Genesis Counseling Centers

What Genesis Counseling Centers does

Genesis Counseling Centers is a non-profit behavioral health organization headquartered in Collingswood, New Jersey, that delivers mental health and addiction counseling services to children, adolescents, adults, families, and seniors across Southern New Jersey. Founded in 1979 by Gabriel L. Guerrieri with a single counselor, the organization has expanded to a staff of more than 50 clinicians — including masters-level therapists, licensed social workers, certified addictions counselors, and licensed professional counselors — operating from three physical sites in Collingswood, Marlton, and Camden, with additional service delivery in municipal courts, county correctional facilities, and schools throughout Burlington and Camden counties.

The service portfolio spans core counseling modalities (individual, group, couples/marriage, family) and a broad set of specialized programs: state-certified DUI/IDRC education, anger management, domestic violence intervention for aggressors, substance use disorder treatment, the Early Intervention Program for at-risk youth and families, the school-based Student Assistance Program, the correctional Second Chance program at Camden County Correctional Facility, the United Way Case Management Program in Camden City, and the nationally recognized Camden County Adolescent and Adult Recovery Court Programs. The organization also runs peer support groups (Healing Together Treatment Group, Healing Together Support Group, Men Being Better Support Group) and offers referrals for psychiatric medication management.

Revenue is generated through three primary streams: insurance reimbursements (NJ FamilyCare/Medicaid, Medicare, Horizon Blue Cross, Blue Shield, Aetna), per-session self-pay (intake at $125, 60-minute individual session at $75, 30-minute session at $40, drug testing $35-$45, with sliding scale based on ability to pay), and state/county funding for substance abuse services. Go-to-market is community- and referral-led: Camden County courts, Child Protective Services, schools, healthcare providers, the juvenile justice system, and self-referrals feed the intake pipeline, with intake completed via walk-in, phone, or website contact form. The organization is governed by an Advisory Board and Board of Directors and has no parent company or external equity ownership.

Name

Genesis Counseling Centers

Legal name

Genesis Counseling Center

Website

https://genesiscenters.org

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

51–100 employees

Short description

Genesis Counseling Centers is a 1979-founded non-profit mental health and addiction counseling organization serving Southern New Jersey from offices in Collingswood, Marlton, and Camden. It delivers individual, group, couples, and family therapy plus specialized DUI, school-based, and correctional programs via 50+ licensed clinicians.

Ownership category

akta.pro rank

Product category

Mental Health and Addiction Counseling Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Outpatient Mental Health and Substance Abuse Centers (62142), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Outpatient Mental Health & Counseling Clinics (HLAFABAC)

akta.pro secondary industries

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA), Outpatient Substance Use Disorder (SUD) Treatment Programs (HLAFABAD), Mental Health & Crisis Support Services (BPAGAEAH)

Keywords

• Mental health counseling
• Addiction treatment services
• Substance abuse counseling
• Couples and family therapy
• DUI intervention programs

Headquarters

HQ city

Collingswood

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Insurance-based counseling services: Revenue from accepting health insurance plans including NJ FamilyCare (Medicaid), Medicare, Horizon Blue Cross, Blue Shield, and Aetna for mental health and substance abuse counseling sessions.
2. Self-pay and sliding scale services: Self-pay clients pay per session. Intake appointment costs $125, individual sessions at $75 (60 min) or $40 (30 min). Drug testing at $35-$45. Sliding scale available based on ability to pay.
3. Government and foundation funding: Accepts state and county funding for substance abuse services. Nonprofit organization established in 1979, suggesting reliance on grant funding and public contracts.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Genesis Counseling Centers provides outpatient mental health and addiction counseling services through individual, group, couples, and family therapy sessions delivered by licensed clinicians across three Southern New Jersey offices. The organization complements core therapy with specialized programs including DUI/IDRC education, anger management, domestic violence intervention, substance use disorder treatment, school-based student assistance, and court-supervised recovery programs. Services are funded through client self-pay, insurance reimbursement, and state and county grants, and are offered regardless of ability to pay.

