What Frogtummy does

Frogtummy Enterprises, Inc., headquartered in Kaysville, Utah, is a private SaaS company that sells an integrated school-management ecosystem to charter schools, district schools, and private schools in the United States. The platform is architected around eight interoperable modules — frogtummy websites (CMS + branded site), frogtummy lottery (application, lottery, and enrollment), frogtummy inbox (email/SMS communications), frogtummy attendance (automated absence workflows), frogtummy payments (fees, lunch, donations, school store), frogtummy carpool (Google-Maps-based family coordination), frogtummy newsletter, and frogtummy signups — that operate independently but are designed to deliver greater value when adopted together. The platform is explicitly positioned as a complement to (not a replacement for) the school's Student Information System, with native bidirectional integration to Aspire SIS that syncs enrollment, attendance, and contact data on 30-minute intervals. The company holds over 50% market share among Utah charter schools and has expanded nationally, serving customers including Ascent, Nuames, Summit, Syracuse, Davicci, Freedom Prep, and WSA.

The business operates on a hybrid revenue model combining SaaS subscription fees (quote-based pricing, no publicly disclosed tiers) with transaction-fee revenue share on payments processed through the myPayment platform. Distribution is primarily self-serve with sales-assisted demo scheduling for larger or multi-campus implementations, supplemented by a community-led growth motion built around Working Group webinars, blog content, organic social media, and peer referrals among school administrators. The company employs 11-50 people and has not disclosed external equity funding, suggesting founder- or team-owned and organically financed. Notably, the company has no disclosed senior management team, no board, and no patent portfolio in the source data, and is building a planned AI-powered newsletter summarization feature for 2025 launch, indicating a modest near-term AI roadmap rather than an AI-native positioning.

Name

Frogtummy

Legal name

Frogtummy Enterprises, Inc.

Website

https://frogtummy.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Frogtummy is a SaaS company providing charter and private schools with an integrated ecosystem of eight modules covering websites, enrollment lottery, communications, attendance, payments, carpool, newsletters, and signups, integrated with school information systems.

Ownership category

akta.pro rank

Product category

K-12 School Management Software

NAICS

Educational Support Services (611710)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Student Information Systems (SIS) & School Administration Platforms (EDAJAMAB)

akta.pro secondary industries

Communication & Family Engagement Platforms (Messaging, Portals, Translation) (EDAJAMAI), Parent/Student Portals, Communications & Consent Management (EDAFAEAK)

Keywords

• School management software
• Charter school platform
• Enrollment lottery system
• School communication tools
• Payment processing schools

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Platform Subscription: Subscription-based access to the Frogtummy ecosystem of school management tools including websites, lottery, inbox, attendance, payments, carpool, newsletter, and signups. Schools pay for ongoing access to the platform and its integrated modules.
2. Payment Processing: Schools can earn revenue from each transaction placed through the myPayment platform. Transaction-based revenue sharing on payments processed through the platform.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Frogtummy provides an integrated SaaS ecosystem for K-12 schools (charter, district, and private) that combines website/CMS, enrollment lottery, communication (email/SMS), attendance tracking, payment processing, carpool coordination, newsletter creation, and event signups. The platform is designed to operate alongside a school's existing Student Information System (SIS) such as Aspire, layering operational and engagement modules on top of the core SIS.

Product overview

Frogtummy is a unified school management ecosystem built as a platform-plus-modules architecture. The core platform provides website and CMS capabilities, while eight integrated modules handle specific operational functions: frogtummy lottery for enrollment and lottery management, frogtummy inbox for email/SMS communications, frogtummy attendance for absence management, frogtummy payments for fees and transactions, frogtummy carpool for family coordination, frogtummy newsletter for newsletter creation and distribution, and frogtummy signups for volunteer/event sign-ups. Each module works independently and connects to the SIS (Aspire) for data synchronization, with all modules designed to work together to streamline school operations from enrollment through daily engagement.

