Racadtech
Racadtech is a Toronto-based private software company that builds modular web-to-print solutions — including print drivers, ecommerce storefronts, and HTML5 design tools — for commercial printers, sign shops, franchises, and marketing agencies worldwide.
- Company typePrivate
- Founded2008
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Racadtech does
Racadtech (legal entity Racad Tech, Inc.) is a Toronto, Canada-based private software company that builds modular web-to-print (W2P) solutions for commercial print service providers, sign shops, in-plant print operations, franchise brands, and marketing agencies. Its product portfolio includes GoPrint2 (a custom-branded PDF print driver and file submission utility), WebToPrint Shop/W2P Shop (an all-in-one modular platform), GOePower (an entry-level online printing solution), Online Sign Studio (wide-format sign and banner web-to-print), uDraw (an HTML5 browser-based graphic designer available as a WordPress/WooCommerce plug-in), FingerPrintPics (a 1-to-1 variable data marketing portal with 500+ customizable image templates), and W2P Cloud. The technology stack spans C#, HTML5, .NET, Java FX with cross-platform and browser compatibility, and the architecture is intentionally modular so components can be deployed standalone, alongside legacy systems, or as an integrated suite.
The company operates a hybrid revenue model combining transaction-based fees (GoPrint2 charges only per use, with no setup, monthly, or licensing fees and a 30-day free trial), subscription/licensing of modular components (W2P Shop, GOePower, Online Sign Studio, uDraw), professional services for custom web solutions, and OEM/licensing agreements with regional distributors who rebrand and resell the products. Distribution is globally diversified through a network of channel partners and OEM licensees across Canada, the USA, the UK and Ireland (Transeo Media), Australia (Bloomtools, Snap Franchising), Mexico (Grupo Mexgraphic), Argentina (Gravent S.A.), Uruguay (Tecnomax/Xerox Uruguay), and the Caribbean (The TSL Group), supplemented by direct inside-sales and digital marketing. Notable enterprise customers include Print Three, AlphaGraphics (13.5% response rate on a personalized variable data campaign), Kwik Kopy Canada, Source Imaging, Snap Franchising Ltd (155 FingerPrintPics licences across ~150 Australian locations), and Dillner's Accounting Tools (QuickBooks-integrated document printing). The company has received industry recognition including the 2010 XMPie "Best of the Best" award and 2009 NAPL Marketing Silver awards, and is founder-owned and operated under President and CEO Reuben Ben Quesus with no disclosed external venture capital or private equity investment. Note: firmographic data lists year_founded as 2001 while the company-history source lists 2008; the 2001 date is used as the primary founding reference per firmographic precedence, though the product timeline originates in 2008.
Racadtech firmographics
Firmographics- Name
- Racadtech
- Legal name
- Racad Tech, Inc.
- Website
- https://racadtech.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Racadtech is a Toronto-based private software company that builds modular web-to-print solutions — including print drivers, ecommerce storefronts, and HTML5 design tools — for commercial printers, sign shops, franchises, and marketing agencies worldwide.
- Ownership category
- akta.pro rank
Racadtech industry classification
Industry- Product category
- Web-to-Print Software
- NAICS
- Support Activities for Printing (32312)
- SIC
- Service Industries For The Printing Trade (2790)
- akta.pro primary industry
- Printing & Business Forms (continuous forms, checks, tickets) (IMAMAHAH)
Keywords
Where Racadtech is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Racadtech business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- GoPrint2 Transaction Fees: GoPrint2 charges no setup, installation, monthly, or licensing fees. Customers only pay if they use the service - transaction-based model where printers pay when their end customers use the print driver to submit jobs.
- Web-to-Print Software Licenses/Subscriptions: Products like WebToPrint Shop, GOePower, Online Sign Studio, and uDraw are offered as modular solutions with subscription or licensing models. Component-based pricing allows customers to pay for only needed features.
- Professional Services: Custom web solutions and implementation services for businesses requiring tailored web-to-print configurations.
- OEM/Licensing Agreements: OEM license agreements with distributors like Gravent S.A. (Argentina), Xerox Uruguay, and Transeo Media (UK) to distribute GoPrint2 in their markets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | GoPrint2 - Transaction-based model |
| Subscription | Monthly | WebToPrint Shop - Modular component pricing |
| Freemium | Monthly | WordPress Plugin (uDraw) |
Go-to-market motion3 records
Distribution channels10 records
Marketing channels7 records
Racadtech product offering
Product offeringCore offering
Racadtech develops and sells modular web-to-print software solutions for commercial printers, sign shops, and in-plant print operations. Its product portfolio includes the WebToPrint Shop platform, GOePower, Online Sign Studio, uDraw HTML5 designer, GoPrint2 file-submission/print-driver technology, and FingerPrintPics variable-data marketing portal, offered as either standalone components or integrated all-in-one systems with white-label branding.