Product overview

Genesis Counseling Centers is a non-profit mental health and addiction counseling organization offering a comprehensive portfolio of behavioral health services across Southern New Jersey. The core service offerings include Individual Counseling, Group Counseling, and Couples and Marriage Counseling, which form the foundation of their therapeutic approach. These are complemented by specialized programs including DUI/IDRC Programs, Anger Management, Domestic Violence Intervention, and Substance Use Disorder (SUD) Treatment. The organization also operates support groups such as Healing Together Treatment Group, Healing Together Support Group, and Men Being Better Support Group. Additionally, Genesis runs school-based programs (Student Assistance Program), correctional facility programs (Second Chance), judicial programs (Camden County Recovery Court Programs), and community case management (United Way Case Management Program). The portfolio includes the Early Intervention Program (EIP) which provides family stabilization and prevention services. Services are delivered across three office locations in Collingswood, Camden, and Marlton, with a staff of over 50 masters-level therapists and licensed clinicians.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Counseling

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Camden County Freeholder BoardcoreStrategic or Co-development PartnerPartnership with Camden County Freeholder Board and Camden County Addiction Awareness Task Force for Project SAVE, which places Certified Drug and Alcohol Counselors in Municipal Courts to connect defendants with treatment resources regardless of ability to pay.
• Osborn Family Health CenterminorOthersReferral partner resource for patients needing primary and specialty care, OBGYN, pediatric care, counseling and psychiatric services, and outpatient lab testing. Located at 1601 Haddon Ave, Camden, NJ 08103.
• Jefferson Cherry Hill (Crisis Center)minorOthersCrisis center referral partner for mental health emergencies. Contact: (856) 428-4357
• Perform Care (Adolescent Crisis Services)minorOthersAdolescent crisis services referral partner. Contact: (877) 652-7624

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Regional players

• Cumberland County Guidance Center: New Jersey community mental health provider serving Cumberland County with outpatient counseling, addiction treatment, and case management. Closely comparable service portfolio and nonprofit community-clinic model.

Direct peers

• Catholic Charities Diocese of Camden: Regional nonprofit social services and counseling organization serving Camden and surrounding counties. Comparable community-based outpatient mental health and family services with similar county-contracted program model.
• Oaks Integrated Care: New Jersey-based nonprofit providing outpatient mental health, substance use, and behavioral health services across multiple counties. Directly comparable outpatient counseling and case management model serving similar Southern NJ populations with similar referral-driven GTM.
• Preferred Behavioral Health of New Jersey: New Jersey nonprofit outpatient mental health and addiction treatment provider serving Ocean and Monmouth counties. Closely comparable outpatient counseling, DUI programs, and community-based service delivery model.

Emerging players

• Telehealth platforms (e.g., Talkiatry, Cerebral, Lyra Health): Digital-first outpatient mental health providers offering therapist and psychiatry services via telehealth. Adjacent competitor for the same patient demand for outpatient mental health and SUD counseling, but delivered virtually and at greater scale.

Broad incumbents

• Carrier Clinic (Hackensack Meridian): Established New Jersey behavioral health provider offering inpatient, outpatient, and addiction services, now part of Hackensack Meridian Health. Comparable mental health and addiction portfolio but with broader geographic scale and hospital-level capabilities.
• Rutgers University Behavioral Health Care: Academic-affiliated behavioral health provider in New Jersey offering outpatient mental health and substance use treatment. Overlapping outpatient counseling services but with research and training infrastructure that community providers lack.
• Jefferson Health Behavioral Health Services: South Jersey health system with outpatient mental health services including crisis response at Jefferson Cherry Hill. Comparable geographic market and an active referral partner for Genesis in crisis situations.
• Virtua Behavioral Health: South Jersey health system providing outpatient mental health, addiction, and crisis services across Burlington, Camden, and Gloucester counties. Geographic overlap with Genesis but offers broader medical integration as a hospital system.

Others

• New Jersey Association of Mental Health and Addiction Agencies (NJAMHAA): Statewide membership organization representing New Jersey's behavioral health provider community. Ecosystem/peer network comparable to Genesis's community-clinic peer set rather than a direct competitor.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/genesis-counseling-centers

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Genesis Counseling Centers