grupo ybera paris

What grupo ybera paris does

Grupo Ybera Paris is a privately held Brazilian hair cosmetics company that manufactures and sells professional and consumer hair care products under multiple sub-brands — Fashion Gold, Ybera Paris, Ybera Pro, Terra Coco, Ybera Fashion Kids, Black Diva, Vello, MirraCura and 100Timetros. Its core offer centers on the flagship Escova Progressiva, a formol-free progressive hair straightening treatment available in 150g to 1Kg sizes, supplemented by post-straightening maintenance kits and a Cronograma Capilar system of three-mask regimen kits targeted at specific hair profiles (blonde, straight, curly, deep care). It also markets premium treatments (PuriOxy detox, Mirra Pro Repair myrrh oil, Alfa-Lactobaby hair-growth complex), a children's line, supplements, and professional tools including flat irons. Proprietary technology platforms named in the company's material include PuriOxy® (oxidation and purification), Trehalose technology (moisture retention), a five-organic-acid complex (cystine-bond restructuring), Mirra Pro Repair® (plant-actives blend) and Alfa-Lactobaby® (breast milk biomimetic complex).

The company serves both end-consumers seeking at-home professional-grade hair care and professional salons seeking salon-only SKUs (Ybera Pro). Product architecture is built around treatment-plus-maintenance regimens designed to lift repeat purchase rates: each straightening treatment is paired with a maintenance kit, and each Cronograma Capilar bundles three complementary masks. Brazilian botanical actives (Cerrado, Pantanal essences), vegan and cruelty-free positioning, and "first formol-free" claims form the technical and brand narrative.

Ybera generates revenue primarily through direct e-commerce sales on ybera.com, with prices ranging from R$99.90 to R$497.90 per SKU and combo/kit pricing from R$199.90 to R$409.90. The company also runs the Assinatura Ybera subscription service (recurring auto-delivery, 5% discount), a partner/reseller storefront gateway, and a direct professional salon sales channel. Marketing is driven by influencer endorsements, Live Shop Ybera live-commerce events, email/CRM, and verified buyer reviews. All disclosed operations are concentrated in Brazil; no revenue, headcount, funding round, or ownership figures are publicly available in the source material.

Name

grupo ybera paris

Legal name

Ybera

Website

https://ybera.com

Company type

Private

Operating status

Operating

Short description

Grupo Ybera Paris is a privately held Brazilian hair cosmetics company that manufactures and sells professional and consumer hair care products across multiple sub-brands, serving Brazilian end-consumers and salon professionals primarily via its ybera.com e-commerce platform.

Ownership category

akta.pro rank

Product category

Professional Hair Care Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Professional/Salon Haircare (Backbar & Retail) (CRABABAK)

akta.pro secondary industries

Hair Styling Tools (Dryers, Straighteners, Curlers) (CRABAKAF), Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE), Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB)

Keywords

• Professional hair care
• Hair straightening treatments
• Hair cosmetics manufacturing
• Salon hair products
• Hair repair masks

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. E-commerce Product Sales: Direct sales of hair care products through their official website ybera.com. Products include professional hair straightening treatments, shampoos, conditioners, masks, serums, hair supplements, and styling tools. Sales are one-time purchases with installment payment options.
2. Subscription (Assinatura Ybera): Recurring subscription service where customers receive products automatically at their chosen frequency. Offers 5% discount on all deliveries, automatic charging, and flexible cancellation without fees. Future purchases billed at full price even if initial purchase was installment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Grupo Ybera Paris manufactures and sells professional and consumer hair care products, including formaldehyde-free progressive hair straightening treatments, reconstruction/nutrition/hydration masks, shampoos, leave-in conditioners, hair oils, and finishing tools. The company operates its own branded e-commerce platform ybera.com for direct-to-consumer distribution, alongside a dedicated professional line (Ybera Profissional) supplied to beauty salons.

Product overview

Ybera is a Brazilian direct-to-consumer hair care brand operating primarily through its e-commerce platform ybera.com. The company offers a multi-brand portfolio organized into distinct sub-brands targeting different hair care needs and consumer segments. The core product line centers on Fashion Gold, which features the flagship Escova Progressiva (hair straightening treatment) in four sizes (150g, 300g, 500g, 1Kg) — marketed as the first formol-free professional straightening treatment in Brazil — complemented by a range of post-straightening maintenance kits (Protect Control shampoo and 2-in-1 mask combos) and hair scheduling kits (cronograma capilar) for specific hair needs including Loiro Perfeito (blonde), Liso Perfeito (straight), Cacho Perfeito (curly), and Cuidados Profundos (deep care). Ybera Paris serves as the premium line featuring advanced treatments such as the PuriOxy Detox kit, MirraCura healing line, Myrrh Repair Oil, Alfa-Lactobaby hair growth serum and shampoo/mask kits, and a Leave-in Universal multifunctional conditioner. Terra Coco targets coconut-based natural hair care, while Ybera Fashion Kids provides child-safe products (from age 5+) for boys and girls. The Professional (Profissional) segment serves salon owners with high-volume products, botulinic treatments, Brazilian essence lines, and professional accessories. A subscription service (Assinatura Ybera) provides recurring deliveries with a 5% discount. Products are distributed through the ybera.com e-commerce platform with nationwide shipping across all Brazilian states.

Differentiator

Problem solved

Functional benefit

Brands

• Fashion Gold: Premium hair care line including progressive hair straightening treatments, shampoos, conditioners, and hair masks
• Terra Coco
• Ybera Pro
• Ybera Fashion Kids
• Black Diva
• Vello
• MirraCura
• 100Timetros

Products and services

• Escova Progressiva Fashion Gold

Quantifiable outcome

• Progressive hair straightening lasting 60-90 days depending on daily care routine
• +3 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cadiveu: Brazilian professional hair care brand known for formaldehyde-free progressive treatments and salon-channel distribution. Directly comparable to Ybera's core escova progressiva and Ybera Pro positioning.
• Inoar: Brazilian hair care brand with a flagship progressive straightening line and salon-plus-retail distribution. Comparable to Ybera's dual professional and consumer go-to-market in the same category.
• Truss Professional: Brazilian premium professional hair care brand focused on salon treatments and reconstruction. Highly comparable to Ybera Pro's positioning and treatment-led portfolio.
• Salon Line: Large Brazilian hair care brand with strong D2C e-commerce, hair scheduling (cronograma capilar) kits, and curly-hair specialization. Comparable to Ybera's D2C-first model and segmented treatment kits.
• Lola Cosmetics: Brazilian natural-ingredient hair care brand built on D2C e-commerce and influencer marketing. Comparable brand-building playbook to Ybera, including subscription/recurring programs and curated kits.
• Embelleze: Brazilian hair care company with both mass-market retail and salon channels, including progressive straightening products. Comparable dual-channel approach and category overlap with Ybera.

Broad incumbents

• Natura &Co: Brazilian beauty conglomerate with hair care, fragrances, and cosmetics. Much larger and broader portfolio, but overlapping hair care offerings compete for the same Brazilian consumer wallet.
• L'Oréal Professionnel: Global professional hair care division of L'Oréal with deep salon penetration in Brazil. Represents the scaled incumbent benchmark against which Ybera Pro competes for stylist shelf space.
• Wella Professionals: Global professional hair care brand with strong salon and retail presence in Brazil, including color and treatment lines. Comparable professional-channel focus and product overlap.
• Schwarzkopf Professional: Global professional hair care brand (Henkel) with Brazilian salon distribution and straightening/treatment lines. Competes with Ybera Pro in the same professional channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/grupo-ybera-paris

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about grupo ybera paris