StudioWeb
StudioWeb is a Montreal-based, bootstrapped edtech company founded in 2010 that delivers interactive coding curriculum (HTML, CSS, JavaScript, Python, PHP, SQL) via a gamified web platform to K-12 schools, individual learners, and homeschool families.
- Company typePrivate
- Founded2010
- HeadquartersMontréal, Canada
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What StudioWeb does
StudioWeb is a Montreal-based educational technology company founded in 2010 by Stefan Mischook that delivers interactive coding curriculum to K-12 schools and districts, individual learners, and homeschool families. Its web-based learning platform (currently StudioWeb 5, released 2023) combines 360+ bite-sized video lessons, in-browser coding challenges with instant feedback, automated grading at the course/chapter/lesson level, a gamified points/badges/levels system, and a certification layer that issues randomized timed exams with unique certificate IDs. Curriculum spans HTML5, CSS3, JavaScript, Python, PHP, and SQL, supplemented by adjacent courses in freelancing, entrepreneurship, and financial literacy. Since 2011 the platform has been used by 1M+ students and has been featured in the Digital Promise League of Innovative Schools for five consecutive years.
The platform's classroom-oriented technology includes a built-in hinting system where the final hint reveals the answer at a points cost, automated formative grading, and teacher-management tooling designed for non-technical educators with a stated "20 minutes of prep" onboarding proposition. Privacy-by-design practices are emphasized, including FERPA-aligned student data handling, Student Privacy Pledge participation, and anonymous learning options. Proprietary content delivery is paired with conventional web-authentication flows (including Google sign-in) and a demo-booking path for prospective school customers.
StudioWeb operates a dual revenue model. Schools and districts purchase annual or multi-year subscription licenses with contact-based pricing, free teacher accounts, and multi-building discounts; individual learners purchase one-time lifetime access to specific courses for $19.99–$39.99 through a self-serve e-commerce storefront. Distribution combines self-serve e-commerce for B2C, a quote-based sales motion for B2B schools, word-of-mouth within the K-12 innovation community, and the founder's KillerPHP YouTube channel (250K+ subscribers) as an organic top-of-funnel. The company is bootstrapped and founder-owned with 11–50 employees and has not raised external institutional capital.
StudioWeb firmographics
Firmographics- Name
- StudioWeb
- Legal name
- StudioWeb
- Website
- https://studioweb.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- StudioWeb is a Montreal-based, bootstrapped edtech company founded in 2010 that delivers interactive coding curriculum (HTML, CSS, JavaScript, Python, PHP, SQL) via a gamified web platform to K-12 schools, individual learners, and homeschool families.
- Ownership category
- akta.pro rank
StudioWeb industry classification
Industry- Product category
- K-12 Coding Education Platform
- NAICS
- Computer Training (61142), Business Schools and Computer and Management Training (6114)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Coding & Programming Learning Platforms (EDAFANAA)
- akta.pro secondary industries
- Text-Based Programming (Python, Java, C/C++) (EDAMACAB), Web Development (HTML/CSS/JavaScript, Front-End/Back-End) (EDAMACAC), Introductory Coding (Block-Based & Beginner) (EDAMACAA), Teacher-Led Classroom Platforms (Lesson Delivery, Centers, Whiteboard) (EDACANAH)
Keywords
Where StudioWeb is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
StudioWeb business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- School/Classroom Subscriptions: Annual or multi-year subscription licenses for schools and districts. Student licenses are bound to individual students with full access until course completion. Teachers accounts are included. Multi-year subscriptions and multi-building discounts available.
- Individual Course Purchases: Solo-student store offering lifetime access to individual courses. One-time purchase model with courses like Complete Web Developer ($39.99), HTML5 PRO ($29.99), Money Mastery ($19.99), and various certification exams.
- Certification Exams: Separate certification exams for HTML5, CSS3, JavaScript, Python, and PHP. Exams include 50 randomized questions on a timer with printable certificates for passing students.
- Home School Packages: Bundled packages for home school families teaching multiple students, including curriculum for HTML5, CSS3, JavaScript and Python with automated grading.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Complete Web Developer Package - Lifetime Access |
| One time/ perpetual license | Pay-as-you-go | HTML5 PRO Individual Course |
| One time/ perpetual license | Pay-as-you-go | Money Mastery Vol 1 Course |
| One time/ perpetual license | Pay-as-you-go | Complete Web Entrepreneur Package |
| One time/ perpetual license | Pay-as-you-go | Python 3 Foundations & Certification Package |
| One time/ perpetual license | Pay-as-you-go | Individual Certification Exams |
| Subscription | Annual | School/Classroom Subscription |
| One time/ perpetual license | Pay-as-you-go | Home School Code Course |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
StudioWeb product offering
Product offeringCore offering
StudioWeb is a web-based interactive learning platform that teaches real-world coding (HTML5, CSS3, JavaScript, Python, PHP, SQL) through bite-sized video lessons, in-browser coding challenges with instant feedback, automated grading, classroom management tools, and randomized verifiable certification exams. It is sold as annual/multi-year subscription licenses to K-12 schools and districts and as one-time perpetual course or certification purchases to individual learners and home-school families. The platform is designed so teachers without prior coding experience can begin teaching in roughly 20 minutes of prep.
