oréal Professionnel: Global leader in professional hair care and the dominant incumbent in Brazilian salons. Serves as the primary scale benchmark and competitor for Ecosmetics, but operates with vastly larger R&D, marketing, and international reach.

Direct peers

• Keune Haircosmetics: Dutch family-owned professional hair care company selling exclusively through salons via distributors. Closely comparable to Ecosmetics in business model (salon-only distribution, family/private ownership, full hair-care portfolio) though with stronger European brand recognition.
• Cadiveu Professional: Brazilian professional hair care manufacturer with a strong focus on keratin treatments, Brazilian keratin straightening, and salon distribution. Closest direct competitor to Ecosmetics in the Brazilian salon channel with overlapping product categories and franchise/distributor model.
• Alfaparf Group: Italian-headquartered professional hair care manufacturer with global salon distribution. Comparable to Ecosmetics in professional-channel focus, full-portfolio hair care offering, and franchise/distributor-based GTM, but operates at materially larger international scale.
• Truss Professional: Brazilian professional hair cosmetics brand with extensive salon-distributed product lines covering treatment, color, and finishing. Directly comparable to Ecosmetics in customer base (Brazilian beauty salons), channel model (distributor/franchisee), and product portfolio breadth.
• Inoar Cosmetics: Brazilian professional hair care brand best known for keratin straightening systems and salon-channel distribution. Comparable to Ecosmetics in target customer (hairdressers/salons), GTM (B2B distributor-led), and product mix (keratin + treatment).
• Yberá Professional: Brazilian professional keratin and hair-care brand with strong salon presence. Highly comparable to Ecosmetics in core competency (keratin treatments), salon channel focus, and Brazilian-origin positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ecosmeticsoficial
• LinkedInlinkedin.com/company/ecosmeticsbrasil

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ecosmetics