Wealth Discovery Securities

Name

Wealth Discovery Securities

Legal name

Wealth Discovery Securities Pvt. Ltd.

Website

https://wealthdiscovery.in

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Retail Stock Brokerage

NAICS

Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523), Portfolio Management and Investment Advice (523940), Investment Banking and Securities Intermediation (523150)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282)

akta.pro primary industry

Digital Brokerage & Self-Directed Investing Platforms (FSAGAEAC)

akta.pro secondary industries

Full-Service Retail Brokerage & Wealth Platforms (FSAAAAAA), High-Net-Worth & Private Wealth Digital Platforms (Digital Private Banking) (FSAGAEAI), Private Banking & UHNW Wealth Advisory (FSAEABAC)

Keywords

• Stock brokerage services
• Online share trading
• Equity derivatives trading
• Commodity futures trading
• Retail investment services

Headquarters

HQ city

Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Brokerage/Commission on Trades: Transaction-based brokerage fees charged on executed trades across equity, derivatives, currency, and commodity segments. Competitive rates positioned among lowest in industry.
2. Demat Account Charges: Annual Maintenance Charges (AMC) for demat accounts. Rs 699 lifetime fee with Rs 450 annual AMC for individual accounts. Rs 800 for corporate demat accounts.
3. Account Opening Charges: Trading account opening is free. Dematerialisation charges of Rs 500 per certificate.
4. Clearing and Transaction Charges: Charges per crore for various segments: Equity Futures Rs 100/crore, Equity Options Rs 5000/crore premium, Commodity Futures Rs 50/crore, Currency Options Rs 2500/crore.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Wealth Discovery Securities is an Indian stock brokerage firm offering online share trading across NSE, BSE, MCX, and NCDEX exchanges in equity, derivatives, currency, and commodity segments. Customers access multi-platform trading tools (ODIN-DIET desktop, NET.NET web, iWin mobile), open demat accounts via CDSL, invest in mutual funds, IPOs, and ETFs, and receive research, portfolio tracking (Ace Wealth Tracker), and wealth advisory services for retail investors, traders, NRIs, and HNIs.

Product overview

Wealth Discovery Securities is an Indian stock brokerage offering a multi-platform trading ecosystem built around three core trading applications: ODIN-DIET (desktop), NET.NET (web-based), and iWin (mobile). These platforms connect to NSE, BSE, MCX, and NCDEX exchanges for trading equities, derivatives (equity, currency, and commodity futures/options), mutual funds, ETFs, and IPOs. The company supplements its core trading services with a suite of tools including Ace Wealth Tracker for portfolio management, Financial Calculators for planning, and Virtual Trading for training. Wealth Discovery also provides advisory services (Private Wealth Management, Investment Advisory, Income Tax Advisory) targeting retail investors, traders, and high net-worth individuals, along with specialized NRI services and depository services through CDSL.

Differentiator

Problem solved

Functional benefit

Products and services

• ODIN-DIET Desktop Trading Platform

Quantifiable outcome

• Up to 25x intraday leverage for equity trading
• +1 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• Financial Technologies (FT)coreTechnology or IntegrationTechnology provider for trading platforms including ODIN-DIET (desktop), NET.NET (web), and iWin (mobile). Provides 360-degree user interface and infrastructure for multi-segment, multi-exchange trading capabilities.
• Atom Technologies (Paynetz)coreTechnology or IntegrationPayment gateway provider enabling online fund transfers from 26 participating banks. Real-time trading limit updates on successful transactions.
• Partner Banks (26 Banks)coreTechnology or IntegrationNetwork of 26 banks for electronic fund transfers including HDFC, ICICI, SBI, Kotak, Axis, IndusInd, and others. Enables NEFT/RTGS and instant fund transfers.
• Sub-Brokers/Authorized PersonscoreChannel Partner/ Reseller/ DistributorBusiness partners who identify, develop and nurture client relationships. Offer Equities, Derivatives, Currency Derivatives, IPO, MF, Bonds without maintaining back-office infrastructure.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Angel One: Mid-tier Indian stock broker (formerly Angel Broking) offering trading across equities, derivatives, commodities, and MFs, with a large sub-broker/franchisee network. Directly comparable to WDS on multi-product offering and Authorized Person distribution model.
• 5Paisa: Discount Indian stock broker providing low-cost trading across equity, derivatives, currency, commodities, and mutual funds via mobile/web. Comparable to WDS as a low-brokerage, multi-segment digital broker for retail investors.
• Upstox: Discount stock broker offering equity, derivatives, and mutual fund investing through mobile/web platforms to Indian retail and active traders. Comparable to WDS on low-cost, technology-led self-directed trading.
• Sharekhan: Established Indian full-service broker with trading across NSE/BSE/MCX and a large franchisee/sub-broker network. Comparable to WDS on multi-segment trading products and Authorized Person-led offline acquisition.
• Groww: Leading Indian discount broker and mutual-fund distribution platform with mobile-first trading and investing across NSE/BSE. Comparable to WDS as a digital-first broker targeting new retail investors with multi-asset offerings.
• Zerodha: India's largest discount stock broker offering retail trading across equities, derivatives, currency, and commodities on NSE/BSE/MCX through Kite (web/mobile) and Console platforms. Directly comparable to WDS on self-directed online trading, low brokerage, and multi-platform access for Indian retail investors.

Broad incumbents

• HDFC Securities: Bank-affiliated Indian broker providing trading, demat, mutual funds, IPOs, and investment advisory across NSE/BSE. Overlaps with WDS's multi-product retail and HNI service suite, anchored by parent-bank distribution.
• Motilal Oswal Financial Services: Full-service Indian brokerage with retail trading, wealth management, PMS, and investment advisory offerings. Comparable to WDS's retail-trading-plus-PMS positioning, but with national scale and institutional research.
• Kotak Securities: Bank-affiliated Indian broker providing equities, derivatives, currency, commodities, MFs, and advisory services. Comparable to WDS on multi-segment trading and wealth advisory for retail/HNI segments, with much larger parent-bank footprint.
• ICICI Direct: Bank-led full-service Indian brokerage offering equities, derivatives, MFs, IPOs, and wealth advisory to retail and HNI clients. Comparable to WDS's full-stack offering (trading plus PMS/advisory) but with much larger capital base and brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wealth_security
• Facebookfacebook.com/WealthDiscoveryBroker
• LinkedInlinkedin.com/company/wealth-discovery

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wealth Discovery Securities