Product overview
StudioWeb is an online educational technology platform offering interactive video-based coding courses designed for K-12 classrooms, homeschoolers, and individual learners. The platform operates as a unified system combining a web-based learning application with structured curriculum content. The core StudioWeb platform (now at version 5) provides gamified learning with points, badges, coding challenges, and automated grading. The product portfolio includes foundation programming courses (HTML5 PRO, CSS3 PRO, JavaScript Foundations, PHP Foundations, Beginners Python 3), project-based courses (CRUD with PHP and MySQLi, PHP Tag Cloud), and career-focused packages (Complete Web Developer, Complete Web Entrepreneur). StudioWeb also offers five professional certifications in HTML5, CSS3, JavaScript, Python, and PHP that include verified exams and printable certificates. The Home School Code Course provides a complete package for families without coding experience. All courses feature video lessons, interactive quizzes, coding challenges, and real-world projects.
Differentiator
Problem solved
Functional benefit
Products and services
- StudioWeb Platform (StudioWeb 5) The main online learning platform providing interactive video-based coding courses in web development and programming for K-12 classrooms and individual learners, with gamified learning (points, badges, levels), in-browser coding challenges, automated formative grading, and a classroom management dashboard.
- School / Classroom Subscription Annual or multi-year subscription license for K-12 schools and districts, binding student licenses to individual students with full access until course completion, including teacher accounts and full reporting, with multi-year and multi-building discounts available; sold via a quote-based sales motion.
- Complete Web Developer Lifetime-access package offering 350+ video lessons (40+ hours) and 900+ code challenges covering HTML5, CSS3, JavaScript, PHP7, SQL, MySQL, e-commerce with PayPal, WordPress, and more, priced at $39.99 as a fall special (was $99.99).
- Complete Web Entrepreneur Training package combining the Complete Freelancer and Complete Entrepreneur courses with video and audio content for coders who want to learn how to monetize their coding skills, priced at $39.99 (was $49.99).
- Home School Code Course Bundled home-school package teaching HTML5, CSS3, JavaScript, and Python to multiple students with a free teacher account, automated grading, instant help, and a gamified environment, backed by a 30-day money-back guarantee.
- HTML5 PRO Introductory HTML5 course covering foundations of web design with 57 video lessons and 300+ code challenges, requiring no prior coding skills, priced at $29.99 with lifetime access.
- CSS3 PRO CSS3 course covering responsive, mobile-ready web page styling with 105 video lessons and 300+ code challenges.
- JavaScript Foundations JavaScript course covering the programming language built into browsers with 72 video lessons and 200+ code challenges.
- PHP Foundations PHP course covering server-side programming with 45 video lessons and 120+ code challenges, noting that PHP powers over 80% of web apps including Facebook.
- Beginners Python 3 Python programming course for beginners with video lessons, code challenges, and real-world projects covering drawing, animation, object-oriented programming, and career paths.
- CRUD with PHP and MySQLi Project-based course teaching CRUD operations with PHP and MySQLi for database communication and object-oriented programming techniques, with an estimated 3-4 hours of class time.
- PHP Tag Cloud Project course teaching how to build a tag cloud using PHP and MySQLi, with an estimated 2-3 hours of class time across 5 lessons.
- Complete Freelancer Comprehensive course on starting and building a freelance business, including 5 freelance templates and step-by-step lessons from a 20+ year expert, updated in 2022.
- Complete Entrepreneur Entrepreneurship course teaching lessons of business ownership, bootstrapped vs funded business, hiring, money management, and the psychology of entrepreneurs.
- Money Mastery Vol 1 Financial literacy course teaching principles of wealth creation based on lessons from wealthy individuals, priced at $19.99 (was $29.99).
- Lizard Wizard Course on mastering mindset and brain function based on cognitive sciences, martial arts, and meditation, including 20+ video lessons and audio downloads.
- HTML5 Foundations Certification Certification exam testing theoretical and practical understanding of HTML5 with 50 randomized questions on a timer (up to 60 minutes) and a printable certificate backed by the StudioWeb verification database.
