Wealth Discovery Securities
- Company typePrivate
- Founded2015
- HeadquartersDelhi, India
- Headcount51–100
- GTM typeB2C
- OfferingServices
Wealth Discovery Securities firmographics
Firmographics- Name
- Wealth Discovery Securities
- Legal name
- Wealth Discovery Securities Pvt. Ltd.
- Website
- https://wealthdiscovery.in
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Wealth Discovery Securities industry classification
Industry- Product category
- Retail Stock Brokerage
- NAICS
- Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523), Portfolio Management and Investment Advice (523940), Investment Banking and Securities Intermediation (523150)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282)
- akta.pro primary industry
- Digital Brokerage & Self-Directed Investing Platforms (FSAGAEAC)
- akta.pro secondary industries
- Full-Service Retail Brokerage & Wealth Platforms (FSAAAAAA), High-Net-Worth & Private Wealth Digital Platforms (Digital Private Banking) (FSAGAEAI), Private Banking & UHNW Wealth Advisory (FSAEABAC)
Keywords
Where Wealth Discovery Securities is headquartered
LocationHeadquarters
- HQ city
- Delhi
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Wealth Discovery Securities business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Brokerage/Commission on Trades: Transaction-based brokerage fees charged on executed trades across equity, derivatives, currency, and commodity segments. Competitive rates positioned among lowest in industry.
- Demat Account Charges: Annual Maintenance Charges (AMC) for demat accounts. Rs 699 lifetime fee with Rs 450 annual AMC for individual accounts. Rs 800 for corporate demat accounts.
- Account Opening Charges: Trading account opening is free. Dematerialisation charges of Rs 500 per certificate.
- Clearing and Transaction Charges: Charges per crore for various segments: Equity Futures Rs 100/crore, Equity Options Rs 5000/crore premium, Commodity Futures Rs 50/crore, Currency Options Rs 2500/crore.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One time/ perpetual license | Trading Account - Free |
| Subscription | Annual | Demat Account - Lifetime Rs 699 + Rs 450 AMC |
| Usage-based | Pay-as-you-go | Margin Products - Variable Leverage |
| Unit Pricing | Pay-as-you-go | Clearing Charges |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Wealth Discovery Securities product offering
Product offeringCore offering
Wealth Discovery Securities is an Indian stock brokerage firm offering online share trading across NSE, BSE, MCX, and NCDEX exchanges in equity, derivatives, currency, and commodity segments. Customers access multi-platform trading tools (ODIN-DIET desktop, NET.NET web, iWin mobile), open demat accounts via CDSL, invest in mutual funds, IPOs, and ETFs, and receive research, portfolio tracking (Ace Wealth Tracker), and wealth advisory services for retail investors, traders, NRIs, and HNIs.
Product overview
Wealth Discovery Securities is an Indian stock brokerage offering a multi-platform trading ecosystem built around three core trading applications: ODIN-DIET (desktop), NET.NET (web-based), and iWin (mobile). These platforms connect to NSE, BSE, MCX, and NCDEX exchanges for trading equities, derivatives (equity, currency, and commodity futures/options), mutual funds, ETFs, and IPOs. The company supplements its core trading services with a suite of tools including Ace Wealth Tracker for portfolio management, Financial Calculators for planning, and Virtual Trading for training. Wealth Discovery also provides advisory services (Private Wealth Management, Investment Advisory, Income Tax Advisory) targeting retail investors, traders, and high net-worth individuals, along with specialized NRI services and depository services through CDSL.
Differentiator
Problem solved
Functional benefit
Products and services
- ODIN-DIET Desktop Trading Platform
Quantifiable outcome
- Up to 25x intraday leverage for equity trading
- +1 more outcomes
Companies that use Wealth Discovery Securities
Customer profileSegments6 records
Ideal customer profiles6 records
Wealth Discovery Securities technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
Wealth Discovery Securities partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Financial Technologies (FT)coreTechnology provider for trading platforms including ODIN-DIET (desktop), NET.NET (web), and iWin (mobile). Provides 360-degree user interface and infrastructure for multi-segment, multi-exchange trading capabilities.
- Atom Technologies (Paynetz)corePayment gateway provider enabling online fund transfers from 26 participating banks. Real-time trading limit updates on successful transactions.
- Partner Banks (26 Banks)coreNetwork of 26 banks for electronic fund transfers including HDFC, ICICI, SBI, Kotak, Axis, IndusInd, and others. Enables NEFT/RTGS and instant fund transfers.
