Children's Rights Alliance for England

What Children's Rights Alliance for England does

The Children's Rights Alliance for England (CRAE) is a registered UK charity (Reg No: 1121638) founded in 1991 following the UK's ratification of the UN Convention on the Rights of the Child (UNCRC). Since 2015, CRAE has operated as a program of Just for Kids Law while retaining an independent identity, mission, and membership base. The organization functions as the principal civil society coordinator for children's rights advocacy in England, working with approximately 100 member organizations including UNICEF UK, NSPCC, Save the Children UK, the National Children's Bureau, and Coram Children's Legal Centre. Its primary constituents are children's charities, academics, parliamentarians, government officials, professionals working with children in care, and individual supporters. CRAE co-chairs the UNCRC Action Group with the Department for Education and was instrumental in establishing the Children's Commissioner for England in 2004.

CRAE's core offerings are advocacy, training, publications, and membership services rather than technology products. Its flagship outputs include the State of Children's Rights in England report, civil society alternative reports submitted to the UN Committee on the Rights of the Child (most recently endorsed by 97 organizations in 2022), the Total Respect training program (delivered by care-experienced trainers to social workers and local authority staff), and an online guide to children's rights law. The organization engages in parliamentary briefings, joint advocacy campaigns, and coalition mobilization, and has recently led a coalition of 160+ organizations pushing for statutory Child Rights Impact Assessments within the Children's Wellbeing and Schools Bill.

CRAE's revenue model is multi-stream and grant-dependent. Funding derives from charitable trusts and foundations (Esmée Fairbairn, Blagrave, Trust for London, The Bromley Trust, The Baring Foundation), tiered organizational membership fees ranging from £50 to £300 per annum based on annual turnover, individual memberships at £30 per annum (£12 for low-income individuals, free for under 18s), individual donations channeled through PayPal and matched-giving campaigns such as The Big Give Christmas Challenge, and fees from the Total Respect training program. The organization operates with a small staff (1-10 employees) from offices in London and is not a commercial enterprise.

Name

Children's Rights Alliance for England

Legal name

Children's Rights Alliance for England

Website

https://crae.org.uk

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

The Children's Rights Alliance for England (CRAE) is a London-based UK charity, founded in 1991 and now operating within Just for Kids Law, that coordinates approximately 100 member organizations to monitor UK government compliance with the UN Convention on the Rights of the Child through policy advocacy, UN reporting, training, and publications.

Ownership category

akta.pro rank

Product category

Children's Rights Advocacy

NAICS

Human Rights Organizations (813311)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Child Rights & Protection (BPADAGAG)

akta.pro secondary industry

Child Protection & Child Rights (BPAGABAG)

Keywords

• Children's rights advocacy
• Policy advocacy
• Human rights monitoring
• UN treaty reporting
• Civil society coalition

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Trust and Foundation Funding: CRAE receives significant funding from charitable trusts and foundations including Esmee Fairbairn Foundation, Blagrave Trust, Trust for London, The Bromley Trust, and The Baring Foundation. These funders support CRAE's advocacy work and campaigns.
2. Membership Fees: Annual membership fees from organizational and individual members provide core operational support. Organizational membership ranges from £50-£300 per annum based on annual turnover. Individual membership is £30 per annum (or £12 for low-income individuals, free for under 18s).
3. Donations: CRAE accepts donations through PayPal and participates in matched giving campaigns such as The Big Give Christmas campaign, where donations are doubled through pledged match funding.
4. Training Course Fees: The Total Respect training program is delivered to professionals working with children in care. While the website does not specify pricing, this represents a potential fee-for-service revenue stream.

Pricing tiers

Distribution channels3 records

Marketing channels8 records

Core offering

Children's Rights Alliance for England (CRAE) is a coalition of over 100 organisations and individuals that works to improve the lives of children and young people in England. It conducts policy advocacy with government and parliament, publishes research and guides on children's rights and law, delivers training for professionals, and coordinates civil society reporting on the UN Convention on the Rights of the Child (UNCRC).

Product overview

CRAE operates as a children's rights charity offering advocacy, publications, training, and membership services rather than a commercial software product. The organisation provides educational resources including the 'guide to Children's Rights and the Law', publishes the 'State of Children's Rights in England' report, and delivers 'Total Respect' training for professionals working with children in care. CRAE coordinates UNCRC reporting for civil society and offers organisational and individual membership programs. These offerings function as a portfolio of advocacy, educational, and capacity-building services rather than an integrated technology product.

Differentiator

Problem solved

Functional benefit

Products and services

• Organisational Membership

Quantifiable outcome

• 97 children's charities endorsed CRAE's 2022 civil society alternative report to the UN Committee on the Rights of the Child
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and international partner.