- CSS3 Foundations Certification Certification exam testing theoretical and practical understanding of CSS3 with 50 randomized questions (up to 45 minutes) and a printable certificate backed by the StudioWeb verification database.
- JavaScript Foundations Certification Certification exam testing theoretical and practical understanding of JavaScript with 50 randomized questions on a timer (up to 60 minutes) and a printable certificate backed by the StudioWeb verification database.
- PHP Foundations Certification Certification exam testing theoretical and practical understanding of PHP with 50 randomized questions on a timer (up to 60 minutes) and a printable certificate backed by the StudioWeb verification database.
- Python 3 Foundations Certification Certification exam testing theoretical and practical understanding of Python with 50 randomized questions on a timer (up to 60 minutes) and a printable certificate backed by the StudioWeb verification database.
- Python 3 Foundations & Certification Package Bundle combining the Beginners Python 3 course with the Python certification exam, including 176 code challenges, career training videos, gamified learning with instant feedback, and a 30-day money-back guarantee.
Quantifiable outcome
- Students can get a job in just 30 days after completing courses
- +3 more outcomes
Companies that use StudioWeb
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
StudioWeb technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature7 records
StudioWeb partnerships and signals
Strategic signalScale indicators7 records
Recent moves7 records
Expansion highlights5 records
StudioWeb competitors and assessment
Company assessmentDirect peers
- Tynker: Tynker is a K-12 coding platform with self-paced courses, classroom tools, and teacher dashboards competing in the same school coding curriculum purchasing cycle.
- CodeCombat: CodeCombat offers game-based coding instruction for schools and individuals teaching Python and JavaScript, overlapping with StudioWeb's gamified K-12 and self-learner audience.
- Codecademy: Codecademy (owned by Skillsoft) is an interactive coding learning platform for individuals and teams, directly comparable to StudioWeb's individual learner course catalog and certification flows.
- Code.org: Code.org provides free K-12 computer science curriculum including HTML, CSS, JavaScript, and Python, and is the dominant non-profit competitor for schools adding coding classes.
- CodeHS: CodeHS offers web-based coding curriculum and professional development for K-12 schools, directly competing with StudioWeb for district CS budget.
Emerging players
- Codio: Codio delivers a browser-based IDE and computer science curriculum for high schools and universities, overlapping with StudioWeb's in-browser coding challenges and K-12 course catalog.
- CodeMonkey: CodeMonkey provides game-based coding curriculum for grades K-8 with classroom management features, competing in the same K-12 elementary/middle school coding niche as StudioWeb.
Broad incumbents
- Khan Academy: Khan Academy offers free computer programming courses (HTML/CSS/JS, SQL) to a broad K-12 and adult learner base, functioning as a free alternative that pressures paid coding curriculum pricing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
StudioWeb social profiles
Digital presenceStudioWeb compliance and trust
Trust signalCompliance2 records
StudioWeb financial estimates
Financial estimateRevenue estimate
Valuation estimate
StudioWeb leadership team
Management profileNumber of profiles
Profiles1 record
StudioWeb funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StudioWeb M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StudioWeb
What does StudioWeb do?
StudioWeb is a web-based interactive learning platform that teaches real-world coding (HTML5, CSS3, JavaScript, Python, PHP, SQL) through bite-sized video lessons, in-browser coding challenges with instant feedback, automated grading, classroom management tools, and randomized verifiable certification exams. It is sold as annual/multi-year subscription licenses to K-12 schools and districts and as one-time perpetual course or certification purchases to individual learners and home-school families. The platform is designed so teachers without prior coding experience can begin teaching in roughly 20 minutes of prep.
Is StudioWeb a public or private company?
StudioWeb is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was StudioWeb founded?
StudioWeb was founded in 2010. It employs 11 to 50 people.
Where is StudioWeb based?
StudioWeb is headquartered in Montréal, Canada, in the North America region.
How does StudioWeb make money?
Four revenue lines are on record. School/Classroom Subscriptions are the primary driver. The others are individual Course Purchases, certification Exams and home School Packages.
Who are StudioWeb's main competitors?
Direct peers on record are Tynker, CodeCombat, Codecademy, Code.org and CodeHS. Emerging players are Codio and CodeMonkey. Khan Academy is listed as a broad incumbent.
Does StudioWeb have an API?
No public API is recorded for StudioWeb.
What industry is StudioWeb in?
StudioWeb's product category is K-12 Coding Education Platform. Its primary akta.pro industry code is EDAFANAA, Coding & Programming Learning Platforms, with a secondary code of EDAMACAB, Text-Based Programming (Python, Java, C/C++). Its NAICS code is 61142 and its SIC code is 8200.