Yéo Frais

What Yéo Frais does

Yéo Frais is a privately held French ultra-fresh dairy manufacturer headquartered at 183 Avenue des États Unis in Toulouse, where it operates a single production facility producing approximately 560 million pots of yogurt per year alongside fresh creams and UHT milk. The company employs around 220 professionals across production, packaging, maintenance, logistics, R&D, and commercial functions. Its product portfolio centers on the YOgourmand retail brand (sold in GMS/supermarkets across the Occitanie region) and the La Brique Rose fair-trade milk brick — the first local AND fair-trade labeled brick certified by Max Havelaar France — alongside a Food Service range ('Gamme bleue') and bulk 5kg formats for communities.

The underlying technology is conventional ultra-fresh dairy processing: pasteurization, thermal exchangers, cooling systems, and a fully computerized control room supervising the milk chain from reception through recipe preparation and yogurt maturation. Packaging is highly automated, with thermoformers, overwrappers, palletizers and case packers delivering scale reliability. AOP Sunlait partnership secures raw milk supply from approximately 300 nearby dairy farms, giving direct local sourcing from Haut Garonnais breeders and insulating the supply chain from commodity volatility. Gender equality index scores of 98/100 (2023, 2024) and 97/100 (2025), plus a 2023 RSE award, evidence strong workplace and sustainability practices.

Yéo Frais generates revenue through one-time sales of dairy products across two channels: B2C retail via GMS distribution of YOgourmand and La Brique Rose in Occitanie, and B2B Food Service/Horeca supplying restaurants, hotels and catering (recently engaging Groupe Accor on hospitality sourcing). The company markets primarily through LinkedIn and YouTube, participates in trade shows (SMAHRT 2024, Salon International de l'Agriculture), and is pursuing ISO 50001 environmental certification to support future enterprise-channel growth.

Name

Yéo Frais

Legal name

Yéo Frais

Website

https://yfrais.com

Company type

Private

Founded year

1929

Operating status

Operating

Headcount range

101–250 employees

Short description

Yéo Frais is a private French ultra-fresh dairy manufacturer operating a single Toulouse facility producing 560 million yogurt pots per year, serving Occitanie consumers via the YOgourmand retail brand and La Brique Rose fair-trade milk, plus Food Service channels across restaurants, hotels and catering.

Ownership category

akta.pro rank

Product category

Dairy Products

NAICS

Dairy Product (except Frozen) Manufacturing (31151)

SIC

Dairy Products (2020)

akta.pro primary industry

Yogurt & Cultured Dairy Products Manufacturing (Kefir, Sour Cream, Labneh) (AFAKAKAC)

akta.pro secondary industries

Set Yogurt (Cup/Family-Size; Stirred & Firm/Set) Manufacturing (AFAHADAA), Dairy-Based Beverages Manufacturing (Flavored Milk, Lassi, Drinkable Yogurt) (AFAKAKAH)

Keywords

• Dairy product manufacturing
• Fresh yogurt production
• UHT milk processing
• Food service dairy
• Fair trade dairy

Headquarters

HQ city

Toulouse

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Dairy product sales: Sale of ultra-fresh dairy products including yogurts, creams, and UHT milk manufactured in Toulouse. Products sold under YOgourmand brand in GMS and under La Brique Rose brand for local dairy farmers. Revenue generated through B2B food service and B2C retail channels.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Yéo Frais manufactures and distributes ultra-fresh dairy products—primarily yogurts, creams, and UHT milk—from its Toulouse factory, producing approximately 560 million pots of yogurt annually. Its main consumer brand YOgourmand is sold in supermarkets across the Occitanie region, while La Brique Rose is a fair-trade milk brick produced in partnership with local Haut Garonnais dairy farmers and Max Havelaar France.

Product overview

Yéo Frais is a dairy company specializing in ultra-fresh products for 90 years, operating a single production facility in Toulouse, France. The company produces approximately 560 million pots of yogurt annually. Their product portfolio centers on three core product lines: YOgourmand (house yogurt brand for mass retail in Occitanie, including blue range for Food Service), La Brique Rose (fair-trade labeled milk brick in partnership with Max Havelaar), and various fresh dairy products including yogurts, creams, and UHT milk in multiple formats from 100g individual pots to 5kg buckets for communities.

Differentiator

Problem solved

Functional benefit

Brands

• YOgourmand: Yogurt brand manufactured in Toulouse and distributed in GMS (mass retail) throughout Occitanie, available in bio and conventional varieties.
• La Brique Rose

Products and services

• YOgourmand yogurts House brand of yogurts manufactured in Toulouse and distributed in GMS (mass retail) throughout the Occitanie region. Includes the blue range for the Food Service sector, available in bio and conventional variants, without colorants or preservatives. Formats range from 100g individual pots to 5kg bulk buckets.
• La Brique Rose Local and equitable milk brick product, the first local AND fair-trade labeled brick certified by Max Havelaar. Produced in partnership with local Haut Garonnais breeders and Max Havelaar France, distributed in the Occitanie region.
• Seau de 5kg de yaourt brassé nature (5kg bucket of plain stirred yogurt) 5kg bucket format of plain stirred yogurt (yaourt brassé nature), offered in Bio and conventional variants. Designed for communities and collectivities with reduced packaging, serving food service operations.
• Fresh dairy creams (Crèmes) Fresh cream products produced at the Toulouse facility as part of the company's ultra-fresh dairy range.
• UHT milk (Lait UHT) UHT (Ultra High Temperature) milk products processed at the Toulouse facility, part of the company's ultra-fresh dairy offering.