• Just for Kids LawcoreStrategic or Co-development PartnerCRAE merged into Just for Kids Law in 2015. Just for Kids Law is a UK charity providing legal representation and advice, direct advocacy and support, and campaigning for children and young people. CRAE operates as a program of Just for Kids Law while maintaining its distinct identity and membership base.
• CRAE Member Organizations (~100 charities)coreOthersCRAE works with approximately 100 member organizations including children's charities, academics, and individuals who participate in UN reporting processes and collective advocacy campaigns.
• Department for EducationcoreStrategic or Co-development PartnerCRAE co-chairs the UNCRC Action Group with the Department for Education (DfE). This stakeholder group, hosted by the DfE, meets quarterly with ~20-30 children's charities, Children's Commissioner, and civil servants to scrutinize Government's follow-up to UN CRC Committee recommendations.
• Children's Commissioner for EnglandcoreStrategic or Co-development PartnerThe Children's Commissioner for England is a statutory body with responsibility for promoting and protecting children's rights. CRAE was instrumental in establishing the Commissioner in 2004 and secured reforms through the Children and Families Act 2014. CRAE collaborates with the Commissioner on joint statements regarding children's rights issues.
• UNICEF UKcoreStrategic or Co-development PartnerUNICEF UK has been a CRAE member since its inception. They co-produce briefings for parliamentarians on using the UN Convention on the Rights of the Child and work together on Children's Wellbeing and Schools Bill amendments.
• NSPCCcoreStrategic or Co-development PartnerNSPCC is a key coalition partner in the Children's Charities Coalition. They work with CRAE on joint briefings for the Children's Wellbeing and Schools Bill and broader children's rights advocacy.
• Save the Children UKcoreStrategic or Co-development PartnerSave the Children UK is a core participant in the Covid-19 Inquiry alongside CRAE, representing children's rights organizations. They contribute to joint advocacy on children's rights during the pandemic response and recovery.
• Child Poverty Action Group (CPAG)coreStrategic or Co-development PartnerCPAG is a member of the Children's Rights Organisations coalition and contributes expertise on child poverty, welfare policies, and the cost-of-living crisis impacts on children.
• Centre for Young LivescoreStrategic or Co-development PartnerPart of the Children's Rights Organisations coalition. Former Children's Commissioner for England during Covid, now providing expertise on children and young people impacted by the pandemic.
• Youth Justice Legal CentrecoreStrategic or Co-development PartnerPartner in the Child Law Network working with CRAE on joint statements regarding police powers, strip searching, and criminal justice issues affecting children.
• Children's Legal Centre WalescoreStrategic or Co-development PartnerPartner in the Child Law Network working with CRAE on joint statements regarding police powers, Taser use on children, and children's rights in policing.
• Eurochildinternational partnerStrategic or Co-development PartnerCRAE worked with Eurochild on the 2025 state of children's rights report 'Unequal Childhoods: Rights on paper should be rights in practice', preparing the England Country Profile.
• Equality and Human Rights CommissioncoreStrategic or Co-development PartnerJoint producer of briefings on the UN Convention on the Rights of the Child for parliamentarians and civil servants, and on General Measures of Implementation.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Save the Children UK: Major UK children's rights and humanitarian organization, a core coalition partner of CRAE on Covid Inquiry and CRIA work. Comparable on children's rights advocacy but with much broader domestic and international programmatic reach.
• NSPCC: UK's leading children's charity focused on child abuse prevention. A Children's Charities Coalition partner of CRAE; comparable in children's rights advocacy but operates at much larger scale with a broader service portfolio.
• UNICEF UK: UK arm of UNICEF and CRAE member since inception. Closely aligned on UNCRC implementation and parliamentarian engagement, but operates as part of a global organization with vastly greater scale and scope.

Direct peers

• Children's Commissioner for England: Statutory body promoting and protecting children's rights in England, with whom CRAE collaborates closely (including on joint statements). Highly comparable mandate on UNCRC implementation and government accountability; distinct as a public body versus CRAE's NGO role.
• Children England: Membership body for children and young people's services and charities in England. Directly comparable as a sector-coordinating membership organization with overlapping member base and children-focused advocacy mission.
• The Children's Society: Major UK children's charity advocating for vulnerable children facing abuse, exploitation, and neglect. Direct member-organization peer of CRAE with overlapping coalition work on rights-based advocacy.
• Just for Kids Law: CRAE's parent charity and direct organizational peer — a UK charity providing legal representation, direct advocacy, and campaigning for children and young people. Most directly comparable as the organization within which CRAE operates and shares a near-identical children/young-people rights mission.
• National Children's Bureau (NCB): Major UK children's sector umbrella organization that values CRAE's coordination of UN reporting. Directly comparable as a convening body for the children's charities sector with overlapping membership and advocacy priorities.
• Coram Children's Legal Centre: Specialist legal NGO providing expertise on migrant children's rights and children's legal representation — a Child Law Network partner of CRAE. Highly comparable niche focus on children's legal rights and joint advocacy outputs.
• Eurochild: European children's rights network with which CRAE co-produced the 2025 'Unequal Childhoods' England Country Profile. Directly comparable as a children's rights advocacy and coalition organization operating at a regional level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CRAE_official
• Facebookfacebook.com/Childrens-Rights-Alliance-for-England-508451932559902

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Children's Rights Alliance for England