Honda New Zealand
- Company typePrivate
- Founded1989
- HeadquartersAuckland, New Zealand
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
Honda New Zealand firmographics
Firmographics- Name
- Honda New Zealand
- Legal name
- Honda New Zealand Limited
- Website
- https://honda.co.nz
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Where Honda New Zealand is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices15 records
Markets served
Honda New Zealand business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- New Vehicle Sales: Sale of new Honda vehicles including petrol, hybrid, and electric models across the NZ range.
- Financial Services: Honda Financial Services provides lease and finance products through partners UDC and MTF Finance. Covers private buyers, company owners, and fleet customers.
- After-sales Service & Parts: Service packages (UltraCare, TotalCare, StartCare), genuine Honda parts, oils, fluids, and maintenance services. Also includes EssentialCare+ for Japanese used and older Honda vehicles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Jazz – from $30,700 + ORC |
| One time/ perpetual license | Pay-as-you-go | Honda Super-ONE – from $41,900 |
| One time/ perpetual license | Pay-as-you-go | HR-V Hybrid L – from $43,500 |
| One time/ perpetual license | Pay-as-you-go | CR-V – from $51,000 |
| One time/ perpetual license | Pay-as-you-go | ZR-V – from $51,900 |
| One time/ perpetual license | Pay-as-you-go | Civic Hatch – from $59,000 |
| One time/ perpetual license | Pay-as-you-go | Prelude – from $69,990 |
| One time/ perpetual license | Pay-as-you-go | Civic Type R – from $77,000 |
| Unit Pricing | Pay-as-you-go | EssentialCare+ (Japanese used & older Honda) – $269 |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Honda New Zealand product offering
Product offeringCore offering
Honda New Zealand distributes and retails new Honda passenger vehicles (petrol, hybrid, and electric models) including the Jazz, Civic, HR-V, CR-V, ZR-V, Prelude, Super-ONE, and e:N1, supported by Honda Financial Services leasing and finance products, Honda-trained after-sales service using genuine parts, and a Certified Used vehicle programme, all sold through 31 owned retail outlets and an online store across New Zealand.
Differentiator
Problem solved
Functional benefit
Products and services
- New Honda Passenger Vehicles Range of new Honda passenger vehicles (petrol, self-charging hybrid, and full electric) sold to retail consumers and fleet buyers across New Zealand.
- Honda Financial Services Lease and finance products for new Honda vehicles offered through finance partners UDC Finance and MTF Finance, available to private buyers, business owners, and fleet customers.
- Honda After-Sales Service Packages Scheduled maintenance service packages (UltraCare, TotalCare, StartCare) for NZ-new Honda vehicles, performed by Honda-trained technicians using genuine Honda parts, oils, and approved diagnostic equipment.
- EssentialCare+ Service Package Flat-fee scheduled service package ($269) for Japanese used and older Honda vehicles, including a 35-point safety/operational check, wash and vacuum, genuine Honda engine oil, and oil filter.
- Honda Certified Used and Premier Class Used Vehicles Certified pre-owned Honda vehicles sold through the Honda Certified Premier Class programme with multi-point inspections, a 3-year unlimited-km warranty, and a 3-day right of exchange.
- Honda Connect Connected Car Platform Connected car app and platform offering digital key, remote vehicle control, vehicle location, charging management, security alerts, and automatic collision detection with Care Agent escalation.
Quantifiable outcome
- Fleet average CO2 emissions of 132 g/km — lowest among top 18 brands in NZ (Waka Kotahi data)
- +2 more outcomes
Companies that use Honda New Zealand
Customer profileSegments3 records
Ideal customer profiles3 records
Honda New Zealand technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability6 records
Feature7 records
Honda New Zealand partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Z EnergycoreZ Energy and Honda New Zealand formed a strategic partnership to support EV customers. Z provides exclusive charger packages for Honda e:N1 EV buyers, helping customers with their energy transition journey. The partnership addresses EV infrastructure needs as Honda launched its first fully electric vehicle in NZ.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Honda New Zealand competitors and assessment
Company assessmentDirect peers
- Kia New Zealand: Kia NZ competes head-to-head with Honda NZ across SUVs (Sportage, Sorento), EVs (EV6, EV9), and finance offerings, with a similar owned-dealer model and aggressive pricing/product cadence that is taking share from legacy Japanese brands.
