NEXT Conference

What NEXT Conference does

NEXT Conference is an annual digital business and innovation conference held at Schmidt's Tivoli in Hamburg, Germany, organized by Accenture Song Build Germany GmbH (Hamburg, HRB 63663), a subsidiary of Accenture, in partnership with Faktor 3 Live GmbH. The event targets European C-suite executives, marketing leaders, and technology practitioners seeking curated insight into AI, digital transformation, sustainability, creativity, and future trends. Documented editions span NEXT14 through NEXT25; the planned NEXT26 has been cancelled due to a strategic realignment, effectively concluding the conference series.

The product surface comprises three components: the annual live conference as the flagship event, the year-round NEXT Insights Blog publishing editorial analysis, and a video platform (NEXT Videos and the NEXT-SHOW interview series) distributed via the nextconf.eu website and YouTube. Technical infrastructure is entirely non-proprietary and SaaS-dependent: a WordPress site hosted on RAIDBOXES, MailChimp for newsletters, and TwentyThree for video hosting and distribution. The company holds no patents, develops no proprietary software, and has no disclosed API, SDK, or app product.

Revenue is generated from two streams: one-time conference ticket sales to professional attendees and corporate sponsorship. Accenture Song and Faktor 3 are simultaneously co-hosts and primary sponsors, which means a significant share of sponsorship economics sits inside the Accenture group rather than with independent third-party sponsors. No revenue, ticket pricing, or headcount figure is publicly disclosed beyond a headcount band of 11–50 employees.

Name

NEXT Conference

Legal name

Accenture Song Build Germany GmbH

Website

https://nextconf.eu

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

NEXT Conference is an annual digital business and innovation conference in Hamburg, Germany, run by Accenture Song Build Germany GmbH with Faktor 3. It serves European business leaders, marketers, and technology professionals with content on AI and digital transformation. The 2026 edition has been cancelled.

Ownership category

akta.pro rank

Product category

Business Conferences and Events

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

akta.pro industry

PRIMARYMPAGAGAK

Executive Summits & Invitation-Only Forums

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Conventions & Conferences (Business Events)

SECONDARYTHAHACAM

Virtual/Hybrid Conference Production & Platform Management

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Professional Conference Organizers (PCOs) & Meeting Planners

Keywords

• Business conferences
• Digital transformation events
• Technology thought leadership
• Professional networking events
• Content media platform

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Conference Tickets: Revenue generated from ticket sales for the annual NEXT Conference events held in Hamburg. The conference offers registration for attendees to participate in-person.
2. Sponsorship: Corporate sponsorship from partners such as Accenture Song and Faktor 3, who serve as co-hosts and primary sponsors of the conference.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

NEXT Conference is an annual technology and digital business conference held in Hamburg, Germany, complemented by year-round content platforms. It brings together business leaders, marketing professionals, and technology innovators for talks, panels, and discussions on AI, digital transformation, sustainability, and future trends. The event is hosted by Accenture Song and Faktor 3 and is supported by an editorial blog, a video library, and the NEXT-SHOW digital interview series.

Product overview

NEXT Conference operates as an annual technology and digital business conference with two complementary content platforms. The core offering is the annual NEXT Conference event (held in Hamburg, Germany, and hosted by Accenture Song and Faktor 3), featuring talks, panels, and sessions on AI, digital innovation, sustainability, and future trends. This event is supported by the NEXT Insights Blog, which publishes year-round editorial content covering technology trends and future insights, and the NEXT Videos platform, which hosts recorded sessions from past conferences and the NEXT–SHOW digital interview series. The conference series has been held annually from at least 2014 through 2025, with the 2026 edition cancelled due to strategic realignment.

Differentiator

Problem solved

Functional benefit

Products and services

• NEXT Conference Annual in-person technology and digital business conference held in Hamburg, Germany, featuring talks, panels, and sessions on AI, digital innovation, sustainability, and future trends. Targeted at business leaders, marketing professionals, and technology innovators. Hosted by Accenture Song and Faktor 3.
• NEXT Insights Blog

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Accenture SongcoreStrategic or Co-development PartnerAccenture Song (through Accenture Song Build Germany GmbH) serves as the primary host and organizer of NEXT Conference alongside Faktor 3. Accenture Song provides strategic direction, content expertise, and organizational resources for the conference. The partnership leverages Accenture's position in digital transformation and marketing services to bring high-profile speakers and industry insights to the event.
• Faktor 3coreStrategic or Co-development PartnerFaktor 3 Live GmbH (Kattunbleiche 35, 22041 Hamburg) serves as co-host alongside Accenture Song. Faktor 3 brings expertise in live events, conference production, and agency services to the partnership, contributing to the operational and production aspects of the conference.
• House of Beautiful BusinessminorStrategic or Co-development PartnerNEXT Conference announced collaboration with the House of Beautiful Business in 2023. This partnership represents cross-promotion and content collaboration between the two thought leadership platforms, expanding reach and shared audience engagement.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• The Next Web (TNW): Amsterdam-based tech media and conference business (TNW Conference). Highly comparable hybrid model combining an annual tech conference with year-round editorial content — structurally analogous to NEXT's event-plus-content strategy.
• re:publica: Berlin-based annual conference focused on digital culture, internet society, and technology. Highly comparable to NEXT in audience (digital professionals and thought leaders) and format (multi-track talks on emerging tech), with a longer-running brand presence in Germany.
• OMR (Online Marketing Rockstars): Hamburg-based annual digital marketing and technology conference. OMR is the closest geographic and topical peer to NEXT Conference, both serving European marketing and digital business professionals with curated expert programming.
• Slush: Helsinki-based annual startup and tech conference. Comparable to NEXT in targeting senior technology and innovation professionals with curated thought-leadership programming, though with a stronger startup/investor focus.
• dmexco: Cologne-based digital marketing and tech expo. Directly comparable to NEXT as a German business event targeting marketing leaders, agencies, and technology vendors, with a similar sponsorship-driven revenue model.

Regional players

• Digital X: Deutsche Telekom-organized German digitalization conference. Comparable to NEXT as a German business event focused on digital transformation topics, though driven by a single corporate sponsor rather than a curated editorial brand.

Broad incumbents

• Web Summit: Global tech conference series (Lisbon, Rio, Vancouver, etc.) and the largest-scale player in the digital business event space. Represents the scaled incumbent NEXT competed against in attracting international speakers, sponsors, and attendees.
• Cannes Lions: Global advertising, marketing, and creative communications festival. Comparable to NEXT in serving senior marketing and creative leadership, but at vastly greater scale, brand prestige, and sponsor monetization.
• SXSW: Austin-based festival spanning technology, film, music, and culture. Comparable to NEXT in its interdisciplinary treatment of technology and creativity for professional audiences, though operating at global scale and much larger footprint.
• TechCrunch Disrupt: Flagship TechCrunch conference covering startups, technology, and digital business. Overlaps with NEXT's audience and topic base, but operates at substantially greater scale as part of a larger tech media property.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/nextconf
• YouTubeyoutube.com/user/nextconf
• Facebookfacebook.com/nextconf
• LinkedInlinkedin.com/company/next-conference
• Instagraminstagram.com/nextconf

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NEXT Conference