Bloomtools
Bloomtools is an Australian web design and digital marketing agency operating a proprietary SaaS platform through a franchise network. It serves small and medium businesses with integrated website design, CRM, e-commerce, and marketing automation tools delivered under a single codebase.
- Company typePrivate
- Founded2004
- HeadquartersLakes Creek, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Bloomtools does
Bloomtools is an Australian web design and digital marketing company founded in 2004, headquartered in Varsity Lakes, Queensland (with a mailing address in Burleigh BC). The company is led by CEO Tracey Voyce, who has more than 30 years of business management experience. Bloomtools primarily targets small and medium businesses across Australia, explicitly stating "we love small business" and serving thousands of SMB clients. Its customer base spans local services (plumbing, hospitality, beverages), sports clubs, education (e.g., Griffith University), and select enterprise/non-profit logos; customer tenure has been documented at 9+ years, indicating strong retention within the SMB segment.
The company is built on a proprietary in-house SaaS platform delivered via its TheWebConsole interface, featuring a drag-and-drop website editor, integrated CRM, email marketing, e-commerce shopping cart, marketing automation, database marketing, and over 12 add-on modules (event management, membership manager, surveys, contact management, lead management, invoicing, activity/task management). All clients run on a single shared codebase, enabling automatic updates and security patches without per-client intervention. Hosting is delivered across two separate data centers with 128-bit SSL encryption. The platform is Google Partner- and Shopify Partner-certified, supporting integration with Google Ads and Shopify for e-commerce.
Bloomtools monetizes through a mix of one-time website design project fees (deposit-based), recurring monthly hosting and maintenance subscriptions, professional services for SEO, paid advertising, social media, and email marketing, and monthly add-on tool subscriptions. The company primarily distributes through a franchise model across Australia with local consultants using a consultative sales motion, supplemented by a free Website Grader tool used as a top-of-funnel product-led growth mechanism. Pricing is quote-based and not publicly disclosed; individual Service Agreements govern fees.
Bloomtools firmographics
Firmographics- Name
- Bloomtools
- Legal name
- Bloomtools
- Website
- https://bloomtools.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bloomtools is an Australian web design and digital marketing agency operating a proprietary SaaS platform through a franchise network. It serves small and medium businesses with integrated website design, CRM, e-commerce, and marketing automation tools delivered under a single codebase.
- Ownership category
- akta.pro rank
Bloomtools industry classification
Industry- Product category
- Digital Marketing Platform
- NAICS
- Software Publishers (5132)
- SIC
- Services-Advertising Agencies (7311), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketing Automation & Lifecycle/Drip Campaign Management (MPAAAIAC)
- akta.pro secondary industry
- Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)
Keywords
Where Bloomtools is headquartered
LocationHeadquarters
- HQ city
- Lakes Creek
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Bloomtools business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Website Design Services: One-time website design and development services with project-based pricing. Deposit required prior to commencement (50% for projects over $2,500 + GST, full payment for smaller projects).
- Hosting & Maintenance: Recurring monthly fees for hosting and maintenance services, payable in arrears. Included with the proprietary software license.
- Digital Marketing Services: Additional services including SEO, paid advertising, social media marketing, email marketing campaigns, and content writing.
- Add-on Tools: Over 12 additional add-on tools available including shopping cart, event management, membership management, surveys, contact management, lead management, invoicing, and activity management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Project-based pricing with deposit structure |
| Subscription | Monthly | Recurring hosting and maintenance |
| Subscription | Monthly | Add-on tools subscription |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Bloomtools product offering
Product offeringCore offering
Bloomtools provides a proprietary integrated SaaS platform that combines website design and content management with built-in CRM, email marketing, e-commerce, marketing automation, SEO, and hosting capabilities. The company delivers these tools alongside digital marketing services (paid advertising, social media, SEO, content writing) through a franchise network of local consultants primarily targeting small and medium businesses across Australia. All clients run from a single shared codebase, receiving automatic updates and mobile-ready websites from a single login.
Product overview
Bloomtools is an integrated digital marketing and website management platform providing a unified ecosystem of products. The core platform consists of Website Design and Content Management System built on proprietary software. The offering includes multiple add-on modules including Shopping Cart, Event Management, Membership Manager, Email Marketing, Search Engine Optimisation, Paid Advertising, Social Media Marketing, Surveys, Content Writing, Database Marketing, Contact Management, Lead Management, Marketing Automation, Invoicing, Activity and Task Management, and Hosting. All products operate from a single shared code base with automatic updates. The platform is complemented by a free Website Grader tool. Services are designed for small to medium businesses seeking to generate leads, convert customers, and build customer loyalty.
Differentiator
Problem solved
Functional benefit
Products and services
- Website Design Custom website design service enabling businesses to create beautiful, mobile-ready websites with drag-and-drop functionality requiring no technical skills, delivered through the proprietary CMS and supported by local franchise consultants.