- Sub-Brokers/Authorized PersonscoreBusiness partners who identify, develop and nurture client relationships. Offer Equities, Derivatives, Currency Derivatives, IPO, MF, Bonds without maintaining back-office infrastructure.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Wealth Discovery Securities competitors and assessment
Company assessmentDirect peers
- Angel One: Mid-tier Indian stock broker (formerly Angel Broking) offering trading across equities, derivatives, commodities, and MFs, with a large sub-broker/franchisee network. Directly comparable to WDS on multi-product offering and Authorized Person distribution model.
- 5Paisa: Discount Indian stock broker providing low-cost trading across equity, derivatives, currency, commodities, and mutual funds via mobile/web. Comparable to WDS as a low-brokerage, multi-segment digital broker for retail investors.
- Upstox: Discount stock broker offering equity, derivatives, and mutual fund investing through mobile/web platforms to Indian retail and active traders. Comparable to WDS on low-cost, technology-led self-directed trading.
- Sharekhan: Established Indian full-service broker with trading across NSE/BSE/MCX and a large franchisee/sub-broker network. Comparable to WDS on multi-segment trading products and Authorized Person-led offline acquisition.
- Groww: Leading Indian discount broker and mutual-fund distribution platform with mobile-first trading and investing across NSE/BSE. Comparable to WDS as a digital-first broker targeting new retail investors with multi-asset offerings.
- Zerodha: India's largest discount stock broker offering retail trading across equities, derivatives, currency, and commodities on NSE/BSE/MCX through Kite (web/mobile) and Console platforms. Directly comparable to WDS on self-directed online trading, low brokerage, and multi-platform access for Indian retail investors.
Broad incumbents
- HDFC Securities: Bank-affiliated Indian broker providing trading, demat, mutual funds, IPOs, and investment advisory across NSE/BSE. Overlaps with WDS's multi-product retail and HNI service suite, anchored by parent-bank distribution.
- Motilal Oswal Financial Services: Full-service Indian brokerage with retail trading, wealth management, PMS, and investment advisory offerings. Comparable to WDS's retail-trading-plus-PMS positioning, but with national scale and institutional research.
- Kotak Securities: Bank-affiliated Indian broker providing equities, derivatives, currency, commodities, MFs, and advisory services. Comparable to WDS on multi-segment trading and wealth advisory for retail/HNI segments, with much larger parent-bank footprint.
- ICICI Direct: Bank-led full-service Indian brokerage offering equities, derivatives, MFs, IPOs, and wealth advisory to retail and HNI clients. Comparable to WDS's full-stack offering (trading plus PMS/advisory) but with much larger capital base and brand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Wealth Discovery Securities social profiles
Digital presenceWealth Discovery Securities compliance and trust
Trust signalCompliance2 records
Wealth Discovery Securities financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wealth Discovery Securities leadership team
Management profileNumber of profiles
Profiles1 record
Wealth Discovery Securities funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wealth Discovery Securities M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wealth Discovery Securities
What does Wealth Discovery Securities do?
Wealth Discovery Securities is an Indian stock brokerage firm offering online share trading across NSE, BSE, MCX, and NCDEX exchanges in equity, derivatives, currency, and commodity segments. Customers access multi-platform trading tools (ODIN-DIET desktop, NET.NET web, iWin mobile), open demat accounts via CDSL, invest in mutual funds, IPOs, and ETFs, and receive research, portfolio tracking (Ace Wealth Tracker), and wealth advisory services for retail investors, traders, NRIs, and HNIs.
Is Wealth Discovery Securities a public or private company?
Wealth Discovery Securities is a private company. It is classified as unknown and is currently operating.
When was Wealth Discovery Securities founded?
Wealth Discovery Securities was founded in 2015. It employs 51 to 100 people.
Where is Wealth Discovery Securities based?
Wealth Discovery Securities is headquartered in Delhi, India, in the Asia region.
How does Wealth Discovery Securities make money?
Four revenue lines are on record. Brokerage/Commission on Trades are the primary driver. The others are demat Account Charges, account Opening Charges and clearing and Transaction Charges.
Who are Wealth Discovery Securities's main competitors?
Direct peers on record are Angel One, 5Paisa, Upstox, Sharekhan, Groww and Zerodha. Broad incumbents are HDFC Securities, Motilal Oswal Financial Services, Kotak Securities and ICICI Direct.
Does Wealth Discovery Securities have an API?
No public API is recorded for Wealth Discovery Securities.
What industry is Wealth Discovery Securities in?
Wealth Discovery Securities's product category is Retail Stock Brokerage. Its primary akta.pro industry code is FSAGAEAC, Digital Brokerage & Self-Directed Investing Platforms, with a secondary code of FSAAAAAA, Full-Service Retail Brokerage & Wealth Platforms. Its NAICS code is 523 and its SIC code is 6211.