- Subaru New Zealand: Subaru NZ competes with Honda NZ in SUVs (Forester, Outback) and crossover segments, with a parallel Japanese-make owned-retail structure and similar customer profile of family/active-lifestyle buyers.
- Hyundai New Zealand: Hyundai NZ directly competes with Honda NZ across SUVs, sedans, and increasingly EVs (Ioniq 5), with a comparable owned-dealer network, hybrid/EV product range, and finance offerings — and beat Honda NZ only narrowly in fleet CO2 (135 vs 132 g/km).
- Mazda New Zealand: Mazda NZ competes directly with Honda NZ in SUVs (CX-5, CX-60), sedans, and increasingly mild-hybrid/MHEV product, with a comparable premium-Japanese positioning and owned-retail distribution across NZ.
- Toyota New Zealand: Toyota NZ is Honda NZ's closest direct competitor — both are wholly-owned subsidiaries of major Japanese automakers operating owned-retail networks across NZ, selling new cars, hybrids, and offering finance and after-sales service through nationwide dealer footprints.
- Nissan New Zealand: Nissan NZ competes with Honda NZ across SUVs (X-Trail, Qashqai), EVs (Leaf, Ariya), and sedans, with a similar Japanese-make owned-dealer structure serving identical NZ consumer segments.
- Mitsubishi Motors New Zealand: Mitsubishi NZ is a direct competitor in SUVs (Outlander, ASX), plug-in hybrids (Outlander PHEV), and 4x4 vehicles, with a parallel Japanese-make owned-dealer structure serving the same NZ consumer segments as Honda.
- Volkswagen New Zealand: Volkswagen NZ competes with Honda NZ in SUVs (Tiguan, T-Roc), sedans (Golf, Passat), and EVs (ID.4, ID.5), with a similar premium positioning and owned-retail structure serving the same NZ consumer segments.
- Suzuki New Zealand: Suzuki NZ competes with Honda NZ in small cars, SUVs (Vitara, S-Cross), and hybrids (Swift hybrid), with a similar nationwide dealer model and Japanese-make positioning, though Suzuki's fleet CO2 of 141 g/km trails Honda's.
Emerging players
- BYD New Zealand: BYD NZ is an emerging direct competitor in the EV segment (Atto 3, Seal, Dolphin), increasingly taking share from Honda NZ in the price bands where the e:N1 competes, with more aggressive pricing and faster model refresh cycles.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Honda New Zealand social profiles
Digital presenceHonda New Zealand financial estimates
Financial estimateRevenue estimate
Valuation estimate
Honda New Zealand leadership team
Management profileNumber of profiles
Profiles2 records
Honda New Zealand funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Honda New Zealand M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Honda New Zealand
What does Honda New Zealand do?
Honda New Zealand distributes and retails new Honda passenger vehicles (petrol, hybrid, and electric models) including the Jazz, Civic, HR-V, CR-V, ZR-V, Prelude, Super-ONE, and e:N1, supported by Honda Financial Services leasing and finance products, Honda-trained after-sales service using genuine parts, and a Certified Used vehicle programme, all sold through 31 owned retail outlets and an online store across New Zealand.
Is Honda New Zealand a public or private company?
Honda New Zealand is a private company. It is classified as corporate owned and is currently operating.
When was Honda New Zealand founded?
Honda New Zealand was founded in 1989. It employs 251 to 500 people.
Where is Honda New Zealand based?
Honda New Zealand is headquartered in Auckland, New Zealand, in the Oceania region.
How does Honda New Zealand make money?
Three revenue lines are on record. New Vehicle Sales are the primary driver. The others are financial Services and after-sales Service & Parts.
Who are Honda New Zealand's main competitors?
Direct peers on record are Kia New Zealand, Subaru New Zealand, Hyundai New Zealand, Mazda New Zealand, Toyota New Zealand, Nissan New Zealand, Mitsubishi Motors New Zealand, Volkswagen New Zealand and Suzuki New Zealand. BYD New Zealand is listed as an emerging player.
Does Honda New Zealand have an API?
No public API is recorded for Honda New Zealand.