Beriono Lumber

What Beriono Lumber does

Beronio Lumber is a privately held, family-owned lumber yard founded in 1911 by Antone V. Beronio, originally established on San Francisco's waterfront to supply materials for post-1906 earthquake reconstruction. The company operates a single retail and distribution location at 2525 Marin Street in San Francisco and is now in its third generation of Beronio family ownership, with current owners including Katie Casassa, Mike Casassa, Cory Casassa, Penelope Beronio, and Rebecca Beronio. Its core offering is one-time transactional sales of dimensional lumber, engineered lumber, plywood, exterior siding, interior paneling, decking, fencing, mouldings, flooring, finish lumber, stair parts, hardware, and building materials sourced from national brand suppliers including AZEK, Fiberon, James Hardie, Simpson Strong-Tie, Quikrete, DuPont Tyvek, Benjamin Obdyke, and Berg & Berg, with FSC Chain of Custody certification validating sustainable sourcing.

The business serves two principal customer segments. The primary segment is professional builders and contractors in the San Francisco Bay Area, who require reliable dimensional and engineered lumber for framing, forming, and lagging projects with prompt delivery. The secondary segment is homeowners and DIY enthusiasts undertaking renovation and home improvement projects, who value in-person guidance and quality materials. Distribution occurs through the physical showroom and lumber yard, same or next day delivery throughout San Francisco and the greater Bay Area, phone ordering, email communication, and an online quote request form on beronio.com. The company also runs an events and workshops program for the woodworking community.

Go-to-market is sales-led and traditional, with no subscription, SaaS, marketplace, or transaction-fee revenue model. Pricing is quote-based and not publicly disclosed. Revenue derives entirely from physical product sales and optional delivery services. The company has no subsidiaries, no parent entity, no public listing, and no disclosed funding rounds, and it carries FSC certification as its primary external validation.

Name

Beriono Lumber

Legal name

Beronio Lumber

Website

https://beronio.com

Company type

Private

Founded year

1911

Operating status

Operating

Headcount range

101–250 employees

Short description

Beronio Lumber is a third-generation, family-owned lumber yard in San Francisco, founded in 1911, selling dimensional and engineered lumber, decking, flooring, mouldings, and building materials to Bay Area builders, contractors, and homeowners, with same or next day delivery.

Ownership category

akta.pro rank

Product category

Lumber and Building Materials Retail

NAICS

Millwork (32191)

SIC

Retail-Lumber & Other Building Materials Dealers (5211), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)

akta.pro primary industry

Sawmilling & Lumber Production (IMADADAA)

akta.pro secondary industry

Wood Remanufacturing (Mouldings, Millwork Blanks, Cut Stock) (IMAMABAI)

Keywords

• Lumber yard
• Building materials
• Dimensional lumber
• Engineered lumber
• Construction supplies

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Lumber and Wood Products Sales: One-time sales of lumber and wood products to builders, contractors, and homeowners. Revenue generated from physical product sales at the lumber yard with optional delivery services.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Beronio Lumber is a family-owned lumber and building materials retailer that sells dimensional lumber, engineered lumber, plywood, siding, paneling, decking, fencing, moulding, flooring, finish lumber, stair parts, hardware, and other building materials to professional builders, contractors, and homeowners. The company operates a single physical lumber yard in San Francisco and fulfills orders via in-store pickup as well as direct delivery to jobsites.

Differentiator

Problem solved

Functional benefit

Products and services

• Dimensional Lumber Standard sizes of sawn lumber sold to professional builders, contractors, and homeowners for framing and general construction use.
• Engineered Lumber Engineered wood products such as LVLs, I-joists, and other structural engineered lumber sold to builders and contractors for applications requiring greater strength or longer spans than dimensional lumber.
• Plywood Sheathing and project plywood sold to professional builders, contractors, and homeowners for construction, subfloors, roof decking, and general project use.
• Exterior Siding Exterior siding products sold to builders, contractors, and homeowners for residential and commercial exterior cladding applications.
• Interior Paneling Interior wood paneling products sold to builders, contractors, and homeowners for interior wall and accent finishes.
• Decking Decking materials sold to builders, contractors, and homeowners for new deck construction and deck replacement projects.
• Fencing Fencing materials sold to builders, contractors, and homeowners for residential and commercial fencing projects.
• Moulding Decorative and finish mouldings sold to builders, contractors, and homeowners for interior trim and finish work.
• Flooring Wood flooring products sold to builders, contractors, and homeowners for new floor installations and remodeling projects.
• Finish Lumber Higher-grade finish lumber sold to builders, contractors, and homeowners for trim, casework, and visible finish applications.
• Stair Parts Stair components such as treads, risers, and balusters sold to builders, contractors, and homeowners for new stair construction and stair remodels.
• Hardware General hardware items sold to builders, contractors, and homeowners to accompany lumber and building materials purchases.
• Building Materials Miscellaneous building materials sold to builders, contractors, and homeowners for construction and remodeling projects.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor.

• AZEKminorOthersBrand of composite/PVC decking and railing products carried in inventory.
• Benjamin ObdykeminorOthersBrand of building products including house wraps and flashing carried in inventory.
• FiberonminorOthersBrand of composite decking products carried in inventory.
• James HardieminorOthersFiber cement siding brand carried in inventory for exterior siding applications.
• Simpson Strong-TieminorOthersHardware brand for structural connectors and fasteners carried in inventory.
• QuikreteminorOthersConcrete and cement products brand carried in inventory.
• DuPont TyvekminorOthersHouse wrap and weather barrier brand carried in inventory.
• Berg & BergminorOthersSwedish engineered hardwood flooring brand featured and sold, with three-layer parquet and wide plank options.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Lowe's: National big-box home improvement retailer with Bay Area locations offering lumber, building materials, and millwork. Broad incumbent competing on assortment and pro-contractor programs.
• LL Flooring: National specialty retailer of hardwood flooring and related accessories. Comparable to Beronio's flooring category (including Berg & Berg engineered hardwood) with strong online and showroom channels.
• Home Depot: Largest U.S. home improvement retailer operating big-box stores including in the Bay Area. Competes directly with Beronio on commodity lumber, building materials, and DIY customer traffic, but at vastly larger scale.
• Builders FirstSource: Largest U.S. supplier of structural building products, lumber, and millwork to professional builders. Broad incumbent that targets the same professional contractor segment as Beronio with greater scale and broader geographic reach.
• ABC Supply Co. Largest U.S. wholesale distributor of roofing, siding, and exterior building products — a category Beronio carries through James Hardie, AZEK, and DuPont Tyvek partnerships.
• Boise Cascade: Manufacturer and distributor of engineered wood products and building materials with national wholesale distribution. Comparable on engineered lumber and wood product distribution to builder customers.

Direct peers

• Ganahl Lumber: California-based lumber yard chain with similar product range (dimensional lumber, engineered wood, mouldings) serving contractors and homeowners. Highly comparable regional lumber yard operator with shared customer profile and product mix.
• 84 Lumber: Regional chain of lumber yards and building material suppliers serving professional builders and DIY customers across the U.S. Closest direct comparable in terms of contractor-focused lumber and building materials retail.
• McCoy's Building Supply: Regional family-operated building materials retailer with lumber yards across the South-Central U.S. Strong comparable on family ownership model, contractor customer base, and mix of dimensional lumber with building products.

Regional players

• Crossroads Lumber: Bay Area-based lumber yard serving local contractors and homeowners with similar product mix and service model. Operates in the same regional geography and competes for the same customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/beronio-lumber

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beriono Lumber