Product overview
Racadtech offers a portfolio of modular web-to-print solutions for the printing industry. The core platform offerings include WebToPrint Shop (W2P Shop), GOePower, W2P Cloud, and W2P Technology as all-in-one solutions, supplemented by specialized add-on modules: Online Sign Studio for wide format products, uDraw as an HTML5 browser-based graphic designer plug-in (available for WordPress/WooCommerce), GoPrint2 for PDF print driver and file submission technology, and FingerPrintPics for 1-to-1 personalized marketing and variable data printing. The architecture is designed to be modular—components can stand alone, complement other systems, or replace legacy solutions—allowing printers to select individual components or integrated platforms based on their needs.
Differentiator
Problem solved
Functional benefit
Brands
- WebToPrint Shop: All-in-one modular web-to-print solution offering various components for B2C online printing
- GOePower
- Online Sign Studio
- uDraw
- GoPrint2
- FingerPrintPics
- GoSendExpress
Products and services
- WebToPrint Shop (W2P Shop) All-in-one modular web-to-print solution offering corporate branded portals, ecommerce storefronts, and variable data printing capabilities for print service providers serving B2C end-customers.
- GOePower Online printing solution providing affordable web-to-print technology to print centers of any size, with ecommerce capabilities and template-based ordering.
- Online Sign Studio Wide-format web-to-print solution that combines graphic design tools with web-to-print technology, enabling customers to create custom signs, banners, posters, and wide-format products with automatic file routing to production.
- uDraw HTML5-based browser graphic designer plug-in for WordPress and WooCommerce that enables end-customers to create and edit images, upload files (eps, gif, jpg, pdf, png, svg), build and save templates, and add pricing for print features directly in the browser.
- GoPrint2 Web-based PDF print driver and file submission solution that enables end-customers to send print-ready files directly to printers with automatic PDF conversion, preflight checks, and online proofing. Includes desktop courier, web upload, and FTP replacement modules.
- FingerPrintPics 1-to-1 marketing portal with over 500 customizable images for creating personalized postcards, calendars, invitations, and specialty print products using database merge and variable data capabilities.
- Web to Print Cloud (W2P Cloud) Technologically advanced web-to-print solution satisfying B2B online printing needs with scalable cloud infrastructure.
- Web to Print Technology (W2P Tech) All-in-one online printing solution providing affordable web-to-print technology to printing companies of any size.
Quantifiable outcome
- 13.5% response rate for AlphaGraphics personalized marketing campaign
- +1 more outcomes
Companies that use Racadtech
Customer profileNamed customers7 records
Segments8 records
Ideal customer profiles3 records
Racadtech technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature9 records
Racadtech partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered strategic, core and minor.
- SGIA (Specialty Graphics Imaging Association)strategicRacad Tech as SGIA member participates in educational conferences. Director of Business Development Reuben Quesus presented at AATCC & SGIA's Digital Textile Printing conference on leveraging open source technologies for web-facing portals.
- AATCC (American Association of Textile Chemists and Colorists)strategicCo-hosted educational conference 'Digital Textile Printing: The Future is Now' with SGIA. Racad Tech expert presented on open source solutions for web-to-print in textile industry.
- Dillner's Accounting ToolsstrategicGoPrint2 incorporated into Dillner's accounting system in 2007 to enable their accounting firm customers to send and print documents. New terminal server version developed in 2016 for cloud server environments. First company to use terminal server version.
- InfotrendsstrategicPartnership with InfoTrends research firm for webinar 'Leading the Technology Curve in Web to Print'. InfoTrends released study and white paper on web-to-print technology focusing on Racad's WebToPrint Shop. InfoTrends is a leading worldwide market research firm for digital imaging.
- XMPiestrategicW2P Shop attended and sponsored XMPie User Group Conference. Partnership in variable data printing and personalized one-to-one direct marketing services. Racad won 2010 'Best of the Best' award at XMPie conference.
- Transeo Media LimitedcorePartnership established May 19, 2011 with technology distribution company servicing UK and Ireland. Transeo offers Racad's GoEpower web-to-print software with flexible SaaS business model. UK head office in Newcastle-Upon-Tyne with satellite offices in Midlands and South.
- Gravent S.A.coreOEM license agreement signed May 5, 2008 with Gravent S.A., the largest paper distributor in South America, to distribute GoPrint2 print driver in Argentina to the graphic and print market. Gravent recognized the value-added service that would give their commodity-based business a competitive edge.
- Tecnomax S.A. (Xerox Uruguay)coreOEM distribution agreement signed April 28, 2008 with Tecnomax S.A., operating as Xerox Uruguay, to distribute GoPrint2 print driver in Uruguay. Demonstrates the need for practical web-based solutions that add value to products and help customers become more efficient.
- Amazing Print CorpminorDistributor for Canada with office in Concord, Ontario. Toll Free: +1-877-227-1636, Tel: +1-905-738-9920.
