Sew & Sew Embroidery

What Sew & Sew Embroidery does

Sew & Sew Embroidery is a privately held, wholesale contract embroidery and decorating company founded in 1997 and headquartered in Kent, Ohio. The firm provides high-volume custom embroidery on apparel and accessories (T-shirts, polos, caps, outerwear, bags) for promotional products distributors and ad specialty companies, alongside in-house logo digitizing, specialty decoration techniques (3D puff, sequin, appliqué, rhinestone), folding/polybagging, name personalization, and nationwide drop-shipment fulfillment. Its customer-facing technology includes an ERP-backed order management system, a secure Web Order Status (WOS) portal for 24/7 real-time order tracking, and EDI/API integrations for automated order, ASN, and invoicing workflows with wholesale clients. Authorized Decorator status with SanMar and participation in the SanMar PSST free inbound freight program anchor its channel position in the promotional merchandise supply chain.

The company operates a sales-led wholesale go-to-market with no self-serve or direct-to-consumer channel, generating revenue from per-order contract embroidery, one-time logo digitizing setup fees, add-on finishing services, and branded merchandise transactions. Pricing is quote-based with program pricing available for larger fulfillment projects, and same-day quotes are typical. The business is led by founder Drew Coufal and is supported by membership in PPAI and ASI and a thread supply partnership with Madeira (including a transition to Polyneon Green recycled thread). No revenue, funding, M&A, or headcount trend data is disclosed; reported headcount is in the 11–50 range, and the firm serves clients nationwide from a single Ohio facility.

Name

Sew & Sew Embroidery

Legal name

Sew & Sew Embroidery, Inc.

Website

https://sewandsewemb.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Sew & Sew Embroidery is a privately held, Kent, Ohio-based wholesale contract embroidery and logo digitizing shop founded in 1997, serving promotional products distributors and ad specialty companies nationwide with multi-head production, EDI/API integration, and a real-time customer order tracking portal.

Ownership category

akta.pro rank

Product category

Contract Embroidery Services

NAICS

Narrow Fabric Mills and Schiffli Machine Embroidery (31322)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Sports Team & Promotional Apparel Cut & Sew (Screenprint/Embroidery-Ready) (IMAOAEAK)

akta.pro secondary industry

Workwear, Uniforms & Safety Apparel Cut & Sew (IMAOAEAC)

Keywords

• Contract embroidery services
• Logo digitizing services
• Branded merchandise decoration
• Promotional apparel decoration
• Wholesale apparel decorating

Headquarters

HQ city

Kent

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Contract Embroidery Services: Full-service contract embroidery and decorating solutions for bulk orders. Revenue generated from embroidery setup and stitching per order, with additional charges for add-on services such as folding/bagging, special thread, inbound sorting, or personalization.
2. Logo Digitizing Services: One-time setup fee per design to convert logos/artwork into stitch files that embroidery machines can read. Repeat orders typically do not incur additional digitizing fees as files are kept on record.
3. Fulfillment and Finishing Services: Packaging, finishing, fulfillment and drop-shipment services nationwide. Additional services include folding, polybagging, and name personalization.
4. Branded Merchandise Sales: Sale of branded merchandise including T-shirts, polos, sweatshirts, caps, activewear, outerwear, bags, and accessories with embroidery decoration.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Sew & Sew Embroidery is a wholesale contract embroidery and decorating company that produces high-volume custom embroidery on branded apparel and merchandise for promotional products distributors and ad specialty companies. Core offerings include full-service contract embroidery, in-house logo digitizing, specialty decoration techniques (puff, sequin, appliqué, rhinestone), and finishing services such as folding, polybagging, name personalization, and drop-ship fulfillment. Production is supported by ERP order management, EDI/API order processing, and a 24/7 customer Web Order Status portal.

Product overview

Sew & Sew Embroidery is a wholesale contract embroidery and decorating service provider, not a software product company. Its offering consists of a core embroidery and decorating service complemented by supporting service modules: full-service contract embroidery (the primary service), in-house award-winning logo digitizing, a customer Web Order Status (WOS) portal for real-time 24/7 order tracking and management, and ancillary services including folding/polybagging, name personalization, and drop-shipping fulfillment. There are no distinct branded software products or modules — the WOS portal is an internal customer-facing tool, not a standalone product. The company serves the promotional products and ad specialty markets nationwide from Kent, Ohio.