- Content Management System Proprietary content management system allowing users to easily manage and update website content without technical expertise, built on a unified codebase that automatically delivers updates to all clients.
- Digital Marketing Full-service digital marketing offering including internet visibility, social media presence, and direct customer outreach to help SMBs generate more leads, conversions, and repeat business.
- Database Marketing Online and offline marketing tools for building and nurturing customer databases to create raving fans and increase average client value through systematic customer engagement.
- Hosting Website hosting service with dual data-center redundancy for reliability and security, included with the proprietary software license on a recurring monthly basis.
- Website Grader
Quantifiable outcome
- 68% of customers leave a business due to perceived indifference - Bloomtools helps prevent this through automated client communication
- +6 more outcomes
Companies that use Bloomtools
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
Bloomtools technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Bloomtools partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GooglecoreOfficial Google Partner with certified status for Google Ads and digital marketing services. Bloomtools has been verified by Google as a legitimate agency partner with expertise in Google advertising products. This partnership enables Bloomtools to offer certified Google Ads management services and provides access to Google's advertising tools and support.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Bloomtools competitors and assessment
Company assessmentDirect peers
- Thryv: Thryv is an all-in-one SMB marketing and business management platform (website, CRM, email/Text marketing, automation, listings) sold via a direct/franchise sales motion - very similar positioning to Bloomtools for SMBs.
- Vendasta: Vendasta is the closest analogue: a white-label, all-in-one SaaS platform (CRM, marketing automation, reputation, websites) sold to local agencies and franchises that resell to SMBs. Comparable to Bloomtools' franchise-led go-to-market and integrated marketing/website/CRM suite.
- Hibu: Hibu provides websites, SEO, paid media, social and reputation management to SMBs, historically through a rep-driven sales force - directly comparable to Bloomtools' full-service digital marketing agency business targeting SMBs.
Emerging players
- Mailchimp: Mailchimp overlaps Bloomtools' email marketing, automation, landing page and basic CRM capabilities and is increasingly a substitute for the email/automation piece of Bloomtools' bundle for SMBs.
- ActiveCampaign: ActiveCampaign is a marketing automation + CRM + email platform for SMBs and mid-market; overlaps directly with Bloomtools' marketing automation, email and lead management modules.
Broad incumbents
- HubSpot: HubSpot's Marketing Hub, CMS Hub and CRM compete with Bloomtools on marketing automation, lead nurturing, CRM and content management - especially relevant as HubSpot pushes downmarket into SMBs.
- Wix: Wix is a global website builder with integrated CRM, email marketing, marketing automation and add-on apps - directly overlapping Bloomtools' website + CRM + email + automation stack, but at vastly greater scale and self-serve.
- GoDaddy: GoDaddy bundles domain, hosting, website builder, email marketing, SEO and social tools for SMBs - the same horizontal SMB digital marketing stack that Bloomtools offers through its franchise + platform.
- Squarespace: Squarespace competes for the same SMB website + e-commerce + marketing toolkit wallet, with built-in email campaigns and basic commerce, overlapping Bloomtools' core website and email offerings.
Others
- Automattic (WordPress.com): Automattic's WordPress.com and WooCommerce power a large share of SMB websites globally and compete indirectly with Bloomtools' website builder, hosting and CMS offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Bloomtools social profiles
Digital presenceBloomtools financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bloomtools leadership team
Management profileNumber of profiles
Profiles1 record
Bloomtools funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bloomtools M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bloomtools
What does Bloomtools do?
Bloomtools provides a proprietary integrated SaaS platform that combines website design and content management with built-in CRM, email marketing, e-commerce, marketing automation, SEO, and hosting capabilities. The company delivers these tools alongside digital marketing services (paid advertising, social media, SEO, content writing) through a franchise network of local consultants primarily targeting small and medium businesses across Australia. All clients run from a single shared codebase, receiving automatic updates and mobile-ready websites from a single login.
Is Bloomtools a public or private company?
Bloomtools is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bloomtools founded?
Bloomtools was founded in 2004. It employs 11 to 50 people.
Where is Bloomtools based?
Bloomtools is headquartered in Lakes Creek, Australia, in the Oceania region.
How does Bloomtools make money?
Four revenue lines are on record. Website Design Services are the primary driver. The others are hosting & Maintenance, digital Marketing Services and add-on Tools.
Who are Bloomtools's main competitors?
Direct peers on record are Thryv, Vendasta and Hibu. Emerging players are Mailchimp and ActiveCampaign. Broad incumbents are HubSpot, Wix, GoDaddy and Squarespace. Automattic (WordPress.com) is listed as an others.
Does Bloomtools have an API?
No public API is recorded for Bloomtools.
What industry is Bloomtools in?
Bloomtools's product category is Digital Marketing Platform. Its primary akta.pro industry code is MPAAAIAC, Marketing Automation & Lifecycle/Drip Campaign Management, with a secondary code of BPAFAAAJ, Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty). Its NAICS code is 5132 and its SIC code is 7311.