- Eden AdvertisingminorDistributor for Canada. Toll Free: 1-800-844-0106.
- BloomtoolsminorDistributor for Canada and Australia. Contact: +1-905-669-9550.
- Grupo Mexgraphic S.A.minorDistributor for Mexico. Leader in digital printing offering low cost web-to-print solutions. Tel: +52-55-5572-7144.
- The TSL GroupminorDistributor for Trinidad, Barbados, St. Lucia, Grenada. Provider of IT services including networking, consulting, and project management since 1979. Tel: +1.868.628.9330.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Racadtech competitors and assessment
Company assessmentDirect peers
- Aleyant Systems: Aleyant is a leading web-to-print and print MIS software vendor serving commercial printers, in-plants and franchisors with storefront, estimating and workflow modules. It competes head-to-head with Racadtech's W2P Shop, GOePower and Online Sign Studio for the same PSP customer base.
- Pageflex: Pageflex provides variable data publishing, web-to-print storefronts and personalization tools for print service providers and marketing departments. Directly competes with Racadtech's FingerPrintPics and variable-data capabilities within the same XMPie/PersonalEffect ecosystem.
- Ordant: Ordant offers cloud-based web-to-print storefront, estimating and ordering software for commercial print shops. Similar modular SaaS delivery and SMB PSP target to Racadtech's GOePower and W2P Shop offerings.
- PressWise: PressWise (owned by Bitwave) is a web-to-print and MIS workflow suite for print service providers combining estimating, job submission and production. Competes with Racadtech for mid-market PSP web-to-print and file submission deals.
- InSoft Automation: InSoft Automation sells WebCRD and FusionPro web-to-print and print MIS solutions to in-plant print centers and commercial printers. Compares closely to Racadtech's GoPrint2 in-plant and PSP use cases.
- PTI Marketing Technologies: PTI provides cross-media marketing automation, VDP and print marketing platforms like MarcomCentral for printers and marketing teams. Overlaps with Racadtech's FingerPrintPics personalized print and variable data capabilities.
Broad incumbents
- EFI (Digital StoreFront): EFI's Digital StoreFront and broader Print MIS/ERP suite serves large commercial printers with end-to-end production workflows. Competes with Racadtech's W2P Shop at the high end of the PSP market while offering much wider adjacent product lines.
- Heidelberg Prinect: Heidelberg's Prinect print shop workflow suite offers web-to-print, MIS and production modules targeted at offset and digital commercial printers. Overlaps with Racadtech's storefront offerings as part of a much larger printing equipment/software portfolio.
- Cimpress / Vistaprint: Cimpress (parent of Vistaprint and multiple PSP brands) operates massive direct-to-consumer web-to-print platforms. While a different vertical (B2C mass market rather than enabling software), it defines the competitive backdrop for any W2P vendor serving SMBs.
Emerging players
- XMPie (Xerox): XMPie is Xerox's variable data and cross-media personalization platform that pairs with web-to-print storefronts. It is both a Racadtech integration partner (W2P Shop, FingerPrintPics) and a partial overlap for VDP-driven marketing campaigns.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Racadtech social profiles
Digital presenceRacadtech financial estimates
Financial estimateRevenue estimate
Valuation estimate
Racadtech leadership team
Management profileNumber of profiles
Profiles4 records
Racadtech funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Racadtech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Racadtech
What does Racadtech do?
Racadtech develops and sells modular web-to-print software solutions for commercial printers, sign shops, and in-plant print operations. Its product portfolio includes the WebToPrint Shop platform, GOePower, Online Sign Studio, uDraw HTML5 designer, GoPrint2 file-submission/print-driver technology, and FingerPrintPics variable-data marketing portal, offered as either standalone components or integrated all-in-one systems with white-label branding.
Is Racadtech a public or private company?
Racadtech is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Racadtech founded?
Racadtech was founded in 2008. It employs 11 to 50 people.
Where is Racadtech based?
Racadtech is headquartered in Toronto, Canada, in the North America region.
How does Racadtech make money?
Four revenue lines are on record. GoPrint2 Transaction Fees are the primary driver. The others are web-to-Print Software Licenses/Subscriptions, professional Services and OEM/Licensing Agreements.
Who are Racadtech's main competitors?
Direct peers on record are Aleyant Systems, Pageflex, Ordant, PressWise, InSoft Automation and PTI Marketing Technologies. Broad incumbents are EFI (Digital StoreFront), Heidelberg Prinect and Cimpress / Vistaprint. XMPie (Xerox) is listed as an emerging player.
Does Racadtech have an API?
No public API is recorded for Racadtech.
What industry is Racadtech in?
Racadtech's product category is Web-to-Print Software. Its primary akta.pro industry code is IMAMAHAH, Printing & Business Forms (continuous forms, checks, tickets). Its NAICS code is 32312 and its SIC code is 2790.