Differentiator

Problem solved

Functional benefit

Products and services

• Contract Embroidery Services High-volume custom contract embroidery and decorating solutions for bulk wholesale orders, embroidering T-shirts, polos, caps, activewear, outerwear, bags, and accessories using multi-head industrial embroidery machines. Targeted at wholesale promotional products distributors and ad specialty companies.
• Logo Digitizing Services In-house award-winning logo digitization converting customer artwork into machine-readable stitch files for embroidery production, with nearly 30 years of experience and stitch files retained on record for repeat orders.
• Specialty Decoration (Puff, Sequin, Appliqué, Rhinestone) Specialty decoration techniques including 3D puff embroidery, sequin embroidery, appliqué for a collegiate look, and rhinestone embellishments, offered as embellishment options on apparel and merchandise orders.
• Folding and Polybagging Professional folding and poly-bagging service for T-shirts, polos, and other garments, commonly requested for retail-ready and e-commerce-ready shipments.
• Name Personalization High-quality name personalization applied to garments for teams, staff apparel, and event merchandise.
• Drop-Ship Fulfillment and Nationwide Shipping Packaging, finishing, fulfillment, and drop-shipment services delivering decorated apparel and merchandise nationwide to end recipients on behalf of wholesale customers.

Quantifiable outcome

• Standard production turnaround of 7-10 business days
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• SanMarcoreChannel Partner/ Reseller/ DistributorSanMar PSST (Free Inbound Freight Decorator Program) partnership offering free inbound freight on all orders placed through the PSST Decorator Program. Sew & Sew Embroidery is an Authorized Decorator for SanMar. Benefits include free freight nationwide for qualifying wholesale orders and integration with SanMar's ordering system.
• Advertising Specialty Institute (ASI)minorOthersIndustry association membership providing access to promotional products industry resources, publications (Advantages Magazine), and industry networking.
• Promotional Products Association International (PPAI)minorOthersIndustry association membership for the promotional products industry providing credibility and industry standards alignment.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Printful: Digital print-on-demand and embroidery service for apparel and accessories with API integrations. Competes for part of the custom decorated apparel workflow, particularly for digitally native brands and distributors adding online decoration.

Direct peers

• Stitchy Lizard: Contract embroidery and apparel decoration shop serving promotional products and ad specialty distributors. Closely comparable service offering (embroidery, digitizing, finishing) and customer base.
• Quality Logo Products: Wholesale distributor of promotional products with in-house decoration capabilities including embroidery. Competes with Sew & Sew for promotional products distributor orders and ad specialty programs across T-shirts, polos, caps, and outerwear.
• Branders: Promotional products distributor with custom decoration services including embroidery on apparel, bags, and accessories. Direct overlap with Sew & Sew's wholesale promotional apparel decoration offering.
• National Pen: Wholesale promotional products supplier offering decorated apparel and accessories to distributors and resellers. Comparable as a contract decorator serving the same promotional products and ad specialty channel as Sew & Sew.

Others

• SanMar: Wholesale apparel and accessories supplier and key channel partner via the PSST Decorator Program. Not a direct competitor but a primary supplier of blank apparel Sew & Sew decorates, with a shared Authorized Decorator ecosystem.

Broad incumbents

• 4imprint: One of the largest promotional products distributors in North America, supplying decorated apparel and merchandise to businesses. Serves the same end-customer segment as Sew & Sew's distributor clients, with in-house decoration capability.
• Halo Branded Solutions: Large promotional products distributor with broad decoration capabilities. Operates in the same ad specialty / promotional channel as Sew & Sew and competes for distributor-level embroidery volume.
• Custom Ink: Large-scale apparel decorator serving group orders, corporate apparel, and promotional markets with embroidery and screen-print services. Comparable business model and target end-uses, though CustomInk operates more broadly and with greater scale.

Regional players

• Cutter & Buck: Premium apparel brand with in-house decoration and decorator partner programs for corporate and promotional markets. Comparable end-use segment (corporate/team/promotional apparel decoration) but operates more as a brand-owner than a pure contract decorator.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sew & Sew Embroidery