Differentiator

Problem solved

Functional benefit

Brands

• frogtummy websites: Brand, website + CMS for school websites
• frogtummy lottery
• frogtummy inbox
• frogtummy attendance
• frogtummy payments
• frogtummy carpool
• frogtummy newsletter
• frogtummy signups

Products and services

• Frogtummy School Platform An all-in-one SaaS platform for K-12 schools (charter, district, private) that integrates website/CMS, lottery/enrollment, family communication, attendance, payments, carpool, newsletter, and signups into a single system that works alongside a school's existing Student Information System (SIS).
• School Website and CMS A website builder and content management system module for K-12 schools to publish and maintain their public-facing school website.
• Lottery and Enrollment Module An enrollment management module offering online application, lottery, and enrollment workflows for schools that run student lotteries, particularly charter schools.
• Family Communication (Email and SMS) A two-way email and SMS messaging module that lets schools send announcements, alerts, and targeted messages to families and staff.
• Attendance Tracking A digital attendance module that enables teachers and staff to record and report student attendance, syncing with the school's underlying SIS.
• School Payments A payment processing module that lets schools collect fees, donations, and event payments from families online.
• Carpool Coordination A carpool management module that uses mapping integration to coordinate school pickup lines and notify families of pickup times.
• Newsletter Builder A newsletter creation and distribution tool that lets schools design, send, and track email newsletters for their community.
• Event Signups An online signup module that lets schools collect RSVPs and signups for events, volunteer slots, and conferences.

Quantifiable outcome

• Schools have completely filled up all three schools with hundreds of students on waitlists using the website and lottery system
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature10 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Gradelink: Gradelink offers an SIS-integrated school management platform for small private and charter schools, covering admissions, attendance, communication, and payments. It is comparable as a broader SIS-administration platform targeting a similar school size segment.
• PowerSchool: PowerSchool is the largest K-12 SIS and broader EdTech platform, serving student information, enrollment, communication, payments, and analytics across thousands of districts and schools. It competes with Frogtummy in adjacent modules (enrollment, communication, payments) but as a broad incumbent whose core is the SIS itself.
• FACTS (FACTS Renweb): FACTS provides school administration, tuition management, admissions/enrollment, and communication products primarily to private and faith-based K-12 schools. It overlaps with Frogtummy's payments, enrollment, and communication modules for the private school segment.
• Sycamore Education: Sycamore Education provides K-12 SIS, gradebook, communication, and school management software, primarily to private and smaller schools. It overlaps Frogtummy's school administration and communication capabilities as a more comprehensive SIS-oriented platform.

Direct peers

• SchoolMint: SchoolMint provides enrollment and lottery management software for K-12 schools and districts, directly overlapping with Frogtummy's lottery and application module. Both target school choice and charter enrollment workflows, making it the most direct product-overlap competitor.
• Apptegy: Apptegy provides K-12 school websites, mass communication, mobile apps, and parent engagement tools, primarily to public school districts. It directly competes with Frogtummy's websites, inbox, and engagement modules for the same K-12 buyer.
• SchoolCafe: SchoolCafe is a K-12 school meal payments and nutrition management platform, directly overlapping Frogtummy's payments module for the lunch/fee segment. It is comparable as a focused vertical player in school payment processing.
• Finalsite: Finalsite builds school websites with CMS, mass communication, and parent engagement tools for K-12 private and independent schools. It competes directly with Frogtummy's websites and inbox modules for the same school buyer.
• Edlio: Edlio provides K-12 websites, CMS, mobile apps, and mass notification/communication tools to public schools and districts. It directly overlaps Frogtummy's websites and inbox offerings and targets the same K-12 administration buyer.

Emerging players

• Brightwheel: Brightwheel is a leading EdTech platform for early childhood education covering communication, attendance, billing, and parent engagement. While focused on pre-K rather than K-12, its product model (mobile-first parent engagement + payments) overlaps conceptually with several Frogtummy modules.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/frogtummy
• Facebookfacebook.com/frogtummy
• Instagraminstagram.com/inta
• LinkedInlinkedin.com/company/frogtummy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frogtummy