Quantifiable outcome

• 560 million pots of yogurt produced annually from Toulouse factory
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• AOP SunlaitcoreStrategic or Co-development Partner · 27 February 2024Partnership securing milk production for approximately 300 dairy farms in Southwest France. Signed milk commitment supporting local dairy farming sector and ensuring supply chain resilience.
• Max Havelaar FrancecoreStrategic or Co-development Partner · 24 February 2024Fair trade certification partnership for La Brique Rose to become the first local AND fair trade labeled brick. Partnership announced at Salon International de l'Agriculture with Region Occitanie officials including Jean Louis Cazaubon and Jean-Jacques Bolzan.
• La Brique RosecoreStrategic or Co-development PartnerPartnership with local dairy farmers from La Brique Rose collective. Yéo Frais packages their milk in brick format and distributes in Occitanie. Featured in La Dépêche du Midi article highlighting the collaboration.
• Carrefour FrancecoreChannel Partner/ Reseller/ DistributorKey retail distribution partnership. Executive Director Alexandre de Palmas and Operational Director Bertrand Cardinael visited factory to strengthen partnership and view La Brique Rose and YOgourmand products.
• Groupe AccorminorChannel Partner/ Reseller/ DistributorHospitality group interested in local dairy sourcing. Visit to dairy producer GAEC ALBOUY and Yéo factory. Participants included Yannick Bauley, Alastair Fern, and Etienne Bertail.
• GAEC ALBOUYcoreStrategic or Co-development PartnerLocal dairy farm producer visited as part of Accor group tour. One of the milk producers supplying Yéo Frais operations.
• Crédit Agricole Nord Midi-PyrénéesminorOthersFinancial institution supporting RSE initiatives. Contributed to weekly fruit basket program for Yéo teams. Representatives Magali Brosche, Natacha Brosche and Sebastien Assie participated in factory visit.
• AD'OCCminorOthersRegional development agency that organized the Showroom RHD de Labège where Yéo Frais won the RSE award. Laurence Gravey represented AD'OCC at the award ceremony.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Triballat Noyal: Independent French dairy company with strong organic and specialty positioning, producing yogurts and fresh dairy. Closest size, geography and category comparable to Yéo Frais, with a similar regional-to-national growth profile.
• Eurial (Agrial): French dairy cooperative within Agrial producing butter, cream and fresh dairy. Comparable industrial dairy manufacturing base in France with cooperative-style farmer sourcing similar to Yéo Frais's AOP Sunlait partnership.
• La Fermière: French artisanal dairy brand (Yoplait-owned) producing yogurts and dairy desserts in glass pots with strong Mediterranean/regional branding. Comparable product positioning to Yéo Frais's local/heritage angle, though already national in distribution.
• Senoble: French dairy manufacturer specializing in yogurts, dairy desserts and fresh dairy products for retail and foodservice. Comparable product mix, French footprint and dual retail/HoReCa channel exposure to Yéo Frais.

Regional players

• Les Fromageries Occitanes: Regional Occitanie-based dairy processor focused on local cheeses and dairy. Most geographically comparable peer to Yéo Frais, sharing the same Toulouse-region supplier base and distribution footprint.

Broad incumbents

• Yoplait: Major French yogurt brand (Sodiaal/General Mills joint venture). Directly comparable product category (fresh yogurt, fruit yogurts) sold through national GMS, putting Yéo Frais in direct shelf-space competition.
• Danone: Global French dairy and plant-based leader with dominant positions in yogurt (Activia, Danette). Operates broadly across categories and geographies, overlapping with Yéo Frais in fresh dairy but at vastly larger scale.
• Bel Group: French dairy incumbent behind The Laughing Cow, Babybel and Kiri. Operates in adjacent branded dairy segments with national and global reach, representing a larger, more diversified competitor profile.
• Lactalis: World's largest dairy group and French incumbent with broad fluid and processed dairy exposure. Competes with Yéo Frais across multiple dairy categories and benefits from national/international distribution that Yéo Frais currently lacks.
• Savencia Fromage & Dairy: French specialty dairy group (Caprice des Dieux, Saint Albray, etc.) operating across fresh and processed dairy. Comparable industrial dairy processing footprint in France with broader portfolio reach than Yéo Frais.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@yeofrais
• LinkedInlinkedin.com/company/yeo-frais

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yéo Frais